{"id":4083,"date":"2025-02-04T04:00:00","date_gmt":"2025-02-04T04:00:00","guid":{"rendered":"https:\/\/toluna-2025.local\/?p=4083"},"modified":"2025-11-05T16:20:35","modified_gmt":"2025-11-05T15:20:35","slug":"transforming-consumer-insights-meet-tolunas-next-gen-synthetic-respondents","status":"publish","type":"post","link":"https:\/\/tolunacorporate.com\/pt-br\/transforming-consumer-insights-meet-tolunas-next-gen-synthetic-respondents\/","title":{"rendered":"Transforming consumer insights: Meet Toluna\u2019s next-gen synthetic respondents"},"content":{"rendered":"\n

LONDON,\u00a0February\u00a04, 2025\u202f\u2014\u00a0<\/strong><\/strong>Toluna<\/a>, a global leader in insights and panel solutions, is redefining market research\u00a0again\u00a0with the launch of \u202fToluna\u00a0HarmonAIze\u00a0Personas<\/a>. This breakthrough technology introduces survey-taking synthetic personas that\u00a0mimic\u00a0real human behavior, transforming\u00a0claims testing\u00a0and\u00a0allowing brands to\u202freact to market changes with unprecedented speed and scale.\u00a0<\/p>\n\n\n\n

Synthetic personas, real intelligence <\/strong><\/h3>\n\n\n\n

Toluna HarmonAIze Personas is the latest advancement within\u202fToluna HarmonAIze, the synthetic data solution suite introduced in 2024. Seamlessly integrated within the\u202fToluna Start ecosystem for serviced claims testing, these synthetic respondents are ready\u202fat a moment\u2019s notice\u202fand possess\u202frealistic life histories and deep layers of attitudes, motivations, and memory, ensuring consistent responses across survey questions. Each persona is constructed from\u202fanonymized first-party data\u202fsourced from Toluna\u2019s\u202fU.S. panel of 19.4 million participants, with detailed attributes spanning\u202fdemographics, psychographics, lifestyle, and consumption habits, offering a high degree of fidelity to real-world data. <\/p>\n\n\n\n

Faster & scalable claims testing and decision-making <\/strong><\/h3>\n\n\n\n

Toluna HarmonAIze Personas launches first within\u202fclaims testing\u202fto give clients an AI-powered solution for\u202ffaster, more iterative decision-making. Using synthetic personas, brands can test more claims simultaneously and optimize strategies in real time. <\/p>\n\n\n\n

Individualized personas, smarter insights <\/strong><\/h3>\n\n\n\n

Unlike other AI-generated personas, each Toluna synthetic respondent is a distinct synthetic survey-taker designed to mimic an individual human response rather than the average response of a segment or subgroup.  This level of individualization enhances predictive accuracy, enabling brands to refine marketing tactics and anticipate consumer preferences with greater precision at scale. <\/p>\n\n\n\n

A new era of AI-driven research<\/strong><\/h3>\n\n\n\n
\n

\u201cThe launch of Toluna HarmonAIze Personas demonstrates our commitment to pushing the boundaries of AI-driven research,\u201d said\u202fFr\u00e9d\u00e9ric-Charles Petit, CEO of Toluna. \u201cThis launch is not just a breakthrough moment but another major chapter in the long-term AI strategy we\u2019ve been committed to for years. Our synthetic personas are not simply data points\u2014they reason, express emotion, and have distinct perspectives. By integrating them with our\u202fClaims solution\u202fin the Toluna Start platform, we are giving brands a powerful tool to simulate and predict real consumer behavior with unmatched speed.\u201d <\/p>\n\n\n\n

Toluna HarmonAIze Personas is available for claims testing research in the US and will soon be expanded to other markets, starting with the UK and France, as Toluna continues to deploy this transformative technology. Future releases already in the pipeline will focus on enabling synthetic personas as a DIY offering, deploying them in other relevant solutions, as well as further refining their lifelike attributes. <\/p>\n\n\n\n

For more information or to express interest in participating in trials, visit our website or contact Toluna today.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

LONDON,\u00a0February\u00a04, 2025\u202f\u2014\u00a0Toluna, a global leader in insights and panel solutions, is redefining<\/p>\n","protected":false},"author":11,"featured_media":10694,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_toluna_hide_sidebar":false,"footnotes":""},"categories":[25],"tags":[],"class_list":["post-4083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-the-press","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/posts\/4083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/comments?post=4083"}],"version-history":[{"count":0,"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/posts\/4083\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/media\/10694"}],"wp:attachment":[{"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/media?parent=4083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/categories?post=4083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/tags?post=4083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}