{"id":46223,"date":"2025-07-10T10:49:28","date_gmt":"2025-07-10T08:49:28","guid":{"rendered":"https:\/\/tolunacorporate.com\/?p=46223"},"modified":"2026-01-22T13:49:34","modified_gmt":"2026-01-22T12:49:34","slug":"physicians-pov-genai-enthusiasm-with-caution","status":"publish","type":"post","link":"https:\/\/tolunacorporate.com\/pt-br\/physicians-pov-genai-enthusiasm-with-caution\/","title":{"rendered":"Physicians&#8217; POV: enthusiasm for GenAI, but healthcare isn&#8217;t there yet"},"content":{"rendered":"\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image alignleft size-full is-resized wp-container-content-06f487a6\"><img decoding=\"async\" width=\"938\" height=\"625\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/06\/Untitled-300-x-200-px.png\" alt=\"\" class=\"wp-image-45837\" style=\"width:118px;height:auto\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/06\/Untitled-300-x-200-px.png 938w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/06\/Untitled-300-x-200-px-300x200.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/06\/Untitled-300-x-200-px-768x512.png 768w\" sizes=\"(max-width: 938px) 100vw, 938px\" \/><\/figure>\n\n\n\n<p><strong>Glenna Crooks,<\/strong> PhD and <strong>Paul Hambly<\/strong>, EVP of Supply at Toluna<\/p>\n<\/div>\n\n\n\n<p>AI is transforming industries across the board, and healthcare is no exception. This is the second in a series of articles exploring physicians&#8217; perspectives on GenAI. It addresses their general views about GenAI, and shows that while physicians are generally enthusiastic about GenAI, that enthusiasm does not extend to its applications in healthcare.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading46223_33b71e-b4, .wp-block-toluna-advancedheading.kt-adv-heading46223_33b71e-b4[data-kb-block=\"kb-adv-heading46223_33b71e-b4\"]{font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:36px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading46223_33b71e-b4 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading46223_33b71e-b4[data-kb-block=\"kb-adv-heading46223_33b71e-b4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading46223_33b71e-b4 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading46223_33b71e-b4\"><strong><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-gravity-blue-color\">General enthusiasm for GenAI<\/mark><\/strong><\/strong><\/h2>\n\n\n\n<p>Physicians are informed about GenAI, optimistic about its future, and in widespread agreement about GenAI\u2019s promises in general. &nbsp;We see the greatest enthusiasm among these three groups:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\"><style>.wp-block-toluna-advancedheading.kt-adv-heading46223_eb1b67-27, .wp-block-toluna-advancedheading.kt-adv-heading46223_eb1b67-27[data-kb-block=\"kb-adv-heading46223_eb1b67-27\"]{text-align:left;font-size:var(--global-kb-font-size-xl, 2rem);line-height:15px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading46223_eb1b67-27 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading46223_eb1b67-27[data-kb-block=\"kb-adv-heading46223_eb1b67-27\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading46223_eb1b67-27 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading46223_eb1b67-27\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-blue-current-color\">01<\/mark><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left\"><strong><em>High-volume physicians <\/em><\/strong>seeing 150+ patients weekly show greater enthusiasm across key metrics and expect GenAI to be adopted within the next 3-5 years.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\"><style>.wp-block-toluna-advancedheading.kt-adv-heading46223_e5ff2f-bb, .wp-block-toluna-advancedheading.kt-adv-heading46223_e5ff2f-bb[data-kb-block=\"kb-adv-heading46223_e5ff2f-bb\"]{text-align:left;font-size:var(--global-kb-font-size-xl, 2rem);line-height:15px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading46223_e5ff2f-bb mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading46223_e5ff2f-bb[data-kb-block=\"kb-adv-heading46223_e5ff2f-bb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading46223_e5ff2f-bb wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading46223_e5ff2f-bb\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-blue-current-color\">02<\/mark><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-left\"><strong><em>Hospital-based and teaching physicians<\/em><\/strong> demonstrate greater optimism about GenAI in general compared to other practice settings and show a pattern similar to high-volume physicians.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\"><style>.wp-block-toluna-advancedheading.kt-adv-heading46223_037415-cc, .wp-block-toluna-advancedheading.kt-adv-heading46223_037415-cc[data-kb-block=\"kb-adv-heading46223_037415-cc\"]{text-align:left;font-size:var(--global-kb-font-size-xl, 2rem);line-height:15px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading46223_037415-cc mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading46223_037415-cc[data-kb-block=\"kb-adv-heading46223_037415-cc\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading46223_037415-cc wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading46223_037415-cc\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-blue-current-color\">03<\/mark><\/strong><\/p>\n\n\n\n<p><strong><em>Mixed adult-pediatric practices <\/em><\/strong>show significant interest in GenAI, perhaps because of the complexity of treating a wide age range.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>Despite these expressions of enthusiasm, physicians don\u2019t yet agree on how GenAI will specifically benefit healthcare. This uncertainty signals potential implementation challenges as new applications emerge and physicians are asked to adopt them.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading46223_163949-29, .wp-block-toluna-advancedheading.kt-adv-heading46223_163949-29[data-kb-block=\"kb-adv-heading46223_163949-29\"]{font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:36px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading46223_163949-29 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading46223_163949-29[data-kb-block=\"kb-adv-heading46223_163949-29\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading46223_163949-29 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading46223_163949-29\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-gravity-blue-color\">Though 87% say GenAI &nbsp;will <strong><em>uncover insights they might otherwise miss<\/em><\/strong>, opinions on which applications will have the greatest impact are skewed:<\/mark><\/h2>\n\n\n<style>.wp-block-toluna-iconlist.kt-svg-icon-list-items46223_75b1e9-c3:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items46223_75b1e9-c3 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items46223_75b1e9-c3 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items46223_75b1e9-c3 .kb-svg-icon-wrap{color:#007EE2;}.wp-block-toluna-iconlist.kt-svg-icon-list-items46223_75b1e9-c3 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items46223_75b1e9-c3 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-toluna-iconlist kt-svg-icon-list-items kt-svg-icon-list-items46223_75b1e9-c3 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-46223_4aafc4-2c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">21% named <strong>improving diagnostic accuracy<\/strong> the top benefit; 42% placed it in their top three. &nbsp;<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-46223_36ae2c-e8\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">7% named <strong>medical history risk analyses<\/strong> the top benefit, and 32% placed it in their top three benefits.<\/span><\/li>\n<\/ul><\/div>\n\n\n<style>.kb-row-layout-id46223_791a32-5d > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id46223_791a32-5d > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:center;}.kb-row-layout-id46223_791a32-5d > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}.kb-row-layout-id46223_791a32-5d > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id46223_791a32-5d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id46223_791a32-5d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id46223_791a32-5d alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.toluna-column46223_01cb1f-07 > .kt-inside-inner-col,.toluna-column46223_01cb1f-07 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column46223_01cb1f-07 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column46223_01cb1f-07 > .kt-inside-inner-col{flex-direction:column;}.toluna-column46223_01cb1f-07 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column46223_01cb1f-07 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column46223_01cb1f-07{position:relative;}@media all and (max-width: 1024px){.toluna-column46223_01cb1f-07 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column46223_01cb1f-07 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column46223_01cb1f-07\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"986\" height=\"1024\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/07\/doctor-patient-img-genai-986x1024.png\" alt=\"\" class=\"wp-image-46224\" style=\"width:334px;height:auto\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/07\/doctor-patient-img-genai-986x1024.png 986w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/07\/doctor-patient-img-genai-289x300.png 289w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/07\/doctor-patient-img-genai-768x798.png 768w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/07\/doctor-patient-img-genai.png 1364w\" sizes=\"(max-width: 986px) 100vw, 986px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.toluna-column46223_b0ba25-54 > .kt-inside-inner-col,.toluna-column46223_b0ba25-54 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column46223_b0ba25-54 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column46223_b0ba25-54 > .kt-inside-inner-col{flex-direction:column;}.toluna-column46223_b0ba25-54 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column46223_b0ba25-54 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column46223_b0ba25-54{position:relative;}@media all and (max-width: 1024px){.toluna-column46223_b0ba25-54 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column46223_b0ba25-54 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column46223_b0ba25-54\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading46223_d60b07-cc, .wp-block-toluna-advancedheading.kt-adv-heading46223_d60b07-cc[data-kb-block=\"kb-adv-heading46223_d60b07-cc\"]{font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:36px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading46223_d60b07-cc mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading46223_d60b07-cc[data-kb-block=\"kb-adv-heading46223_d60b07-cc\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading46223_d60b07-cc wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading46223_d60b07-cc\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-gravity-blue-color\">81% say GenAI will <strong><em>make their job easier.<\/em><\/strong> When asked about which specific GenAI healthcare applications could enable that:<\/mark><\/h2>\n\n\n<style>.wp-block-toluna-iconlist.kt-svg-icon-list-items46223_0fd8a0-46:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items46223_0fd8a0-46 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items46223_0fd8a0-46 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items46223_0fd8a0-46 .kb-svg-icon-wrap{color:#007EE2;}.wp-block-toluna-iconlist.kt-svg-icon-list-items46223_0fd8a0-46 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items46223_0fd8a0-46 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-toluna-iconlist kt-svg-icon-list-items kt-svg-icon-list-items46223_0fd8a0-46 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-46223_3d5e52-ee\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">8% named <strong>interpreting test results<\/strong> the top benefit; 33% placed it in the top three.<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-46223_5fbe6f-fe\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">9% named <strong>language translations<\/strong> the top benefit, and 27% placed it in their top three benefits.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading46223_9c491f-a2, .wp-block-toluna-advancedheading.kt-adv-heading46223_9c491f-a2[data-kb-block=\"kb-adv-heading46223_9c491f-a2\"]{font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:36px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading46223_9c491f-a2 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading46223_9c491f-a2[data-kb-block=\"kb-adv-heading46223_9c491f-a2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading46223_9c491f-a2 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading46223_9c491f-a2\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-gravity-blue-color\">84% say GenAI will <strong><em>make their job more efficient.<\/em><\/strong> Regarding&nbsp;specific GenAI healthcare applications, responses are varied:<\/mark><\/h2>\n\n\n<style>.wp-block-toluna-iconlist.kt-svg-icon-list-items46223_e57c49-5a:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items46223_e57c49-5a ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items46223_e57c49-5a ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items46223_e57c49-5a .kb-svg-icon-wrap{color:#007EE2;}.wp-block-toluna-iconlist.kt-svg-icon-list-items46223_e57c49-5a ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items46223_e57c49-5a ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-toluna-iconlist kt-svg-icon-list-items kt-svg-icon-list-items46223_e57c49-5a kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-46223_34ecbd-2a\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">15% named <strong>creating visit and discharge summaries<\/strong> as the top benefits; 37% placed it in their top three.<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-46223_ff677b-8e\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">10% named <strong>handling routine requests<\/strong> (e.g., prescription refills) the top benefit; 33% placed it in the top three.<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-46223_316a55-c7\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">9% named <strong>scheduling<\/strong> the top benefit; 27% placed it in the top three.<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-46223_c93533-33\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">11% named <strong>streamlining prior authorization<\/strong> the top benefit; 32% placed it in the top three.<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-46223_02bb37-80\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">5% named <strong>improving communication<\/strong> with pharmacists and other healthcare professionals; 23% placed it in the top three.<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p>The only application with widespread consensus concerns biopharmaceuticals: few physicians believe it will <strong><em>speed up drug development<\/em><\/strong>, ranking it lower than all other potential benefits of GenAI. It was named by only 4% of physicians as the top benefit and by 14% as one of the top three.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading46223_a98188-7a, .wp-block-toluna-advancedheading.kt-adv-heading46223_a98188-7a[data-kb-block=\"kb-adv-heading46223_a98188-7a\"]{font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:36px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading46223_a98188-7a mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading46223_a98188-7a[data-kb-block=\"kb-adv-heading46223_a98188-7a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading46223_a98188-7a wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading46223_a98188-7a\"><strong><strong><strong><strong>Coming next<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Our next article will dive deeper into the views of physicians who are the most optimistic about GenAI, highlighting what sets them apart from those who are more cautious.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignleft size-full is-resized wp-container-content-06f487a6\"><img decoding=\"async\" width=\"600\" height=\"100\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/06\/Untitled-design-1-1.png\" alt=\"\" class=\"wp-image-45829\" style=\"width:467px;height:auto\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/06\/Untitled-design-1-1.png 600w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/06\/Untitled-design-1-1-300x50.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n<style>.kb-row-layout-id46223_e11c37-78 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id46223_e11c37-78 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id46223_e11c37-78 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id46223_e11c37-78 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id46223_e11c37-78 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id46223_e11c37-78 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id46223_e11c37-78 alignfull has-whisper-background-color kt-row-has-bg wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column46223_57e1a9-39 > .kt-inside-inner-col,.toluna-column46223_57e1a9-39 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column46223_57e1a9-39 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column46223_57e1a9-39 > .kt-inside-inner-col{flex-direction:column;}.toluna-column46223_57e1a9-39 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column46223_57e1a9-39 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column46223_57e1a9-39{position:relative;}@media all and (max-width: 1024px){.toluna-column46223_57e1a9-39 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column46223_57e1a9-39 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column46223_57e1a9-39\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading46223_49bf34-68, .wp-block-toluna-advancedheading.kt-adv-heading46223_49bf34-68[data-kb-block=\"kb-adv-heading46223_49bf34-68\"]{font-size:var(--global-kb-font-size-md, 1rem);line-height:36px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading46223_49bf34-68 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading46223_49bf34-68[data-kb-block=\"kb-adv-heading46223_49bf34-68\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading46223_49bf34-68 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading46223_49bf34-68\"><strong><strong><strong><strong><strong><strong><strong><strong>Endnote:<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>As part of our \u201cAI Everywhere\u201d strategy, Toluna is committed to helping organizations navigate the opportunities and responsibilities that AI brings with it. We partnered with Glenna Crooks, PhD, a recognized policy strategist in global healthcare, to engage over 2,000 physicians on their views of generative AI.<a href=\"#_ftn1\" id=\"_ftnref1\"><strong>[1]<\/strong><\/a> <\/p>\n\n\n\n<p>Using Curizon, Toluna\u2019s proprietary panel of healthcare professionals, we explored perceived benefits and risks of AI in healthcare, accountability in the event of harm, and the need for ethical guidelines. The research also examined the advisability of a GenAI Oath modeled after traditional oaths taken by healthcare professionals.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><a href=\"#_ftnref1\" id=\"_ftn1\">[1]<\/a> This survey was scripted and programmed by Toluna and fielded in February 2025 with 2,739 healthcare professionals in Toluna\u2019s proprietary healthcare panel Curizon. Survey author: PersonaPanels &amp; Glenna Crooks, PhD. <em>All percentage data points and significance markers (p &lt; 0.05) are derived directly from the survey cross-tabulation analysis.<\/em><\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Glenna Crooks, PhD and Paul Hambly, EVP of Supply at Toluna AI<\/p>\n","protected":false},"author":11,"featured_media":46233,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_toluna_hide_sidebar":false,"footnotes":""},"categories":[50],"tags":[351],"class_list":["post-46223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-genai","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/posts\/46223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/comments?post=46223"}],"version-history":[{"count":0,"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/posts\/46223\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/media\/46233"}],"wp:attachment":[{"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/media?parent=46223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/categories?post=46223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/tags?post=46223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}