{"id":47786,"date":"2025-08-26T04:23:00","date_gmt":"2025-08-26T02:23:00","guid":{"rendered":"https:\/\/tolunacorporate.com\/?p=47786"},"modified":"2026-01-22T13:01:12","modified_gmt":"2026-01-22T12:01:12","slug":"genai-oath-healthcare-physicians-ethical-commitment","status":"publish","type":"post","link":"https:\/\/tolunacorporate.com\/pt-br\/genai-oath-healthcare-physicians-ethical-commitment\/","title":{"rendered":"Physicians call for a GenAI oath in healthcare\u00a0"},"content":{"rendered":"\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image alignleft size-full is-resized wp-container-content-06f487a6\"><img decoding=\"async\" width=\"938\" height=\"625\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/06\/Untitled-300-x-200-px.png\" alt=\"\" class=\"wp-image-45837\" style=\"width:118px;height:auto\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/06\/Untitled-300-x-200-px.png 938w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/06\/Untitled-300-x-200-px-300x200.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/06\/Untitled-300-x-200-px-768x512.png 768w\" sizes=\"(max-width: 938px) 100vw, 938px\" \/><\/figure>\n\n\n\n<p><strong>Glenna Crooks,<\/strong> PhD and <strong>Paul Hambly<\/strong>, EVP of Supply at Toluna<\/p>\n<\/div>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-d0e57277b286ea3f53a0aee2625c9e8c\"><strong>AI is transforming industries across the board, and healthcare is no exception. This is the eighth in a series of articles reviewing physicians&#8217; perspectives on GenAI. This article reveals the depth of physicians\u2019 belief in the power of medical oaths and uncovers a profound trust gap that hits at the essence of what it means to be engaged in a healing enterprise.&nbsp;&nbsp;<\/strong><\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading47786_ca1290-57, .wp-block-toluna-advancedheading.kt-adv-heading47786_ca1290-57[data-kb-block=\"kb-adv-heading47786_ca1290-57\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading47786_ca1290-57 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading47786_ca1290-57[data-kb-block=\"kb-adv-heading47786_ca1290-57\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading47786_ca1290-57 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading47786_ca1290-57\"><strong>A proposal for a GenAI oath&nbsp;<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-de77d462f846d9e070a93612a796d01b\">An oath for GenAI in healthcare aligns with traditional medical oaths, which date back to the Hippocratic Oath from the fifth century BCE. The fundamental elements include:&nbsp;&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-iconlist.kt-svg-icon-list-items47786_ae9557-17:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items47786_ae9557-17 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items47786_ae9557-17 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items47786_ae9557-17 .kb-svg-icon-wrap{color:#007EE2;}.wp-block-toluna-iconlist.kt-svg-icon-list-items47786_ae9557-17 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items47786_ae9557-17 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items47786_ae9557-17 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{color:#000000;color:#000000;}.kt-svg-icon-list-items47786_ae9557-17 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-toluna-iconlist kt-svg-icon-list-items kt-svg-icon-list-items47786_ae9557-17 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-47786_a6c62d-a5\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Sacred witness.<\/strong> &#8220;I swear by all I hold dear and sacred, and in the presence of those assembled here.&#8221;&nbsp;<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-47786_2d808a-f1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Continuous improvement.<\/strong> &#8220;To commit to lifelong learning, sharing knowledge with others, and improving the standards by which my profession operates.&nbsp;<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-47786_4fcbd2-ee\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Patient-centeredness:<\/strong> &#8220;To ensure my personal and organizational interests and financial gains do not eclipse the care of my patients.&#8221;&nbsp;<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-47786_716528-8f\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Collaboration.<\/strong> &#8220;To encourage those in my care, their clinicians, and others engaged in healthcare to appropriately use the tools I build and use.&#8221;&nbsp;<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-47786_c9d569-39\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Human oversight.<\/strong> &#8220;To be always mindful that healing is a human enterprise, and humans must be informed, aware, and in control of each step.&#8221;&nbsp;<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-47786_4f86d7-08\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Accountability.<\/strong> &#8220;If I keep this oath faithfully, may I enjoy my life and work and always be respected. If I violate this oath, may the reverse be my lot.&#8221;&nbsp;<\/span><\/li>\n<\/ul><\/div>\n\n\n<style>.kb-row-layout-id47786_cf3ce6-0c > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id47786_cf3ce6-0c > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:center;}.kb-row-layout-id47786_cf3ce6-0c > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}.kb-row-layout-id47786_cf3ce6-0c > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id47786_cf3ce6-0c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id47786_cf3ce6-0c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id47786_cf3ce6-0c alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.toluna-column47786_99fab8-8c > .kt-inside-inner-col,.toluna-column47786_99fab8-8c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column47786_99fab8-8c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column47786_99fab8-8c > .kt-inside-inner-col{flex-direction:column;}.toluna-column47786_99fab8-8c > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column47786_99fab8-8c > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column47786_99fab8-8c{position:relative;}@media all and (max-width: 1024px){.toluna-column47786_99fab8-8c > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column47786_99fab8-8c > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column47786_99fab8-8c\"><div class=\"kt-inside-inner-col\"><style>.kb-image47786_c762de-36 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image47786_c762de-36\"><div class=\"\"><img decoding=\"async\" width=\"2477\" height=\"2456\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/Physicians-support-taking-a-GenAI-oath.png\" alt=\"wo healthcare professionals standing together in support of the GenAI Oath, symbolizing physician commitment to ethical and responsible use of generative AI in healthcare.\" class=\"kb-img wp-image-47787\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/Physicians-support-taking-a-GenAI-oath.png 2477w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/Physicians-support-taking-a-GenAI-oath-300x297.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/Physicians-support-taking-a-GenAI-oath-1024x1015.png 1024w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/Physicians-support-taking-a-GenAI-oath-150x150.png 150w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/Physicians-support-taking-a-GenAI-oath-768x761.png 768w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/Physicians-support-taking-a-GenAI-oath-1536x1523.png 1536w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/Physicians-support-taking-a-GenAI-oath-2048x2031.png 2048w\" sizes=\"(max-width: 2477px) 100vw, 2477px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n\n<style>.toluna-column47786_2535fb-9f > .kt-inside-inner-col,.toluna-column47786_2535fb-9f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column47786_2535fb-9f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column47786_2535fb-9f > .kt-inside-inner-col{flex-direction:column;}.toluna-column47786_2535fb-9f > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column47786_2535fb-9f > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column47786_2535fb-9f{position:relative;}@media all and (max-width: 1024px){.toluna-column47786_2535fb-9f > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column47786_2535fb-9f > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column47786_2535fb-9f\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading47786_861165-83, .wp-block-toluna-advancedheading.kt-adv-heading47786_861165-83[data-kb-block=\"kb-adv-heading47786_861165-83\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading47786_861165-83 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading47786_861165-83[data-kb-block=\"kb-adv-heading47786_861165-83\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading47786_861165-83 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading47786_861165-83\"><strong>Physicians support taking a GenAI oath<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-8557e3d961043c4bf908094f546e3224\">When asked if they would take an oath concerning the use of GenAI, 73% said that <strong><em>physicians should<\/em><\/strong>, and 77% said that <strong><em>physicians would.<\/em><\/strong> Among the 25% who would decline, the majority (86%) would do so because they viewed it as redundant and merely symbolic. The remaining physicians had liability concerns (8%), disagreed with how the responsibilities were framed (3%), distrusted GenAI or its governance (2%), or said that it was not relevant to their role (1%).&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading47786_189c02-0e, .wp-block-toluna-advancedheading.kt-adv-heading47786_189c02-0e[data-kb-block=\"kb-adv-heading47786_189c02-0e\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading47786_189c02-0e mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading47786_189c02-0e[data-kb-block=\"kb-adv-heading47786_189c02-0e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading47786_189c02-0e wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading47786_189c02-0e\"><strong>Physicians support oath-taking by other ecosystem players<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-b0b53068ea8ab3f38b45847508eccc9b\">Physicians want others in healthcare to make similar oath-type commitments. When asked which players should take the oath, they named:&nbsp;&nbsp;&nbsp;<\/p>\n\n\n<style>.kb-row-layout-id47786_6e25e2-3b > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id47786_6e25e2-3b > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id47786_6e25e2-3b > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id47786_6e25e2-3b > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id47786_6e25e2-3b > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id47786_6e25e2-3b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id47786_6e25e2-3b alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column47786_d2a142-20 > .kt-inside-inner-col,.toluna-column47786_d2a142-20 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column47786_d2a142-20 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column47786_d2a142-20 > .kt-inside-inner-col{flex-direction:column;}.toluna-column47786_d2a142-20 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column47786_d2a142-20 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column47786_d2a142-20{position:relative;}@media all and (max-width: 1024px){.toluna-column47786_d2a142-20 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column47786_d2a142-20 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column47786_d2a142-20\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-iconlist.kt-svg-icon-list-items47786_d2482b-9b:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items47786_d2482b-9b ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items47786_d2482b-9b ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items47786_d2482b-9b .kb-svg-icon-wrap{color:#007EE2;}.wp-block-toluna-iconlist.kt-svg-icon-list-items47786_d2482b-9b ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items47786_d2482b-9b ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items47786_d2482b-9b ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{color:#000000;color:#000000;}.kt-svg-icon-list-items47786_d2482b-9b ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-toluna-iconlist kt-svg-icon-list-items kt-svg-icon-list-items47786_d2482b-9b kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-47786_d90007-29\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">GenAI platform developers (74%)&nbsp;<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-47786_51f598-03\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Insurance Company Reviewers (67%)&nbsp;<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-47786_756caa-d0\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Hospital Administrators (66%)&nbsp;<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-47786_cc170a-8f\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Professional Healthcare Societies (66%)&nbsp;<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-47786_fbd1f7-91\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">&nbsp;Nurses (59%)&nbsp;<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-47786_47d9f9-7d\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Pharmacists (58%)&nbsp;<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.toluna-column47786_a22c71-de > .kt-inside-inner-col,.toluna-column47786_a22c71-de > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column47786_a22c71-de > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column47786_a22c71-de > .kt-inside-inner-col{flex-direction:column;}.toluna-column47786_a22c71-de > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column47786_a22c71-de > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column47786_a22c71-de{position:relative;}@media all and (max-width: 1024px){.toluna-column47786_a22c71-de > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column47786_a22c71-de > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column47786_a22c71-de\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-iconlist.kt-svg-icon-list-items47786_5823c2-6a:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items47786_5823c2-6a ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items47786_5823c2-6a ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items47786_5823c2-6a .kb-svg-icon-wrap{color:#007EE2;}.wp-block-toluna-iconlist.kt-svg-icon-list-items47786_5823c2-6a ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items47786_5823c2-6a ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items47786_5823c2-6a ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{color:#000000;color:#000000;}.kt-svg-icon-list-items47786_5823c2-6a ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-toluna-iconlist kt-svg-icon-list-items kt-svg-icon-list-items47786_5823c2-6a kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-47786_bbdc34-ff\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Healthcare\/Life Science Company staff (58%)&nbsp;<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-47786_d5fa3f-2c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Clinical Research Scientists (57%)&nbsp;<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-47786_22f83b-6d\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Marketing\/Advertising Agencies (52%)&nbsp;<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-47786_badab1-69\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Payers\/MCOs, and (51%)&nbsp;<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-47786_fef960-a4\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Venture Funds and Investors (51%)&nbsp;<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading47786_3958eb-ba, .wp-block-toluna-advancedheading.kt-adv-heading47786_3958eb-ba[data-kb-block=\"kb-adv-heading47786_3958eb-ba\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading47786_3958eb-ba mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading47786_3958eb-ba[data-kb-block=\"kb-adv-heading47786_3958eb-ba\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading47786_3958eb-ba wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading47786_3958eb-ba\"><strong>Why is this important?<\/strong><\/h2>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-1663cb43b02ae6553d38e2c7ac75c88d\">The answer lies in understanding healthcare as what one physician called &#8220;a sacred endeavor.&#8221; For over 2,000 years, medicine has evolved intentionally slowly: from Hippocratic observations to evidence-based clinical trials. This conservative approach exists because <em>a physician&#8217;s job requires moral conduct and accountability<\/em>, as described in medical oaths.&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-972d2f3faf710d0bbadfb81338bbd669\">Technology, in contrast, operates on a &#8220;move fast and break things&#8221; ethos that prioritizes rapid iteration and acceptable failure rates. This philosophy works in most industries. But in healthcare, &#8220;breaking things&#8221; can mean harming people.&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-bee5b4de514641d32342b13e9f01fb1f\">Our survey data shows physicians understand this cultural collision:&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-iconlist.kt-svg-icon-list-items47786_f5dbad-11:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items47786_f5dbad-11 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items47786_f5dbad-11 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items47786_f5dbad-11 .kb-svg-icon-wrap{color:#007EE2;}.wp-block-toluna-iconlist.kt-svg-icon-list-items47786_f5dbad-11 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items47786_f5dbad-11 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items47786_f5dbad-11 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{color:#000000;color:#000000;}.kt-svg-icon-list-items47786_f5dbad-11 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-toluna-iconlist kt-svg-icon-list-items kt-svg-icon-list-items47786_f5dbad-11 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-47786_5dd199-27\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">75% worry GenAI is &#8220;built to be fast and convincing, not cautious and accurate.&#8221;&nbsp;<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-47786_df2e31-ba\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">80% are concerned about AI&#8217;s &#8220;black box&#8221; nature, making accountability difficult.&nbsp;<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-47786_b15ee9-99\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">75% fear patient data will &#8220;leak&#8221; into training datasets and be impossible to remove.&nbsp;<\/span><\/li>\n<\/ul><\/div>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading47786_6a4dac-85, .wp-block-toluna-advancedheading.kt-adv-heading47786_6a4dac-85[data-kb-block=\"kb-adv-heading47786_6a4dac-85\"]{font-size:var(--global-kb-font-size-xl, 2rem);font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading47786_6a4dac-85 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading47786_6a4dac-85[data-kb-block=\"kb-adv-heading47786_6a4dac-85\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading47786_6a4dac-85 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading47786_6a4dac-85\"><strong>What physicians want<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-98b47dc51939a8d8b262432df2343098\">The survey reveals that physicians aren&#8217;t anti-technology; they&#8217;re pro-accountability. They want partners who understand that entering healthcare means entering a healing tradition that predates recorded history.&nbsp;<\/p>\n\n\n\n<div style=\"height:44px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.kb-row-layout-id47786_96388b-ea > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id47786_96388b-ea > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id47786_96388b-ea > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id47786_96388b-ea > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id47786_96388b-ea > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id47786_96388b-ea > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id47786_96388b-ea alignfull has-whisper-background-color kt-row-has-bg wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column47786_3370b4-1a > .kt-inside-inner-col,.toluna-column47786_3370b4-1a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column47786_3370b4-1a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column47786_3370b4-1a > .kt-inside-inner-col{flex-direction:column;}.toluna-column47786_3370b4-1a > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column47786_3370b4-1a > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column47786_3370b4-1a{position:relative;}@media all and (max-width: 1024px){.toluna-column47786_3370b4-1a > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column47786_3370b4-1a > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column47786_3370b4-1a\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading47786_95263d-8f, .wp-block-toluna-advancedheading.kt-adv-heading47786_95263d-8f[data-kb-block=\"kb-adv-heading47786_95263d-8f\"]{font-size:var(--global-kb-font-size-md, 1rem);font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading47786_95263d-8f mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading47786_95263d-8f[data-kb-block=\"kb-adv-heading47786_95263d-8f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading47786_95263d-8f wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading47786_95263d-8f\">Endnote:<\/h5>\n\n\n\n<p>As part of our \u201cAI Everywhere\u201d strategy, Toluna is committed to helping organizations navigate the opportunities and responsibilities that AI brings with it. We partnered with Glenna Crooks, PhD, a recognized policy strategist in global healthcare, to engage over 2,000 physicians on their views of generative AI.<a href=\"#footnote\">[1]<\/a><\/p>\n\n\n\n<p>Using Curizon, Toluna\u2019s proprietary panel of healthcare professionals, we explored perceived benefits and risks of AI in healthcare, accountability in the event of harm, and the need for ethical guidelines. The research also examined the advisability of a GenAI Oath modeled after traditional oaths taken by healthcare professionals.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p id=\"footnote\"><a href=\"#footnote\">[1]<\/a>This survey was scripted and programmed by Toluna and fielded in February 2025 with 2,739 healthcare professionals in Toluna\u2019s proprietary healthcare panel Curizon. Survey author: PersonaPanels &amp; Glenna Crooks, PhD.\u00a0<em>All percentage data points and significance markers (p &lt; 0.05) are derived directly from the survey cross-tabulation analysis.<\/em><\/p>\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Glenna Crooks, PhD and Paul Hambly, EVP of Supply at Toluna AI<\/p>\n","protected":false},"author":11,"featured_media":47796,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_toluna_hide_sidebar":false,"footnotes":""},"categories":[50],"tags":[],"class_list":["post-47786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/posts\/47786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/comments?post=47786"}],"version-history":[{"count":0,"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/posts\/47786\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/media\/47796"}],"wp:attachment":[{"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/media?parent=47786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/categories?post=47786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/tags?post=47786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}