{"id":48267,"date":"2025-09-11T03:35:00","date_gmt":"2025-09-11T01:35:00","guid":{"rendered":"https:\/\/tolunacorporate.com\/?p=48267"},"modified":"2026-01-16T11:28:42","modified_gmt":"2026-01-16T10:28:42","slug":"women-in-research-spotlighting-global-discovery-observation-lead-selin-varol","status":"publish","type":"post","link":"https:\/\/tolunacorporate.com\/pt-br\/women-in-research-spotlighting-global-discovery-observation-lead-selin-varol\/","title":{"rendered":"Women in research part 2: spotlighting our Global Discovery and Observation Lead, Selin Varol"},"content":{"rendered":"<style>.wp-block-toluna-advancedheading.kt-adv-heading48267_93fa1f-da, .wp-block-toluna-advancedheading.kt-adv-heading48267_93fa1f-da[data-kb-block=\"kb-adv-heading48267_93fa1f-da\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading48267_93fa1f-da mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading48267_93fa1f-da[data-kb-block=\"kb-adv-heading48267_93fa1f-da\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading48267_93fa1f-da wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading48267_93fa1f-da\">Toluna is home to some truly exceptional women. Let us introduce you to one of them: <strong>Selin Varol<\/strong>, who leads our Discovery Observation team. Selin explores how online conversations shape perception and emotion. She turns cultural noise into insight, connecting the dots between AI, messaging, and human behavior.<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-dd1c73d4475f94d7ebf1797549604770\">Drawn to her role and achievements \u2013 both in and outside of Toluna \u2013 I sat down with her for an interview.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading48267_d3c39c-76, .wp-block-toluna-advancedheading.kt-adv-heading48267_d3c39c-76[data-kb-block=\"kb-adv-heading48267_d3c39c-76\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading48267_d3c39c-76 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading48267_d3c39c-76[data-kb-block=\"kb-adv-heading48267_d3c39c-76\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading48267_d3c39c-76 wp-block-toluna-advancedheading has-primary-blue-current-color has-text-color\" data-kb-block=\"kb-adv-heading48267_d3c39c-76\"><strong>Q: <\/strong>It&#8217;s great to have you here, Selin. To start off, can you tell us a little bit about yourself and your role?<\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading48267_241ac3-46, .wp-block-toluna-advancedheading.kt-adv-heading48267_241ac3-46[data-kb-block=\"kb-adv-heading48267_241ac3-46\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading48267_241ac3-46 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading48267_241ac3-46[data-kb-block=\"kb-adv-heading48267_241ac3-46\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading48267_241ac3-46 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading48267_241ac3-46\"><strong>Selin<\/strong>: I&#8217;d define myself as a narrative consultant at Toluna. I specialize in analyzing digital conversations to uncover their impact on behavior, perception, and decision making. I quantify what is qualitatively expressed and turn cultural conversations into insights. One of my favorite parts of my job is getting to connect the unconnected: finding red threads to bring rigor, nuance, and structure to sentiment about brands, campaigns, and categories.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading48267_ce658e-e0, .wp-block-toluna-advancedheading.kt-adv-heading48267_ce658e-e0[data-kb-block=\"kb-adv-heading48267_ce658e-e0\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading48267_ce658e-e0 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading48267_ce658e-e0[data-kb-block=\"kb-adv-heading48267_ce658e-e0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading48267_ce658e-e0 wp-block-toluna-advancedheading has-primary-blue-current-color has-text-color\" data-kb-block=\"kb-adv-heading48267_ce658e-e0\"><strong>Q: <\/strong>That&#8217;s an interesting overview. Being in the insights industry for almost 11 years, what would you say is one thing the industry is doing right?<\/h2>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-efe098e25a5aa716e94e8801cb856d93\"><strong>Selin:<\/strong> Amidst the wild growth of AI capabilities, the industry is finally putting &#8216;owning the story&#8217; first, and that\u2019s a powerful shift. The best research today is grounded in clear intent while staying open to surprise. We\u2019re seeing more projects that prioritize not just hearing but truly listening &#8211; especially with our reimagined Inspire solution. These projects bridge academic and commercial rigor with AI-driven innovation to surface meaning that is both personal and actionable. Our clients understand there are no shortcuts; they dig deep, triangulate data, and take ownership of the story. And honestly, we see more women in leadership roles now. My hypothesis is that these two are connected. Happy to run a study on that \ud83d\ude09 <\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-3ef0e088cb563f0033fd63e85dda7ea1\">Jokes aside, when insights are framed through human stories rather than just statistics, they resonate more deeply and drive smarter decisions. Nurtured lenses are in focus and will remain so.<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-4fcb3ae585762419235cd02b51b70e5e\">This is especially true in areas like emotional drivers, user experience, or representation in influencer marketing. A strong story doesn\u2019t just celebrate outcomes; it reveals the path, the context, and the choices. This really makes insights more relatable, and impact more possible.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading48267_758a7d-33, .wp-block-toluna-advancedheading.kt-adv-heading48267_758a7d-33[data-kb-block=\"kb-adv-heading48267_758a7d-33\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading48267_758a7d-33 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading48267_758a7d-33[data-kb-block=\"kb-adv-heading48267_758a7d-33\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading48267_758a7d-33 wp-block-toluna-advancedheading has-primary-blue-current-color has-text-color\" data-kb-block=\"kb-adv-heading48267_758a7d-33\"><strong>Q: <\/strong>Speaking of women in leadership roles, what advice would you give to young women entering the research world and aspiring to step into leadership roles?<\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading48267_940d28-ae, .wp-block-toluna-advancedheading.kt-adv-heading48267_940d28-ae[data-kb-block=\"kb-adv-heading48267_940d28-ae\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading48267_940d28-ae mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading48267_940d28-ae[data-kb-block=\"kb-adv-heading48267_940d28-ae\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading48267_940d28-ae wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading48267_940d28-ae\"><strong>Selin:<\/strong> I would tell them to seek work partnerships and environments where mentorship becomes an inclusive storytelling practice. By this I mean, collaborate with people who share their paths honestly (not just their titles). That\u2019s where not only your skills grow, but your sense of connection and emotional intelligence evolve. That\u2019s key. In a world that moves fast, shaped by algorithms and digital systems, the hunger for human connection keeps growing. Your career shouldn\u2019t be about perfection, but about continuous growth (only you can define this) and meaningful connection. And don\u2019t be afraid to pivot. Every experience, every learning will shape your unique lens for working with data.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading48267_7a584c-63, .wp-block-toluna-advancedheading.kt-adv-heading48267_7a584c-63[data-kb-block=\"kb-adv-heading48267_7a584c-63\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading48267_7a584c-63 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading48267_7a584c-63[data-kb-block=\"kb-adv-heading48267_7a584c-63\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading48267_7a584c-63 wp-block-toluna-advancedheading has-primary-blue-current-color has-text-color\" data-kb-block=\"kb-adv-heading48267_7a584c-63\"><strong>Q: <\/strong>Do you think we can do better in terms of inclusion? How?<\/h2>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-1233a9049381af22dba0a84a767da722\"><strong>Selin:<\/strong> In everything in life, we can always do better, and inclusion is no exception. It\u2019s not about ticking boxes; it\u2019s about expanding who gets to be seen, heard, and valued. In market research, that means being intentional not just about gender, but about embracing women across all life stages, identities, and experiences.<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-43717389d455f180fdc0f58954e7193a\">Inclusion means amplifying early-career voices, welcoming mid-career pivots, and honoring the wisdom that comes with age. Evolution doesn\u2019t keep grandmothers around for nothing &#8211; there\u2019s deep knowledge there. And when we bridge that wisdom with the curiosity and digital savviness of younger generations, we all move forward.<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-582a16e37ecaf013b365a305c2b574e3\">There is no one definition of womanhood. Every background, identity, and perspective adds richness to our work and reflects the real world we\u2019re researching. The inclusion isn\u2019t about canceling. It\u2019s about connecting. And when we build spaces that truly reflect that diversity, our insights, our teams, and our industry become stronger. If we can do this, I believe we\u2019ll leap forward.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading48267_c21432-2e, .wp-block-toluna-advancedheading.kt-adv-heading48267_c21432-2e[data-kb-block=\"kb-adv-heading48267_c21432-2e\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading48267_c21432-2e mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading48267_c21432-2e[data-kb-block=\"kb-adv-heading48267_c21432-2e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading48267_c21432-2e wp-block-toluna-advancedheading has-primary-blue-current-color has-text-color\" data-kb-block=\"kb-adv-heading48267_c21432-2e\"><strong>Q: <\/strong>That&#8217;s such an inspiring answer, thank you.Coming back to your personal experiences, can you share one project or moment in your career that you&#8217;re especially proud of?<\/h2>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-a5f9f0d6df358ae1363ae5a337b7d420\"><strong>Selin:<\/strong> I consider myself lucky and I never take that luck for granted. I\u2019ve had the privilege of working with incredible mentors, clients, and team members, which has led to many exciting moments. If I had to highlight just two (because picking only one feels impossible):<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading48267_050e07-63, .wp-block-toluna-advancedheading.kt-adv-heading48267_050e07-63[data-kb-block=\"kb-adv-heading48267_050e07-63\"]{padding-left:var(--global-kb-spacing-xs, 1rem);font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading48267_050e07-63 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading48267_050e07-63[data-kb-block=\"kb-adv-heading48267_050e07-63\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading48267_050e07-63 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading48267_050e07-63\">1. Being invited to give guest lectures at the first MA program I graduated from (MA Media &amp; Business at Erasmus University), and then being asked to return, again and again.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading48267_8970df-8a, .wp-block-toluna-advancedheading.kt-adv-heading48267_8970df-8a[data-kb-block=\"kb-adv-heading48267_8970df-8a\"]{padding-left:var(--global-kb-spacing-xs, 1rem);font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading48267_8970df-8a mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading48267_8970df-8a[data-kb-block=\"kb-adv-heading48267_8970df-8a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading48267_8970df-8a wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading48267_8970df-8a\">2. Presenting the Buzz solution I helped shape, supported by my amazing team. It\u2019s one of our three core social insights solutions and continues to evolve, especially with the addition of our new influencer score for our campaign evaluation framework.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading48267_073f56-59, .wp-block-toluna-advancedheading.kt-adv-heading48267_073f56-59[data-kb-block=\"kb-adv-heading48267_073f56-59\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading48267_073f56-59 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading48267_073f56-59[data-kb-block=\"kb-adv-heading48267_073f56-59\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading48267_073f56-59 wp-block-toluna-advancedheading has-primary-blue-current-color has-text-color\" data-kb-block=\"kb-adv-heading48267_073f56-59\">Q: What keeps you curious and excited about the work Toluna does?<\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading48267_01d4d6-e0, .wp-block-toluna-advancedheading.kt-adv-heading48267_01d4d6-e0[data-kb-block=\"kb-adv-heading48267_01d4d6-e0\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading48267_01d4d6-e0 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading48267_01d4d6-e0[data-kb-block=\"kb-adv-heading48267_01d4d6-e0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading48267_01d4d6-e0 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading48267_01d4d6-e0\"><strong>Selin:<\/strong> What excites me most is how everything is anchored in human experience. Toluna fully embraces the possibilities of new technologies, but always grounds them in purpose, asking, how can this create real impact for people? It\u2019s that constant balance between innovation and human connection that keeps the work meaningful, especially in the way we serve our clients.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading48267_f72487-25, .wp-block-toluna-advancedheading.kt-adv-heading48267_f72487-25[data-kb-block=\"kb-adv-heading48267_f72487-25\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading48267_f72487-25 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading48267_f72487-25[data-kb-block=\"kb-adv-heading48267_f72487-25\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading48267_f72487-25 wp-block-toluna-advancedheading has-primary-blue-current-color has-text-color\" data-kb-block=\"kb-adv-heading48267_f72487-25\">Q: Shifting gears, if you weren&#8217;t in research, which field do you think you&#8217;d be working in?<\/h2>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-38229211fcf2693767be9bb07641cbb2\"><strong>Selin<\/strong>: There are so many fascinating crafts I\u2019d love to master\u2026I&#8217;d be a woodworker in one lifetime, a patisserie chef in another. But in this one, it\u2019s creative writing, teaching, and writing novels. And to be honest, I\u2019ve been doing those alongside my research career. Overall, whether through data or lived experience, I\u2019m always drawn to stories and emotional truth. It might sound like a clich\u00e9, but storytelling and human behavior have always fascinated me, from books to movies to songs. In many ways, research and writing aren\u2019t so different; they both aim to make sense of the world and connect with people in meaningful ways.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading48267_ab3dd5-85, .wp-block-toluna-advancedheading.kt-adv-heading48267_ab3dd5-85[data-kb-block=\"kb-adv-heading48267_ab3dd5-85\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading48267_ab3dd5-85 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading48267_ab3dd5-85[data-kb-block=\"kb-adv-heading48267_ab3dd5-85\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading48267_ab3dd5-85 wp-block-toluna-advancedheading has-primary-blue-current-color has-text-color\" data-kb-block=\"kb-adv-heading48267_ab3dd5-85\">Q: How do you balance human-centric storytelling with data rigor in your work?<\/h2>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-58fa77966e89e45a75f173d688a7fdfd\"><strong>Selin<\/strong>: Balancing storytelling with data isn\u2019t about softening insights. It\u2019s about giving them structure <em>and<\/em> soul. We don\u2019t just measure sentiment or identify emotions; we trace its arc, its causes, its impact. I often say, \u201cLet\u2019s turn heatmaps into heartbeats and resolve the conflict.\u201d When we marry quantitative frameworks with the emotional truths they\u2019re built on, our stories don\u2019t just inform; they help our clients take action in the most informed way.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading48267_fd8ce4-4d, .wp-block-toluna-advancedheading.kt-adv-heading48267_fd8ce4-4d[data-kb-block=\"kb-adv-heading48267_fd8ce4-4d\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading48267_fd8ce4-4d mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading48267_fd8ce4-4d[data-kb-block=\"kb-adv-heading48267_fd8ce4-4d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading48267_fd8ce4-4d wp-block-toluna-advancedheading has-primary-blue-current-color has-text-color\" data-kb-block=\"kb-adv-heading48267_fd8ce4-4d\"><strong>Q: <\/strong>I love that outlook.Before we wrap up, what\u2019s your hope for the next generation of female insight leaders?<\/h2>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-777ca830b7fde1bd6207352b2ac6ba7c\"><strong>Selin:<\/strong> I hope they embrace their fear and turn it into courage without feeling the need to fit into someone else\u2019s mold. That they step into the industry knowing there\u2019s space not just for them, but for all of us. There\u2019s no need for gatekeeping when there\u2019s still so much to explore. Insight work thrives on diverse lenses, and every perspective adds value.<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-c52fde45436af626bd0c23684f572e56\">I want the next generation to think in terms of abundance, not scarcity; to believe that success can be shared, that collaboration is strength, and that we grow by lifting each other. I hope they treat storytelling as a strategic skill. Above all, I hope they feel empowered to lead with curiosity, care, and creativity. Because when women across all life stages and identities are given the space to lead authentically, the industry doesn\u2019t just progress it transforms.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toluna is home to some truly exceptional women. Let us introduce you<\/p>\n","protected":false},"author":12,"featured_media":48289,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_toluna_hide_sidebar":false,"footnotes":""},"categories":[50],"tags":[373,366,372],"class_list":["post-48267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-diversity-in-research","tag-women-in-research","tag-women-leadership","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/posts\/48267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/comments?post=48267"}],"version-history":[{"count":0,"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/posts\/48267\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/media\/48289"}],"wp:attachment":[{"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/media?parent=48267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/categories?post=48267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/tags?post=48267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}