{"id":48763,"date":"2025-10-02T03:37:00","date_gmt":"2025-10-02T01:37:00","guid":{"rendered":"https:\/\/tolunacorporate.com\/?p=48763"},"modified":"2026-01-15T14:34:11","modified_gmt":"2026-01-15T13:34:11","slug":"women-in-research-part-3-meet-our-global-head-of-quality-marie-hense","status":"publish","type":"post","link":"https:\/\/tolunacorporate.com\/pt-br\/women-in-research-part-3-meet-our-global-head-of-quality-marie-hense\/","title":{"rendered":"Women in research part 3: meet our Global Head of Quality, Marie Hense\u00a0"},"content":{"rendered":"<style>.wp-block-toluna-advancedheading.kt-adv-heading48763_322333-97, .wp-block-toluna-advancedheading.kt-adv-heading48763_322333-97[data-kb-block=\"kb-adv-heading48763_322333-97\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading48763_322333-97 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading48763_322333-97[data-kb-block=\"kb-adv-heading48763_322333-97\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading48763_322333-97 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading48763_322333-97\">It&#8217;s always a pleasure sitting down with the brilliant women driving insights at Toluna. Each conversation is a celebration of their experiences and the impact they&#8217;ve made in the research world. Today, I&#8217;m thrilled to speak with our Global Head of Quality, Marie Hense.&nbsp;&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading48763_ab97da-da, .wp-block-toluna-advancedheading.kt-adv-heading48763_ab97da-da[data-kb-block=\"kb-adv-heading48763_ab97da-da\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading48763_ab97da-da mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading48763_ab97da-da[data-kb-block=\"kb-adv-heading48763_ab97da-da\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading48763_ab97da-da wp-block-toluna-advancedheading has-primary-blue-current-color has-text-color\" data-kb-block=\"kb-adv-heading48763_ab97da-da\"><strong>Q: I&#8217;m excited to learn about your journey! First things first, what part of being in research excites you the most?<\/strong>&nbsp;<\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading48763_6e65b2-db, .wp-block-toluna-advancedheading.kt-adv-heading48763_6e65b2-db[data-kb-block=\"kb-adv-heading48763_6e65b2-db\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading48763_6e65b2-db mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading48763_6e65b2-db[data-kb-block=\"kb-adv-heading48763_6e65b2-db\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading48763_6e65b2-db wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading48763_6e65b2-db\"><strong>Marie:<\/strong> Having a background in psychology and business, I\u2019ve always been fascinated by how people make decisions \u2013 especially irrational and counterintuitive ones. Pairing that curiosity with my love for analytics makes research such an exciting field to be in. With the vast amounts of data available to us, spotting patterns, connecting the dots, and piecing together how things are related feels like solving a thrilling puzzle every single day.&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading48763_f0dd11-6d, .wp-block-toluna-advancedheading.kt-adv-heading48763_f0dd11-6d[data-kb-block=\"kb-adv-heading48763_f0dd11-6d\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading48763_f0dd11-6d mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading48763_f0dd11-6d[data-kb-block=\"kb-adv-heading48763_f0dd11-6d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading48763_f0dd11-6d wp-block-toluna-advancedheading has-primary-blue-current-color has-text-color\" data-kb-block=\"kb-adv-heading48763_f0dd11-6d\"><strong>Q: How has being a woman in research shaped the way you approach leadership or decision making?<em>&nbsp;<\/em><\/strong>&nbsp;<\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading48763_9573f6-49, .wp-block-toluna-advancedheading.kt-adv-heading48763_9573f6-49[data-kb-block=\"kb-adv-heading48763_9573f6-49\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading48763_9573f6-49 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading48763_9573f6-49[data-kb-block=\"kb-adv-heading48763_9573f6-49\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading48763_9573f6-49 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading48763_9573f6-49\"><strong>Marie:<\/strong> Compared to many industries, research is relatively gender-balanced, so I\u2019ve never felt that being a woman limited my opportunities. I\u2019ve been fortunate to have inspiring role models \u2013 both women and men \u2013 who supported my growth and gave me opportunities regardless of background or gender. What I do strongly believe in, however, is the power of mentorship. Having access to others\u2019 experiences and paths can be transformative, which is why organizations like Women in Research are so important. They provide younger professionals with the chance to learn from seasoned leaders, hear about their decision-making journeys, and gain inspiration for their own careers. Sharing and championing is definitely something I\u2019ve integrated into my leadership style.&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading48763_7158b8-24, .wp-block-toluna-advancedheading.kt-adv-heading48763_7158b8-24[data-kb-block=\"kb-adv-heading48763_7158b8-24\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading48763_7158b8-24 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading48763_7158b8-24[data-kb-block=\"kb-adv-heading48763_7158b8-24\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading48763_7158b8-24 wp-block-toluna-advancedheading has-primary-blue-current-color has-text-color\" data-kb-block=\"kb-adv-heading48763_7158b8-24\"><strong>Q: How do you strike the right balance between your professional and personal life?<\/strong><\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading48763_3ee732-dd, .wp-block-toluna-advancedheading.kt-adv-heading48763_3ee732-dd[data-kb-block=\"kb-adv-heading48763_3ee732-dd\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading48763_3ee732-dd mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading48763_3ee732-dd[data-kb-block=\"kb-adv-heading48763_3ee732-dd\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading48763_3ee732-dd wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading48763_3ee732-dd\"><strong>Marie:<\/strong> Balance looks different for everyone. For me, with a 2.5-year-old toddler and another baby on the way, it\u2019s important to spend time with my son during these formative years before he\u2019s off to school. I\u2019m grateful that Toluna\u2019s flexible working policies allow me to work from home and adjust my hours around nursery drop-offs. Walking out of my office straight into playtime with him feels like the greatest luxury.&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading48763_4c4e3f-50, .wp-block-toluna-advancedheading.kt-adv-heading48763_4c4e3f-50[data-kb-block=\"kb-adv-heading48763_4c4e3f-50\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading48763_4c4e3f-50 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading48763_4c4e3f-50[data-kb-block=\"kb-adv-heading48763_4c4e3f-50\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading48763_4c4e3f-50 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading48763_4c4e3f-50\">That said, I also try to maintain a clear mental boundary between work and personal life. When I\u2019m at work, I focus fully on work, and when I log off, I stay logged off. For example, I don\u2019t check emails in the evening, and I\u2019ve never installed Teams on my phone. Giving each part of my life my full attention when it\u2019s their turn helps me feel present in both worlds and makes the balance feel truly rewarding.&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading48763_f1a0ac-3b, .wp-block-toluna-advancedheading.kt-adv-heading48763_f1a0ac-3b[data-kb-block=\"kb-adv-heading48763_f1a0ac-3b\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading48763_f1a0ac-3b mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading48763_f1a0ac-3b[data-kb-block=\"kb-adv-heading48763_f1a0ac-3b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading48763_f1a0ac-3b wp-block-toluna-advancedheading has-primary-blue-current-color has-text-color\" data-kb-block=\"kb-adv-heading48763_f1a0ac-3b\"><strong>Q: <strong>What has been the most surprising twist or unexpected opportunity in your career so far?<\/strong><\/strong><\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading48763_9802e4-8e, .wp-block-toluna-advancedheading.kt-adv-heading48763_9802e4-8e[data-kb-block=\"kb-adv-heading48763_9802e4-8e\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading48763_9802e4-8e mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading48763_9802e4-8e[data-kb-block=\"kb-adv-heading48763_9802e4-8e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading48763_9802e4-8e wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading48763_9802e4-8e\"><strong>Marie<\/strong>: I\u2019ve been very lucky to see the research and insights world from multiple perspectives: working client-side at companies like McDonald\u2019s and Weetabix, in consultancy roles, and at research suppliers such as Nielsen, and now Toluna. Experiencing the full journey \u2013 from where data originates to how it\u2019s packaged into products to how it\u2019s used by client insights teams \u2013 has given me a real appreciation of the entire data lifecycle. Having these opportunities across such different contexts wasn\u2019t something I expected early on, but it\u2019s been an amazing way to understand just how versatile and exciting this industry is.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading48763_69ae52-d5, .wp-block-toluna-advancedheading.kt-adv-heading48763_69ae52-d5[data-kb-block=\"kb-adv-heading48763_69ae52-d5\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading48763_69ae52-d5 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading48763_69ae52-d5[data-kb-block=\"kb-adv-heading48763_69ae52-d5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading48763_69ae52-d5 wp-block-toluna-advancedheading has-primary-blue-current-color has-text-color\" data-kb-block=\"kb-adv-heading48763_69ae52-d5\"><strong>Q: How do you personally define success at this stage of your career?<\/strong><\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading48763_1398db-32, .wp-block-toluna-advancedheading.kt-adv-heading48763_1398db-32[data-kb-block=\"kb-adv-heading48763_1398db-32\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading48763_1398db-32 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading48763_1398db-32[data-kb-block=\"kb-adv-heading48763_1398db-32\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading48763_1398db-32 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading48763_1398db-32\"><strong>Marie<\/strong>: Success, for me, is about working on something I truly care about while contributing to a company I believe is making a real difference in the world.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading48763_238108-6f, .wp-block-toluna-advancedheading.kt-adv-heading48763_238108-6f[data-kb-block=\"kb-adv-heading48763_238108-6f\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading48763_238108-6f mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading48763_238108-6f[data-kb-block=\"kb-adv-heading48763_238108-6f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading48763_238108-6f wp-block-toluna-advancedheading has-primary-blue-current-color has-text-color\" data-kb-block=\"kb-adv-heading48763_238108-6f\"><strong>Q: <strong>If you could go back and give your younger self one piece of advice as you entered this industry, what would it be?<\/strong><\/strong><\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading48763_fe85b1-2f, .wp-block-toluna-advancedheading.kt-adv-heading48763_fe85b1-2f[data-kb-block=\"kb-adv-heading48763_fe85b1-2f\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading48763_fe85b1-2f mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading48763_fe85b1-2f[data-kb-block=\"kb-adv-heading48763_fe85b1-2f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading48763_fe85b1-2f wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading48763_fe85b1-2f\"><strong>Marie<\/strong>: Stay curious, stay open, and follow your interests. The research industry is incredibly versatile, with space for so many passions and talents. If you explore and remain open to opportunities, you\u2019ll find the corner of the industry that excites you most.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading48763_428269-14, .wp-block-toluna-advancedheading.kt-adv-heading48763_428269-14[data-kb-block=\"kb-adv-heading48763_428269-14\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading48763_428269-14 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading48763_428269-14[data-kb-block=\"kb-adv-heading48763_428269-14\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading48763_428269-14 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading48763_428269-14\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s always a pleasure sitting down with the brilliant women driving insights<\/p>\n","protected":false},"author":12,"featured_media":48764,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_toluna_hide_sidebar":false,"footnotes":""},"categories":[50],"tags":[366],"class_list":["post-48763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-women-in-research","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/posts\/48763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/comments?post=48763"}],"version-history":[{"count":0,"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/posts\/48763\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/media\/48764"}],"wp:attachment":[{"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/media?parent=48763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/categories?post=48763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/tags?post=48763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}