{"id":52123,"date":"2025-10-14T13:42:00","date_gmt":"2025-10-14T11:42:00","guid":{"rendered":"https:\/\/tolunacorporate.com\/?p=52123"},"modified":"2026-01-20T14:22:02","modified_gmt":"2026-01-20T13:22:02","slug":"sustainability-in-fmcg-what-consumers-really-want","status":"publish","type":"post","link":"https:\/\/tolunacorporate.com\/pt-br\/sustainability-in-fmcg-what-consumers-really-want\/","title":{"rendered":"Sustainability in FMCG: what consumers really want\u00a0\u00a0"},"content":{"rendered":"<style>.kb-row-layout-id52123_18c1f0-ec > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id52123_18c1f0-ec > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id52123_18c1f0-ec > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id52123_18c1f0-ec > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id52123_18c1f0-ec > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id52123_18c1f0-ec > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id52123_18c1f0-ec alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column52123_a0a3b6-c1 > .kt-inside-inner-col,.toluna-column52123_a0a3b6-c1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column52123_a0a3b6-c1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column52123_a0a3b6-c1 > .kt-inside-inner-col{flex-direction:column;}.toluna-column52123_a0a3b6-c1 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column52123_a0a3b6-c1 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column52123_a0a3b6-c1{position:relative;}@media all and (max-width: 1024px){.toluna-column52123_a0a3b6-c1 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column52123_a0a3b6-c1 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column52123_a0a3b6-c1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading52123_3e15a1-9b, .wp-block-toluna-advancedheading.kt-adv-heading52123_3e15a1-9b[data-kb-block=\"kb-adv-heading52123_3e15a1-9b\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_3e15a1-9b mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_3e15a1-9b[data-kb-block=\"kb-adv-heading52123_3e15a1-9b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_3e15a1-9b wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_3e15a1-9b\">Once a trend, sustainability is now a business imperative. In the consumer goods (FMCG) sector, sustainability now plays a role in influencing everything from brand equity to&nbsp;purchase&nbsp;behavior.&nbsp;Consumers not only want but expect brands to reduce their environmental impact,&nbsp;incorporate sustainable practices across their operations, and communicate their progress transparently.&nbsp;Many believe the industry is falling short, creating a gap between what consumers want and what brands deliver.&nbsp;&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_aecdd5-3f, .wp-block-toluna-advancedheading.kt-adv-heading52123_aecdd5-3f[data-kb-block=\"kb-adv-heading52123_aecdd5-3f\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_aecdd5-3f mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_aecdd5-3f[data-kb-block=\"kb-adv-heading52123_aecdd5-3f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_aecdd5-3f wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_aecdd5-3f\">To help brands bridge this gap,&nbsp;Toluna&nbsp;collaborated with&nbsp;InsideFMCG&nbsp;on a 3-part report&nbsp;based on research conducted in Australia and APAC. The research&nbsp;explored&nbsp;consumers&#8217; sustainability priorities, the consequences of not meeting evolving expectations, and the future of sustainability-focused brand building in FMCG.&nbsp;In this blog post,&nbsp;we&#8217;re&nbsp;consolidating&nbsp;the key insights from all 3 reports and highlighting best practices&nbsp;for brands navigating this space.&nbsp;&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_1f3777-af, .wp-block-toluna-advancedheading.kt-adv-heading52123_1f3777-af[data-kb-block=\"kb-adv-heading52123_1f3777-af\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:35px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_1f3777-af mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_1f3777-af[data-kb-block=\"kb-adv-heading52123_1f3777-af\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading52123_1f3777-af wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading52123_1f3777-af\"><strong>The role of sustainability in brand equity&nbsp;<\/strong>&nbsp;<\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_1a7a7d-85, .wp-block-toluna-advancedheading.kt-adv-heading52123_1a7a7d-85[data-kb-block=\"kb-adv-heading52123_1a7a7d-85\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_1a7a7d-85 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_1a7a7d-85[data-kb-block=\"kb-adv-heading52123_1a7a7d-85\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_1a7a7d-85 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_1a7a7d-85\">Across the FMCG landscape, the&nbsp;sustainability&nbsp;conversation has reached a tipping point. Consumers are no longer just asking brands to act;&nbsp;they\u2019re&nbsp;expecting proof. Trust in this space is fragile:&nbsp;only 44% of global consumers trust brand sustainability claims. This underscores the need for transparent, consistent, and evidence-backed communication.&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_c6f520-37, .wp-block-toluna-advancedheading.kt-adv-heading52123_c6f520-37[data-kb-block=\"kb-adv-heading52123_c6f520-37\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_c6f520-37 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_c6f520-37[data-kb-block=\"kb-adv-heading52123_c6f520-37\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_c6f520-37 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_c6f520-37\">Successful brands embed sustainability across their supply chains and operations, not just in their marketing.&nbsp;Environmental,&nbsp;social&nbsp;and governance (ESG) performance is&nbsp;emerging&nbsp;as a crucial benchmark of trust for both consumers and regulators. Across APAC,&nbsp;governments are&nbsp;implementing stricter disclosure requirements, which align with consumer sentiment \u2013 49%&nbsp;stated&nbsp;that ESG performance influences their willingness to recommend a brand.&nbsp;&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_9563f2-fb, .wp-block-toluna-advancedheading.kt-adv-heading52123_9563f2-fb[data-kb-block=\"kb-adv-heading52123_9563f2-fb\"]{padding-bottom:0px;margin-bottom:var(--global-kb-spacing-xs, 1rem);text-align:center;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_9563f2-fb mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_9563f2-fb[data-kb-block=\"kb-adv-heading52123_9563f2-fb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading52123_9563f2-fb wp-block-toluna-advancedheading has-primary-cobalt-fusion-color has-text-color\" data-kb-block=\"kb-adv-heading52123_9563f2-fb\">To accommodate for these expectations,&nbsp;we recommend:&nbsp;&nbsp;<\/h5>\n\n\n<style>.kb-row-layout-id52123_3dc6bc-28 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id52123_3dc6bc-28 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id52123_3dc6bc-28 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:0px;padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id52123_3dc6bc-28 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id52123_3dc6bc-28 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id52123_3dc6bc-28 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id52123_3dc6bc-28 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id52123_3dc6bc-28 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id52123_3dc6bc-28 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id52123_3dc6bc-28 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id52123_3dc6bc-28 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column52123_734db3-ff > .kt-inside-inner-col{display:flex;}.toluna-column52123_734db3-ff > .kt-inside-inner-col,.toluna-column52123_734db3-ff > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column52123_734db3-ff > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column52123_734db3-ff > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column52123_734db3-ff > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column52123_734db3-ff > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column52123_734db3-ff > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column52123_734db3-ff > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column52123_734db3-ff{position:relative;}@media all and (max-width: 1024px){.toluna-column52123_734db3-ff > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column52123_734db3-ff > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column52123_734db3-ff\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-image.kb-image52123_682c40-e1:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image52123_682c40-e1.kb-image-is-ratio-size, .kb-image52123_682c40-e1 .kb-image-is-ratio-size{max-width:73px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_682c40-e1.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_682c40-e1 .kb-image-is-ratio-size{align-self:unset;}.kb-image52123_682c40-e1{max-width:73px;}.image-is-svg.kb-image52123_682c40-e1{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image52123_682c40-e1 img{width:100%;}.kb-image52123_682c40-e1 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image52123_682c40-e1 size-full kb-image-max-width-set\"><div class=\"\"><img decoding=\"async\" width=\"326\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/1.png\" alt=\"\" class=\"kb-img wp-image-52124\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/1.png 326w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/1-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/1-150x150.png 150w\" sizes=\"(max-width: 326px) 100vw, 326px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_2047f3-6d, .wp-block-toluna-advancedheading.kt-adv-heading52123_2047f3-6d[data-kb-block=\"kb-adv-heading52123_2047f3-6d\"]{max-width:321px;margin-right:auto;margin-left:auto;padding-top:0px;margin-top:0px;text-align:center;line-height:20px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_2047f3-6d mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_2047f3-6d[data-kb-block=\"kb-adv-heading52123_2047f3-6d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h6 class=\"kt-adv-heading52123_2047f3-6d wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading52123_2047f3-6d\"><strong>Use specific and credible sustainability terms like \u2018carbon neutral\u2019 or \u2018carbon reduction\u2019 instead of vague language like \u2018eco-friendly\u2019,&nbsp;which is more often associated with greenwashing.&nbsp;More on this later.&nbsp;&nbsp;<\/strong><\/h6>\n<\/div><\/div>\n\n\n<style>.toluna-column52123_bab151-63 > .kt-inside-inner-col{display:flex;}.toluna-column52123_bab151-63 > .kt-inside-inner-col,.toluna-column52123_bab151-63 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column52123_bab151-63 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column52123_bab151-63 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column52123_bab151-63 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column52123_bab151-63 > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column52123_bab151-63 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column52123_bab151-63 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column52123_bab151-63{position:relative;}@media all and (max-width: 1024px){.toluna-column52123_bab151-63 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column52123_bab151-63 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column52123_bab151-63\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-image.kb-image52123_7d174e-e1:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image52123_7d174e-e1.kb-image-is-ratio-size, .kb-image52123_7d174e-e1 .kb-image-is-ratio-size{max-width:73px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_7d174e-e1.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_7d174e-e1 .kb-image-is-ratio-size{align-self:unset;}.kb-image52123_7d174e-e1{max-width:73px;}.image-is-svg.kb-image52123_7d174e-e1{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image52123_7d174e-e1 img{width:100%;}.kb-image52123_7d174e-e1 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image52123_7d174e-e1 kb-image-max-width-set\"><div class=\"\"><img decoding=\"async\" width=\"326\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/2.png\" alt=\"\" class=\"kb-img wp-image-52133\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/2.png 326w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/2-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/2-150x150.png 150w\" sizes=\"(max-width: 326px) 100vw, 326px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_43d463-24, .wp-block-toluna-advancedheading.kt-adv-heading52123_43d463-24[data-kb-block=\"kb-adv-heading52123_43d463-24\"]{max-width:321px;margin-right:auto;margin-left:auto;padding-top:0px;margin-top:0px;text-align:center;line-height:20px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_43d463-24 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_43d463-24[data-kb-block=\"kb-adv-heading52123_43d463-24\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h6 class=\"kt-adv-heading52123_43d463-24 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading52123_43d463-24\"><strong>Share evidence and impact metrics, ideally linked to international&nbsp;standards&nbsp;and verified partners.<\/strong><\/h6>\n<\/div><\/div>\n\n\n<style>.toluna-column52123_c82be6-45 > .kt-inside-inner-col{display:flex;}.toluna-column52123_c82be6-45 > .kt-inside-inner-col,.toluna-column52123_c82be6-45 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column52123_c82be6-45 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column52123_c82be6-45 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column52123_c82be6-45 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column52123_c82be6-45 > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column52123_c82be6-45 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column52123_c82be6-45 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column52123_c82be6-45{position:relative;}@media all and (max-width: 1024px){.toluna-column52123_c82be6-45 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column52123_c82be6-45 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column52123_c82be6-45\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-image.kb-image52123_daba76-4d:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image52123_daba76-4d.kb-image-is-ratio-size, .kb-image52123_daba76-4d .kb-image-is-ratio-size{max-width:73px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_daba76-4d.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_daba76-4d .kb-image-is-ratio-size{align-self:unset;}.kb-image52123_daba76-4d{max-width:73px;}.image-is-svg.kb-image52123_daba76-4d{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image52123_daba76-4d img{width:100%;}.kb-image52123_daba76-4d .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image52123_daba76-4d kb-image-max-width-set\"><div class=\"\"><img decoding=\"async\" width=\"326\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/3.png\" alt=\"\" class=\"kb-img wp-image-52142\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/3.png 326w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/3-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/3-150x150.png 150w\" sizes=\"(max-width: 326px) 100vw, 326px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_1bdd97-55, .wp-block-toluna-advancedheading.kt-adv-heading52123_1bdd97-55[data-kb-block=\"kb-adv-heading52123_1bdd97-55\"]{max-width:321px;margin-right:auto;margin-left:auto;padding-top:0px;margin-top:0px;text-align:center;line-height:20px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_1bdd97-55 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_1bdd97-55[data-kb-block=\"kb-adv-heading52123_1bdd97-55\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h6 class=\"kt-adv-heading52123_1bdd97-55 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading52123_1bdd97-55\"><strong>Make sustainability visible through packaging, labelling, and storytelling across channels \u2013 particularly on social media, where 88% of climate-related consumer conversations take place.&nbsp;<\/strong><\/h6>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_a0738c-c7, .wp-block-toluna-advancedheading.kt-adv-heading52123_a0738c-c7[data-kb-block=\"kb-adv-heading52123_a0738c-c7\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_a0738c-c7 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_a0738c-c7[data-kb-block=\"kb-adv-heading52123_a0738c-c7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_a0738c-c7 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_a0738c-c7\">As ESG becomes central to business identity,&nbsp;brands that act early by embedding transparency&nbsp;into labelling,&nbsp;storytelling,&nbsp;and corporate reporting&nbsp;will gain&nbsp;a competitive&nbsp;advantage.&nbsp;When sustainability is part of a brand\u2019s core identity and public persona,&nbsp;and&nbsp;not just a product feature, the brand builds long-term equity with consumers, who increasingly want to feel&nbsp;they\u2019re&nbsp;making ethical choices.&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id52123_9b857f-99 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id52123_9b857f-99 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id52123_9b857f-99 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id52123_9b857f-99 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id52123_9b857f-99 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id52123_9b857f-99 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id52123_9b857f-99 alignfull has-whisper-background-color kt-row-has-bg wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column52123_b777a9-65 > .kt-inside-inner-col{padding-left:0px;}.toluna-column52123_b777a9-65 > .kt-inside-inner-col,.toluna-column52123_b777a9-65 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column52123_b777a9-65 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column52123_b777a9-65 > .kt-inside-inner-col{flex-direction:column;}.toluna-column52123_b777a9-65 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column52123_b777a9-65 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column52123_b777a9-65{position:relative;}.toluna-column52123_b777a9-65, .kt-inside-inner-col > .toluna-column52123_b777a9-65:not(.specificity){margin-left:0px;}@media all and (max-width: 1024px){.toluna-column52123_b777a9-65 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column52123_b777a9-65 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column52123_b777a9-65\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading52123_67ba4a-8e, .wp-block-toluna-advancedheading.kt-adv-heading52123_67ba4a-8e[data-kb-block=\"kb-adv-heading52123_67ba4a-8e\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:35px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_67ba4a-8e mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_67ba4a-8e[data-kb-block=\"kb-adv-heading52123_67ba4a-8e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading52123_67ba4a-8e wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading52123_67ba4a-8e\"><strong>The cost-of-living crisis &amp; consumer tradeoffs&nbsp;<\/strong>&nbsp;<\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_6d5d66-fa, .wp-block-toluna-advancedheading.kt-adv-heading52123_6d5d66-fa[data-kb-block=\"kb-adv-heading52123_6d5d66-fa\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_6d5d66-fa mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_6d5d66-fa[data-kb-block=\"kb-adv-heading52123_6d5d66-fa\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_6d5d66-fa wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_6d5d66-fa\">While most consumers expect more from brands, they also face their own limits: price sensitivity, information fatigue, and distrust of vague claims.&nbsp;The&nbsp;cost-of-living crisis&nbsp;in particular has&nbsp;shifted many consumer priorities.&nbsp;However, sustainability&nbsp;remains&nbsp;an important factor&nbsp;in retail decisions, with 73% of consumers saying they would change consumption habits to reduce their environmental impact.&nbsp;&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_7e783b-72, .wp-block-toluna-advancedheading.kt-adv-heading52123_7e783b-72[data-kb-block=\"kb-adv-heading52123_7e783b-72\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_7e783b-72 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_7e783b-72[data-kb-block=\"kb-adv-heading52123_7e783b-72\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_7e783b-72 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_7e783b-72\">More than half of the survey participants said they would stop (or reduce) buying from their favorite brand if they found out it was not environmentally responsible.&nbsp;&nbsp;<\/p>\n\n\n\t\t<div class='wp-block-b-chart-chart  align' id='bChart-588492b5-3' data-attributes='{&quot;cId&quot;:&quot;588492b5-3&quot;,&quot;data&quot;:{&quot;labels&quot;:[&quot;Cosmetics&quot;,&quot;Prepared meals&quot;,&quot;Household cleaning products&quot;,&quot;Soft drinks&quot;,&quot;Alcoholic beverages&quot;,&quot;Toiletries&quot;,&quot;Frozen foods&quot;,&quot;Toilet paper&quot;,&quot;Fresh produce&quot;,&quot;Healthcare goods&quot;],&quot;datasets&quot;:[{&quot;label&quot;:&quot;I&#039;d stop buying these brands (%)&quot;,&quot;data&quot;:[54,49,49,49,45,45,44,44,43,43],&quot;backgroundColor&quot;:[&quot;rgba(237, 10, 141, 1)&quot;,&quot;#ED0A8D&quot;,&quot;#ED0A8D&quot;,&quot;#ED0A8D&quot;,&quot;#ED0A8D&quot;,&quot;#ED0A8D&quot;,&quot;#ED0A8D&quot;,&quot;#ED0A8D&quot;,&quot;#ED0A8D&quot;,&quot;#ED0A8D&quot;],&quot;borderColor&quot;:[&quot;rgba(237, 9, 142, 0)&quot;,&quot;rgba(237, 9, 142, 0)&quot;,&quot;#ED0A8D&quot;,&quot;#ED0A8D&quot;,&quot;#ED0A8D&quot;,&quot;#ED0A8D&quot;,&quot;#ED0A8D&quot;,&quot;#ED0A8D&quot;,&quot;#ED0A8D&quot;,&quot;#ED0A8D&quot;],&quot;tension&quot;:0.4,&quot;borderWidth&quot;:1,&quot;hoverBorderWidth&quot;:1,&quot;pointRadius&quot;:2,&quot;pointHoverRadius&quot;:3,&quot;pointStyle&quot;:&quot;circle&quot;},{&quot;label&quot;:&quot;I&#039;d continue buying my usual brands regardless (%)&quot;,&quot;data&quot;:[46,51,52,53,55,55,56,56,57,57],&quot;backgroundColor&quot;:[&quot;#00CAEB&quot;,&quot;#00CAEB&quot;,&quot;#00CAEB&quot;,&quot;#00CAEB&quot;,&quot;#00CAEB&quot;,&quot;#00CAEB&quot;,&quot;#00CAEB&quot;,&quot;#00CAEB&quot;,&quot;#00CAEB&quot;,&quot;#00CAEB&quot;],&quot;borderColor&quot;:[&quot;rgba(0, 203, 235, 0)&quot;,&quot;rgba(54, 163, 136, 0.09)&quot;,&quot;rgba(255, 207, 87, 0)&quot;,&quot;rgba(75, 191, 191, 0)&quot;,&quot;rgba(153, 102, 255, 0)&quot;,&quot;rgba(255, 159, 64, 0)&quot;,&quot;rgba(68, 39, 163, 0)&quot;,&quot;rgba(68, 39, 163, 0)&quot;,&quot;rgba(68, 39, 163, 0)&quot;,&quot;rgba(68, 39, 163, 0)&quot;],&quot;tension&quot;:0.4,&quot;borderWidth&quot;:0,&quot;hoverBorderWidth&quot;:0,&quot;pointRadius&quot;:2,&quot;pointHoverRadius&quot;:3,&quot;pointStyle&quot;:&quot;circle&quot;}]},&quot;type&quot;:&quot;bar&quot;,&quot;title&quot;:&quot;Consumer reaction to discovering a brand is not sustainable&quot;,&quot;isSubtitle&quot;:true,&quot;subtitle&quot;:&quot;Source: Inside FMCG x Toluna Group consumer survey 2025&quot;,&quot;align&quot;:&quot;&quot;,&quot;width&quot;:&quot;80%&quot;,&quot;height&quot;:&quot;450px&quot;,&quot;background&quot;:{&quot;color&quot;:&quot;#0000&quot;},&quot;textColor&quot;:&quot;#666&quot;,&quot;isXScale&quot;:true,&quot;isXGridLine&quot;:true,&quot;isYScale&quot;:true,&quot;isYGridLine&quot;:true,&quot;gridLineColor&quot;:&quot;#0000001a&quot;,&quot;alignment&quot;:&quot;center&quot;,&quot;isTitle&quot;:true,&quot;titleFontSize&quot;:22,&quot;titleColor&quot;:&quot;#4527a4&quot;,&quot;subtitleFontSize&quot;:13,&quot;subtitleColor&quot;:&quot;#8344c5&quot;,&quot;isDownload&quot;:false}'><\/div>\r\n\r\n\t\t\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_792a07-6b, .wp-block-toluna-advancedheading.kt-adv-heading52123_792a07-6b[data-kb-block=\"kb-adv-heading52123_792a07-6b\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_792a07-6b mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_792a07-6b[data-kb-block=\"kb-adv-heading52123_792a07-6b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_792a07-6b wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_792a07-6b\">That said, tension lies between values and affordability. Cost&nbsp;perception&nbsp;still deters some consumers from choosing sustainable options.&nbsp;While consumers do claim&nbsp;they&#8217;re&nbsp;willing to pay more for sustainability, most cap that willingness at around 10% extra.&nbsp;&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_56646c-7c, .wp-block-toluna-advancedheading.kt-adv-heading52123_56646c-7c[data-kb-block=\"kb-adv-heading52123_56646c-7c\"]{padding-bottom:0px;margin-bottom:var(--global-kb-spacing-xs, 1rem);text-align:center;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_56646c-7c mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_56646c-7c[data-kb-block=\"kb-adv-heading52123_56646c-7c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading52123_56646c-7c wp-block-toluna-advancedheading has-primary-cobalt-fusion-color has-text-color\" data-kb-block=\"kb-adv-heading52123_56646c-7c\">To navigate this, brands need to focus on:&nbsp;&nbsp;<\/h5>\n\n\n<style>.kb-row-layout-id52123_f4c320-ac > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id52123_f4c320-ac > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id52123_f4c320-ac > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:0px;padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:0px;}.kb-row-layout-id52123_f4c320-ac > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id52123_f4c320-ac > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id52123_f4c320-ac > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id52123_f4c320-ac > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id52123_f4c320-ac > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id52123_f4c320-ac > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id52123_f4c320-ac > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id52123_f4c320-ac alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column52123_4272f0-f5 > .kt-inside-inner-col{display:flex;}.toluna-column52123_4272f0-f5 > .kt-inside-inner-col{padding-left:0px;}.toluna-column52123_4272f0-f5 > .kt-inside-inner-col,.toluna-column52123_4272f0-f5 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column52123_4272f0-f5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column52123_4272f0-f5 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column52123_4272f0-f5 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column52123_4272f0-f5 > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column52123_4272f0-f5 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column52123_4272f0-f5 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column52123_4272f0-f5{position:relative;}.toluna-column52123_4272f0-f5, .kt-inside-inner-col > .toluna-column52123_4272f0-f5:not(.specificity){margin-left:0px;}@media all and (max-width: 1024px){.toluna-column52123_4272f0-f5 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column52123_4272f0-f5 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column52123_4272f0-f5\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-image.kb-image52123_d23e75-d9:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image52123_d23e75-d9.kb-image-is-ratio-size, .kb-image52123_d23e75-d9 .kb-image-is-ratio-size{max-width:73px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_d23e75-d9.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_d23e75-d9 .kb-image-is-ratio-size{align-self:unset;}.kb-image52123_d23e75-d9{max-width:73px;}.image-is-svg.kb-image52123_d23e75-d9{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image52123_d23e75-d9 img{width:100%;}.kb-image52123_d23e75-d9 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image52123_d23e75-d9 kb-image-max-width-set\"><div class=\"\"><img decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/Untitled-design-4.png\" alt=\"\" class=\"kb-img wp-image-52321\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/Untitled-design-4.png 200w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/Untitled-design-4-150x150.png 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_26f44b-d7, .wp-block-toluna-advancedheading.kt-adv-heading52123_26f44b-d7[data-kb-block=\"kb-adv-heading52123_26f44b-d7\"]{margin-top:0px;margin-bottom:0px;text-align:center;line-height:30px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_26f44b-d7 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_26f44b-d7[data-kb-block=\"kb-adv-heading52123_26f44b-d7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading52123_26f44b-d7 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_26f44b-d7\"><strong>Closing the value-action gap<\/strong><\/h5>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_41515b-b5, .wp-block-toluna-advancedheading.kt-adv-heading52123_41515b-b5[data-kb-block=\"kb-adv-heading52123_41515b-b5\"]{max-width:321px;margin-right:auto;margin-left:auto;padding-top:0px;padding-left:0px;margin-top:0px;margin-left:0px;text-align:center;line-height:20px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_41515b-b5 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_41515b-b5[data-kb-block=\"kb-adv-heading52123_41515b-b5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_41515b-b5 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_41515b-b5\">Provide tools and reminders that help consumers follow through on their intentions, such as more transparent product labelling, default sustainable options, loyalty incentives, or visual cues reinforcing ethical impact.&nbsp;<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column52123_4a6654-e3 > .kt-inside-inner-col{display:flex;}.toluna-column52123_4a6654-e3 > .kt-inside-inner-col,.toluna-column52123_4a6654-e3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column52123_4a6654-e3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column52123_4a6654-e3 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column52123_4a6654-e3 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column52123_4a6654-e3 > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column52123_4a6654-e3 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column52123_4a6654-e3 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column52123_4a6654-e3{position:relative;}@media all and (max-width: 1024px){.toluna-column52123_4a6654-e3 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column52123_4a6654-e3 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column52123_4a6654-e3\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-image.kb-image52123_71af54-2e:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image52123_71af54-2e.kb-image-is-ratio-size, .kb-image52123_71af54-2e .kb-image-is-ratio-size{max-width:73px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_71af54-2e.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_71af54-2e .kb-image-is-ratio-size{align-self:unset;}.kb-image52123_71af54-2e{max-width:73px;}.image-is-svg.kb-image52123_71af54-2e{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image52123_71af54-2e img{width:100%;}.kb-image52123_71af54-2e .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image52123_71af54-2e kb-image-max-width-set\"><div class=\"\"><img decoding=\"async\" width=\"326\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/2.png\" alt=\"\" class=\"kb-img wp-image-52133\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/2.png 326w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/2-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/2-150x150.png 150w\" sizes=\"(max-width: 326px) 100vw, 326px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_b4fccf-70, .wp-block-toluna-advancedheading.kt-adv-heading52123_b4fccf-70[data-kb-block=\"kb-adv-heading52123_b4fccf-70\"]{margin-top:0px;margin-bottom:0px;text-align:center;line-height:30px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_b4fccf-70 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_b4fccf-70[data-kb-block=\"kb-adv-heading52123_b4fccf-70\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading52123_b4fccf-70 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_b4fccf-70\"><strong><strong>Reinforcing the belief that individual actions do matter<\/strong><\/strong><\/h5>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_2085b8-b6, .wp-block-toluna-advancedheading.kt-adv-heading52123_2085b8-b6[data-kb-block=\"kb-adv-heading52123_2085b8-b6\"]{max-width:321px;margin-right:auto;margin-left:auto;padding-top:0px;margin-top:0px;text-align:center;line-height:20px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_2085b8-b6 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_2085b8-b6[data-kb-block=\"kb-adv-heading52123_2085b8-b6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_2085b8-b6 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_2085b8-b6\">Communication that includes empowerment, shared responsibility, and visible proof of collective progress can counteract eco-fatigue and&nbsp;skepticism.<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column52123_0d03a2-ed > .kt-inside-inner-col{display:flex;}.toluna-column52123_0d03a2-ed > .kt-inside-inner-col,.toluna-column52123_0d03a2-ed > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column52123_0d03a2-ed > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column52123_0d03a2-ed > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column52123_0d03a2-ed > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column52123_0d03a2-ed > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column52123_0d03a2-ed > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column52123_0d03a2-ed > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column52123_0d03a2-ed{position:relative;}@media all and (max-width: 1024px){.toluna-column52123_0d03a2-ed > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column52123_0d03a2-ed > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column52123_0d03a2-ed\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-image.kb-image52123_993c90-2e:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image52123_993c90-2e.kb-image-is-ratio-size, .kb-image52123_993c90-2e .kb-image-is-ratio-size{max-width:73px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_993c90-2e.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_993c90-2e .kb-image-is-ratio-size{align-self:unset;}.kb-image52123_993c90-2e{max-width:73px;}.image-is-svg.kb-image52123_993c90-2e{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image52123_993c90-2e img{width:100%;}.kb-image52123_993c90-2e .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image52123_993c90-2e kb-image-max-width-set\"><div class=\"\"><img decoding=\"async\" width=\"326\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/6.png\" alt=\"\" class=\"kb-img wp-image-52151\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/6.png 326w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/6-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/6-150x150.png 150w\" sizes=\"(max-width: 326px) 100vw, 326px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_3a321f-8c, .wp-block-toluna-advancedheading.kt-adv-heading52123_3a321f-8c[data-kb-block=\"kb-adv-heading52123_3a321f-8c\"]{margin-top:0px;margin-bottom:0px;text-align:center;line-height:30px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_3a321f-8c mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_3a321f-8c[data-kb-block=\"kb-adv-heading52123_3a321f-8c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading52123_3a321f-8c wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_3a321f-8c\"><strong><strong>Highlighting brand-led solutions, not just consumer responsibility<\/strong><\/strong><\/h5>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_47d040-d8, .wp-block-toluna-advancedheading.kt-adv-heading52123_47d040-d8[data-kb-block=\"kb-adv-heading52123_47d040-d8\"]{max-width:321px;margin-right:auto;margin-left:auto;padding-top:0px;margin-top:0px;text-align:center;line-height:20px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_47d040-d8 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_47d040-d8[data-kb-block=\"kb-adv-heading52123_47d040-d8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_47d040-d8 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_47d040-d8\">Many consumers believe&nbsp;it\u2019s&nbsp;up to businesses to lead change, including reducing production emissions and improving supply chains<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id52123_570617-51 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id52123_570617-51 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id52123_570617-51 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id52123_570617-51 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id52123_570617-51 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id52123_570617-51 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id52123_570617-51 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column52123_15d0e6-7a > .kt-inside-inner-col,.toluna-column52123_15d0e6-7a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column52123_15d0e6-7a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column52123_15d0e6-7a > .kt-inside-inner-col{flex-direction:column;}.toluna-column52123_15d0e6-7a > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column52123_15d0e6-7a > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column52123_15d0e6-7a{position:relative;}@media all and (max-width: 1024px){.toluna-column52123_15d0e6-7a > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column52123_15d0e6-7a > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column52123_15d0e6-7a\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading52123_77d72a-39, .wp-block-toluna-advancedheading.kt-adv-heading52123_77d72a-39[data-kb-block=\"kb-adv-heading52123_77d72a-39\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:35px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_77d72a-39 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_77d72a-39[data-kb-block=\"kb-adv-heading52123_77d72a-39\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading52123_77d72a-39 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading52123_77d72a-39\"><strong>Challenges &amp; opportunities for brands&nbsp;<\/strong>&nbsp;<\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_b3bc6c-e8, .wp-block-toluna-advancedheading.kt-adv-heading52123_b3bc6c-e8[data-kb-block=\"kb-adv-heading52123_b3bc6c-e8\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_b3bc6c-e8 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_b3bc6c-e8[data-kb-block=\"kb-adv-heading52123_b3bc6c-e8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_b3bc6c-e8 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_b3bc6c-e8\">In&nbsp;high-cost&nbsp;environments,&nbsp;consumers still care deeply about sustainability, but they need support to act on those values. They expect brands to lead the way, which can be challenging as brands face operational barriers&nbsp;like:&nbsp;&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-iconlist.kt-svg-icon-list-items52123_4d7efb-18:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items52123_4d7efb-18 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items52123_4d7efb-18 ul.kt-svg-icon-list{grid-row-gap:1px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items52123_4d7efb-18 .kb-svg-icon-wrap{color:#ED0A8D;}.wp-block-toluna-iconlist.kt-svg-icon-list-items52123_4d7efb-18 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items52123_4d7efb-18 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items52123_4d7efb-18 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{color:#000000;color:#000000;}.kt-svg-icon-list-items52123_4d7efb-18 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-toluna-iconlist kt-svg-icon-list-items kt-svg-icon-list-items52123_4d7efb-18 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-52123_7c510a-2f\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Increased production costs associated with sustainable materials and ethical&nbsp;sourcing&nbsp;<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-52123_7259b8-9e\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Supply-chain complexities that hinder verification&nbsp;&nbsp;<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-52123_206620-7d\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Insufficient tools to track and report progress credibly&nbsp;<\/span><\/li>\n<\/ul><\/div>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_f44377-5d, .wp-block-toluna-advancedheading.kt-adv-heading52123_f44377-5d[data-kb-block=\"kb-adv-heading52123_f44377-5d\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_f44377-5d mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_f44377-5d[data-kb-block=\"kb-adv-heading52123_f44377-5d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_f44377-5d wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_f44377-5d\">In addition to these barriers, brands also face reputational risks, with 62% of consumers worldwide expressing&nbsp;distrust towards brands&#8217; sustainability messaging. Generic claims&nbsp;don&#8217;t&nbsp;cut it. Consumers want to see third-party certifications, clear &amp; data-backed impact statements, and honest communication about progress (as well as limitations).&nbsp;Brands that communicate transparently can build credibility and trust, even if they are still early adopters of sustainable practices.&nbsp;&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_1989a5-46, .wp-block-toluna-advancedheading.kt-adv-heading52123_1989a5-46[data-kb-block=\"kb-adv-heading52123_1989a5-46\"]{max-width:815px;margin-right:auto;margin-left:auto;padding-bottom:0px;margin-bottom:var(--global-kb-spacing-xs, 1rem);text-align:center;line-height:30px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_1989a5-46 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_1989a5-46[data-kb-block=\"kb-adv-heading52123_1989a5-46\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading52123_1989a5-46 wp-block-toluna-advancedheading has-primary-cobalt-fusion-color has-text-color\" data-kb-block=\"kb-adv-heading52123_1989a5-46\">When it comes to&nbsp;<a href=\"https:\/\/tolunacorporate.com\/the-sustainability-communications-playbook-12-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-cobalt-fusion-color\">messaging<\/mark><\/a>, the&nbsp;smallest details&nbsp;can influence consumer trust. Based on our data, the most effective messaging strategies hinge on:&nbsp;&nbsp;<\/h5>\n\n\n<style>.kb-row-layout-id52123_a4e55e-b9 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id52123_a4e55e-b9 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id52123_a4e55e-b9 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:0px;padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:0px;}.kb-row-layout-id52123_a4e55e-b9 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id52123_a4e55e-b9 > .kt-row-column-wrap{grid-template-columns:repeat(5, minmax(0, 1fr));}.kb-row-layout-id52123_a4e55e-b9 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id52123_a4e55e-b9 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id52123_a4e55e-b9 > .kt-row-column-wrap{grid-template-columns:repeat(5, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id52123_a4e55e-b9 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id52123_a4e55e-b9 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id52123_a4e55e-b9 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-5-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column52123_228d90-27 > .kt-inside-inner-col{display:flex;}.toluna-column52123_228d90-27 > .kt-inside-inner-col{padding-left:0px;}.toluna-column52123_228d90-27 > .kt-inside-inner-col,.toluna-column52123_228d90-27 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column52123_228d90-27 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column52123_228d90-27 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column52123_228d90-27 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column52123_228d90-27 > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column52123_228d90-27 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column52123_228d90-27 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column52123_228d90-27{position:relative;}.toluna-column52123_228d90-27, .kt-inside-inner-col > .toluna-column52123_228d90-27:not(.specificity){margin-left:0px;}@media all and (max-width: 1024px){.toluna-column52123_228d90-27 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column52123_228d90-27 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column52123_228d90-27\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-image.kb-image52123_a16227-2b:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image52123_a16227-2b.kb-image-is-ratio-size, .kb-image52123_a16227-2b .kb-image-is-ratio-size{max-width:73px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_a16227-2b.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_a16227-2b .kb-image-is-ratio-size{align-self:unset;}.kb-image52123_a16227-2b{max-width:73px;}.image-is-svg.kb-image52123_a16227-2b{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image52123_a16227-2b img{width:100%;}.kb-image52123_a16227-2b .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image52123_a16227-2b kb-image-max-width-set\"><div class=\"\"><img decoding=\"async\" width=\"326\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/7.png\" alt=\"\" class=\"kb-img wp-image-52160\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/7.png 326w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/7-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/7-150x150.png 150w\" sizes=\"(max-width: 326px) 100vw, 326px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_9a591a-c8, .wp-block-toluna-advancedheading.kt-adv-heading52123_9a591a-c8[data-kb-block=\"kb-adv-heading52123_9a591a-c8\"]{margin-top:0px;margin-bottom:0px;text-align:center;line-height:25px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_9a591a-c8 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_9a591a-c8[data-kb-block=\"kb-adv-heading52123_9a591a-c8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading52123_9a591a-c8 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_9a591a-c8\"><strong><strong>Specificity<\/strong>&nbsp;<\/strong><\/h5>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_4fe4d6-d1, .wp-block-toluna-advancedheading.kt-adv-heading52123_4fe4d6-d1[data-kb-block=\"kb-adv-heading52123_4fe4d6-d1\"]{max-width:321px;margin-right:auto;margin-left:auto;padding-top:0px;padding-left:0px;margin-top:0px;margin-left:0px;text-align:center;line-height:20px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_4fe4d6-d1 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_4fe4d6-d1[data-kb-block=\"kb-adv-heading52123_4fe4d6-d1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_4fe4d6-d1 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_4fe4d6-d1\">Use specific claims: &#8220;Made with 50% recycled plastic&#8221; will go a longer way than&nbsp;&#8220;eco-friendly.&#8221;&nbsp;<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column52123_91892b-b4 > .kt-inside-inner-col{display:flex;}.toluna-column52123_91892b-b4 > .kt-inside-inner-col,.toluna-column52123_91892b-b4 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column52123_91892b-b4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column52123_91892b-b4 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column52123_91892b-b4 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column52123_91892b-b4 > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column52123_91892b-b4 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column52123_91892b-b4 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column52123_91892b-b4{position:relative;}@media all and (max-width: 1024px){.toluna-column52123_91892b-b4 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column52123_91892b-b4 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column52123_91892b-b4\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-image.kb-image52123_60b35f-3b:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image52123_60b35f-3b.kb-image-is-ratio-size, .kb-image52123_60b35f-3b .kb-image-is-ratio-size{max-width:73px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_60b35f-3b.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_60b35f-3b .kb-image-is-ratio-size{align-self:unset;}.kb-image52123_60b35f-3b{max-width:73px;}.image-is-svg.kb-image52123_60b35f-3b{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image52123_60b35f-3b img{width:100%;}.kb-image52123_60b35f-3b .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image52123_60b35f-3b kb-image-max-width-set\"><div class=\"\"><img decoding=\"async\" width=\"326\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/8.png\" alt=\"\" class=\"kb-img wp-image-52169\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/8.png 326w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/8-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/8-150x150.png 150w\" sizes=\"(max-width: 326px) 100vw, 326px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_0484ae-cb, .wp-block-toluna-advancedheading.kt-adv-heading52123_0484ae-cb[data-kb-block=\"kb-adv-heading52123_0484ae-cb\"]{margin-top:0px;margin-bottom:0px;text-align:center;line-height:25px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_0484ae-cb mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_0484ae-cb[data-kb-block=\"kb-adv-heading52123_0484ae-cb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading52123_0484ae-cb wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_0484ae-cb\"><strong><strong><strong>Verification<\/strong>&nbsp;<\/strong><\/strong><\/h5>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_8fc741-e6, .wp-block-toluna-advancedheading.kt-adv-heading52123_8fc741-e6[data-kb-block=\"kb-adv-heading52123_8fc741-e6\"]{max-width:321px;margin-right:auto;margin-left:auto;padding-top:0px;margin-top:0px;text-align:center;line-height:20px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_8fc741-e6 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_8fc741-e6[data-kb-block=\"kb-adv-heading52123_8fc741-e6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_8fc741-e6 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_8fc741-e6\">Leverage certifications (e.g.&nbsp;B Corp, Rainforest Alliance,&nbsp;and Climate Active. Support claims with data and make reports publicly accessible.<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column52123_c0d75c-95 > .kt-inside-inner-col{display:flex;}.toluna-column52123_c0d75c-95 > .kt-inside-inner-col,.toluna-column52123_c0d75c-95 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column52123_c0d75c-95 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column52123_c0d75c-95 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column52123_c0d75c-95 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column52123_c0d75c-95 > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column52123_c0d75c-95 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column52123_c0d75c-95 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column52123_c0d75c-95{position:relative;}@media all and (max-width: 1024px){.toluna-column52123_c0d75c-95 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column52123_c0d75c-95 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column52123_c0d75c-95\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-image.kb-image52123_b46915-aa:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image52123_b46915-aa.kb-image-is-ratio-size, .kb-image52123_b46915-aa .kb-image-is-ratio-size{max-width:73px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_b46915-aa.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_b46915-aa .kb-image-is-ratio-size{align-self:unset;}.kb-image52123_b46915-aa{max-width:73px;}.image-is-svg.kb-image52123_b46915-aa{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image52123_b46915-aa img{width:100%;}.kb-image52123_b46915-aa .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image52123_b46915-aa kb-image-max-width-set\"><div class=\"\"><img decoding=\"async\" width=\"326\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/9.png\" alt=\"\" class=\"kb-img wp-image-52178\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/9.png 326w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/9-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/9-150x150.png 150w\" sizes=\"(max-width: 326px) 100vw, 326px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_6e4ebc-6b, .wp-block-toluna-advancedheading.kt-adv-heading52123_6e4ebc-6b[data-kb-block=\"kb-adv-heading52123_6e4ebc-6b\"]{margin-top:0px;margin-bottom:0px;text-align:center;line-height:25px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_6e4ebc-6b mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_6e4ebc-6b[data-kb-block=\"kb-adv-heading52123_6e4ebc-6b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading52123_6e4ebc-6b wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_6e4ebc-6b\"><strong><strong><strong>Clarity<\/strong>&nbsp;<\/strong><\/strong><\/h5>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_860757-08, .wp-block-toluna-advancedheading.kt-adv-heading52123_860757-08[data-kb-block=\"kb-adv-heading52123_860757-08\"]{max-width:321px;margin-right:auto;margin-left:auto;padding-top:0px;margin-top:0px;text-align:center;line-height:20px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_860757-08 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_860757-08[data-kb-block=\"kb-adv-heading52123_860757-08\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_860757-08 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_860757-08\">Use straightforward labels and symbols (e.g.&nbsp;the Australasian Recycling Label). Analyze product impact on a per-unit basis.<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column52123_bf3736-c4 > .kt-inside-inner-col{display:flex;}.toluna-column52123_bf3736-c4 > .kt-inside-inner-col,.toluna-column52123_bf3736-c4 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column52123_bf3736-c4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column52123_bf3736-c4 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column52123_bf3736-c4 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column52123_bf3736-c4 > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column52123_bf3736-c4 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column52123_bf3736-c4 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column52123_bf3736-c4{position:relative;}@media all and (max-width: 1024px){.toluna-column52123_bf3736-c4 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column52123_bf3736-c4 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column52123_bf3736-c4\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-image.kb-image52123_2a9101-16:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image52123_2a9101-16.kb-image-is-ratio-size, .kb-image52123_2a9101-16 .kb-image-is-ratio-size{max-width:73px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_2a9101-16.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_2a9101-16 .kb-image-is-ratio-size{align-self:unset;}.kb-image52123_2a9101-16{max-width:73px;}.image-is-svg.kb-image52123_2a9101-16{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image52123_2a9101-16 img{width:100%;}.kb-image52123_2a9101-16 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image52123_2a9101-16 kb-image-max-width-set\"><div class=\"\"><img decoding=\"async\" width=\"326\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/10.png\" alt=\"\" class=\"kb-img wp-image-52187\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/10.png 326w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/10-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/10-150x150.png 150w\" sizes=\"(max-width: 326px) 100vw, 326px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_fe4ea8-df, .wp-block-toluna-advancedheading.kt-adv-heading52123_fe4ea8-df[data-kb-block=\"kb-adv-heading52123_fe4ea8-df\"]{margin-top:0px;margin-bottom:0px;text-align:center;line-height:25px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_fe4ea8-df mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_fe4ea8-df[data-kb-block=\"kb-adv-heading52123_fe4ea8-df\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading52123_fe4ea8-df wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_fe4ea8-df\"><strong><strong><strong>Balancing emotion &amp; reason<\/strong>&nbsp;<\/strong><\/strong><\/h5>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_ac6b13-91, .wp-block-toluna-advancedheading.kt-adv-heading52123_ac6b13-91[data-kb-block=\"kb-adv-heading52123_ac6b13-91\"]{max-width:321px;margin-right:auto;margin-left:auto;padding-top:0px;margin-top:0px;text-align:center;line-height:20px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_ac6b13-91 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_ac6b13-91[data-kb-block=\"kb-adv-heading52123_ac6b13-91\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_ac6b13-91 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_ac6b13-91\">Combine logical messaging with inspiring emotional stories. Avoid guilt-driven narratives; instead, emphasize collective impact and solutions.&nbsp;<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column52123_57ed8c-5c > .kt-inside-inner-col{display:flex;}.toluna-column52123_57ed8c-5c > .kt-inside-inner-col,.toluna-column52123_57ed8c-5c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column52123_57ed8c-5c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column52123_57ed8c-5c > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column52123_57ed8c-5c > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column52123_57ed8c-5c > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column52123_57ed8c-5c > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column52123_57ed8c-5c > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column52123_57ed8c-5c{position:relative;}@media all and (max-width: 1024px){.toluna-column52123_57ed8c-5c > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column52123_57ed8c-5c > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column52123_57ed8c-5c\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-image.kb-image52123_76b987-17:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image52123_76b987-17.kb-image-is-ratio-size, .kb-image52123_76b987-17 .kb-image-is-ratio-size{max-width:73px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_76b987-17.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_76b987-17 .kb-image-is-ratio-size{align-self:unset;}.kb-image52123_76b987-17{max-width:73px;}.image-is-svg.kb-image52123_76b987-17{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image52123_76b987-17 img{width:100%;}.kb-image52123_76b987-17 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image52123_76b987-17 kb-image-max-width-set\"><div class=\"\"><img decoding=\"async\" width=\"326\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/11.png\" alt=\"\" class=\"kb-img wp-image-52196\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/11.png 326w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/11-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/11-150x150.png 150w\" sizes=\"(max-width: 326px) 100vw, 326px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_6f7cab-db, .wp-block-toluna-advancedheading.kt-adv-heading52123_6f7cab-db[data-kb-block=\"kb-adv-heading52123_6f7cab-db\"]{margin-top:0px;margin-bottom:0px;text-align:center;line-height:25px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_6f7cab-db mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_6f7cab-db[data-kb-block=\"kb-adv-heading52123_6f7cab-db\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading52123_6f7cab-db wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_6f7cab-db\"><strong><strong><strong>Consistency across channels<\/strong>&nbsp;<\/strong><\/strong><\/h5>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_0a2140-98, .wp-block-toluna-advancedheading.kt-adv-heading52123_0a2140-98[data-kb-block=\"kb-adv-heading52123_0a2140-98\"]{max-width:321px;margin-right:auto;margin-left:auto;padding-top:0px;margin-top:0px;text-align:center;line-height:20px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_0a2140-98 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_0a2140-98[data-kb-block=\"kb-adv-heading52123_0a2140-98\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_0a2140-98 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_0a2140-98\">Ensure in-store, packaging, digital and media messaging align \u2013 inconsistency erodes trust.&nbsp;&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_2f9693-a4, .wp-block-toluna-advancedheading.kt-adv-heading52123_2f9693-a4[data-kb-block=\"kb-adv-heading52123_2f9693-a4\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_2f9693-a4 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_2f9693-a4[data-kb-block=\"kb-adv-heading52123_2f9693-a4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_2f9693-a4 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_2f9693-a4\">When asked how they research a brand\u2019s sustainability credentials before&nbsp;purchasing, most consumers cited packaging as one of the main touchpoints, with 72% depending&nbsp;on packaging&nbsp;labels to&nbsp;comprehend&nbsp;a brand\u2019s sustainability commitment.&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_5ff30a-d2, .wp-block-toluna-advancedheading.kt-adv-heading52123_5ff30a-d2[data-kb-block=\"kb-adv-heading52123_5ff30a-d2\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_5ff30a-d2 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_5ff30a-d2[data-kb-block=\"kb-adv-heading52123_5ff30a-d2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_5ff30a-d2 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_5ff30a-d2\">When asked to select the most important sustainability-related aspects of packaging, consumers prioritized recyclable packaging, compostable materials, and minimal packaging volume.&nbsp;&nbsp;<\/p>\n\n\n\t\t<div class='wp-block-b-chart-chart  align' id='bChart-618833a2-6' data-attributes='{&quot;cId&quot;:&quot;618833a2-6&quot;,&quot;data&quot;:{&quot;labels&quot;:[&quot;Refillable&quot;,&quot;Minimal packaging&quot;,&quot;Compostable&quot;,&quot;Recyclable&quot;],&quot;datasets&quot;:[{&quot;label&quot;:&quot;% of respondents&quot;,&quot;data&quot;:[45,51,55,62],&quot;backgroundColor&quot;:[&quot;#00CAEB&quot;,&quot;#ED0A8D&quot;,&quot;#0017AC&quot;,&quot;#DBB800&quot;],&quot;borderColor&quot;:[&quot;#00CAEB&quot;,&quot;#ED0A8D&quot;,&quot;#0017AC&quot;,&quot;#DBB800&quot;],&quot;tension&quot;:0.4,&quot;borderWidth&quot;:0,&quot;hoverBorderWidth&quot;:0,&quot;pointRadius&quot;:2,&quot;pointHoverRadius&quot;:4,&quot;pointStyle&quot;:&quot;circle&quot;}]},&quot;type&quot;:&quot;bar&quot;,&quot;gridLineColor&quot;:&quot;rgba(0, 0, 0, 0.27)&quot;,&quot;title&quot;:&quot;Top sustainable packaging formats&quot;,&quot;isSubtitle&quot;:true,&quot;subtitle&quot;:&quot;Source: Inside FMCG x Toluna Group consumer survey 2025&quot;,&quot;subtitleColor&quot;:&quot;rgba(94, 94, 94, 1)&quot;,&quot;align&quot;:&quot;&quot;,&quot;width&quot;:&quot;80%&quot;,&quot;height&quot;:&quot;450px&quot;,&quot;background&quot;:{&quot;color&quot;:&quot;#0000&quot;},&quot;textColor&quot;:&quot;#666&quot;,&quot;isXScale&quot;:true,&quot;isXGridLine&quot;:true,&quot;isYScale&quot;:true,&quot;isYGridLine&quot;:true,&quot;alignment&quot;:&quot;center&quot;,&quot;isTitle&quot;:true,&quot;titleFontSize&quot;:22,&quot;titleColor&quot;:&quot;#4527a4&quot;,&quot;subtitleFontSize&quot;:13,&quot;isDownload&quot;:false}'><\/div>\r\n\r\n\t\t\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_ade2bc-28, .wp-block-toluna-advancedheading.kt-adv-heading52123_ade2bc-28[data-kb-block=\"kb-adv-heading52123_ade2bc-28\"]{max-width:815px;margin-right:auto;margin-left:auto;padding-bottom:0px;margin-bottom:var(--global-kb-spacing-xs, 1rem);text-align:center;line-height:30px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_ade2bc-28 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_ade2bc-28[data-kb-block=\"kb-adv-heading52123_ade2bc-28\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading52123_ade2bc-28 wp-block-toluna-advancedheading has-primary-cobalt-fusion-color has-text-color\" data-kb-block=\"kb-adv-heading52123_ade2bc-28\">Successful sustainable packaging gets it right by:&nbsp;&nbsp;<\/h5>\n\n\n<style>.kb-row-layout-id52123_eb209b-10 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id52123_eb209b-10 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id52123_eb209b-10 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:0px;padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:0px;}.kb-row-layout-id52123_eb209b-10 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id52123_eb209b-10 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id52123_eb209b-10 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id52123_eb209b-10 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id52123_eb209b-10 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id52123_eb209b-10 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id52123_eb209b-10 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id52123_eb209b-10 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column52123_85939a-a1 > .kt-inside-inner-col{display:flex;}.toluna-column52123_85939a-a1 > .kt-inside-inner-col{padding-left:0px;}.toluna-column52123_85939a-a1 > .kt-inside-inner-col,.toluna-column52123_85939a-a1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column52123_85939a-a1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column52123_85939a-a1 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column52123_85939a-a1 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column52123_85939a-a1 > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column52123_85939a-a1 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column52123_85939a-a1 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column52123_85939a-a1{position:relative;}.toluna-column52123_85939a-a1, .kt-inside-inner-col > .toluna-column52123_85939a-a1:not(.specificity){margin-left:0px;}@media all and (max-width: 1024px){.toluna-column52123_85939a-a1 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column52123_85939a-a1 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column52123_85939a-a1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-image.kb-image52123_43a925-65:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image52123_43a925-65.kb-image-is-ratio-size, .kb-image52123_43a925-65 .kb-image-is-ratio-size{max-width:73px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_43a925-65.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_43a925-65 .kb-image-is-ratio-size{align-self:unset;}.kb-image52123_43a925-65{max-width:73px;}.image-is-svg.kb-image52123_43a925-65{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image52123_43a925-65 img{width:100%;}.kb-image52123_43a925-65 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image52123_43a925-65 kb-image-max-width-set\"><div class=\"\"><img decoding=\"async\" width=\"326\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/12.png\" alt=\"\" class=\"kb-img wp-image-52205\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/12.png 326w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/12-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/12-150x150.png 150w\" sizes=\"(max-width: 326px) 100vw, 326px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_98f01c-e0, .wp-block-toluna-advancedheading.kt-adv-heading52123_98f01c-e0[data-kb-block=\"kb-adv-heading52123_98f01c-e0\"]{max-width:1154px;margin-right:auto;margin-left:auto;padding-top:0px;padding-left:0px;margin-top:0px;margin-bottom:0px;margin-left:0px;text-align:center;line-height:20px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_98f01c-e0 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_98f01c-e0[data-kb-block=\"kb-adv-heading52123_98f01c-e0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h6 class=\"kt-adv-heading52123_98f01c-e0 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_98f01c-e0\">Maintaining functional 2 3 integrity while switching&nbsp;to better materials; for&nbsp;example, plant-based,&nbsp;compostable or refillable&nbsp;options.&nbsp;<\/h6>\n<\/div><\/div>\n\n\n<style>.toluna-column52123_81388b-94 > .kt-inside-inner-col{display:flex;}.toluna-column52123_81388b-94 > .kt-inside-inner-col,.toluna-column52123_81388b-94 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column52123_81388b-94 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column52123_81388b-94 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column52123_81388b-94 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column52123_81388b-94 > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column52123_81388b-94 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column52123_81388b-94 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column52123_81388b-94{position:relative;}@media all and (max-width: 1024px){.toluna-column52123_81388b-94 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column52123_81388b-94 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column52123_81388b-94\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-image.kb-image52123_fad156-58:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image52123_fad156-58.kb-image-is-ratio-size, .kb-image52123_fad156-58 .kb-image-is-ratio-size{max-width:73px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_fad156-58.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_fad156-58 .kb-image-is-ratio-size{align-self:unset;}.kb-image52123_fad156-58{max-width:73px;}.image-is-svg.kb-image52123_fad156-58{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image52123_fad156-58 img{width:100%;}.kb-image52123_fad156-58 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image52123_fad156-58 kb-image-max-width-set\"><div class=\"\"><img decoding=\"async\" width=\"326\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/13.png\" alt=\"\" class=\"kb-img wp-image-52214\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/13.png 326w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/13-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/13-150x150.png 150w\" sizes=\"(max-width: 326px) 100vw, 326px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_bb7dc8-88, .wp-block-toluna-advancedheading.kt-adv-heading52123_bb7dc8-88[data-kb-block=\"kb-adv-heading52123_bb7dc8-88\"]{max-width:321px;margin-right:auto;margin-left:auto;padding-top:0px;margin-top:0px;text-align:center;line-height:20px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_bb7dc8-88 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_bb7dc8-88[data-kb-block=\"kb-adv-heading52123_bb7dc8-88\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h6 class=\"kt-adv-heading52123_bb7dc8-88 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_bb7dc8-88\">Clearly&nbsp;labelling&nbsp;packaging&nbsp;recyclability and sustainability effects, ideally with visual tools like color-coded systems, such as traffic light labels.&nbsp;&nbsp;<\/h6>\n<\/div><\/div>\n\n\n<style>.toluna-column52123_bc9fa3-67 > .kt-inside-inner-col{display:flex;}.toluna-column52123_bc9fa3-67 > .kt-inside-inner-col,.toluna-column52123_bc9fa3-67 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column52123_bc9fa3-67 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column52123_bc9fa3-67 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column52123_bc9fa3-67 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column52123_bc9fa3-67 > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column52123_bc9fa3-67 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column52123_bc9fa3-67 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column52123_bc9fa3-67{position:relative;}@media all and (max-width: 1024px){.toluna-column52123_bc9fa3-67 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column52123_bc9fa3-67 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column52123_bc9fa3-67\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-image.kb-image52123_fa1511-cc:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image52123_fa1511-cc.kb-image-is-ratio-size, .kb-image52123_fa1511-cc .kb-image-is-ratio-size{max-width:73px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_fa1511-cc.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_fa1511-cc .kb-image-is-ratio-size{align-self:unset;}.kb-image52123_fa1511-cc{max-width:73px;}.image-is-svg.kb-image52123_fa1511-cc{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image52123_fa1511-cc img{width:100%;}.kb-image52123_fa1511-cc .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image52123_fa1511-cc kb-image-max-width-set\"><div class=\"\"><img decoding=\"async\" width=\"326\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/14.png\" alt=\"\" class=\"kb-img wp-image-52223\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/14.png 326w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/14-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/14-150x150.png 150w\" sizes=\"(max-width: 326px) 100vw, 326px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_7e56ea-80, .wp-block-toluna-advancedheading.kt-adv-heading52123_7e56ea-80[data-kb-block=\"kb-adv-heading52123_7e56ea-80\"]{max-width:321px;margin-right:auto;margin-left:auto;padding-top:0px;margin-top:0px;text-align:center;line-height:20px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_7e56ea-80 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_7e56ea-80[data-kb-block=\"kb-adv-heading52123_7e56ea-80\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h6 class=\"kt-adv-heading52123_7e56ea-80 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_7e56ea-80\">Educating consumers that&nbsp;packaging can be both&nbsp;practical and eco-friendly, to&nbsp;counter&nbsp;skepticism.&nbsp;<\/h6>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id52123_3f489b-a0 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id52123_3f489b-a0 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id52123_3f489b-a0 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id52123_3f489b-a0 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id52123_3f489b-a0 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id52123_3f489b-a0 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id52123_3f489b-a0 alignfull has-whisper-background-color kt-row-has-bg wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column52123_727038-47 > .kt-inside-inner-col,.toluna-column52123_727038-47 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column52123_727038-47 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column52123_727038-47 > .kt-inside-inner-col{flex-direction:column;}.toluna-column52123_727038-47 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column52123_727038-47 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column52123_727038-47{position:relative;}@media all and (max-width: 1024px){.toluna-column52123_727038-47 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column52123_727038-47 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column52123_727038-47\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading52123_fdadb3-8d, .wp-block-toluna-advancedheading.kt-adv-heading52123_fdadb3-8d[data-kb-block=\"kb-adv-heading52123_fdadb3-8d\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:35px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_fdadb3-8d mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_fdadb3-8d[data-kb-block=\"kb-adv-heading52123_fdadb3-8d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading52123_fdadb3-8d wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading52123_fdadb3-8d\"><strong>Data, traceability, and AI: the future of FMCG&nbsp;<\/strong>&nbsp;<\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_68e4e1-78, .wp-block-toluna-advancedheading.kt-adv-heading52123_68e4e1-78[data-kb-block=\"kb-adv-heading52123_68e4e1-78\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_68e4e1-78 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_68e4e1-78[data-kb-block=\"kb-adv-heading52123_68e4e1-78\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_68e4e1-78 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_68e4e1-78\">In this evolving and increasingly demanding landscape,&nbsp;data is essential for brands to understand sentiment, adapt strategies, and bridge the sustainability&nbsp;perception&nbsp;gap. Traceability&nbsp;is also becoming an effective tool for building trust, as the&nbsp;desire&nbsp;for transparency&nbsp;remains&nbsp;strong.&nbsp;&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_37d978-2a, .wp-block-toluna-advancedheading.kt-adv-heading52123_37d978-2a[data-kb-block=\"kb-adv-heading52123_37d978-2a\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_37d978-2a mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_37d978-2a[data-kb-block=\"kb-adv-heading52123_37d978-2a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_37d978-2a wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_37d978-2a\">Moreover, AI is reshaping how&nbsp;brands&nbsp;forecast, innovate, and communicate&nbsp;their&nbsp;sustainability efforts.&nbsp;It brings scale, speed,&nbsp;and precision to&nbsp;strategy development and execution.&nbsp;Smart labeling systems, digital product passports, and government initiatives across APAC are forming the backbone of next-generation sustainability strategies.&nbsp;&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_0e776d-ee, .wp-block-toluna-advancedheading.kt-adv-heading52123_0e776d-ee[data-kb-block=\"kb-adv-heading52123_0e776d-ee\"]{max-width:815px;margin-right:auto;margin-left:auto;padding-bottom:0px;margin-bottom:var(--global-kb-spacing-xs, 1rem);text-align:center;line-height:30px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_0e776d-ee mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_0e776d-ee[data-kb-block=\"kb-adv-heading52123_0e776d-ee\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading52123_0e776d-ee wp-block-toluna-advancedheading has-primary-cobalt-fusion-color has-text-color\" data-kb-block=\"kb-adv-heading52123_0e776d-ee\">To stay ahead of these changes, we encourage FMCG brands to consider implementing the following:&nbsp;&nbsp;<\/h5>\n\n\n<style>.kb-row-layout-id52123_996cae-b2 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id52123_996cae-b2 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id52123_996cae-b2 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:0px;padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:0px;}.kb-row-layout-id52123_996cae-b2 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id52123_996cae-b2 > .kt-row-column-wrap{grid-template-columns:repeat(5, minmax(0, 1fr));}.kb-row-layout-id52123_996cae-b2 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id52123_996cae-b2 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id52123_996cae-b2 > .kt-row-column-wrap{grid-template-columns:repeat(5, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id52123_996cae-b2 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id52123_996cae-b2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id52123_996cae-b2 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-5-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column52123_5cd6f8-a9 > .kt-inside-inner-col{display:flex;}.toluna-column52123_5cd6f8-a9 > .kt-inside-inner-col{padding-left:0px;}.toluna-column52123_5cd6f8-a9 > .kt-inside-inner-col,.toluna-column52123_5cd6f8-a9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column52123_5cd6f8-a9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column52123_5cd6f8-a9 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column52123_5cd6f8-a9 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column52123_5cd6f8-a9 > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column52123_5cd6f8-a9 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column52123_5cd6f8-a9 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column52123_5cd6f8-a9{position:relative;}.toluna-column52123_5cd6f8-a9, .kt-inside-inner-col > .toluna-column52123_5cd6f8-a9:not(.specificity){margin-left:0px;}@media all and (max-width: 1024px){.toluna-column52123_5cd6f8-a9 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column52123_5cd6f8-a9 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column52123_5cd6f8-a9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-image.kb-image52123_da6afb-3f:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image52123_da6afb-3f.kb-image-is-ratio-size, .kb-image52123_da6afb-3f .kb-image-is-ratio-size{max-width:73px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_da6afb-3f.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_da6afb-3f .kb-image-is-ratio-size{align-self:unset;}.kb-image52123_da6afb-3f{max-width:73px;}.image-is-svg.kb-image52123_da6afb-3f{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image52123_da6afb-3f img{width:100%;}.kb-image52123_da6afb-3f .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image52123_da6afb-3f kb-image-max-width-set\"><div class=\"\"><img decoding=\"async\" width=\"326\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/15.png\" alt=\"\" class=\"kb-img wp-image-52359\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/15.png 326w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/15-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/15-150x150.png 150w\" sizes=\"(max-width: 326px) 100vw, 326px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_ca4135-55, .wp-block-toluna-advancedheading.kt-adv-heading52123_ca4135-55[data-kb-block=\"kb-adv-heading52123_ca4135-55\"]{margin-top:0px;margin-bottom:0px;text-align:center;line-height:25px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_ca4135-55 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_ca4135-55[data-kb-block=\"kb-adv-heading52123_ca4135-55\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading52123_ca4135-55 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_ca4135-55\"><strong><strong>Build from ESG outwards:<\/strong>&nbsp;&nbsp;<\/strong><\/h5>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_022e19-17, .wp-block-toluna-advancedheading.kt-adv-heading52123_022e19-17[data-kb-block=\"kb-adv-heading52123_022e19-17\"]{max-width:321px;margin-right:auto;margin-left:auto;padding-top:0px;padding-left:0px;margin-top:0px;margin-left:0px;text-align:center;font-size:var(--global-kb-font-size-sm, 0.875rem);line-height:20px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_022e19-17 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_022e19-17[data-kb-block=\"kb-adv-heading52123_022e19-17\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_022e19-17 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_022e19-17\">Embed ESG principles into&nbsp;all business functions, from&nbsp;&nbsp; product design and pricing&nbsp;to customer service and&nbsp;storytelling. Avoid isolating&nbsp;ESG within investor relations&nbsp;or compliance teams.&nbsp;<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column52123_03c3c2-af > .kt-inside-inner-col{display:flex;}.toluna-column52123_03c3c2-af > .kt-inside-inner-col,.toluna-column52123_03c3c2-af > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column52123_03c3c2-af > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column52123_03c3c2-af > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column52123_03c3c2-af > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column52123_03c3c2-af > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column52123_03c3c2-af > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column52123_03c3c2-af > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column52123_03c3c2-af{position:relative;}@media all and (max-width: 1024px){.toluna-column52123_03c3c2-af > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column52123_03c3c2-af > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column52123_03c3c2-af\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-image.kb-image52123_00c7ac-67:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image52123_00c7ac-67.kb-image-is-ratio-size, .kb-image52123_00c7ac-67 .kb-image-is-ratio-size{max-width:73px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_00c7ac-67.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_00c7ac-67 .kb-image-is-ratio-size{align-self:unset;}.kb-image52123_00c7ac-67{max-width:73px;}.image-is-svg.kb-image52123_00c7ac-67{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image52123_00c7ac-67 img{width:100%;}.kb-image52123_00c7ac-67:not(.kb-image-is-ratio-size) .kb-img, .kb-image52123_00c7ac-67.kb-image-is-ratio-size{padding-right:0px;}.kb-image52123_00c7ac-67 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image52123_00c7ac-67 kb-image-max-width-set\"><div class=\"\"><img decoding=\"async\" width=\"326\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/16.png\" alt=\"\" class=\"kb-img wp-image-52368\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/16.png 326w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/16-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/16-150x150.png 150w\" sizes=\"(max-width: 326px) 100vw, 326px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_d1233e-e5, .wp-block-toluna-advancedheading.kt-adv-heading52123_d1233e-e5[data-kb-block=\"kb-adv-heading52123_d1233e-e5\"]{margin-top:0px;margin-bottom:0px;text-align:center;line-height:25px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_d1233e-e5 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_d1233e-e5[data-kb-block=\"kb-adv-heading52123_d1233e-e5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading52123_d1233e-e5 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_d1233e-e5\"><strong><strong><strong>Turn traceability into a consumer tool:<\/strong>&nbsp;<\/strong><\/strong><\/h5>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_736c97-c5, .wp-block-toluna-advancedheading.kt-adv-heading52123_736c97-c5[data-kb-block=\"kb-adv-heading52123_736c97-c5\"]{max-width:321px;margin-right:auto;margin-left:auto;padding-top:0px;padding-left:0px;margin-top:0px;margin-left:0px;text-align:center;font-size:var(--global-kb-font-size-sm, 0.875rem);line-height:20px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_736c97-c5 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_736c97-c5[data-kb-block=\"kb-adv-heading52123_736c97-c5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_736c97-c5 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_736c97-c5\">Use QR codes, digital dashboards, and interactive packaging to deliver&nbsp;sustainability&nbsp;information directly to consumers. Real-time updates and&nbsp;personalized&nbsp;transparency build trust.<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column52123_51ab7b-c0 > .kt-inside-inner-col{display:flex;}.toluna-column52123_51ab7b-c0 > .kt-inside-inner-col,.toluna-column52123_51ab7b-c0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column52123_51ab7b-c0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column52123_51ab7b-c0 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column52123_51ab7b-c0 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column52123_51ab7b-c0 > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column52123_51ab7b-c0 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column52123_51ab7b-c0 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column52123_51ab7b-c0{position:relative;}@media all and (max-width: 1024px){.toluna-column52123_51ab7b-c0 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column52123_51ab7b-c0 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column52123_51ab7b-c0\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-image.kb-image52123_f81f0a-b8:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image52123_f81f0a-b8.kb-image-is-ratio-size, .kb-image52123_f81f0a-b8 .kb-image-is-ratio-size{max-width:73px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_f81f0a-b8.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_f81f0a-b8 .kb-image-is-ratio-size{align-self:unset;}.kb-image52123_f81f0a-b8{max-width:73px;}.image-is-svg.kb-image52123_f81f0a-b8{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image52123_f81f0a-b8 img{width:100%;}.kb-image52123_f81f0a-b8 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image52123_f81f0a-b8 kb-image-max-width-set\"><div class=\"\"><img decoding=\"async\" width=\"326\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/17.png\" alt=\"\" class=\"kb-img wp-image-52232\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/17.png 326w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/17-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/17-150x150.png 150w\" sizes=\"(max-width: 326px) 100vw, 326px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_b395ac-53, .wp-block-toluna-advancedheading.kt-adv-heading52123_b395ac-53[data-kb-block=\"kb-adv-heading52123_b395ac-53\"]{margin-top:0px;margin-bottom:0px;text-align:center;line-height:25px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_b395ac-53 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_b395ac-53[data-kb-block=\"kb-adv-heading52123_b395ac-53\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading52123_b395ac-53 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_b395ac-53\"><strong><strong><strong>Use AI to future-proof operations:<\/strong><\/strong><\/strong><\/h5>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_11a888-5a, .wp-block-toluna-advancedheading.kt-adv-heading52123_11a888-5a[data-kb-block=\"kb-adv-heading52123_11a888-5a\"]{max-width:321px;margin-right:auto;margin-left:auto;padding-top:0px;margin-top:0px;text-align:center;font-size:var(--global-kb-font-size-sm, 0.875rem);line-height:20px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_11a888-5a mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_11a888-5a[data-kb-block=\"kb-adv-heading52123_11a888-5a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_11a888-5a wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_11a888-5a\">Adopt AI platforms to&nbsp;simulate emissions,&nbsp;forecast demand, and&nbsp;map regulatory exposure.&nbsp;Predictive analytics support&nbsp;proactive strategies, not just&nbsp;&nbsp;<br>reactive&nbsp;compliance.&nbsp;<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column52123_89940e-0c > .kt-inside-inner-col{display:flex;}.toluna-column52123_89940e-0c > .kt-inside-inner-col,.toluna-column52123_89940e-0c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column52123_89940e-0c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column52123_89940e-0c > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column52123_89940e-0c > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column52123_89940e-0c > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column52123_89940e-0c > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column52123_89940e-0c > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column52123_89940e-0c{position:relative;}@media all and (max-width: 1024px){.toluna-column52123_89940e-0c > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column52123_89940e-0c > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column52123_89940e-0c\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-image.kb-image52123_a5270e-b1:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image52123_a5270e-b1.kb-image-is-ratio-size, .kb-image52123_a5270e-b1 .kb-image-is-ratio-size{max-width:73px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_a5270e-b1.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_a5270e-b1 .kb-image-is-ratio-size{align-self:unset;}.kb-image52123_a5270e-b1{max-width:73px;}.image-is-svg.kb-image52123_a5270e-b1{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image52123_a5270e-b1 img{width:100%;}.kb-image52123_a5270e-b1 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image52123_a5270e-b1 kb-image-max-width-set\"><div class=\"\"><img decoding=\"async\" width=\"326\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/18.png\" alt=\"\" class=\"kb-img wp-image-52241\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/18.png 326w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/18-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/18-150x150.png 150w\" sizes=\"(max-width: 326px) 100vw, 326px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_4e58fb-40, .wp-block-toluna-advancedheading.kt-adv-heading52123_4e58fb-40[data-kb-block=\"kb-adv-heading52123_4e58fb-40\"]{margin-top:0px;margin-bottom:0px;text-align:center;line-height:25px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_4e58fb-40 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_4e58fb-40[data-kb-block=\"kb-adv-heading52123_4e58fb-40\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading52123_4e58fb-40 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_4e58fb-40\"><strong><strong><strong>Continually track sentiment:<\/strong><\/strong><\/strong><\/h5>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_03ed96-a1, .wp-block-toluna-advancedheading.kt-adv-heading52123_03ed96-a1[data-kb-block=\"kb-adv-heading52123_03ed96-a1\"]{max-width:321px;margin-right:auto;margin-left:auto;padding-top:0px;margin-top:0px;text-align:center;font-size:var(--global-kb-font-size-sm, 0.875rem);line-height:20px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_03ed96-a1 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_03ed96-a1[data-kb-block=\"kb-adv-heading52123_03ed96-a1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_03ed96-a1 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_03ed96-a1\">Invest in social listening and pulse surveys to&nbsp;identify&nbsp;emotional drivers, regional nuances, and changing concerns. Feed this data into innovation cycles.<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column52123_92825f-b9 > .kt-inside-inner-col{display:flex;}.toluna-column52123_92825f-b9 > .kt-inside-inner-col,.toluna-column52123_92825f-b9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column52123_92825f-b9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column52123_92825f-b9 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column52123_92825f-b9 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column52123_92825f-b9 > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column52123_92825f-b9 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column52123_92825f-b9 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column52123_92825f-b9{position:relative;}@media all and (max-width: 1024px){.toluna-column52123_92825f-b9 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column52123_92825f-b9 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column52123_92825f-b9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-image.kb-image52123_566c28-18:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image52123_566c28-18.kb-image-is-ratio-size, .kb-image52123_566c28-18 .kb-image-is-ratio-size{max-width:73px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_566c28-18.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image52123_566c28-18 .kb-image-is-ratio-size{align-self:unset;}.kb-image52123_566c28-18{max-width:73px;}.image-is-svg.kb-image52123_566c28-18{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image52123_566c28-18 img{width:100%;}.kb-image52123_566c28-18 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image52123_566c28-18 kb-image-max-width-set\"><div class=\"\"><img decoding=\"async\" width=\"326\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/19.png\" alt=\"\" class=\"kb-img wp-image-52250\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/19.png 326w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/19-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/01\/19-150x150.png 150w\" sizes=\"(max-width: 326px) 100vw, 326px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_c9a198-48, .wp-block-toluna-advancedheading.kt-adv-heading52123_c9a198-48[data-kb-block=\"kb-adv-heading52123_c9a198-48\"]{margin-top:0px;margin-bottom:0px;text-align:center;line-height:25px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_c9a198-48 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_c9a198-48[data-kb-block=\"kb-adv-heading52123_c9a198-48\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading52123_c9a198-48 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_c9a198-48\"><strong><strong><strong>Close the trust loop:<\/strong>&nbsp;<\/strong><\/strong><\/h5>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_36bbbb-5d, .wp-block-toluna-advancedheading.kt-adv-heading52123_36bbbb-5d[data-kb-block=\"kb-adv-heading52123_36bbbb-5d\"]{max-width:321px;margin-right:auto;margin-left:auto;padding-top:0px;margin-top:0px;text-align:center;font-size:var(--global-kb-font-size-sm, 0.875rem);line-height:20px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_36bbbb-5d mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_36bbbb-5d[data-kb-block=\"kb-adv-heading52123_36bbbb-5d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_36bbbb-5d wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_36bbbb-5d\">Show consumers how their feedback shapes product development, packaging design, or labelling. Reward their engagement with tangible change and recognition.&nbsp;&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id52123_5af65d-06 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id52123_5af65d-06 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id52123_5af65d-06 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id52123_5af65d-06 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id52123_5af65d-06 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id52123_5af65d-06 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id52123_5af65d-06 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column52123_018da2-66 > .kt-inside-inner-col,.toluna-column52123_018da2-66 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column52123_018da2-66 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column52123_018da2-66 > .kt-inside-inner-col{flex-direction:column;}.toluna-column52123_018da2-66 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column52123_018da2-66 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column52123_018da2-66{position:relative;}@media all and (max-width: 1024px){.toluna-column52123_018da2-66 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column52123_018da2-66 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column52123_018da2-66\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading52123_406aa8-43, .wp-block-toluna-advancedheading.kt-adv-heading52123_406aa8-43[data-kb-block=\"kb-adv-heading52123_406aa8-43\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_406aa8-43 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_406aa8-43[data-kb-block=\"kb-adv-heading52123_406aa8-43\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_406aa8-43 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_406aa8-43\">The future of sustainable FMCG brand building relies on closing the loop between intention,&nbsp;action&nbsp;and&nbsp;perception. As consumers become more informed and regulatory frameworks mature, brands that can&nbsp;demonstrate&nbsp;measurable impact will rise to the top.&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_b37fda-d1, .wp-block-toluna-advancedheading.kt-adv-heading52123_b37fda-d1[data-kb-block=\"kb-adv-heading52123_b37fda-d1\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_b37fda-d1 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_b37fda-d1[data-kb-block=\"kb-adv-heading52123_b37fda-d1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_b37fda-d1 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_b37fda-d1\">The next generation of brand leaders&nbsp;won\u2019t&nbsp;be those who shout the loudest, but rather those who show the most. By embedding transparency,&nbsp;leveraging&nbsp;technology, and elevating consumer trust, brands can transform sustainability from a compliance burden into a competitive advantage.&nbsp;&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_4a81d8-ea, .wp-block-toluna-advancedheading.kt-adv-heading52123_4a81d8-ea[data-kb-block=\"kb-adv-heading52123_4a81d8-ea\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_4a81d8-ea mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_4a81d8-ea[data-kb-block=\"kb-adv-heading52123_4a81d8-ea\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_4a81d8-ea wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading52123_4a81d8-ea\">For more in-depth insights and case studies, download the full reports here:&nbsp;&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_851df9-eb, .wp-block-toluna-advancedheading.kt-adv-heading52123_851df9-eb[data-kb-block=\"kb-adv-heading52123_851df9-eb\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_851df9-eb mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_851df9-eb[data-kb-block=\"kb-adv-heading52123_851df9-eb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_851df9-eb wp-block-toluna-advancedheading has-primary-cobalt-fusion-color has-text-color\" data-kb-block=\"kb-adv-heading52123_851df9-eb\"><strong>Report 1:<\/strong>&nbsp;<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-charged-magenta-color\"><a href=\"https:\/\/insidefmcg.com.au\/client-report\/consumer-sustainability-priorities-in-food-beverage\/\" target=\"_blank\" rel=\"noreferrer noopener\">Consumer&nbsp;sustainability&nbsp;priorities&nbsp;in food &amp;&nbsp;beverage<\/a>&nbsp;<\/mark><\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_9dbe78-bf, .wp-block-toluna-advancedheading.kt-adv-heading52123_9dbe78-bf[data-kb-block=\"kb-adv-heading52123_9dbe78-bf\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_9dbe78-bf mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_9dbe78-bf[data-kb-block=\"kb-adv-heading52123_9dbe78-bf\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_9dbe78-bf wp-block-toluna-advancedheading has-primary-cobalt-fusion-color has-text-color\" data-kb-block=\"kb-adv-heading52123_9dbe78-bf\"><strong>Report 2:<\/strong>&nbsp;<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-charged-magenta-color\"><a href=\"https:\/\/insidefmcg.com.au\/client-report\/sustainability-expectations-vs-delivery-in-fmcg\/?_sc=NjA3NzUxMSM2NzYwNw%3D%3D\" target=\"_blank\" rel=\"noreferrer noopener\">Sustainability expectations vs delivery in FMCG<\/a>&nbsp;<\/mark><\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading52123_3f836d-34, .wp-block-toluna-advancedheading.kt-adv-heading52123_3f836d-34[data-kb-block=\"kb-adv-heading52123_3f836d-34\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading52123_3f836d-34 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading52123_3f836d-34[data-kb-block=\"kb-adv-heading52123_3f836d-34\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading52123_3f836d-34 wp-block-toluna-advancedheading has-primary-cobalt-fusion-color has-text-color\" data-kb-block=\"kb-adv-heading52123_3f836d-34\"><strong>Report 3:<\/strong>&nbsp;<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-charged-magenta-color\"><a href=\"https:\/\/insidefmcg.com.au\/client-report\/the-future-of-sustainable-fmcg-brand-building\/\" target=\"_blank\" rel=\"noreferrer noopener\">The future of sustainable FMCG brand building<\/a>&nbsp;<\/mark><\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Once a trend, sustainability is now a business imperative. In the consumer<\/p>\n","protected":false},"author":12,"featured_media":52377,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_toluna_hide_sidebar":false,"footnotes":""},"categories":[1,50],"tags":[],"class_list":["post-52123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asia-pacific","category-blog","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/posts\/52123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/comments?post=52123"}],"version-history":[{"count":0,"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/posts\/52123\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/media\/52377"}],"wp:attachment":[{"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/media?parent=52123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/categories?post=52123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/tags?post=52123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}