{"id":53462,"date":"2026-02-12T08:08:00","date_gmt":"2026-02-12T07:08:00","guid":{"rendered":"https:\/\/tolunacorporate.com\/?p=53462"},"modified":"2026-02-12T16:05:36","modified_gmt":"2026-02-12T15:05:36","slug":"the-genai-series-part-1-how-genai-is-transforming-market-research","status":"publish","type":"post","link":"https:\/\/tolunacorporate.com\/pt-br\/the-genai-series-part-1-how-genai-is-transforming-market-research\/","title":{"rendered":"The GenAI series part 1: How GenAI is transforming market research\u00a0\u00a0"},"content":{"rendered":"<style>.kb-row-layout-id53462_5f8ce3-44 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id53462_5f8ce3-44 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id53462_5f8ce3-44 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id53462_5f8ce3-44 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id53462_5f8ce3-44 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id53462_5f8ce3-44 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id53462_5f8ce3-44 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column53462_4615ee-5a > .kt-inside-inner-col,.toluna-column53462_4615ee-5a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column53462_4615ee-5a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column53462_4615ee-5a > .kt-inside-inner-col{flex-direction:column;}.toluna-column53462_4615ee-5a > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column53462_4615ee-5a > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column53462_4615ee-5a{position:relative;}@media all and (max-width: 1024px){.toluna-column53462_4615ee-5a > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column53462_4615ee-5a > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column53462_4615ee-5a\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading53462_e53bb4-65, .wp-block-toluna-advancedheading.kt-adv-heading53462_e53bb4-65[data-kb-block=\"kb-adv-heading53462_e53bb4-65\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading53462_e53bb4-65 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading53462_e53bb4-65[data-kb-block=\"kb-adv-heading53462_e53bb4-65\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading53462_e53bb4-65 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading53462_e53bb4-65\">Generative AI (GenAI)&nbsp;has&nbsp;emerged&nbsp;as a disruptive force across industries, and market research stands among the most impacted.&nbsp;The adoption of GenAI is reshaping market research methods, affecting how insights are generated, delivered, and made accessible.&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-0fd97c79998bcbb771b31585ac50a2ff\">In this blog post series,&nbsp;we&#8217;ll&nbsp;take a closer look at what this really means for our industry.&nbsp;We&#8217;ll&nbsp;dive into the core disruptions GenAI is driving, risks facing established players, and how we at&nbsp;Toluna&nbsp;are strategizing to lead this new era.&nbsp;&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id53462_842ad5-5d > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id53462_842ad5-5d > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id53462_842ad5-5d > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}.kb-row-layout-id53462_842ad5-5d > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id53462_842ad5-5d > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id53462_842ad5-5d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id53462_842ad5-5d alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column53462_93ad82-43 > .kt-inside-inner-col,.toluna-column53462_93ad82-43 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column53462_93ad82-43 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column53462_93ad82-43 > .kt-inside-inner-col{flex-direction:column;}.toluna-column53462_93ad82-43 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column53462_93ad82-43 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column53462_93ad82-43{position:relative;}@media all and (max-width: 1024px){.toluna-column53462_93ad82-43 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column53462_93ad82-43 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column53462_93ad82-43\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading53462_4e45f8-b8, .wp-block-toluna-advancedheading.kt-adv-heading53462_4e45f8-b8[data-kb-block=\"kb-adv-heading53462_4e45f8-b8\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading53462_4e45f8-b8 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading53462_4e45f8-b8[data-kb-block=\"kb-adv-heading53462_4e45f8-b8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading53462_4e45f8-b8 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading53462_4e45f8-b8\"><strong>GenAI is a storm<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-ca2567d4d59efa740804f7bd87eb9b41\">Large Language Models (LLMs)&nbsp;\u2013&nbsp;currently&nbsp;the most widely adopted form of GenAI \u2013 were originally designed to understand and generate human language. However,&nbsp;they&#8217;ve&nbsp;evolved to do much more. Now, they can capture reasoning and cognition behind human communication, enabling them to excel at tasks&nbsp;requiring human intelligence, including&nbsp;<a href=\"https:\/\/tolunacorporate.com\/what-physicians-really-think-about-genai-in-healthcare\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-charged-magenta-color\">medicine<\/mark><\/a>, mathematics, software development, accounting, content generation, and more.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-6b906d734a12442d7832975cba084dbf\">Today,&nbsp;GenAI&nbsp;is fundamentally altering how we access, process, and apply information.&nbsp;<a href=\"https:\/\/medium.com\/@marcelheinz\/the-llm-os-a-glimpse-into-the-future-of-tech-with-andrej-karpathy-3bcbc0baf339\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-charged-magenta-color\">Andrej&nbsp;Karpathy<\/mark><\/a>&nbsp;coined the concept&nbsp;<em>\u201cLLM as an OS\u201d,<\/em>&nbsp;in which the LLM is like&nbsp;a&nbsp;brain powering all kinds of applications in all domains.&nbsp;This evolution is rapidly reshaping industries. While some companies are being propelled&nbsp;to new heights, others face obsolescence or pricing pressures.&nbsp;The most vulnerable are human service-based companies, SaaS providers specializing in digital transformation, and&nbsp;companies offering minimal differentiation beyond underlying LLM technologies.&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-4ccfd0c760865dc9afc3a16d6699ac7e\">As GenAI becomes more ubiquitous, only those companies that&nbsp;can&nbsp;deliver genuine, differentiated value on top of core GenAI technologies will survive and thrive.&nbsp;&nbsp;<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column53462_9bcca0-33 > .kt-inside-inner-col{display:flex;}.toluna-column53462_9bcca0-33 > .kt-inside-inner-col,.toluna-column53462_9bcca0-33 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column53462_9bcca0-33 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column53462_9bcca0-33 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column53462_9bcca0-33 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .toluna-column53462_9bcca0-33{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column53462_9bcca0-33{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column53462_9bcca0-33 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column53462_9bcca0-33 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column53462_9bcca0-33{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .toluna-column53462_9bcca0-33{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column53462_9bcca0-33{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column53462_9bcca0-33 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.toluna-column53462_9bcca0-33 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kt-row-column-wrap > .toluna-column53462_9bcca0-33{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column53462_9bcca0-33{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column53462_9bcca0-33 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column53462_9bcca0-33 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column53462_9bcca0-33\"><div class=\"kt-inside-inner-col\"><style>.kb-image53462_9b259a-45 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-toluna-image kb-image53462_9b259a-45\"><figure class=\"aligncenter size-large\"><div class=\"\"><img decoding=\"async\" width=\"1024\" height=\"994\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/02\/Group-39373-1024x994.png\" alt=\"\" class=\"kb-img wp-image-53485\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/02\/Group-39373-1024x994.png 1024w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/02\/Group-39373-300x291.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/02\/Group-39373-768x745.png 768w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/02\/Group-39373-1536x1490.png 1536w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/02\/Group-39373-2048x1987.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id53462_a0b1c0-41 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id53462_a0b1c0-41 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id53462_a0b1c0-41 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id53462_a0b1c0-41 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id53462_a0b1c0-41 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id53462_a0b1c0-41 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id53462_a0b1c0-41 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column53462_ea1c03-76 > .kt-inside-inner-col,.toluna-column53462_ea1c03-76 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column53462_ea1c03-76 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column53462_ea1c03-76 > .kt-inside-inner-col{flex-direction:column;}.toluna-column53462_ea1c03-76 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column53462_ea1c03-76 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column53462_ea1c03-76{position:relative;}@media all and (max-width: 1024px){.toluna-column53462_ea1c03-76 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column53462_ea1c03-76 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column53462_ea1c03-76\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading53462_d8e013-15, .wp-block-toluna-advancedheading.kt-adv-heading53462_d8e013-15[data-kb-block=\"kb-adv-heading53462_d8e013-15\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading53462_d8e013-15 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading53462_d8e013-15[data-kb-block=\"kb-adv-heading53462_d8e013-15\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading53462_d8e013-15 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading53462_d8e013-15\"><strong>Impact on market research&nbsp;<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-707eb39f0075b706988f85ea9b86f900\">This transformation is especially profound for market research, which has traditionally relied on human cognition.&nbsp;GenAI is revolutionizing the industry by&nbsp;making&nbsp;research&nbsp;significantly faster, more affordable, and more effective&nbsp;by automating insight generation&nbsp;\u2013 all without the need to sacrifice the tried-and-true methodologies our&nbsp;clients&nbsp;trust.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-ee19c130785c07a1844df6d1b071cfa7\">The need for high-quality insights and trend analysis&nbsp;remains, but the methods of delivery, pricing, and availability are undergoing&nbsp;a rapid&nbsp;evolution. Integrating advanced AI in these methodologies&nbsp;isn&#8217;t&nbsp;merely an incremental upgrade but rather a sweeping transformation, visible across every corner of the industry and driven by relentless cost &amp; differentiation pressures.&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-a642a15c7834faa6145644ba06bda532\">As agentic AI matures, we&nbsp;anticipate&nbsp;clients increasingly engaging with market research systems themselves. Within three to five years, market research leaders will move beyond selling discrete projects,&nbsp;to&nbsp;also offering continuous, data-driven decision intelligence, grounded in real consumer behavior&nbsp;and&nbsp;with far less reliance on human-powered services.&nbsp;In this new landscape, paid&nbsp;<a href=\"https:\/\/tolunacorporate.com\/ai-validation-human-touch-reliable-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-charged-magenta-color\">human<\/mark><\/a>&nbsp;cognitive labor is rapidly becoming a commodity.&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id53462_46ec0d-4a > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id53462_46ec0d-4a > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id53462_46ec0d-4a > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, calc(60% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(40% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id53462_46ec0d-4a > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id53462_46ec0d-4a > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id53462_46ec0d-4a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id53462_46ec0d-4a alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column53462_c45c21-0b > .kt-inside-inner-col,.toluna-column53462_c45c21-0b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column53462_c45c21-0b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column53462_c45c21-0b > .kt-inside-inner-col{flex-direction:column;}.toluna-column53462_c45c21-0b > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column53462_c45c21-0b > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column53462_c45c21-0b{position:relative;}@media all and (max-width: 1024px){.toluna-column53462_c45c21-0b > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column53462_c45c21-0b > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column53462_c45c21-0b\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading53462_bf1dd4-31, .wp-block-toluna-advancedheading.kt-adv-heading53462_bf1dd4-31[data-kb-block=\"kb-adv-heading53462_bf1dd4-31\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading53462_bf1dd4-31 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading53462_bf1dd4-31[data-kb-block=\"kb-adv-heading53462_bf1dd4-31\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading53462_bf1dd4-31 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading53462_bf1dd4-31\"><strong>Redefining speed, cost, and quality&nbsp;<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-f42eb7a80067d251ac15d5b916ef8f17\">As GenAI accelerates across the industry, competitive advantage depends on more than simply adoption. Historically, market research has been bogged down by slow, manual processes. Each project follows a series of specialized steps, demanding rigorous&nbsp;methodology&nbsp;and best practices to ensure quality and reliability.&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-fb1972c59b3779d6c763e85c0ea685d9\">Even today\u2019s most advanced providers, armed with end-to-end platforms that automate much of the project launch process, still depend on expert customer service teams for every stage of the pipeline. From survey design and sample recruitment to fieldwork, analysis, and reporting, projects often take days to complete. Large-scale studies&nbsp;remain&nbsp;costly, requiring extensive human panels and high-touch consulting, limiting research frequency (monthly or quarterly)&nbsp;and often restricting access to only the most critical business questions.&nbsp;<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column53462_a8ce9f-91 > .kt-inside-inner-col{display:flex;}.toluna-column53462_a8ce9f-91 > .kt-inside-inner-col,.toluna-column53462_a8ce9f-91 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column53462_a8ce9f-91 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column53462_a8ce9f-91 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column53462_a8ce9f-91 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .toluna-column53462_a8ce9f-91{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column53462_a8ce9f-91{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column53462_a8ce9f-91 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column53462_a8ce9f-91 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column53462_a8ce9f-91{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .toluna-column53462_a8ce9f-91{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column53462_a8ce9f-91{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column53462_a8ce9f-91 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.toluna-column53462_a8ce9f-91 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kt-row-column-wrap > .toluna-column53462_a8ce9f-91{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column53462_a8ce9f-91{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column53462_a8ce9f-91 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column53462_a8ce9f-91 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column53462_a8ce9f-91\"><div class=\"kt-inside-inner-col\"><style>.kb-image53462_2cfca9-5f .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image53462_2cfca9-5f size-large\"><div class=\"\"><img decoding=\"async\" width=\"1024\" height=\"429\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/02\/Group-39859-1024x429.png\" alt=\"\" class=\"kb-img wp-image-53496\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/02\/Group-39859-1024x429.png 1024w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/02\/Group-39859-300x126.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/02\/Group-39859-768x322.png 768w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/02\/Group-39859-1536x643.png 1536w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/02\/Group-39859-2048x858.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id53462_471f41-55 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id53462_471f41-55 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id53462_471f41-55 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id53462_471f41-55 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id53462_471f41-55 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id53462_471f41-55 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id53462_471f41-55 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column53462_0bd1cd-ea > .kt-inside-inner-col,.toluna-column53462_0bd1cd-ea > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column53462_0bd1cd-ea > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column53462_0bd1cd-ea > .kt-inside-inner-col{flex-direction:column;}.toluna-column53462_0bd1cd-ea > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column53462_0bd1cd-ea > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column53462_0bd1cd-ea{position:relative;}@media all and (max-width: 1024px){.toluna-column53462_0bd1cd-ea > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column53462_0bd1cd-ea > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column53462_0bd1cd-ea\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading53462_347572-59, .wp-block-toluna-advancedheading.kt-adv-heading53462_347572-59[data-kb-block=\"kb-adv-heading53462_347572-59\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading53462_347572-59 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading53462_347572-59[data-kb-block=\"kb-adv-heading53462_347572-59\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading53462_347572-59 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading53462_347572-59\">Software has traditionally occupied a minor share of industry spending, with services dominating budgets. This status quo signals&nbsp;a great opportunity&nbsp;for AI-based technologies to drive new levels of efficiency. GenAI&nbsp;streamlines&nbsp;(and personalizes) tasks such as survey creation, data collection, and analysis that once demanded significant manual effort.&nbsp;&nbsp;<br>By slashing costs and turnaround times, GenAI democratizes research, empowering teams across product, marketing, and customer experience to pursue data-driven answers that were previously out of reach.&nbsp;Increasing adoption addresses&nbsp;mounting financial pressures,&nbsp;as well as&nbsp;signals&nbsp;that prices will continue to fall as more human labor is replaced by AI-driven automation. In this new era, the winners will be those who harness GenAI to deliver richer insights, at greater speed and scale, than ever before.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id53462_a3e237-3a > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id53462_a3e237-3a > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id53462_a3e237-3a > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}.kb-row-layout-id53462_a3e237-3a > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id53462_a3e237-3a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id53462_a3e237-3a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id53462_a3e237-3a alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column53462_30bf5a-94 > .kt-inside-inner-col{display:flex;}.toluna-column53462_30bf5a-94 > .kt-inside-inner-col,.toluna-column53462_30bf5a-94 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column53462_30bf5a-94 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column53462_30bf5a-94 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column53462_30bf5a-94 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .toluna-column53462_30bf5a-94{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column53462_30bf5a-94{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column53462_30bf5a-94 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column53462_30bf5a-94 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column53462_30bf5a-94{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .toluna-column53462_30bf5a-94{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column53462_30bf5a-94{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column53462_30bf5a-94 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.toluna-column53462_30bf5a-94 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kt-row-column-wrap > .toluna-column53462_30bf5a-94{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column53462_30bf5a-94{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column53462_30bf5a-94 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column53462_30bf5a-94 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column53462_30bf5a-94\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1018\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/02\/Group-145-1024x1018.png\" alt=\"\" class=\"wp-image-53474\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/02\/Group-145-1024x1018.png 1024w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/02\/Group-145-300x298.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/02\/Group-145-150x150.png 150w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/02\/Group-145-768x764.png 768w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/02\/Group-145-1536x1527.png 1536w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/02\/Group-145-2048x2037.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.toluna-column53462_d3f28f-08 > .kt-inside-inner-col,.toluna-column53462_d3f28f-08 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column53462_d3f28f-08 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column53462_d3f28f-08 > .kt-inside-inner-col{flex-direction:column;}.toluna-column53462_d3f28f-08 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column53462_d3f28f-08 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column53462_d3f28f-08{position:relative;}@media all and (max-width: 1024px){.toluna-column53462_d3f28f-08 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column53462_d3f28f-08 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column53462_d3f28f-08\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading53462_13aab4-2a, .wp-block-toluna-advancedheading.kt-adv-heading53462_13aab4-2a[data-kb-block=\"kb-adv-heading53462_13aab4-2a\"]{font-size:var(--global-kb-font-size-xl, 2rem);font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading53462_13aab4-2a mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading53462_13aab4-2a[data-kb-block=\"kb-adv-heading53462_13aab4-2a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading53462_13aab4-2a wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading53462_13aab4-2a\"><strong>Toluna&#8217;s&nbsp;approach to GenAI&nbsp;<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-65fcff498cbee0d4c4f83e785e373399\">Since 2018,&nbsp;Toluna&nbsp;has strategically invested in machine learning, GenAI, and other innovative AI technologies, assembling along with this a world-class team of experts across computer science, data science,&nbsp;and market research. Our earlier efforts were focused on enhancing the traditional market research pipeline, particularly field management optimization.&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-8f2e7244be4f3be2acd3482449a619c0\">Thanks to these initiatives, our AI capabilities have advanced survey routing precision and elevated our&nbsp;<a href=\"https:\/\/tolunacorporate.com\/ai-and-innovation\/quality\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-charged-magenta-color\">data&nbsp;quality<\/mark><\/a>&nbsp;and reliability.&nbsp;As AI evolved, we boldly expanded our vision, applying it across a range of study components. One standout innovation that came from this is&nbsp;<a href=\"https:\/\/tolunacorporate.com\/ai-and-innovation\/ai-is-everywhere\/qprobe\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-charged-magenta-color\">QProbe<\/mark><\/a>,&nbsp;our&nbsp;cutting-edge&nbsp;probing tool that&nbsp;identifies&nbsp;insufficient answers to quantitative open-ended questions and crafts personalized follow-up questions to gain more&nbsp;valuable insights.&nbsp;QProbe&nbsp;has improved the depth and clarity of an average of approximately 80% of use cases.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-15ce0ae7d6bf77ebd5ce007afb37f503\">We took automation a step further with the introduction of&nbsp;<a href=\"https:\/\/tolunacorporate.com\/ai-and-innovation\/ai-is-everywhere\/smartcloud\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-charged-magenta-color\">SmartCloud<\/mark><\/a>: our open-end analysis tool that&nbsp;digs deeper into survey responses and extracts deeper insights.&nbsp;With&nbsp;instantaneous response analysis, GenAI theme extraction, and sentiment coding,&nbsp;SmartCloud&nbsp;moves beyond words into true meaning,&nbsp;saving researchers time and effort in surfacing key insights.&nbsp;We&#8217;re&nbsp;also pioneering the delivery of automatic answer summaries, aimed at spotlighting the most important findings&nbsp;at a glance.&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id53462_c32b74-53 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id53462_c32b74-53 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id53462_c32b74-53 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id53462_c32b74-53 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id53462_c32b74-53 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id53462_c32b74-53 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id53462_c32b74-53 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column53462_b14180-72 > .kt-inside-inner-col,.toluna-column53462_b14180-72 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column53462_b14180-72 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column53462_b14180-72 > .kt-inside-inner-col{flex-direction:column;}.toluna-column53462_b14180-72 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column53462_b14180-72 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column53462_b14180-72{position:relative;}@media all and (max-width: 1024px){.toluna-column53462_b14180-72 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column53462_b14180-72 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column53462_b14180-72\"><div class=\"kt-inside-inner-col\">\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-3322098aa2c619d6b4a1f9cc42e11331\">Needless to say, our&nbsp;commitment to AI-driven innovation is unfaltering, with new developments&nbsp;emerging&nbsp;every week. Through a robust combination of AI technology and deep industry&nbsp;expertise,&nbsp;Toluna&nbsp;is determined to redefine&nbsp;what&#8217;s&nbsp;possible in market research and empowering businesses to unlock insights at&nbsp;unprecedented&nbsp;speed and scale.&nbsp;&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Generative AI (GenAI)&nbsp;has&nbsp;emerged&nbsp;as a disruptive force across industries, and market research stands<\/p>\n","protected":false},"author":67,"featured_media":53463,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_toluna_hide_sidebar":false,"footnotes":""},"categories":[50],"tags":[],"class_list":["post-53462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/posts\/53462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/comments?post=53462"}],"version-history":[{"count":0,"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/posts\/53462\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/media\/53463"}],"wp:attachment":[{"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/media?parent=53462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/categories?post=53462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/tags?post=53462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}