{"id":54165,"date":"2026-02-26T08:06:00","date_gmt":"2026-02-26T07:06:00","guid":{"rendered":"https:\/\/tolunacorporate.com\/?p=54165"},"modified":"2026-02-24T14:54:13","modified_gmt":"2026-02-24T13:54:13","slug":"the-genai-series-part-2-the-power-of-virtual-panels","status":"publish","type":"post","link":"https:\/\/tolunacorporate.com\/pt-br\/the-genai-series-part-2-the-power-of-virtual-panels\/","title":{"rendered":"The GenAI series part 2:\u00a0The power of virtual panels\u00a0\u00a0"},"content":{"rendered":"<style>.kb-row-layout-id54165_da5e79-92 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id54165_da5e79-92 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id54165_da5e79-92 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id54165_da5e79-92 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id54165_da5e79-92 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id54165_da5e79-92 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id54165_da5e79-92 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column54165_a5a1ec-41 > .kt-inside-inner-col,.toluna-column54165_a5a1ec-41 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column54165_a5a1ec-41 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column54165_a5a1ec-41 > .kt-inside-inner-col{flex-direction:column;}.toluna-column54165_a5a1ec-41 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column54165_a5a1ec-41 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column54165_a5a1ec-41{position:relative;}@media all and (max-width: 1024px){.toluna-column54165_a5a1ec-41 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column54165_a5a1ec-41 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column54165_a5a1ec-41\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading54165_422210-39, .wp-block-toluna-advancedheading.kt-adv-heading54165_422210-39[data-kb-block=\"kb-adv-heading54165_422210-39\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading54165_422210-39 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading54165_422210-39[data-kb-block=\"kb-adv-heading54165_422210-39\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading54165_422210-39 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading54165_422210-39\">GenAI is reshaping the market research landscape, transforming how insights are generated, delivered, and made accessible. This is\u00a0the second article\u00a0in\u00a0our GenAI series, where we explore the core\u00a0disruptions GenAI is bringing to our industry. Read part 1 of the series\u00a0<a href=\"https:\/\/tolunacorporate.com\/the-genai-series-part-1-how-genai-is-transforming-market-research\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-charged-magenta-color\"><span style=\"text-decoration: underline;\">here<\/span><\/mark><\/a>.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-72cef0e63b5c4f4ff8d60b21e9557c22 wp-block-paragraph\">In part 2,\u00a0we&#8217;re\u00a0looking at virtual panels: what they are,\u00a0the benefits and challenges they bring,\u00a0and\u00a0how\u00a0Toluna\u00a0has been\u00a0innovating in\u00a0this space.\u00a0\u00a0<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id54165_7f2a13-95 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id54165_7f2a13-95 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id54165_7f2a13-95 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id54165_7f2a13-95 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id54165_7f2a13-95 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id54165_7f2a13-95 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id54165_7f2a13-95 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column54165_fa7279-6d > .kt-inside-inner-col,.toluna-column54165_fa7279-6d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column54165_fa7279-6d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column54165_fa7279-6d > .kt-inside-inner-col{flex-direction:column;}.toluna-column54165_fa7279-6d > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column54165_fa7279-6d > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column54165_fa7279-6d{position:relative;}@media all and (max-width: 1024px){.toluna-column54165_fa7279-6d > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column54165_fa7279-6d > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column54165_fa7279-6d\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading54165_9b7435-28, .wp-block-toluna-advancedheading.kt-adv-heading54165_9b7435-28[data-kb-block=\"kb-adv-heading54165_9b7435-28\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading54165_9b7435-28 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading54165_9b7435-28[data-kb-block=\"kb-adv-heading54165_9b7435-28\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading54165_9b7435-28 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading54165_9b7435-28\"><strong>What is a virtual panel?<\/strong>\u00a0<\/h2>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-ae872061b47565c1cfec45e35fd524d8 wp-block-paragraph\">In a nutshell, a&nbsp;virtual panel&nbsp;leverages&nbsp;AI to generate&nbsp;insights. As GenAI advances, virtual panels are&nbsp;transforming the way data is generated in market research.&nbsp;They can replace or complement human panels&nbsp;in&nbsp;answering questions and&nbsp;participating&nbsp;in surveys and studies.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-0a639ed97a0ff3c82ebc2b939547a01e wp-block-paragraph\">It should be noted that a virtual panel is&nbsp;not the same as&nbsp;synthetic data. Synthetic data simply means data that&nbsp;isn&#8217;t&nbsp;generated by humans, typically using predictive models designed to fill gaps or augment datasets. These approaches are often based on traditional machine learning methods that have been used in market research&nbsp;for years.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-de4c517cd5342f986c876993dceff2f0 wp-block-paragraph\">On the other hand, virtual panels use GenAI-powered &#8216;panelists&#8217; that are designed to behave like real respondents. Instead of predicting or completing answers, virtual panelists can engage with surveys&nbsp;just like real people.&nbsp;&nbsp;<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column54165_bdac90-8d > .kt-inside-inner-col{display:flex;}.toluna-column54165_bdac90-8d > .kt-inside-inner-col,.toluna-column54165_bdac90-8d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column54165_bdac90-8d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column54165_bdac90-8d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column54165_bdac90-8d > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .toluna-column54165_bdac90-8d{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column54165_bdac90-8d{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column54165_bdac90-8d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column54165_bdac90-8d > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column54165_bdac90-8d{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .toluna-column54165_bdac90-8d{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column54165_bdac90-8d{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column54165_bdac90-8d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.toluna-column54165_bdac90-8d > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kt-row-column-wrap > .toluna-column54165_bdac90-8d{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column54165_bdac90-8d{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column54165_bdac90-8d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column54165_bdac90-8d > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column54165_bdac90-8d\"><div class=\"kt-inside-inner-col\"><style>.kb-image54165_851be1-c4 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image54165_851be1-c4 size-full\"><div class=\"\"><img decoding=\"async\" width=\"800\" height=\"692\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/02\/Group342.png\" alt=\"\" class=\"kb-img wp-image-54180\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/02\/Group342.png 800w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/02\/Group342-300x260.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/02\/Group342-768x664.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id54165_ed1bbd-b8 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id54165_ed1bbd-b8 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id54165_ed1bbd-b8 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id54165_ed1bbd-b8 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id54165_ed1bbd-b8 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id54165_ed1bbd-b8 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id54165_ed1bbd-b8 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column54165_2b4119-c7 > .kt-inside-inner-col,.toluna-column54165_2b4119-c7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column54165_2b4119-c7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column54165_2b4119-c7 > .kt-inside-inner-col{flex-direction:column;}.toluna-column54165_2b4119-c7 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column54165_2b4119-c7 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column54165_2b4119-c7{position:relative;}@media all and (max-width: 1024px){.toluna-column54165_2b4119-c7 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column54165_2b4119-c7 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column54165_2b4119-c7\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading54165_2f7325-e6, .wp-block-toluna-advancedheading.kt-adv-heading54165_2f7325-e6[data-kb-block=\"kb-adv-heading54165_2f7325-e6\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading54165_2f7325-e6 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading54165_2f7325-e6[data-kb-block=\"kb-adv-heading54165_2f7325-e6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading54165_2f7325-e6 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading54165_2f7325-e6\"><strong>Benefits &amp; limitations of virtual panels<\/strong>\u00a0<\/h2>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-60ed488f593af04254078599f57bdd0f wp-block-paragraph\">Instead of recruiting, screening, and incentivizing a large group of human respondents,&nbsp;researchers can generate equally valuable insights with virtual panels.&nbsp;Sophisticated LLMs trained on vast human datasets (e.g.&nbsp;OpenAI, Gemini)&nbsp;are capable of generating&nbsp;realistic and diverse answers to questions,&nbsp;participating&nbsp;in simulated discussions, and providing nuanced qualitative insights.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-24583d6925ae14fb9679341a764fbb9b wp-block-paragraph\">Access to a truthful, authentic human panel has always been a limiting factor in large-scale market research studies. Virtual panels have the potential to eradicate this challenge, enabling researchers to obtain responses from niche panels in record time.&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-33658939df0cdfd634e6ae32f9a42251 wp-block-paragraph\">But while this approach offers several compelling advantages \u2013 like speed, scale, cost, and availability \u2013 it also brings multiple challenges. One such challenge is the representativeness and trust of the market.&nbsp;At the moment, the use of GenAI as a virtual panelist is not intended to completely replace humans, but rather to enhance traditional market research methods.&nbsp;It can serve as a powerful tool for rapid&nbsp;prototyping, concept testing, initial&nbsp;hypothesis generation, and exploring a range of scenarios before engaging human respondents.&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id54165_5a305d-91 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id54165_5a305d-91 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id54165_5a305d-91 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id54165_5a305d-91 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id54165_5a305d-91 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id54165_5a305d-91 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id54165_5a305d-91 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column54165_72308c-8d > .kt-inside-inner-col{display:flex;}.toluna-column54165_72308c-8d > .kt-inside-inner-col,.toluna-column54165_72308c-8d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column54165_72308c-8d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column54165_72308c-8d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column54165_72308c-8d > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .toluna-column54165_72308c-8d{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column54165_72308c-8d{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column54165_72308c-8d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column54165_72308c-8d > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column54165_72308c-8d{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .toluna-column54165_72308c-8d{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column54165_72308c-8d{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column54165_72308c-8d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.toluna-column54165_72308c-8d > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kt-row-column-wrap > .toluna-column54165_72308c-8d{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column54165_72308c-8d{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column54165_72308c-8d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column54165_72308c-8d > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column54165_72308c-8d\"><div class=\"kt-inside-inner-col\"><style>.kb-image54165_c8e393-fa .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image54165_c8e393-fa size-large\"><div class=\"\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/02\/Group-40041-1024x1024.png\" alt=\"\" class=\"kb-img wp-image-54169\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/02\/Group-40041-1024x1024.png 1024w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/02\/Group-40041-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/02\/Group-40041-150x150.png 150w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/02\/Group-40041-768x768.png 768w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/02\/Group-40041.png 1402w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n\n<style>.toluna-column54165_4edf7b-7c > .kt-inside-inner-col,.toluna-column54165_4edf7b-7c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column54165_4edf7b-7c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column54165_4edf7b-7c > .kt-inside-inner-col{flex-direction:column;}.toluna-column54165_4edf7b-7c > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column54165_4edf7b-7c > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column54165_4edf7b-7c{position:relative;}@media all and (max-width: 1024px){.toluna-column54165_4edf7b-7c > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column54165_4edf7b-7c > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column54165_4edf7b-7c\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading54165_5b17dd-f3, .wp-block-toluna-advancedheading.kt-adv-heading54165_5b17dd-f3[data-kb-block=\"kb-adv-heading54165_5b17dd-f3\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading54165_5b17dd-f3 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading54165_5b17dd-f3[data-kb-block=\"kb-adv-heading54165_5b17dd-f3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading54165_5b17dd-f3 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading54165_5b17dd-f3\"><strong>Virtual panel innovation at\u00a0Toluna\u00a0<\/strong>\u00a0<\/h2>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-ea3981514d782d3bf089da0b38459ffd wp-block-paragraph\">Toluna&nbsp;has been at the forefront of virtual panel innovation for many years now, which&nbsp;has contributed&nbsp;greatly to&nbsp;our suite of&nbsp;advanced&nbsp;offerings.&nbsp;We have developed a sophisticated AI agentic system, underpinned by extensive human data, that can emulate a real person taking a survey.&nbsp;This system is&nbsp;built on intelligent capabilities like scrolling, navigating complex matrix questions, interpreting image and video stimuli, and providing responses that align with distinct persona backgrounds,&nbsp;previous&nbsp;answers, and the latest real-world events.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-106cbe0a5afc0dd4bd32014fa5f99b63 wp-block-paragraph\">Our innovation has enabled us to create over 12\u00a0million unique\u00a0virtual personas, each with their own diverse demographic, profiling,\u00a0and psychological profiles.\u00a0Apart from being able to\u00a0participate\u00a0in surveys, these personas are also fully capable of mirroring genuine consumer behavior with over 80% correlation to human responses. In developing these personas, we have prioritized variability and representativeness, ensuring they can effectively supplement, or even replace, human participants.\u00a0Learn more about our personas\u00a0<a href=\"https:\/\/tolunacorporate.com\/ai-and-innovation\/ai-is-everywhere\/harmonaize\/\" target=\"_blank\" rel=\"noreferrer noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-charged-magenta-color\"><span style=\"text-decoration: underline;\">here<\/span><\/mark><\/a>.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-9b093e77d4170a8fe15e5ef21e16182b wp-block-paragraph\">Toluna&#8217;s&nbsp;virtual panel stands out for more reasons than one. Panelists can work as individual or cohort predictors, for both qualitative and quantitative research.&nbsp;It&#8217;s&nbsp;a living, growing community: every day, we generate new panelists, tailoring each to the evolving needs of our clients. Our goal is clear:&nbsp;leverage&nbsp;this powerful predictive tool to reshape the future of market research.&nbsp;&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GenAI is reshaping the market research landscape, transforming how insights are generated,<\/p>\n","protected":false},"author":67,"featured_media":54191,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_toluna_hide_sidebar":false,"footnotes":""},"categories":[50],"tags":[],"class_list":["post-54165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/posts\/54165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/comments?post=54165"}],"version-history":[{"count":0,"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/posts\/54165\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/media\/54191"}],"wp:attachment":[{"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/media?parent=54165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/categories?post=54165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/tags?post=54165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}