{"id":59537,"date":"2026-06-16T08:46:00","date_gmt":"2026-06-16T06:46:00","guid":{"rendered":"https:\/\/tolunacorporate.com\/?p=59537"},"modified":"2026-10-29T13:13:01","modified_gmt":"2026-10-29T12:13:01","slug":"whitepaper-what-people-ask-ai-consumer-insights-prompt-data-alcohol","status":"publish","type":"post","link":"https:\/\/tolunacorporate.com\/pt-br\/whitepaper-what-people-ask-ai-consumer-insights-prompt-data-alcohol\/","title":{"rendered":"What people ask AI: a new layer of consumer insights\u00a0\u00a0"},"content":{"rendered":"<style>.kb-row-layout-id59537_16fd17-e7 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id59537_16fd17-e7 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id59537_16fd17-e7 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, calc(55% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(45% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id59537_16fd17-e7 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id59537_16fd17-e7 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id59537_16fd17-e7 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id59537_16fd17-e7 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column59537_44eae0-b0 > .kt-inside-inner-col,.toluna-column59537_44eae0-b0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column59537_44eae0-b0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column59537_44eae0-b0 > .kt-inside-inner-col{flex-direction:column;}.toluna-column59537_44eae0-b0 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column59537_44eae0-b0 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column59537_44eae0-b0{position:relative;}@media all and (max-width: 1024px){.toluna-column59537_44eae0-b0 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column59537_44eae0-b0 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column59537_44eae0-b0\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading59537_c07835-fe, .wp-block-toluna-advancedheading.kt-adv-heading59537_c07835-fe[data-kb-block=\"kb-adv-heading59537_c07835-fe\"]{margin-bottom:var(--global-kb-spacing-xs, 1rem);font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading59537_c07835-fe mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading59537_c07835-fe[data-kb-block=\"kb-adv-heading59537_c07835-fe\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading59537_c07835-fe wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading59537_c07835-fe\"><strong><strong>Consumers are increasingly turning to AI to help them make decisions.&nbsp;<\/strong>&nbsp;<\/strong><\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading59537_20a911-78, .wp-block-toluna-advancedheading.kt-adv-heading59537_20a911-78[data-kb-block=\"kb-adv-heading59537_20a911-78\"]{margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);line-height:30px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading59537_20a911-78 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading59537_20a911-78[data-kb-block=\"kb-adv-heading59537_20a911-78\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading59537_20a911-78 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading59537_20a911-78\">Not just to find information, but to answer questions, evaluate&nbsp;options&nbsp;and navigate everyday situations.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-1 wp-block-paragraph\"><strong>Instead of typing short queries, people now ask AI full questions,&nbsp;like:&nbsp;&nbsp;<\/strong><\/p>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box59537_9055ec-fe .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box59537_9055ec-fe .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);}.kt-info-box59537_9055ec-fe .kt-blocks-info-box-link-wrap:hover{background:#ffffff;}.kt-info-box59537_9055ec-fe.wp-block-toluna-infobox{max-width:100%;}.kt-info-box59537_9055ec-fe .toluna-info-box-image-inner-intrisic-container{max-width:26px;}.kt-info-box59537_9055ec-fe .toluna-info-box-image-inner-intrisic-container .toluna-info-box-image-intrisic{padding-bottom:101.0753%;width:93px;height:0px;max-width:100%;}.kt-info-box59537_9055ec-fe .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box59537_9055ec-fe .kt-info-svg-icon-flip, .kt-info-box59537_9055ec-fe .kt-blocks-info-box-number{font-size:50px;}.kt-info-box59537_9055ec-fe .kt-blocks-info-box-media{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:15px;margin-bottom:0px;margin-left:0px;}.kt-info-box59537_9055ec-fe .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box59537_9055ec-fe .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.kt-info-box59537_9055ec-fe .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:#000000;}.kt-info-box59537_9055ec-fe .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box59537_9055ec-fe .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box59537_9055ec-fe .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box59537_9055ec-fe\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic-container\"><div class=\"toluna-info-box-image-intrisic kt-info-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/Group-39424.png\" alt=\"\" width=\"93\" height=\"94\" class=\"kt-info-box-image wp-image-47841\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-text\">What should I bring to a BBQ?&nbsp;<\/p><\/div><\/div><\/div>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box59537_2dee22-48 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box59537_2dee22-48 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);}.kt-info-box59537_2dee22-48 .kt-blocks-info-box-link-wrap:hover{background:#ffffff;}.kt-info-box59537_2dee22-48.wp-block-toluna-infobox{max-width:100%;}.kt-info-box59537_2dee22-48 .toluna-info-box-image-inner-intrisic-container{max-width:26px;}.kt-info-box59537_2dee22-48 .toluna-info-box-image-inner-intrisic-container .toluna-info-box-image-intrisic{padding-bottom:101.0753%;width:93px;height:0px;max-width:100%;}.kt-info-box59537_2dee22-48 .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box59537_2dee22-48 .kt-info-svg-icon-flip, .kt-info-box59537_2dee22-48 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box59537_2dee22-48 .kt-blocks-info-box-media{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:15px;margin-bottom:0px;margin-left:0px;}.kt-info-box59537_2dee22-48 .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box59537_2dee22-48 .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.kt-info-box59537_2dee22-48 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:#000000;}.kt-info-box59537_2dee22-48 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box59537_2dee22-48 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box59537_2dee22-48 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box59537_2dee22-48\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic-container\"><div class=\"toluna-info-box-image-intrisic kt-info-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/Group-39424.png\" alt=\"\" width=\"93\" height=\"94\" class=\"kt-info-box-image wp-image-47841\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-text\">What\u2019s&nbsp;a light drink after a long week?&nbsp;<\/p><\/div><\/div><\/div>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box59537_42a131-fa .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box59537_42a131-fa .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;}.kt-info-box59537_42a131-fa .kt-blocks-info-box-link-wrap:hover{background:#ffffff;}.kt-info-box59537_42a131-fa.wp-block-toluna-infobox{max-width:100%;}.kt-info-box59537_42a131-fa .toluna-info-box-image-inner-intrisic-container{max-width:26px;}.kt-info-box59537_42a131-fa .toluna-info-box-image-inner-intrisic-container .toluna-info-box-image-intrisic{padding-bottom:101.0753%;width:93px;height:0px;max-width:100%;}.kt-info-box59537_42a131-fa .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box59537_42a131-fa .kt-info-svg-icon-flip, .kt-info-box59537_42a131-fa .kt-blocks-info-box-number{font-size:50px;}.kt-info-box59537_42a131-fa .kt-blocks-info-box-media{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:15px;margin-bottom:0px;margin-left:0px;}.kt-info-box59537_42a131-fa .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box59537_42a131-fa .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.kt-info-box59537_42a131-fa .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:#000000;}.kt-info-box59537_42a131-fa .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box59537_42a131-fa .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box59537_42a131-fa .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box59537_42a131-fa\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic-container\"><div class=\"toluna-info-box-image-intrisic kt-info-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/Group-39424.png\" alt=\"\" width=\"93\" height=\"94\" class=\"kt-info-box-image wp-image-47841\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-text\">What can I&nbsp;make&nbsp;with what I already have?&nbsp;<\/p><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n<style>.toluna-column59537_58e396-89 > .kt-inside-inner-col{display:flex;}.toluna-column59537_58e396-89 > .kt-inside-inner-col,.toluna-column59537_58e396-89 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column59537_58e396-89 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column59537_58e396-89 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column59537_58e396-89 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .toluna-column59537_58e396-89{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column59537_58e396-89{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column59537_58e396-89 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column59537_58e396-89 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column59537_58e396-89{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .toluna-column59537_58e396-89{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column59537_58e396-89{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column59537_58e396-89 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.toluna-column59537_58e396-89 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kt-row-column-wrap > .toluna-column59537_58e396-89{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column59537_58e396-89{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column59537_58e396-89 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column59537_58e396-89 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column59537_58e396-89\"><div class=\"kt-inside-inner-col\"><style>.kb-image59537_6e7ab0-15.kb-image-is-ratio-size, .kb-image59537_6e7ab0-15 .kb-image-is-ratio-size{max-width:382px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image59537_6e7ab0-15.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image59537_6e7ab0-15 .kb-image-is-ratio-size{align-self:unset;}.kb-image59537_6e7ab0-15 figure{max-width:382px;}.kb-image59537_6e7ab0-15 .image-is-svg, .kb-image59537_6e7ab0-15 .image-is-svg img{width:100%;}.kb-image59537_6e7ab0-15 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-toluna-image kb-image59537_6e7ab0-15\"><figure class=\"aligncenter\"><div class=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1400\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/06\/Content.png\" alt=\"\" class=\"kb-img wp-image-59574\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/06\/Content.png 1600w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/06\/Content-300x263.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/06\/Content-1024x896.png 1024w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/06\/Content-768x672.png 768w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/06\/Content-1536x1344.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/div><\/figure><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-2 wp-block-paragraph\">They&nbsp;aren&#8217;t&nbsp;browsing&nbsp;anymore. They are&nbsp;deciding,&nbsp;in&nbsp;the moment.&nbsp;<\/p>\n\n\n<style>.kb-row-layout-id59537_894b80-bd > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id59537_894b80-bd > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id59537_894b80-bd > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id59537_894b80-bd > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id59537_894b80-bd > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id59537_894b80-bd > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id59537_894b80-bd > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id59537_894b80-bd > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id59537_894b80-bd > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id59537_894b80-bd > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id59537_894b80-bd alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column59537_6d1955-3b > .kt-inside-inner-col,.toluna-column59537_6d1955-3b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column59537_6d1955-3b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column59537_6d1955-3b > .kt-inside-inner-col{flex-direction:column;}.toluna-column59537_6d1955-3b > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column59537_6d1955-3b > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column59537_6d1955-3b{position:relative;}@media all and (max-width: 1024px){.toluna-column59537_6d1955-3b > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column59537_6d1955-3b > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column59537_6d1955-3b\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading59537_e8af8c-ee, .wp-block-toluna-advancedheading.kt-adv-heading59537_e8af8c-ee[data-kb-block=\"kb-adv-heading59537_e8af8c-ee\"]{margin-bottom:0px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading59537_e8af8c-ee mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading59537_e8af8c-ee[data-kb-block=\"kb-adv-heading59537_e8af8c-ee\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading59537_e8af8c-ee wp-block-toluna-advancedheading has-primary-cobalt-fusion-color has-text-color\" data-kb-block=\"kb-adv-heading59537_e8af8c-ee\"><strong>Why this&nbsp;matters:<\/strong>&nbsp;<\/h5>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-3 wp-block-paragraph\"><strong>Marketers already have access to a wide range of consumer data.&nbsp;&nbsp;<\/strong><\/p>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box59537_0f8cb1-da .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box59537_0f8cb1-da .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);}.kt-info-box59537_0f8cb1-da .kt-blocks-info-box-link-wrap:hover{background:#ffffff;}.kt-info-box59537_0f8cb1-da.wp-block-toluna-infobox{max-width:100%;}.kt-info-box59537_0f8cb1-da .toluna-info-box-image-inner-intrisic-container{max-width:26px;}.kt-info-box59537_0f8cb1-da .toluna-info-box-image-inner-intrisic-container .toluna-info-box-image-intrisic{padding-bottom:100%;width:20px;height:0px;max-width:100%;}.kt-info-box59537_0f8cb1-da .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box59537_0f8cb1-da .kt-info-svg-icon-flip, .kt-info-box59537_0f8cb1-da .kt-blocks-info-box-number{font-size:50px;}.kt-info-box59537_0f8cb1-da .kt-blocks-info-box-media{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:15px;margin-bottom:0px;margin-left:0px;}.kt-info-box59537_0f8cb1-da .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box59537_0f8cb1-da .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.kt-info-box59537_0f8cb1-da .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:#000000;}.kt-info-box59537_0f8cb1-da .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box59537_0f8cb1-da .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box59537_0f8cb1-da .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box59537_0f8cb1-da\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic-container\"><div class=\"toluna-info-box-image-intrisic kt-info-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/10\/Vector.png\" alt=\"\" width=\"20\" height=\"20\" class=\"kt-info-box-image wp-image-49965\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-text\">Search&nbsp;data helps us understand what people are looking for&nbsp;<\/p><\/div><\/div><\/div>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box59537_cbbbb2-d8 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box59537_cbbbb2-d8 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);}.kt-info-box59537_cbbbb2-d8 .kt-blocks-info-box-link-wrap:hover{background:#ffffff;}.kt-info-box59537_cbbbb2-d8.wp-block-toluna-infobox{max-width:100%;}.kt-info-box59537_cbbbb2-d8 .toluna-info-box-image-inner-intrisic-container{max-width:26px;}.kt-info-box59537_cbbbb2-d8 .toluna-info-box-image-inner-intrisic-container .toluna-info-box-image-intrisic{padding-bottom:100%;width:20px;height:0px;max-width:100%;}.kt-info-box59537_cbbbb2-d8 .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box59537_cbbbb2-d8 .kt-info-svg-icon-flip, .kt-info-box59537_cbbbb2-d8 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box59537_cbbbb2-d8 .kt-blocks-info-box-media{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:15px;margin-bottom:0px;margin-left:0px;}.kt-info-box59537_cbbbb2-d8 .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box59537_cbbbb2-d8 .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.kt-info-box59537_cbbbb2-d8 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:#000000;}.kt-info-box59537_cbbbb2-d8 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box59537_cbbbb2-d8 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box59537_cbbbb2-d8 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box59537_cbbbb2-d8\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic-container\"><div class=\"toluna-info-box-image-intrisic kt-info-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/10\/Vector.png\" alt=\"\" width=\"20\" height=\"20\" class=\"kt-info-box-image wp-image-49965\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-text\">Social&nbsp;data shows what people share and discuss&nbsp;<\/p><\/div><\/div><\/div>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box59537_39618d-c5 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box59537_39618d-c5 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);}.kt-info-box59537_39618d-c5 .kt-blocks-info-box-link-wrap:hover{background:#ffffff;}.kt-info-box59537_39618d-c5.wp-block-toluna-infobox{max-width:100%;}.kt-info-box59537_39618d-c5 .toluna-info-box-image-inner-intrisic-container{max-width:26px;}.kt-info-box59537_39618d-c5 .toluna-info-box-image-inner-intrisic-container .toluna-info-box-image-intrisic{padding-bottom:100%;width:20px;height:0px;max-width:100%;}.kt-info-box59537_39618d-c5 .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box59537_39618d-c5 .kt-info-svg-icon-flip, .kt-info-box59537_39618d-c5 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box59537_39618d-c5 .kt-blocks-info-box-media{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:15px;margin-bottom:0px;margin-left:0px;}.kt-info-box59537_39618d-c5 .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box59537_39618d-c5 .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.kt-info-box59537_39618d-c5 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:#000000;}.kt-info-box59537_39618d-c5 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box59537_39618d-c5 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box59537_39618d-c5 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box59537_39618d-c5\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic-container\"><div class=\"toluna-info-box-image-intrisic kt-info-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/10\/Vector.png\" alt=\"\" width=\"20\" height=\"20\" class=\"kt-info-box-image wp-image-49965\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-text\">Surveys&nbsp;reveal attitudes and stated preferences&nbsp;<\/p><\/div><\/div><\/div>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading59537_9d5eb8-46, .wp-block-toluna-advancedheading.kt-adv-heading59537_9d5eb8-46[data-kb-block=\"kb-adv-heading59537_9d5eb8-46\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading59537_9d5eb8-46 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading59537_9d5eb8-46[data-kb-block=\"kb-adv-heading59537_9d5eb8-46\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading59537_9d5eb8-46 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading59537_9d5eb8-46\">But there is still a gap.&nbsp;&nbsp;Few methods capture the moment when someone is actively trying to solve a problem, make a&nbsp;choice&nbsp;or figure something out.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-4 wp-block-paragraph\">Prompt data offers an early glimpse into that.&nbsp;&nbsp;<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column59537_55cc95-8a > .kt-inside-inner-col,.toluna-column59537_55cc95-8a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column59537_55cc95-8a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column59537_55cc95-8a > .kt-inside-inner-col{flex-direction:column;}.toluna-column59537_55cc95-8a > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column59537_55cc95-8a > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column59537_55cc95-8a{position:relative;}@media all and (max-width: 1024px){.toluna-column59537_55cc95-8a > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column59537_55cc95-8a > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column59537_55cc95-8a\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading59537_9a255e-7e, .wp-block-toluna-advancedheading.kt-adv-heading59537_9a255e-7e[data-kb-block=\"kb-adv-heading59537_9a255e-7e\"]{margin-bottom:0px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading59537_9a255e-7e mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading59537_9a255e-7e[data-kb-block=\"kb-adv-heading59537_9a255e-7e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading59537_9a255e-7e wp-block-toluna-advancedheading has-primary-cobalt-fusion-color has-text-color\" data-kb-block=\"kb-adv-heading59537_9a255e-7e\"><strong>What this whitepaper explores<\/strong>&nbsp;<\/h5>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-5 wp-block-paragraph\"><strong>Using approximately 35,000 publicly available prompts and AI responses in the alcohol category, this whitepaper explores:&nbsp;<\/strong><\/p>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box59537_ff14e5-f3 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box59537_ff14e5-f3 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);}.kt-info-box59537_ff14e5-f3 .kt-blocks-info-box-link-wrap:hover{background:#ffffff;}.kt-info-box59537_ff14e5-f3.wp-block-toluna-infobox{max-width:100%;}.kt-info-box59537_ff14e5-f3 .toluna-info-box-image-inner-intrisic-container{max-width:26px;}.kt-info-box59537_ff14e5-f3 .toluna-info-box-image-inner-intrisic-container .toluna-info-box-image-intrisic{padding-bottom:100%;width:20px;height:0px;max-width:100%;}.kt-info-box59537_ff14e5-f3 .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box59537_ff14e5-f3 .kt-info-svg-icon-flip, .kt-info-box59537_ff14e5-f3 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box59537_ff14e5-f3 .kt-blocks-info-box-media{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:15px;margin-bottom:0px;margin-left:0px;}.kt-info-box59537_ff14e5-f3 .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box59537_ff14e5-f3 .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.kt-info-box59537_ff14e5-f3 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:#000000;}.kt-info-box59537_ff14e5-f3 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box59537_ff14e5-f3 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box59537_ff14e5-f3 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box59537_ff14e5-f3\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic-container\"><div class=\"toluna-info-box-image-intrisic kt-info-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/10\/Vector.png\" alt=\"\" width=\"20\" height=\"20\" class=\"kt-info-box-image wp-image-49965\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-text\">How people express needs and questions in AI conversations<\/p><\/div><\/div><\/div>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box59537_15dcf0-7f .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box59537_15dcf0-7f .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);}.kt-info-box59537_15dcf0-7f .kt-blocks-info-box-link-wrap:hover{background:#ffffff;}.kt-info-box59537_15dcf0-7f.wp-block-toluna-infobox{max-width:100%;}.kt-info-box59537_15dcf0-7f .toluna-info-box-image-inner-intrisic-container{max-width:26px;}.kt-info-box59537_15dcf0-7f .toluna-info-box-image-inner-intrisic-container .toluna-info-box-image-intrisic{padding-bottom:100%;width:20px;height:0px;max-width:100%;}.kt-info-box59537_15dcf0-7f .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box59537_15dcf0-7f .kt-info-svg-icon-flip, .kt-info-box59537_15dcf0-7f .kt-blocks-info-box-number{font-size:50px;}.kt-info-box59537_15dcf0-7f .kt-blocks-info-box-media{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:15px;margin-bottom:0px;margin-left:0px;}.kt-info-box59537_15dcf0-7f .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box59537_15dcf0-7f .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.kt-info-box59537_15dcf0-7f .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:#000000;}.kt-info-box59537_15dcf0-7f .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box59537_15dcf0-7f .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box59537_15dcf0-7f .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box59537_15dcf0-7f\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic-container\"><div class=\"toluna-info-box-image-intrisic kt-info-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/10\/Vector.png\" alt=\"\" width=\"20\" height=\"20\" class=\"kt-info-box-image wp-image-49965\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-text\">The role context and situations play in decision-making&nbsp;<\/p><\/div><\/div><\/div>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box59537_1dff63-e6 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box59537_1dff63-e6 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);}.kt-info-box59537_1dff63-e6 .kt-blocks-info-box-link-wrap:hover{background:#ffffff;}.kt-info-box59537_1dff63-e6.wp-block-toluna-infobox{max-width:100%;}.kt-info-box59537_1dff63-e6 .toluna-info-box-image-inner-intrisic-container{max-width:26px;}.kt-info-box59537_1dff63-e6 .toluna-info-box-image-inner-intrisic-container .toluna-info-box-image-intrisic{padding-bottom:100%;width:20px;height:0px;max-width:100%;}.kt-info-box59537_1dff63-e6 .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box59537_1dff63-e6 .kt-info-svg-icon-flip, .kt-info-box59537_1dff63-e6 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box59537_1dff63-e6 .kt-blocks-info-box-media{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:15px;margin-bottom:0px;margin-left:0px;}.kt-info-box59537_1dff63-e6 .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box59537_1dff63-e6 .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.kt-info-box59537_1dff63-e6 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:#000000;}.kt-info-box59537_1dff63-e6 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box59537_1dff63-e6 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box59537_1dff63-e6 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box59537_1dff63-e6\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic-container\"><div class=\"toluna-info-box-image-intrisic kt-info-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/10\/Vector.png\" alt=\"\" width=\"20\" height=\"20\" class=\"kt-info-box-image wp-image-49965\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-text\">How AI structures and responds to those needs<\/p><\/div><\/div><\/div>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box59537_73fcb3-c7 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box59537_73fcb3-c7 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);}.kt-info-box59537_73fcb3-c7 .kt-blocks-info-box-link-wrap:hover{background:#ffffff;}.kt-info-box59537_73fcb3-c7.wp-block-toluna-infobox{max-width:100%;}.kt-info-box59537_73fcb3-c7 .toluna-info-box-image-inner-intrisic-container{max-width:26px;}.kt-info-box59537_73fcb3-c7 .toluna-info-box-image-inner-intrisic-container .toluna-info-box-image-intrisic{padding-bottom:100%;width:20px;height:0px;max-width:100%;}.kt-info-box59537_73fcb3-c7 .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box59537_73fcb3-c7 .kt-info-svg-icon-flip, .kt-info-box59537_73fcb3-c7 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box59537_73fcb3-c7 .kt-blocks-info-box-media{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:15px;margin-bottom:0px;margin-left:0px;}.kt-info-box59537_73fcb3-c7 .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box59537_73fcb3-c7 .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.kt-info-box59537_73fcb3-c7 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:#000000;}.kt-info-box59537_73fcb3-c7 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box59537_73fcb3-c7 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box59537_73fcb3-c7 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box59537_73fcb3-c7\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic-container\"><div class=\"toluna-info-box-image-intrisic kt-info-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/10\/Vector.png\" alt=\"\" width=\"20\" height=\"20\" class=\"kt-info-box-image wp-image-49965\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-text\">&nbsp;When and why brands appear in AI-generated answers&nbsp;<\/p><\/div><\/div><\/div>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box59537_bd0714-4f .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box59537_bd0714-4f .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);}.kt-info-box59537_bd0714-4f .kt-blocks-info-box-link-wrap:hover{background:#ffffff;}.kt-info-box59537_bd0714-4f.wp-block-toluna-infobox{max-width:100%;}.kt-info-box59537_bd0714-4f .toluna-info-box-image-inner-intrisic-container{max-width:26px;}.kt-info-box59537_bd0714-4f .toluna-info-box-image-inner-intrisic-container .toluna-info-box-image-intrisic{padding-bottom:100%;width:20px;height:0px;max-width:100%;}.kt-info-box59537_bd0714-4f .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box59537_bd0714-4f .kt-info-svg-icon-flip, .kt-info-box59537_bd0714-4f .kt-blocks-info-box-number{font-size:50px;}.kt-info-box59537_bd0714-4f .kt-blocks-info-box-media{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:15px;margin-bottom:0px;margin-left:0px;}.kt-info-box59537_bd0714-4f .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box59537_bd0714-4f .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.kt-info-box59537_bd0714-4f .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:#000000;}.kt-info-box59537_bd0714-4f .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box59537_bd0714-4f .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box59537_bd0714-4f .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box59537_bd0714-4f\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic-container\"><div class=\"toluna-info-box-image-intrisic kt-info-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/10\/Vector.png\" alt=\"\" width=\"20\" height=\"20\" class=\"kt-info-box-image wp-image-49965\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-text\">What prompt data might add to the future insight toolkit<\/p><\/div><\/div><\/div>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading59537_d38d95-ac, .wp-block-toluna-advancedheading.kt-adv-heading59537_d38d95-ac[data-kb-block=\"kb-adv-heading59537_d38d95-ac\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading59537_d38d95-ac mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading59537_d38d95-ac[data-kb-block=\"kb-adv-heading59537_d38d95-ac\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading59537_d38d95-ac wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading59537_d38d95-ac\">This is not intended as a definitive view of digital consumer behavior. Rather, it is an early exploration of a new and rapidly evolving source of insight.&nbsp;<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column59537_19e8d6-2e > .kt-inside-inner-col,.toluna-column59537_19e8d6-2e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column59537_19e8d6-2e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column59537_19e8d6-2e > .kt-inside-inner-col{flex-direction:column;}.toluna-column59537_19e8d6-2e > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column59537_19e8d6-2e > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column59537_19e8d6-2e{position:relative;}@media all and (max-width: 1024px){.toluna-column59537_19e8d6-2e > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column59537_19e8d6-2e > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column59537_19e8d6-2e\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading59537_64cf14-03, .wp-block-toluna-advancedheading.kt-adv-heading59537_64cf14-03[data-kb-block=\"kb-adv-heading59537_64cf14-03\"]{margin-bottom:0px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading59537_64cf14-03 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading59537_64cf14-03[data-kb-block=\"kb-adv-heading59537_64cf14-03\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading59537_64cf14-03 wp-block-toluna-advancedheading has-primary-cobalt-fusion-color has-text-color\" data-kb-block=\"kb-adv-heading59537_64cf14-03\"><strong>What stands out<\/strong>&nbsp;<\/h5>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-6 wp-block-paragraph\"><strong>Consumers think in situations, not categories<\/strong>&nbsp;<br>Questions&nbsp;are often rooted in moments,&nbsp;occasions&nbsp;and practical needs rather than products or brands&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-7 wp-block-paragraph\"><strong>Prompts reveal real intent&nbsp;in context<\/strong>&nbsp;<br>People&nbsp;don\u2019t&nbsp;simply state preferences. They describe goals,&nbsp;constraints&nbsp;and real-life situations&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-8 wp-block-paragraph\"><strong>AI shapes the outcome<\/strong>&nbsp;<br>It simplifies, frames, and guides decisions&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-9 wp-block-paragraph\"><strong>Brands are&nbsp;rarely&nbsp;the starting point<\/strong>&nbsp;<br>They only appear if they help solve the situation&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-10 wp-block-paragraph\"><strong>Relevance may matter more than visibility<\/strong>&nbsp;<br>If it&nbsp;doesn\u2019t&nbsp;fit the&nbsp;moment,&nbsp;it&nbsp;doesn\u2019t&nbsp;show up&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id59537_813fc7-23 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id59537_813fc7-23 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id59537_813fc7-23 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id59537_813fc7-23 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id59537_813fc7-23 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id59537_813fc7-23 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id59537_813fc7-23 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column59537_d83589-9b > .kt-inside-inner-col{display:flex;}.toluna-column59537_d83589-9b > .kt-inside-inner-col,.toluna-column59537_d83589-9b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column59537_d83589-9b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column59537_d83589-9b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column59537_d83589-9b > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .toluna-column59537_d83589-9b{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column59537_d83589-9b{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column59537_d83589-9b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column59537_d83589-9b > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column59537_d83589-9b{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .toluna-column59537_d83589-9b{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column59537_d83589-9b{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column59537_d83589-9b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.toluna-column59537_d83589-9b > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kt-row-column-wrap > .toluna-column59537_d83589-9b{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column59537_d83589-9b{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column59537_d83589-9b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column59537_d83589-9b > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column59537_d83589-9b\"><div class=\"kt-inside-inner-col\"><style>.kb-image59537_1b7fe4-7b.kb-image-is-ratio-size, .kb-image59537_1b7fe4-7b .kb-image-is-ratio-size{max-width:392px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image59537_1b7fe4-7b.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image59537_1b7fe4-7b .kb-image-is-ratio-size{align-self:unset;}.kb-image59537_1b7fe4-7b figure{max-width:392px;}.kb-image59537_1b7fe4-7b .image-is-svg, .kb-image59537_1b7fe4-7b .image-is-svg img{width:100%;}.kb-image59537_1b7fe4-7b .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-toluna-image kb-image59537_1b7fe4-7b\"><figure class=\"aligncenter size-large\"><div class=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"960\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/06\/Group-40303-1024x960.png\" alt=\"\" class=\"kb-img wp-image-59490\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/06\/Group-40303-1024x960.png 1024w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/06\/Group-40303-300x281.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/06\/Group-40303-768x720.png 768w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/06\/Group-40303-1536x1440.png 1536w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/06\/Group-40303-2048x1920.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure><\/div>\n<\/div><\/div>\n\n\n<style>.toluna-column59537_3c3ad7-6e > .kt-inside-inner-col,.toluna-column59537_3c3ad7-6e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column59537_3c3ad7-6e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column59537_3c3ad7-6e > .kt-inside-inner-col{flex-direction:column;}.toluna-column59537_3c3ad7-6e > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column59537_3c3ad7-6e > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column59537_3c3ad7-6e{position:relative;}@media all and (max-width: 1024px){.toluna-column59537_3c3ad7-6e > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column59537_3c3ad7-6e > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column59537_3c3ad7-6e\"><div class=\"kt-inside-inner-col\"><style>.toluna-column59537_2cc501-5d > .kt-inside-inner-col,.toluna-column59537_2cc501-5d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column59537_2cc501-5d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column59537_2cc501-5d > .kt-inside-inner-col{flex-direction:column;}.toluna-column59537_2cc501-5d > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column59537_2cc501-5d > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column59537_2cc501-5d{position:relative;}@media all and (max-width: 1024px){.toluna-column59537_2cc501-5d > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column59537_2cc501-5d > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column59537_2cc501-5d\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading59537_e4f460-c6, .wp-block-toluna-advancedheading.kt-adv-heading59537_e4f460-c6[data-kb-block=\"kb-adv-heading59537_e4f460-c6\"]{margin-bottom:0px;font-size:var(--global-kb-font-size-xl, 2rem);font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading59537_e4f460-c6 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading59537_e4f460-c6[data-kb-block=\"kb-adv-heading59537_e4f460-c6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading59537_e4f460-c6 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading59537_e4f460-c6\"><strong>Why it matters<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-11 wp-block-paragraph\">AI is no longer just a channel. It is part of the decision itself.&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-12 wp-block-paragraph\"><strong>That changes how influence works&nbsp;and raises new questions for marketers:&nbsp;&nbsp;<\/strong><\/p>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box59537_4eb00c-25 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box59537_4eb00c-25 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:var(--global-kb-spacing-xs, 1rem);}.kt-info-box59537_4eb00c-25 .kt-blocks-info-box-link-wrap:hover{background:#ffffff;}.kt-info-box59537_4eb00c-25.wp-block-toluna-infobox{max-width:100%;}.kt-info-box59537_4eb00c-25 .toluna-info-box-image-inner-intrisic-container{max-width:26px;}.kt-info-box59537_4eb00c-25 .toluna-info-box-image-inner-intrisic-container .toluna-info-box-image-intrisic{padding-bottom:101.0753%;width:93px;height:0px;max-width:100%;}.kt-info-box59537_4eb00c-25 .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box59537_4eb00c-25 .kt-info-svg-icon-flip, .kt-info-box59537_4eb00c-25 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box59537_4eb00c-25 .kt-blocks-info-box-media{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:10px;margin-right:15px;margin-bottom:0px;margin-left:0px;}.kt-info-box59537_4eb00c-25 .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box59537_4eb00c-25 .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.kt-info-box59537_4eb00c-25 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:#000000;}.kt-info-box59537_4eb00c-25 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box59537_4eb00c-25 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box59537_4eb00c-25 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box59537_4eb00c-25\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic-container\"><div class=\"toluna-info-box-image-intrisic kt-info-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/Group-39424.png\" alt=\"\" width=\"93\" height=\"94\" class=\"kt-info-box-image wp-image-47841\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-text\">How do brands remain relevant when consumers start with a need?&nbsp;<\/p><\/div><\/div><\/div>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box59537_bff4cb-bf .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box59537_bff4cb-bf .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:var(--global-kb-spacing-xs, 1rem);}.kt-info-box59537_bff4cb-bf .kt-blocks-info-box-link-wrap:hover{background:#ffffff;}.kt-info-box59537_bff4cb-bf.wp-block-toluna-infobox{max-width:100%;}.kt-info-box59537_bff4cb-bf .toluna-info-box-image-inner-intrisic-container{max-width:26px;}.kt-info-box59537_bff4cb-bf .toluna-info-box-image-inner-intrisic-container .toluna-info-box-image-intrisic{padding-bottom:101.0753%;width:93px;height:0px;max-width:100%;}.kt-info-box59537_bff4cb-bf .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box59537_bff4cb-bf .kt-info-svg-icon-flip, .kt-info-box59537_bff4cb-bf .kt-blocks-info-box-number{font-size:50px;}.kt-info-box59537_bff4cb-bf .kt-blocks-info-box-media{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:10px;margin-right:15px;margin-bottom:0px;margin-left:0px;}.kt-info-box59537_bff4cb-bf .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box59537_bff4cb-bf .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.kt-info-box59537_bff4cb-bf .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:#000000;}.kt-info-box59537_bff4cb-bf .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box59537_bff4cb-bf .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box59537_bff4cb-bf .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box59537_bff4cb-bf\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic-container\"><div class=\"toluna-info-box-image-intrisic kt-info-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/Group-39424.png\" alt=\"\" width=\"93\" height=\"94\" class=\"kt-info-box-image wp-image-47841\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-text\">What makes a brand&nbsp;useful enough to be included in an AI generated answer?&nbsp;<\/p><\/div><\/div><\/div>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box59537_0d9a1d-30 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box59537_0d9a1d-30 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:var(--global-kb-spacing-xs, 1rem);}.kt-info-box59537_0d9a1d-30 .kt-blocks-info-box-link-wrap:hover{background:#ffffff;}.kt-info-box59537_0d9a1d-30.wp-block-toluna-infobox{max-width:100%;}.kt-info-box59537_0d9a1d-30 .toluna-info-box-image-inner-intrisic-container{max-width:26px;}.kt-info-box59537_0d9a1d-30 .toluna-info-box-image-inner-intrisic-container .toluna-info-box-image-intrisic{padding-bottom:101.0753%;width:93px;height:0px;max-width:100%;}.kt-info-box59537_0d9a1d-30 .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box59537_0d9a1d-30 .kt-info-svg-icon-flip, .kt-info-box59537_0d9a1d-30 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box59537_0d9a1d-30 .kt-blocks-info-box-media{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:10px;margin-right:15px;margin-bottom:0px;margin-left:0px;}.kt-info-box59537_0d9a1d-30 .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box59537_0d9a1d-30 .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.kt-info-box59537_0d9a1d-30 .kt-blocks-info-box-link-wrap:hover .kt-blocks-info-box-text{color:#000000;}.kt-info-box59537_0d9a1d-30 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box59537_0d9a1d-30 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box59537_0d9a1d-30 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box59537_0d9a1d-30\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic-container\"><div class=\"toluna-info-box-image-intrisic kt-info-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/Group-39424.png\" alt=\"\" width=\"93\" height=\"94\" class=\"kt-info-box-image wp-image-47841\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-text\">How&nbsp;might&nbsp;AI reshape the relationship between awareness,&nbsp;relevance&nbsp;and choice?&nbsp;<\/p><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading59537_82de42-93, .wp-block-toluna-advancedheading.kt-adv-heading59537_82de42-93[data-kb-block=\"kb-adv-heading59537_82de42-93\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading59537_82de42-93 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading59537_82de42-93[data-kb-block=\"kb-adv-heading59537_82de42-93\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading59537_82de42-93 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading59537_82de42-93\">While it is still early, our findings suggest that brands may increasingly need to think beyond visibility alone and focus on being connected to specific situations, needs, and decision-making moments.&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id59537_88cfcd-3b > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id59537_88cfcd-3b > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:center;}.kb-row-layout-id59537_88cfcd-3b > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:0px;grid-template-columns:minmax(0, calc(50% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(50% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id59537_88cfcd-3b{--breakout-negative-margin-right:calc( ( ( ( var(--global-vw, 100vw) - ( var(--wp--style--global--content-size) - ( var(--global-kb-spacing-sm, 1.5rem)*2 ) ) ) \/ 2 ) *-1) + -1px);--breakout-negative-margin-left:calc( ( ( ( var(--global-vw, 100vw) - ( var(--wp--style--global--content-size) - ( 0px*2 ) ) ) \/ 2 ) *-1) + -1px);}.kb-row-layout-id59537_88cfcd-3b{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;isolation:isolate;}.kb-row-layout-id59537_88cfcd-3b > .kt-row-layout-overlay{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;}.kb-row-layout-id59537_88cfcd-3b{border-top:10px solid transparent;border-right:10px solid transparent;border-bottom:10px solid transparent;border-left:10px solid transparent;}.kb-row-layout-id59537_88cfcd-3b > .kt-row-layout-overlay{opacity:0.30;}@media all and (min-width: 1025px){.kb-row-layout-id59537_88cfcd-3b > .kt-row-column-wrap > .wp-block-toluna-column:nth-child(1){margin-inline-start:calc( 0px *-1 );margin-inline-start:var(--breakout-negative-margin-left);}.kb-row-layout-id59537_88cfcd-3b > .kt-row-column-wrap > .wp-block-toluna-column:nth-child(2){margin-inline-end:calc( var(--global-kb-spacing-sm, 1.5rem) *-1 );margin-inline-end:var(--breakout-negative-margin-right);}}@media all and (max-width: 1024px){.kb-row-layout-id59537_88cfcd-3b > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id59537_88cfcd-3b{border-top:10px solid transparent;border-right:10px solid transparent;border-bottom:10px solid transparent;border-left:10px solid transparent;}}@media all and (min-width: 768px) and (max-width: 1024px){.kb-row-layout-id59537_88cfcd-3b > .kt-row-column-wrap:not(.kt-tab-layout-row) > .wp-block-toluna-column:nth-child(1){margin-inline-start:calc( 0px *-1 );}.kb-row-layout-id59537_88cfcd-3b > .kt-row-column-wrap:not(.kt-tab-layout-row) > .wp-block-toluna-column:nth-child(2){margin-inline-end:calc( var(--global-kb-spacing-sm, 1.5rem) *-1 );}}@media all and (max-width: 767px){.kb-row-layout-id59537_88cfcd-3b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id59537_88cfcd-3b{border-top:10px solid transparent;border-right:10px solid transparent;border-bottom:10px solid transparent;border-left:10px solid transparent;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id59537_88cfcd-3b alignfull has-toluna-white-background-color kt-row-has-bg wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.toluna-column59537_18c0ed-82 > .kt-inside-inner-col{padding-left:0px;}.toluna-column59537_18c0ed-82 > .kt-inside-inner-col,.toluna-column59537_18c0ed-82 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column59537_18c0ed-82 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column59537_18c0ed-82 > .kt-inside-inner-col{flex-direction:column;}.toluna-column59537_18c0ed-82 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column59537_18c0ed-82 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column59537_18c0ed-82{position:relative;}.toluna-column59537_18c0ed-82, .kt-inside-inner-col > .toluna-column59537_18c0ed-82:not(.specificity){margin-left:0px;}@media all and (max-width: 1024px){.toluna-column59537_18c0ed-82 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column59537_18c0ed-82 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column59537_18c0ed-82\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading59537_139cbb-80, .wp-block-toluna-advancedheading.kt-adv-heading59537_139cbb-80[data-kb-block=\"kb-adv-heading59537_139cbb-80\"]{padding-left:0px;font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading59537_139cbb-80 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading59537_139cbb-80[data-kb-block=\"kb-adv-heading59537_139cbb-80\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading59537_139cbb-80 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading59537_139cbb-80\"><strong>Get the full report<\/strong>&nbsp;<\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading59537_08d1cb-89, .wp-block-toluna-advancedheading.kt-adv-heading59537_08d1cb-89[data-kb-block=\"kb-adv-heading59537_08d1cb-89\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading59537_08d1cb-89 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading59537_08d1cb-89[data-kb-block=\"kb-adv-heading59537_08d1cb-89\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading59537_08d1cb-89 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading59537_08d1cb-89\">Download \u201cWhat People Ask AI: A New Layer of Consumer Insight\u201d to explore:&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-iconlist.kt-svg-icon-list-items59537_1335c1-f7:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items59537_1335c1-f7 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items59537_1335c1-f7 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items59537_1335c1-f7 .kb-svg-icon-wrap{color:#ED0A8D;}.wp-block-toluna-iconlist.kt-svg-icon-list-items59537_1335c1-f7 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items59537_1335c1-f7 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items59537_1335c1-f7 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{color:#000000;color:#000000;}.kt-svg-icon-list-items59537_1335c1-f7 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-toluna-iconlist kt-svg-icon-list-items kt-svg-icon-list-items59537_1335c1-f7 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-59537_295492-02\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Real examples of prompts and AI responses&nbsp;<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-59537_a788fc-57\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">How decision-making is shifting&nbsp;<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-59537_2ab4d9-d3\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Where brands win or disappear&nbsp;<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-59537_3c6ea3-3e\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">What this means for marketing next&nbsp;<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n\n<style>.toluna-column59537_6ff5a8-70 > .kt-inside-inner-col,.toluna-column59537_6ff5a8-70 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column59537_6ff5a8-70 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column59537_6ff5a8-70 > .kt-inside-inner-col{flex-direction:column;}.toluna-column59537_6ff5a8-70 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column59537_6ff5a8-70 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column59537_6ff5a8-70{position:relative;}@media all and (max-width: 1024px){.toluna-column59537_6ff5a8-70 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column59537_6ff5a8-70 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column59537_6ff5a8-70\"><div class=\"kt-inside-inner-col\"><style>.toluna-column59537_f83751-15 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-md, 2rem);}.toluna-column59537_f83751-15 > .kt-inside-inner-col,.toluna-column59537_f83751-15 > .kt-inside-inner-col:before{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;}.toluna-column59537_f83751-15 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column59537_f83751-15 > .kt-inside-inner-col{flex-direction:column;}.toluna-column59537_f83751-15 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column59537_f83751-15 > .kt-inside-inner-col{background-color:#007EE2;}.toluna-column59537_f83751-15 > .kt-inside-inner-col:before{background-color:#007EE2;}.toluna-column59537_f83751-15{position:relative;}.toluna-column59537_f83751-15, .kt-inside-inner-col > .toluna-column59537_f83751-15:not(.specificity){margin-bottom:0px;}@media all and (max-width: 1024px){.toluna-column59537_f83751-15 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column59537_f83751-15 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column59537_f83751-15 kb-section-has-overlay kb-section-dir-vertical\"><div class=\"kt-inside-inner-col\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\"><style>.kb-image59537_79c564-72.kb-image-is-ratio-size, .kb-image59537_79c564-72 .kb-image-is-ratio-size{max-width:51px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image59537_79c564-72.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image59537_79c564-72 .kb-image-is-ratio-size{align-self:unset;}.kb-image59537_79c564-72{max-width:51px;}.image-is-svg.kb-image59537_79c564-72{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image59537_79c564-72 img{width:100%;}.kb-image59537_79c564-72 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image59537_79c564-72 size-full kb-image-max-width-set\"><div class=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"326\" height=\"326\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/Group-39588.png\" alt=\"Download icon\" class=\"kb-img wp-image-47850\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/Group-39588.png 326w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/Group-39588-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/Group-39588-150x150.png 150w\" sizes=\"auto, (max-width: 326px) 100vw, 326px\" \/><\/div><\/figure>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading59537_1273c4-9b, .wp-block-toluna-advancedheading.kt-adv-heading59537_1273c4-9b[data-kb-block=\"kb-adv-heading59537_1273c4-9b\"]{padding-top:0px;padding-left:var(--global-kb-spacing-xs, 1rem);margin-top:0px;font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:35px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading59537_1273c4-9b mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading59537_1273c4-9b[data-kb-block=\"kb-adv-heading59537_1273c4-9b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading59537_1273c4-9b wp-block-toluna-advancedheading has-toluna-white-color has-text-color\" data-kb-block=\"kb-adv-heading59537_1273c4-9b\">Download the whitepaper <\/h2>\n<\/div>\n\n\n<style>.toluna-column59537_67ea09-cf > .kt-inside-inner-col{padding-top:0px;}.toluna-column59537_67ea09-cf > .kt-inside-inner-col,.toluna-column59537_67ea09-cf > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column59537_67ea09-cf > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column59537_67ea09-cf > .kt-inside-inner-col{flex-direction:column;}.toluna-column59537_67ea09-cf > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column59537_67ea09-cf > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column59537_67ea09-cf{position:relative;}@media all and (max-width: 1024px){.toluna-column59537_67ea09-cf > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column59537_67ea09-cf > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column59537_67ea09-cf\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading59537_00e094-07, .wp-block-toluna-advancedheading.kt-adv-heading59537_00e094-07[data-kb-block=\"kb-adv-heading59537_00e094-07\"]{padding-top:0px;padding-bottom:0px;margin-top:0px;margin-bottom:0px;margin-left:var(--global-kb-spacing-xxs, 0.5rem);font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading59537_00e094-07 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading59537_00e094-07[data-kb-block=\"kb-adv-heading59537_00e094-07\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading59537_00e094-07 wp-block-toluna-advancedheading has-toluna-white-color has-text-color\" data-kb-block=\"kb-adv-heading59537_00e094-07\"><strong>People are asking AI what to do.<\/strong>&nbsp;<br>The question is whether your brand is part of the answer.&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedbtn.kb-btns59537_6529ab-40{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns59537_6529ab-40 .kt-button{font-weight:normal;font-style:normal;}.kt-btns59537_6529ab-40 .kt-btn-wrap-0{margin-right:5px;}.wp-block-toluna-advancedbtn.kt-btns59537_6529ab-40 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-toluna-advancedbtn.kt-btns59537_6529ab-40 .kt-btn-wrap-0 .kt-button:hover, .wp-block-toluna-advancedbtn.kt-btns59537_6529ab-40 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-toluna-advancedbtn.kt-btns59537_6529ab-40 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-toluna-advancedbtn.kt-btns59537_6529ab-40 .kt-btn-wrap-0 .kt-button:hover, .wp-block-toluna-advancedbtn.kt-btns59537_6529ab-40 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-toluna-advancedbtn kb-buttons-wrap kb-btns59537_6529ab-40\"><style>ul.menu .wp-block-toluna-advancedbtn .kb-btn59537_7381b6-a2.kb-button{width:initial;}.wp-block-toluna-advancedbtn .kb-btn59537_7381b6-a2.kb-button{color:#ffffff;background:#ED0A8D;padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}.wp-block-toluna-advancedbtn .kb-btn59537_7381b6-a2.kb-button:hover, .wp-block-toluna-advancedbtn .kb-btn59537_7381b6-a2.kb-button:focus{color:#ffffff;background:#007EE2;border-top:1px solid #ffffff;border-right:1px solid #ffffff;border-bottom:1px solid #ffffff;border-left:1px solid #ffffff;}@media all and (max-width: 1024px){.wp-block-toluna-advancedbtn .kb-btn59537_7381b6-a2.kb-button:hover, .wp-block-toluna-advancedbtn .kb-btn59537_7381b6-a2.kb-button:focus{border-top:1px solid #ffffff;border-right:1px solid #ffffff;border-bottom:1px solid #ffffff;border-left:1px solid #ffffff;}}@media all and (max-width: 1024px){.kb-btn59537_7381b6-a2.kb-button .kb-svg-icon-wrap{display:block;}}@media all and (max-width: 767px){.wp-block-toluna-advancedbtn .kb-btn59537_7381b6-a2.kb-button:hover, .wp-block-toluna-advancedbtn .kb-btn59537_7381b6-a2.kb-button:focus{border-top:1px solid #ffffff;border-right:1px solid #ffffff;border-bottom:1px solid #ffffff;border-left:1px solid #ffffff;}}<\/style><a class=\"kb-button kt-button button kb-btn59537_7381b6-a2 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-false kt-btn-type-default wp-block-toluna-singlebtn\" href=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/10\/Whitepaper_PromptData_V3_20261029.pdf\" download=\"\"><span class=\"kt-btn-inner-text\"><strong>Download the whitepaper<\/strong><\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Consumers are increasingly turning to AI to help them make decisions.&nbsp;&nbsp; Not<\/p>\n","protected":false},"author":20,"featured_media":59501,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_toluna_hide_sidebar":false,"_toluna_use_new_nav":false,"footnotes":""},"categories":[51],"tags":[],"class_list":["post-59537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-whitepaper","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/posts\/59537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/comments?post=59537"}],"version-history":[{"count":5,"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/posts\/59537\/revisions"}],"predecessor-version":[{"id":250103,"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/posts\/59537\/revisions\/250103"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/media\/59501"}],"wp:attachment":[{"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/media?parent=59537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/categories?post=59537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tolunacorporate.com\/pt-br\/wp-json\/wp\/v2\/tags?post=59537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}