{"id":6561,"date":"2023-10-16T13:51:00","date_gmt":"2023-10-16T13:51:00","guid":{"rendered":"https:\/\/toluna-2025.local\/?p=6561"},"modified":"2026-01-22T15:46:24","modified_gmt":"2026-01-22T14:46:24","slug":"investing-in-distinctive-packaging-structure","status":"publish","type":"post","link":"https:\/\/tolunacorporate.com\/pt-br\/investing-in-distinctive-packaging-structure\/","title":{"rendered":"The PACT series part 1: Investing in distinctive packaging structure"},"content":{"rendered":"\n

At Toluna (formerly MetrixLab), we\u2019ve been testing packaging design<\/a> for over 10 years. Needless to say, we\u2019ve built a wealth of experience and developed a robust database to help brands create impactful packaging.<\/p>\n\n\n\n

So, what exactly does it take to design packaging that stands out and wins over customers?<\/p>\n\n\n\n

There is no one-and-done answer to this question. Which is why we\u2019ve launched the PACT series:<\/strong> a collection of blog posts that dive into the principles and best practices of effective packaging design. In the first blog post of the series, we\u2019re exploring the how and why of investing in distinctive packaging structure. Let\u2019s dive in.<\/p>\n\n\n\n

Why does packaging structure matter?<\/h2>\n\n\n\n

Having a distinctive packaging structure can offer a variety of benefits over standardized packaging structures. When done right, the benefits of going to market with non-standard packaging structure can outweigh the downside of its incremental costs.<\/p>\n\n\n\n

There are many benefits a differentiated packaging structure can offer:<\/h3>\n\n\n\n