Pack testing research can help you identify the design features that will drive sales.
Understand purchase intention, preference, distinctiveness, and brand fit
Identify pack strengths and weaknesses to beautify your packaging
Benchmark your packaging against prior performers
Understand critical attributes, appeal, and believability
Timed exposure, heatmaps and text highlighter tools provide critical insights to better understand how your target audience interacts with your product and packaging.
Learn what elements of your packaging stand out and how it will be seen among other products
Track and analyze the package's spontaneous impact and eye-catchiness, likes and dislikes, and overall acceptance.
Get recognized by your target user-base and set your product packaging apart from competitor brands
Your product won't deliver if no one can see it. Pack testing ensures that your design, features, messaging, and claims work together to sell your product. Our unique, automated pack testing solution enables you to launch and test multiple package designs - with the audience of your choice.
Test up to 12 packs with a minimum of 100 respondents per pack.
Key features, including heat mapping, timed exposure, and shelf testing
Reveal what consumers like and dislike about your messaging.
Reveal what consumers like and dislike about your messaging.
Determine the best price for your product or service with adaptive Van Westendorp questions.
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