Communications Post-Testing: Avoid Making The Same Mistake Twice

Communications post-testing is about what you have already released and learning valuable lessons from what launched. Marketing post-testing is an essential step that involves gaining customer insights on what went right and wrong with your ad campaign.

Communications Post-Testing: Avoid Making The Same Mistake Twice

Communications post-testing is about what you have already released and learning valuable lessons from what launched. Marketing post-testing is an essential step that involves gaining customer insights on what went right and wrong with your ad campaign.

Communications Post-Testing: Avoid Making The Same Mistake Twice

Why You Need Communications Post-Testing

Now that your message is out there, it's time for communications post-testing to see how it landed with your target audience. With proper communications post-testing, you can:

  • Ensure your message delivered as intended after launch

  • See what real people think about your messaging

  • Receive quantitative and qualitative data on your communications

  • Evaluate the audience's response to your messaging

Craft a More Compelling Message With Post-Testing Data

With surveys, heatmaps, live discussions, text highlighter, and overall reports on every aspect of your messaging, you have an overwhelming amount of data. Now what?

  • Pinpoint exactly where your campaign worked and where it didn't

  • Compare your campaign effectiveness to your objectives. Maybe your campaign was successful in ways you didn't expect or unsuccessful in areas you thought would work

  • Add new focuses and questions to your comm pre-testing list based on these post-test results

  • With quantitative and qualitative data, you have every piece to your audience's puzzle

Craft a More Compelling Message With Post-Testing Data

Automate Your Communications Post-Testing

Toluna delivers consumer insights in a consumable and straight-forward format for all your post-testing needs. Quickly gain quantitative and qualitative insights directly from your target audience.

  • Brand recognition

  • Brand impact

  • Likeability

  • Emotional engagement

  • Respond to your call to action

  • Brand/product linkage

Automate Your Communications Post-Testing

Make Your Creative Campaign Better Than The Last

With Toluna's automated self-service solutions, gain critical insights from a full range of metrics, including brand awareness, likeability, perception, emotional engagement, and product linkage to optimize your messaging.

Make Your Creative Campaign Better Than The Last