Communications post-testing is about what you have already released and learning valuable lessons from what launched. Marketing post-testing is an essential step that involves gaining customer insights on what went right and wrong with your ad campaign.
Now that your message is out there, it's time for communications post-testing to see how it landed with your target audience. With proper communications post-testing, you can:
Ensure your message delivered as intended after launch
See what real people think about your messaging
Receive quantitative and qualitative data on your communications
Evaluate the audience's response to your messaging
With surveys, heatmaps, live discussions, text highlighter, and overall reports on every aspect of your messaging, you have an overwhelming amount of data. Now what?
Pinpoint exactly where your campaign worked and where it didn't
Compare your campaign effectiveness to your objectives. Maybe your campaign was successful in ways you didn't expect or unsuccessful in areas you thought would work
Add new focuses and questions to your comm pre-testing list based on these post-test results
With quantitative and qualitative data, you have every piece to your audience's puzzle
Toluna delivers consumer insights in a consumable and straight-forward format for all your post-testing needs. Quickly gain quantitative and qualitative insights directly from your target audience.
Brand recognition
Brand impact
Likeability
Emotional engagement
Respond to your call to action
Brand/product linkage
With Toluna's automated self-service solutions, gain critical insights from a full range of metrics, including brand awareness, likeability, perception, emotional engagement, and product linkage to optimize your messaging.
