The Importance of Communications Pre-Testing

With communications pre-testing, examine how your targeted audience reacts to components of your marketing messaging before launch to determine whether your design is suitable for the audience.

Target Your Audience Better With Calculated Messaging

Analyze and interpret the pre-test results to better address your target audience with your messaging.

  • Find out if the results highlight fundamental flaws with messes, format, or design. If there are flaws, you may need to revise or redesign the materials.

  • Work with pre-testing experts to find solutions about suggested changes or problems highlighted.

Target Your Audience Better With Calculated Messaging

Toluna Will Help Fine-Tune Your Message Prior To Launch!

The Toluna Start platform is designed to help you automate your approach with communications pre-testing for exceptional outcomes.

  • Providing you with best-practice research coupled with instant access to your target audience and real-time reporting.

  • Our unique, automated communications testing solution enables you to test claims, slogans, and ads - with the audience of your choice.

Toluna Will Help Fine-Tune Your Message Prior To Launch!

Increase Your Impact In Market with the Toluna Start Platform

Increases your impact in the market:

  • Test messages early in the pre-production phase

  • Test communications of all forms - video, ad creative, and more

  • Understand overall likability, messaging, call to action, and emotion

  • Access crucial metrics designed to deliver critical insights

Increase Your Impact In Market with the Toluna Start Platform

Access Key Metrics Designed To Deliver Critical Insights

Key metrics that you can access with Toluna covers wide areas of your campaign, including:

  • Brand awareness and familiarity

  • Brand perceptions pre and post-comms exposure

  • Brand and product/service linkage

  • Slogan and music evaluation

  • Emotion classification and intensity

Access Key Metrics Designed To Deliver Critical Insights

Automate Your Communications Pre-Launch Testing with the Toluna Start Platform

Our main goal is to provide our clients with insights for better outcomes. We leverage:

  • Cutting-edge Technology- Our Toluna Start platform is built in-house and built for you. It boasts cutting-edge research capabilities designed to deliver exceptional outcomes.

  • Methodology and Expertise- Leverage our experts' insights to offer custom consultancy services that meet your specific needs.

  • Global Panel- We offer the world's largest voting community of over 30 million. Serving over 70 different markets across the globe.

Automate Your Communications Pre-Launch Testing with the Toluna Start Platform

Getting started with Toluna Start

Our expertise and innovative approaches run deep to support your research program from design through implementation, analysis, and reporting.

Getting started with Toluna Start

Getting started with Toluna Start

Our expertise and innovative approaches run deep to support your research program from design through implementation, analysis, and reporting.

Getting started with Toluna Start