{"id":190054,"date":"2026-10-13T17:00:00","date_gmt":"2026-10-13T15:00:00","guid":{"rendered":"https:\/\/tolunacorporate.com\/?p=190054"},"modified":"2026-10-13T17:13:26","modified_gmt":"2026-10-13T15:13:26","slug":"baguettes-bagels-and-a-kitchen-in-paris-25-years-with-frederic-charles-petit","status":"publish","type":"post","link":"https:\/\/tolunacorporate.com\/zh-hans\/baguettes-bagels-and-a-kitchen-in-paris-25-years-with-frederic-charles-petit\/","title":{"rendered":"Baguettes, bagels and a kitchen in Paris: 25 years with Fr\u00e9d\u00e9ric Charles Petit\u00a0"},"content":{"rendered":"<style>.kb-row-layout-id190054_39adf0-56 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id190054_39adf0-56 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id190054_39adf0-56 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id190054_39adf0-56 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id190054_39adf0-56 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id190054_39adf0-56 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id190054_39adf0-56 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column190054_b91cfc-e4 > .kt-inside-inner-col,.toluna-column190054_b91cfc-e4 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column190054_b91cfc-e4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column190054_b91cfc-e4 > .kt-inside-inner-col{flex-direction:column;}.toluna-column190054_b91cfc-e4 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column190054_b91cfc-e4 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column190054_b91cfc-e4{position:relative;}@media all and (max-width: 1024px){.toluna-column190054_b91cfc-e4 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column190054_b91cfc-e4 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column190054_b91cfc-e4\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading190054_a77347-1a, .wp-block-toluna-advancedheading.kt-adv-heading190054_a77347-1a[data-kb-block=\"kb-adv-heading190054_a77347-1a\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading190054_a77347-1a mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading190054_a77347-1a[data-kb-block=\"kb-adv-heading190054_a77347-1a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading190054_a77347-1a wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading190054_a77347-1a\">Twenty-five years ago, Fr\u00e9d\u00e9ric Charles Petit started Toluna in his kitchen in Paris. This week, he announced he will step down as CEO, staying on as a Board member, Senior Advisor and shareholder.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading190054_b6b8a2-43, .wp-block-toluna-advancedheading.kt-adv-heading190054_b6b8a2-43[data-kb-block=\"kb-adv-heading190054_b6b8a2-43\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading190054_b6b8a2-43 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading190054_b6b8a2-43[data-kb-block=\"kb-adv-heading190054_b6b8a2-43\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading190054_b6b8a2-43 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading190054_b6b8a2-43\">Before the transition, I spoke with him about Toluna\u2019s early days, the decisions that shaped the company and what lies ahead.&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id190054_a9d922-1b > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id190054_a9d922-1b > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id190054_a9d922-1b > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id190054_a9d922-1b > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id190054_a9d922-1b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id190054_a9d922-1b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id190054_a9d922-1b alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column190054_391b4a-5d > .kt-inside-inner-col,.toluna-column190054_391b4a-5d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column190054_391b4a-5d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column190054_391b4a-5d > .kt-inside-inner-col{flex-direction:column;}.toluna-column190054_391b4a-5d > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column190054_391b4a-5d > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column190054_391b4a-5d{position:relative;}@media all and (max-width: 1024px){.toluna-column190054_391b4a-5d > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column190054_391b4a-5d > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column190054_391b4a-5d\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading190054_06fcd2-3e, .wp-block-toluna-advancedheading.kt-adv-heading190054_06fcd2-3e[data-kb-block=\"kb-adv-heading190054_06fcd2-3e\"]{font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:35px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading190054_06fcd2-3e mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading190054_06fcd2-3e[data-kb-block=\"kb-adv-heading190054_06fcd2-3e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading190054_06fcd2-3e wp-block-toluna-advancedheading has-primary-blue-current-color has-text-color\" data-kb-block=\"kb-adv-heading190054_06fcd2-3e\"><strong>Q. Take us back to the kitchen in Paris. What did you see in this industry that others didn\u2019t?<\/strong>&nbsp;<\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading190054_d3d1c3-b9, .wp-block-toluna-advancedheading.kt-adv-heading190054_d3d1c3-b9[data-kb-block=\"kb-adv-heading190054_d3d1c3-b9\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading190054_d3d1c3-b9 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading190054_d3d1c3-b9[data-kb-block=\"kb-adv-heading190054_d3d1c3-b9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading190054_d3d1c3-b9 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading190054_d3d1c3-b9\"><strong>A:<\/strong> \u201cThat it was set for a huge transformation through online data collection. As the cost of online connection went down, more and more consumers would get online.&nbsp;From the first week, I was doing two things at once: raising money and meeting as many people as I could to start building the team.\u201d&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading190054_31f02d-d1, .wp-block-toluna-advancedheading.kt-adv-heading190054_31f02d-d1[data-kb-block=\"kb-adv-heading190054_31f02d-d1\"]{font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:35px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading190054_31f02d-d1 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading190054_31f02d-d1[data-kb-block=\"kb-adv-heading190054_31f02d-d1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading190054_31f02d-d1 wp-block-toluna-advancedheading has-primary-blue-current-color has-text-color\" data-kb-block=\"kb-adv-heading190054_31f02d-d1\"><strong>Q. <strong>Was there a moment you thought it might not work?<\/strong><\/strong>&nbsp;<\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading190054_378b89-39, .wp-block-toluna-advancedheading.kt-adv-heading190054_378b89-39[data-kb-block=\"kb-adv-heading190054_378b89-39\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading190054_378b89-39 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading190054_378b89-39[data-kb-block=\"kb-adv-heading190054_378b89-39\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading190054_378b89-39 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading190054_378b89-39\"><strong>A:<\/strong> \u201cThere are always moments like that, and you meet a lot of people who kindly advise you to stop. In those moments, you have to try even harder and keep building.&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading190054_032c3b-2d, .wp-block-toluna-advancedheading.kt-adv-heading190054_032c3b-2d[data-kb-block=\"kb-adv-heading190054_032c3b-2d\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading190054_032c3b-2d mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading190054_032c3b-2d[data-kb-block=\"kb-adv-heading190054_032c3b-2d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading190054_032c3b-2d wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading190054_032c3b-2d\">In my mind, one particular piece of advice saved the company. The market was not yet ready for what we were doing. Many agencies pitched us to run a big ad campaign, and one of them said: \u201cThis is not good for us, but our recommendation is not to spend the money. Keep your cash to weather the storm.\u201d It was the best advice I received.\u201d&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading190054_4b1f9e-08, .wp-block-toluna-advancedheading.kt-adv-heading190054_4b1f9e-08[data-kb-block=\"kb-adv-heading190054_4b1f9e-08\"]{font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:35px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading190054_4b1f9e-08 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading190054_4b1f9e-08[data-kb-block=\"kb-adv-heading190054_4b1f9e-08\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading190054_4b1f9e-08 wp-block-toluna-advancedheading has-primary-blue-current-color has-text-color\" data-kb-block=\"kb-adv-heading190054_4b1f9e-08\"><strong>Q. Who took a chance on you early?<\/strong><\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading190054_cb34f5-e1, .wp-block-toluna-advancedheading.kt-adv-heading190054_cb34f5-e1[data-kb-block=\"kb-adv-heading190054_cb34f5-e1\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading190054_cb34f5-e1 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading190054_cb34f5-e1[data-kb-block=\"kb-adv-heading190054_cb34f5-e1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading190054_cb34f5-e1 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading190054_cb34f5-e1\"><strong>A:<\/strong> \u201cThe first members of staff, and a couple of them are still here! They believed in me as much as they believed in the project.\u201d<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading190054_3ec106-81, .wp-block-toluna-advancedheading.kt-adv-heading190054_3ec106-81[data-kb-block=\"kb-adv-heading190054_3ec106-81\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading190054_3ec106-81 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading190054_3ec106-81[data-kb-block=\"kb-adv-heading190054_3ec106-81\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading190054_3ec106-81 wp-block-toluna-advancedheading has-primary-cobalt-fusion-color has-text-color\" data-kb-block=\"kb-adv-heading190054_3ec106-81\"><em>The early bet on online research held firm. The next question was how far a Paris start-up could travel.<\/em>&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading190054_970931-4a, .wp-block-toluna-advancedheading.kt-adv-heading190054_970931-4a[data-kb-block=\"kb-adv-heading190054_970931-4a\"]{font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:35px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading190054_970931-4a mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading190054_970931-4a[data-kb-block=\"kb-adv-heading190054_970931-4a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading190054_970931-4a wp-block-toluna-advancedheading has-primary-blue-current-color has-text-color\" data-kb-block=\"kb-adv-heading190054_970931-4a\"><strong>Q. <strong>When did Toluna start to feel like a global business?<\/strong><\/strong><\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading190054_325037-fe, .wp-block-toluna-advancedheading.kt-adv-heading190054_325037-fe[data-kb-block=\"kb-adv-heading190054_325037-fe\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading190054_325037-fe mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading190054_325037-fe[data-kb-block=\"kb-adv-heading190054_325037-fe\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-toluna-advancedheading.kt-adv-heading190054_325037-fe[data-kb-block=\"kb-adv-heading190054_325037-fe\"] a, .kt-adv-heading-link190054_325037-fe, .kt-adv-heading-link190054_325037-fe .kt-adv-heading190054_325037-fe[data-kb-block=\"kb-adv-heading190054_325037-fe\"]{color:#007EE2;}<\/style>\n<p class=\"kt-adv-heading190054_325037-fe wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading190054_325037-fe\"><strong>A:<\/strong> \u201cA very long time ago, in Paris, we got a call from <a href=\"https:\/\/www.aol.com\/\">AOL <\/a>in the US. They wanted to license our survey software, saying it was the best they had tried in the industry. They were our first US client. That gave us so much confidence to go global.\u00a0<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading190054_ece73f-37, .wp-block-toluna-advancedheading.kt-adv-heading190054_ece73f-37[data-kb-block=\"kb-adv-heading190054_ece73f-37\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading190054_ece73f-37 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading190054_ece73f-37[data-kb-block=\"kb-adv-heading190054_ece73f-37\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading190054_ece73f-37 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading190054_ece73f-37\">My first objective was to become pan-European, so we opened in the UK and Germany, I can proudly say we were pan-European (long before Brexit). Then, when we started selling sample in the US, I said we were truly global, because we catered to local needs. I used to tell the team: if we keep selling baguettes in the US, we will just be a French provider. If we sell bagels, we become international. We have kept that recipe of localization everywhere.\u201d<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading190054_53a700-5e, .wp-block-toluna-advancedheading.kt-adv-heading190054_53a700-5e[data-kb-block=\"kb-adv-heading190054_53a700-5e\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading190054_53a700-5e mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading190054_53a700-5e[data-kb-block=\"kb-adv-heading190054_53a700-5e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading190054_53a700-5e wp-block-toluna-advancedheading has-primary-cobalt-fusion-color has-text-color\" data-kb-block=\"kb-adv-heading190054_53a700-5e\"><em>Along the way, Frederic understood that not every big decision was about geography.<\/em>&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading190054_d52ef2-c9, .wp-block-toluna-advancedheading.kt-adv-heading190054_d52ef2-c9[data-kb-block=\"kb-adv-heading190054_d52ef2-c9\"]{font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:35px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading190054_d52ef2-c9 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading190054_d52ef2-c9[data-kb-block=\"kb-adv-heading190054_d52ef2-c9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading190054_d52ef2-c9 wp-block-toluna-advancedheading has-primary-blue-current-color has-text-color\" data-kb-block=\"kb-adv-heading190054_d52ef2-c9\"><strong>Q. <strong><strong>Which decision looked risky at the time and turned out to define the company?<\/strong><\/strong><\/strong><\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading190054_4af942-4c, .wp-block-toluna-advancedheading.kt-adv-heading190054_4af942-4c[data-kb-block=\"kb-adv-heading190054_4af942-4c\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading190054_4af942-4c mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading190054_4af942-4c[data-kb-block=\"kb-adv-heading190054_4af942-4c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading190054_4af942-4c wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading190054_4af942-4c\"><strong>A:<\/strong> \u201cTo pivot the company toward serving the research industry. We were complete outsiders to that industry, and in less than a month we reallocated all our resources toward it.\u201d&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading190054_40d117-d0, .wp-block-toluna-advancedheading.kt-adv-heading190054_40d117-d0[data-kb-block=\"kb-adv-heading190054_40d117-d0\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading190054_40d117-d0 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading190054_40d117-d0[data-kb-block=\"kb-adv-heading190054_40d117-d0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading190054_40d117-d0 wp-block-toluna-advancedheading has-primary-cobalt-fusion-color has-text-color\" data-kb-block=\"kb-adv-heading190054_40d117-d0\"><em>The result of this decision was seeing Toluna start to scale. Each decision made the company bigger and changed his job along the way.<\/em>&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading190054_a5161e-f8, .wp-block-toluna-advancedheading.kt-adv-heading190054_a5161e-f8[data-kb-block=\"kb-adv-heading190054_a5161e-f8\"]{font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:35px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading190054_a5161e-f8 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading190054_a5161e-f8[data-kb-block=\"kb-adv-heading190054_a5161e-f8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading190054_a5161e-f8 wp-block-toluna-advancedheading has-primary-blue-current-color has-text-color\" data-kb-block=\"kb-adv-heading190054_a5161e-f8\"><strong>Q. <strong><strong><strong>What was the hardest part of going from founder to CEO of thousands of people?<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading190054_869d65-9f, .wp-block-toluna-advancedheading.kt-adv-heading190054_869d65-9f[data-kb-block=\"kb-adv-heading190054_869d65-9f\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading190054_869d65-9f mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading190054_869d65-9f[data-kb-block=\"kb-adv-heading190054_869d65-9f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading190054_869d65-9f wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading190054_869d65-9f\"><strong>A:<\/strong> \u201cIt happened gradually, and I felt I was changing jobs every other year. I had no playbook for being a CEO. What I learned is that a CEO cannot sit in a tower. You have to be with people: clients, staff, partners. You decide when to delegate and when to handle things directly, but always in partnership with the team.\u201d<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading190054_874eca-a0, .wp-block-toluna-advancedheading.kt-adv-heading190054_874eca-a0[data-kb-block=\"kb-adv-heading190054_874eca-a0\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading190054_874eca-a0 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading190054_874eca-a0[data-kb-block=\"kb-adv-heading190054_874eca-a0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading190054_874eca-a0 wp-block-toluna-advancedheading has-primary-cobalt-fusion-color has-text-color\" data-kb-block=\"kb-adv-heading190054_874eca-a0\"><em>On<\/em> <em>his watch, the research industry has reinvented itself several times.<\/em>&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading190054_063577-d8, .wp-block-toluna-advancedheading.kt-adv-heading190054_063577-d8[data-kb-block=\"kb-adv-heading190054_063577-d8\"]{font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:35px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading190054_063577-d8 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading190054_063577-d8[data-kb-block=\"kb-adv-heading190054_063577-d8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading190054_063577-d8 wp-block-toluna-advancedheading has-primary-blue-current-color has-text-color\" data-kb-block=\"kb-adv-heading190054_063577-d8\"><strong>Q. <strong><strong><strong><strong>Market research has been reinvented several times<\/strong> <strong>in the last 25 years. Which shift matters most, and what<\/strong> <strong>developments<\/strong> <strong>do<\/strong> <strong>you<\/strong> <strong>expect in<\/strong> <strong>the next five years?<\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading190054_57040b-15, .wp-block-toluna-advancedheading.kt-adv-heading190054_57040b-15[data-kb-block=\"kb-adv-heading190054_57040b-15\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading190054_57040b-15 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading190054_57040b-15[data-kb-block=\"kb-adv-heading190054_57040b-15\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading190054_57040b-15 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading190054_57040b-15\"><strong>A:<\/strong> \u201cThey all count, but the most important is the one we are going through now: AI.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading190054_af5e1f-29, .wp-block-toluna-advancedheading.kt-adv-heading190054_af5e1f-29[data-kb-block=\"kb-adv-heading190054_af5e1f-29\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading190054_af5e1f-29 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading190054_af5e1f-29[data-kb-block=\"kb-adv-heading190054_af5e1f-29\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading190054_af5e1f-29 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading190054_af5e1f-29\">What excites me in this transformation is the potential to democratize research and make it a mass market. That has really been the drive behind Toluna from the beginning.\u201d&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading190054_d6afb8-ac, .wp-block-toluna-advancedheading.kt-adv-heading190054_d6afb8-ac[data-kb-block=\"kb-adv-heading190054_d6afb8-ac\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading190054_d6afb8-ac mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading190054_d6afb8-ac[data-kb-block=\"kb-adv-heading190054_d6afb8-ac\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading190054_d6afb8-ac wp-block-toluna-advancedheading has-primary-cobalt-fusion-color has-text-color\" data-kb-block=\"kb-adv-heading190054_d6afb8-ac\"><em>To close, I took him back to where it all started and discovered that some things haven\u2019t changed.<\/em>&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading190054_3b4fb1-30, .wp-block-toluna-advancedheading.kt-adv-heading190054_3b4fb1-30[data-kb-block=\"kb-adv-heading190054_3b4fb1-30\"]{font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:35px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading190054_3b4fb1-30 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading190054_3b4fb1-30[data-kb-block=\"kb-adv-heading190054_3b4fb1-30\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading190054_3b4fb1-30 wp-block-toluna-advancedheading has-primary-blue-current-color has-text-color\" data-kb-block=\"kb-adv-heading190054_3b4fb1-30\"><strong>Q. <strong><strong><strong><strong><strong>Is the kitchen<\/strong> <strong>where the entrepreneurial spark occurred<\/strong> <strong>still standing?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading190054_268667-96, .wp-block-toluna-advancedheading.kt-adv-heading190054_268667-96[data-kb-block=\"kb-adv-heading190054_268667-96\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading190054_268667-96 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading190054_268667-96[data-kb-block=\"kb-adv-heading190054_268667-96\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading190054_268667-96 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading190054_268667-96\"><strong>A:<\/strong> \u201cWe have changed the countertop multiple times. I still have the same desk I started with.\u201d<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading190054_d02c57-48, .wp-block-toluna-advancedheading.kt-adv-heading190054_d02c57-48[data-kb-block=\"kb-adv-heading190054_d02c57-48\"]{font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:35px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading190054_d02c57-48 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading190054_d02c57-48[data-kb-block=\"kb-adv-heading190054_d02c57-48\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading190054_d02c57-48 wp-block-toluna-advancedheading has-primary-blue-current-color has-text-color\" data-kb-block=\"kb-adv-heading190054_d02c57-48\"><strong>Q. <strong><strong><strong><strong><strong><strong>And after a brutal week,<\/strong> <strong>what\u2019s<\/strong> <strong>for dinner?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading190054_de2d67-21, .wp-block-toluna-advancedheading.kt-adv-heading190054_de2d67-21[data-kb-block=\"kb-adv-heading190054_de2d67-21\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading190054_de2d67-21 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading190054_de2d67-21[data-kb-block=\"kb-adv-heading190054_de2d67-21\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading190054_de2d67-21 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading190054_de2d67-21\"><strong>A:<\/strong> \u201cA huge green salad with grilled chicken. Not so fancy, but so good. Homemade, and I make it.\u201d<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading190054_8664a5-04, .wp-block-toluna-advancedheading.kt-adv-heading190054_8664a5-04[data-kb-block=\"kb-adv-heading190054_8664a5-04\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading190054_8664a5-04 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading190054_8664a5-04[data-kb-block=\"kb-adv-heading190054_8664a5-04\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading190054_8664a5-04 wp-block-toluna-advancedheading has-primary-cobalt-fusion-color has-text-color\" data-kb-block=\"kb-adv-heading190054_8664a5-04\"><em>Toluna began with one person in a kitchen in Paris, but it was never a one-man show. Today, there are around 2,600 people in more than 75 markets. I asked him what he wants them to carry forward.<\/em>&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading190054_843adb-f3, .wp-block-toluna-advancedheading.kt-adv-heading190054_843adb-f3[data-kb-block=\"kb-adv-heading190054_843adb-f3\"]{font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:35px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading190054_843adb-f3 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading190054_843adb-f3[data-kb-block=\"kb-adv-heading190054_843adb-f3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading190054_843adb-f3 wp-block-toluna-advancedheading has-primary-blue-current-color has-text-color\" data-kb-block=\"kb-adv-heading190054_843adb-f3\"><strong>Q. <strong><strong><strong><strong><strong><strong><strong>Finally, Frederic, what is your message to the team for the next 25 years?<\/strong>&nbsp;<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading190054_7b8e98-9e, .wp-block-toluna-advancedheading.kt-adv-heading190054_7b8e98-9e[data-kb-block=\"kb-adv-heading190054_7b8e98-9e\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading190054_7b8e98-9e mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading190054_7b8e98-9e[data-kb-block=\"kb-adv-heading190054_7b8e98-9e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading190054_7b8e98-9e wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading190054_7b8e98-9e\"><strong>A:<\/strong> \u201cBe yourselves. Be a team. All of you need to be on the field, in the action. Because being in the action and working with passion, you cannot lose.&nbsp; Founding and leading Toluna and working with all those who have been part of the journey has been a privilege. And seeing what Toluna does next may be one of the most exciting parts of the journey, because I truly believe <strong>the best is yet to come.<\/strong>\u201d&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Twenty-five <\/p>\n","protected":false},"author":69,"featured_media":153589,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_toluna_hide_sidebar":false,"_toluna_use_new_nav":false,"footnotes":""},"categories":[50],"tags":[],"class_list":["post-190054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/posts\/190054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/users\/69"}],"replies":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/comments?post=190054"}],"version-history":[{"count":8,"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/posts\/190054\/revisions"}],"predecessor-version":[{"id":192572,"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/posts\/190054\/revisions\/192572"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/media\/153589"}],"wp:attachment":[{"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/media?parent=190054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/categories?post=190054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/tags?post=190054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}