{"id":232532,"date":"2026-11-03T08:34:00","date_gmt":"2026-11-03T07:34:00","guid":{"rendered":"https:\/\/tolunacorporate.com\/?p=232532"},"modified":"2026-10-27T16:23:16","modified_gmt":"2026-10-27T15:23:16","slug":"dhbw-mannheim-puts-sponsorship-to-the-test-with-toluna-start","status":"publish","type":"post","link":"https:\/\/tolunacorporate.com\/zh-hans\/dhbw-mannheim-puts-sponsorship-to-the-test-with-toluna-start\/","title":{"rendered":"DHBW Mannheim puts sponsorship to the test with Toluna Start"},"content":{"rendered":"<style>.kb-row-layout-id232532_612023-d7 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id232532_612023-d7 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id232532_612023-d7 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id232532_612023-d7 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id232532_612023-d7 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id232532_612023-d7 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id232532_612023-d7 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column232532_6d2c39-2b > .kt-inside-inner-col,.toluna-column232532_6d2c39-2b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column232532_6d2c39-2b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column232532_6d2c39-2b > .kt-inside-inner-col{flex-direction:column;}.toluna-column232532_6d2c39-2b > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column232532_6d2c39-2b > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column232532_6d2c39-2b{position:relative;}@media all and (max-width: 1024px){.toluna-column232532_6d2c39-2b > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column232532_6d2c39-2b > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column232532_6d2c39-2b\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading232532_9d5a65-08, .wp-block-toluna-advancedheading.kt-adv-heading232532_9d5a65-08[data-kb-block=\"kb-adv-heading232532_9d5a65-08\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading232532_9d5a65-08 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading232532_9d5a65-08[data-kb-block=\"kb-adv-heading232532_9d5a65-08\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-toluna-advancedheading.kt-adv-heading232532_9d5a65-08[data-kb-block=\"kb-adv-heading232532_9d5a65-08\"] a, .kt-adv-heading-link232532_9d5a65-08, .kt-adv-heading-link232532_9d5a65-08 .kt-adv-heading232532_9d5a65-08[data-kb-block=\"kb-adv-heading232532_9d5a65-08\"]{color:#007EE2;}<\/style>\n<p class=\"kt-adv-heading232532_9d5a65-08 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading232532_9d5a65-08\"><a href=\"https:\/\/www.mannheim.dhbw.de\/\" target=\"_blank\" rel=\"noopener\">DHBW Mannheim<\/a> explored what turns sports sponsorship into brand impact, using Toluna start as part of a multi-method research project ahead of the the <a href=\"https:\/\/www.fifa.com\/en\/tournaments\/mens\/worldcup\/canadamexicousa2026\" target=\"_blank\" rel=\"noopener\">2026 FIFA World Cup<\/a>.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading232532_5e5746-ee, .wp-block-toluna-advancedheading.kt-adv-heading232532_5e5746-ee[data-kb-block=\"kb-adv-heading232532_5e5746-ee\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading232532_5e5746-ee mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading232532_5e5746-ee[data-kb-block=\"kb-adv-heading232532_5e5746-ee\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading232532_5e5746-ee wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading232532_5e5746-ee\">Using Toluna Start, the students conducted a quantitative survey of 301 consumers in Germany to explore which brands people recognized as sponsors and whether that recognition influenced purchasing decisions. The platform\u2019s accessibility allowed the students to run much of the research themselves, showing how teams can quickly gather consumer feedback and use it to inform decisions without a complex research process.&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id232532_206826-18 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id232532_206826-18 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id232532_206826-18 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id232532_206826-18 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id232532_206826-18 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id232532_206826-18 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id232532_206826-18 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column232532_43f8d7-ae > .kt-inside-inner-col,.toluna-column232532_43f8d7-ae > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column232532_43f8d7-ae > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column232532_43f8d7-ae > .kt-inside-inner-col{flex-direction:column;}.toluna-column232532_43f8d7-ae > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column232532_43f8d7-ae > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column232532_43f8d7-ae{position:relative;}@media all and (max-width: 1024px){.toluna-column232532_43f8d7-ae > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column232532_43f8d7-ae > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column232532_43f8d7-ae\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading232532_2b149b-be, .wp-block-toluna-advancedheading.kt-adv-heading232532_2b149b-be[data-kb-block=\"kb-adv-heading232532_2b149b-be\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:40px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading232532_2b149b-be mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading232532_2b149b-be[data-kb-block=\"kb-adv-heading232532_2b149b-be\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading232532_2b149b-be wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading232532_2b149b-be\">Being seen is only the start<\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading232532_2a581b-38, .wp-block-toluna-advancedheading.kt-adv-heading232532_2a581b-38[data-kb-block=\"kb-adv-heading232532_2a581b-38\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading232532_2a581b-38 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading232532_2a581b-38[data-kb-block=\"kb-adv-heading232532_2a581b-38\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading232532_2a581b-38 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading232532_2a581b-38\">Whether you sell beverages or sportswear, you want your sponsorship to give people a reason to remember and choose your brand.&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading232532_d68048-10, .wp-block-toluna-advancedheading.kt-adv-heading232532_d68048-10[data-kb-block=\"kb-adv-heading232532_d68048-10\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading232532_d68048-10 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading232532_d68048-10[data-kb-block=\"kb-adv-heading232532_d68048-10\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading232532_d68048-10 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading232532_d68048-10\"><strong>The research found that:&nbsp;<\/strong><\/p>\n\n\n<style>.wp-block-toluna-iconlist.kt-svg-icon-list-items232532_e81036-06:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items232532_e81036-06 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items232532_e81036-06 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items232532_e81036-06 .kb-svg-icon-wrap{color:#ED0A8D;}.wp-block-toluna-iconlist.kt-svg-icon-list-items232532_e81036-06 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items232532_e81036-06 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap, .kt-svg-icon-list-items232532_e81036-06 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap a{color:#000000;color:#000000;}.kt-svg-icon-list-items232532_e81036-06 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-toluna-iconlist kt-svg-icon-list-items kt-svg-icon-list-items232532_e81036-06 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-232532_a0ddc4-2b\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Consumers sometimes mistook other brands for official sponsors.&nbsp;<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-232532_6372c9-36\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">People\u2019s interest in the event influenced what they noticed and remembered.&nbsp;<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-232532_2423ab-02\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Being an official sponsor was rarely the deciding factor in stated purchase choices.&nbsp;<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id232532_3abd49-49 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id232532_3abd49-49 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:center;}.kb-row-layout-id232532_3abd49-49 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}.kb-row-layout-id232532_3abd49-49{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;overflow:clip;isolation:isolate;}.kb-row-layout-id232532_3abd49-49 > .kt-row-layout-overlay{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;}.kb-row-layout-id232532_3abd49-49 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id232532_3abd49-49 > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id232532_3abd49-49 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id232532_3abd49-49 alignfull has-primary-blue-current-background-color kt-row-has-bg wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.toluna-column232532_40898c-45 > .kt-inside-inner-col,.toluna-column232532_40898c-45 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column232532_40898c-45 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column232532_40898c-45 > .kt-inside-inner-col{flex-direction:column;}.toluna-column232532_40898c-45 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column232532_40898c-45 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column232532_40898c-45{position:relative;}@media all and (max-width: 1024px){.toluna-column232532_40898c-45 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column232532_40898c-45 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column232532_40898c-45\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading232532_3d8aec-ed, .wp-block-toluna-advancedheading.kt-adv-heading232532_3d8aec-ed[data-kb-block=\"kb-adv-heading232532_3d8aec-ed\"]{line-height:30px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading232532_3d8aec-ed mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading232532_3d8aec-ed[data-kb-block=\"kb-adv-heading232532_3d8aec-ed\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading232532_3d8aec-ed wp-block-toluna-advancedheading has-toluna-white-color has-text-color\" data-kb-block=\"kb-adv-heading232532_3d8aec-ed\">Read the whitepaper for practical lessons on planning sponsorship campaigns and measuring what they achieve.&nbsp;<\/h5>\n<\/div><\/div>\n\n\n<style>.toluna-column232532_b74018-fd > .kt-inside-inner-col,.toluna-column232532_b74018-fd > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column232532_b74018-fd > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column232532_b74018-fd > .kt-inside-inner-col{flex-direction:column;}.toluna-column232532_b74018-fd > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column232532_b74018-fd > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column232532_b74018-fd{position:relative;}@media all and (max-width: 1024px){.toluna-column232532_b74018-fd > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column232532_b74018-fd > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column232532_b74018-fd\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedbtn.kb-btns232532_50592f-14{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns232532_50592f-14 .kt-button{font-weight:normal;font-style:normal;}.kt-btns232532_50592f-14 .kt-btn-wrap-0{margin-right:5px;}.wp-block-toluna-advancedbtn.kt-btns232532_50592f-14 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-toluna-advancedbtn.kt-btns232532_50592f-14 .kt-btn-wrap-0 .kt-button:hover, .wp-block-toluna-advancedbtn.kt-btns232532_50592f-14 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-toluna-advancedbtn.kt-btns232532_50592f-14 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-toluna-advancedbtn.kt-btns232532_50592f-14 .kt-btn-wrap-0 .kt-button:hover, .wp-block-toluna-advancedbtn.kt-btns232532_50592f-14 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-toluna-advancedbtn kb-buttons-wrap kb-btns232532_50592f-14\"><style>ul.menu .wp-block-toluna-advancedbtn .kb-btn232532_73f545-cc.kb-button{width:initial;}.wp-block-toluna-advancedbtn .kb-btn232532_73f545-cc.kb-button{color:#ffffff;background:#ED0A8D;border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}.wp-block-toluna-advancedbtn .kb-btn232532_73f545-cc.kb-button:hover, .wp-block-toluna-advancedbtn .kb-btn232532_73f545-cc.kb-button:focus{color:#ffffff;background:#007EE2;border-top:1px solid #ffffff;border-right:1px solid #ffffff;border-bottom:1px solid #ffffff;border-left:1px solid #ffffff;}@media all and (max-width: 1024px){.wp-block-toluna-advancedbtn .kb-btn232532_73f545-cc.kb-button{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}}@media all and (max-width: 1024px){.wp-block-toluna-advancedbtn .kb-btn232532_73f545-cc.kb-button:hover, .wp-block-toluna-advancedbtn .kb-btn232532_73f545-cc.kb-button:focus{border-top:1px solid #ffffff;border-right:1px solid #ffffff;border-bottom:1px solid #ffffff;border-left:1px solid #ffffff;}}@media all and (max-width: 1024px){.kb-btn232532_73f545-cc.kb-button .kb-svg-icon-wrap{display:block;}}@media all and (max-width: 767px){.wp-block-toluna-advancedbtn .kb-btn232532_73f545-cc.kb-button{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}.wp-block-toluna-advancedbtn .kb-btn232532_73f545-cc.kb-button:hover, .wp-block-toluna-advancedbtn .kb-btn232532_73f545-cc.kb-button:focus{border-top:1px solid #ffffff;border-right:1px solid #ffffff;border-bottom:1px solid #ffffff;border-left:1px solid #ffffff;}}<\/style><a class=\"kb-button kt-button button kb-btn232532_73f545-cc kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-false kt-btn-type-default wp-block-toluna-singlebtn\" href=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/10\/DHBW-Whitepaper_Mannheim_DACH_20261012.pdf\" download=\"\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"kt-btn-inner-text\"><strong>Read the whitepaper<\/strong><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id232532_44bd9c-11 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id232532_44bd9c-11 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id232532_44bd9c-11 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id232532_44bd9c-11 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id232532_44bd9c-11 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id232532_44bd9c-11 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id232532_44bd9c-11 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column232532_fba471-e9 > .kt-inside-inner-col,.toluna-column232532_fba471-e9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column232532_fba471-e9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column232532_fba471-e9 > .kt-inside-inner-col{flex-direction:column;}.toluna-column232532_fba471-e9 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column232532_fba471-e9 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column232532_fba471-e9{position:relative;}@media all and (max-width: 1024px){.toluna-column232532_fba471-e9 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column232532_fba471-e9 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column232532_fba471-e9\"><div class=\"kt-inside-inner-col\">\n<p class=\"wp-block-paragraph\"><em>Research conducted by DHBW Mannheim using Toluna Start. Findings reflect German consumer perspectives before the 2026 FIFA World Cup.<\/em>&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedbtn.kb-btns232532_26e780-49{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns232532_26e780-49 .kt-button{font-weight:normal;font-style:normal;}.kt-btns232532_26e780-49 .kt-btn-wrap-0{margin-right:5px;}.wp-block-toluna-advancedbtn.kt-btns232532_26e780-49 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-toluna-advancedbtn.kt-btns232532_26e780-49 .kt-btn-wrap-0 .kt-button:hover, .wp-block-toluna-advancedbtn.kt-btns232532_26e780-49 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-toluna-advancedbtn.kt-btns232532_26e780-49 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-toluna-advancedbtn.kt-btns232532_26e780-49 .kt-btn-wrap-0 .kt-button:hover, .wp-block-toluna-advancedbtn.kt-btns232532_26e780-49 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-toluna-advancedbtn kb-buttons-wrap kb-btns232532_26e780-49\"><style>ul.menu .wp-block-toluna-advancedbtn .kb-btn232532_3f595d-8b.kb-button{width:initial;}.wp-block-toluna-advancedbtn .kb-btn232532_3f595d-8b.kb-button{color:#000000;background:#ffffff;border-top:1px solid #000000;border-right:1px solid #000000;border-bottom:1px solid #000000;border-left:1px solid #000000;}.wp-block-toluna-advancedbtn .kb-btn232532_3f595d-8b.kb-button:hover, .wp-block-toluna-advancedbtn .kb-btn232532_3f595d-8b.kb-button:focus{color:#ffffff;background:#007EE2;border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}@media all and (max-width: 1024px){.wp-block-toluna-advancedbtn .kb-btn232532_3f595d-8b.kb-button{border-top:1px solid #000000;border-right:1px solid #000000;border-bottom:1px solid #000000;border-left:1px solid #000000;}}@media all and (max-width: 1024px){.wp-block-toluna-advancedbtn .kb-btn232532_3f595d-8b.kb-button:hover, .wp-block-toluna-advancedbtn .kb-btn232532_3f595d-8b.kb-button:focus{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}}@media all and (max-width: 1024px){.kb-btn232532_3f595d-8b.kb-button .kb-svg-icon-wrap{display:block;}}@media all and (max-width: 767px){.wp-block-toluna-advancedbtn .kb-btn232532_3f595d-8b.kb-button{border-top:1px solid #000000;border-right:1px solid #000000;border-bottom:1px solid #000000;border-left:1px solid #000000;}.wp-block-toluna-advancedbtn .kb-btn232532_3f595d-8b.kb-button:hover, .wp-block-toluna-advancedbtn .kb-btn232532_3f595d-8b.kb-button:focus{border-top:0px solid;border-right:0px solid;border-bottom:0px solid;border-left:0px solid;}}<\/style><a class=\"kb-button kt-button button kb-btn232532_3f595d-8b kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill kt-btn-has-text-true kt-btn-has-svg-false kt-btn-type-default wp-block-toluna-singlebtn\" href=\"https:\/\/tolunacorporate.com\/toluna-start-platform\/\"><span class=\"kt-btn-inner-text\"><strong>Explore Toluna Start<\/strong><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>DHBW Mannhei<\/p>\n","protected":false},"author":11,"featured_media":232588,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_toluna_hide_sidebar":false,"_toluna_use_new_nav":false,"footnotes":""},"categories":[51],"tags":[601,616,593,614,615,613],"class_list":["post-232532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-whitepaper","tag-advertising","tag-brand-impact","tag-brand-strategy","tag-fifa-world-cup","tag-sports-sponsorship","tag-toluna-start","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/posts\/232532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/comments?post=232532"}],"version-history":[{"count":6,"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/posts\/232532\/revisions"}],"predecessor-version":[{"id":241997,"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/posts\/232532\/revisions\/241997"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/media\/232588"}],"wp:attachment":[{"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/media?parent=232532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/categories?post=232532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/tags?post=232532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}