{"id":47244,"date":"2025-08-12T03:22:00","date_gmt":"2025-08-12T01:22:00","guid":{"rendered":"https:\/\/tolunacorporate.com\/?p=47244"},"modified":"2026-01-22T13:02:48","modified_gmt":"2026-01-22T12:02:48","slug":"genai-transparency-dilemma-physicians-honesty-vs-risk","status":"publish","type":"post","link":"https:\/\/tolunacorporate.com\/zh-hans\/genai-transparency-dilemma-physicians-honesty-vs-risk\/","title":{"rendered":"The GenAI transparency dilemma: physicians torn between honesty and risk"},"content":{"rendered":"\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image alignleft size-full is-resized wp-container-content-06f487a6\"><img decoding=\"async\" width=\"938\" height=\"625\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/06\/Untitled-300-x-200-px.png\" alt=\"\" class=\"wp-image-45837\" style=\"width:118px;height:auto\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/06\/Untitled-300-x-200-px.png 938w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/06\/Untitled-300-x-200-px-300x200.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/06\/Untitled-300-x-200-px-768x512.png 768w\" sizes=\"(max-width: 938px) 100vw, 938px\" \/><\/figure>\n\n\n\n<p><strong>Glenna Crooks,<\/strong> PhD and <strong>Paul Hambly<\/strong>, EVP of Supply at Toluna<\/p>\n<\/div>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading47244_96e9da-66, .wp-block-toluna-advancedheading.kt-adv-heading47244_96e9da-66[data-kb-block=\"kb-adv-heading47244_96e9da-66\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading47244_96e9da-66 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading47244_96e9da-66[data-kb-block=\"kb-adv-heading47244_96e9da-66\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading47244_96e9da-66 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading47244_96e9da-66\"><strong>AI is transforming industries across the board, and healthcare is no exception. This is the sixth in a series of articles reviewing physicians&#8217; perspectives on GenAI. This article uncovers the complex psychology behind physicians&#8217; disclosure decisions: although an overwhelming majority believe in transparency regarding GenAI use, many fear the consequences of being honest with patients. What&#8217;s also interesting is that non-physician healthcare professionals view this dilemma quite differently.<\/strong><\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading47244_268bb2-44, .wp-block-toluna-advancedheading.kt-adv-heading47244_268bb2-44[data-kb-block=\"kb-adv-heading47244_268bb2-44\"]{font-size:var(--global-kb-font-size-xl, 2rem);font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading47244_268bb2-44 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading47244_268bb2-44[data-kb-block=\"kb-adv-heading47244_268bb2-44\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading47244_268bb2-44 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading47244_268bb2-44\"><strong>A consensus on transparency<\/strong><\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading47244_9cc8ac-aa, .wp-block-toluna-advancedheading.kt-adv-heading47244_9cc8ac-aa[data-kb-block=\"kb-adv-heading47244_9cc8ac-aa\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading47244_9cc8ac-aa mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading47244_9cc8ac-aa[data-kb-block=\"kb-adv-heading47244_9cc8ac-aa\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading47244_9cc8ac-aa wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading47244_9cc8ac-aa\">The data reveals a profession wrestling with maintaining trust while embracing innovation. Across every demographic we surveyed, physicians showed remarkable consistency on one principle: <strong>patients should know when GenAI assists with diagnosis and treatment recommendations.<\/strong><\/p>\n\n\n\n<p>This convergence of belief did not occur in any other survey question. The numbers are clear: 73-76% of physicians across all demographicsagree, and this consensus spans:<\/p>\n\n\n<style>.wp-block-toluna-iconlist.kt-svg-icon-list-items47244_3a4242-b2:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items47244_3a4242-b2 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items47244_3a4242-b2 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items47244_3a4242-b2 .kb-svg-icon-wrap{color:#007EE2;}.wp-block-toluna-iconlist.kt-svg-icon-list-items47244_3a4242-b2 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items47244_3a4242-b2 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-toluna-iconlist kt-svg-icon-list-items kt-svg-icon-list-items47244_3a4242-b2 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-47244_901806-cf\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Patient types (adult vs. pediatric vs. mixed practices).<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-47244_8899b5-fa\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Practice settings (primary care vs. specialty, hospital vs. private practice).<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-47244_9599b4-83\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Patient volume (low, medium, and high-volume physicians).<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-47244_421f01-03\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Practice sites (hospitals\/teaching hospitals vs. community settings), locations, and physician experience levels.<\/span><\/li>\n<\/ul><\/div>\n\n\n<style>.kb-row-layout-id47244_471789-38 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id47244_471789-38 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:center;}.kb-row-layout-id47244_471789-38 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}.kb-row-layout-id47244_471789-38 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id47244_471789-38 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id47244_471789-38 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id47244_471789-38 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.toluna-column47244_bfb9f4-12 > .kt-inside-inner-col,.toluna-column47244_bfb9f4-12 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column47244_bfb9f4-12 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column47244_bfb9f4-12 > .kt-inside-inner-col{flex-direction:column;}.toluna-column47244_bfb9f4-12 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column47244_bfb9f4-12 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column47244_bfb9f4-12{position:relative;}@media all and (max-width: 1024px){.toluna-column47244_bfb9f4-12 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column47244_bfb9f4-12 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column47244_bfb9f4-12\"><div class=\"kt-inside-inner-col\"><style>.kb-image47244_2fd475-59 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image47244_2fd475-59 size-large\"><div class=\"\"><img decoding=\"async\" width=\"1024\" height=\"979\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/The-volume-effect-1024x979.png\" alt=\"\" class=\"kb-img wp-image-47245\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/The-volume-effect-1024x979.png 1024w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/The-volume-effect-300x287.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/The-volume-effect-768x734.png 768w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/The-volume-effect-1536x1468.png 1536w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/08\/The-volume-effect-2048x1958.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n\n<style>.toluna-column47244_23a940-3c > .kt-inside-inner-col,.toluna-column47244_23a940-3c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column47244_23a940-3c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column47244_23a940-3c > .kt-inside-inner-col{flex-direction:column;}.toluna-column47244_23a940-3c > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column47244_23a940-3c > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column47244_23a940-3c{position:relative;}@media all and (max-width: 1024px){.toluna-column47244_23a940-3c > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column47244_23a940-3c > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column47244_23a940-3c\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading47244_9bca7a-69, .wp-block-toluna-advancedheading.kt-adv-heading47244_9bca7a-69[data-kb-block=\"kb-adv-heading47244_9bca7a-69\"]{margin-bottom:0px;font-size:var(--global-kb-font-size-xl, 2rem);font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading47244_9bca7a-69 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading47244_9bca7a-69[data-kb-block=\"kb-adv-heading47244_9bca7a-69\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading47244_9bca7a-69 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading47244_9bca7a-69\"><strong>The fear factor<\/strong><\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading47244_c5da40-11, .wp-block-toluna-advancedheading.kt-adv-heading47244_c5da40-11[data-kb-block=\"kb-adv-heading47244_c5da40-11\"]{margin-top:0px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading47244_c5da40-11 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading47244_c5da40-11[data-kb-block=\"kb-adv-heading47244_c5da40-11\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading47244_c5da40-11 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading47244_c5da40-11\">The results are complicated by fears physicians have about the consequences of transparency. Nearly <strong>one-third of physicians (32%) fear losing patients <\/strong>if they&#8217;re made aware of physicians&#8217; use of GenAI in their care. This creates a transparency paradox, as a physician\u2019s honesty can damage their practice.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading47244_98c85d-40, .wp-block-toluna-advancedheading.kt-adv-heading47244_98c85d-40[data-kb-block=\"kb-adv-heading47244_98c85d-40\"]{margin-bottom:0px;font-size:var(--global-kb-font-size-xl, 2rem);font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading47244_98c85d-40 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading47244_98c85d-40[data-kb-block=\"kb-adv-heading47244_98c85d-40\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading47244_98c85d-40 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading47244_98c85d-40\"><strong>The volume effect<\/strong><\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading47244_3995fa-59, .wp-block-toluna-advancedheading.kt-adv-heading47244_3995fa-59[data-kb-block=\"kb-adv-heading47244_3995fa-59\"]{margin-top:0px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading47244_3995fa-59 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading47244_3995fa-59[data-kb-block=\"kb-adv-heading47244_3995fa-59\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading47244_3995fa-59 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading47244_3995fa-59\">Though all physicians express some fear, high-volume physicians are statistically more likely to be concerned than mid- or low-volume physicians:<\/p>\n\n\n<style>.wp-block-toluna-iconlist.kt-svg-icon-list-items47244_f5cf81-ef:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items47244_f5cf81-ef ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items47244_f5cf81-ef ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items47244_f5cf81-ef .kb-svg-icon-wrap{color:#007EE2;}.wp-block-toluna-iconlist.kt-svg-icon-list-items47244_f5cf81-ef ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items47244_f5cf81-ef ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-toluna-iconlist kt-svg-icon-list-items kt-svg-icon-list-items47244_f5cf81-ef kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-47244_e6e27e-d1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">High volume (150+ patients per week): 40%<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-47244_58f159-08\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Mid volume (50-150 patients per week): 32%<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-47244_c11214-f3\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Low volume (1-50 patients per week): 30%.<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading47244_d372d5-e1, .wp-block-toluna-advancedheading.kt-adv-heading47244_d372d5-e1[data-kb-block=\"kb-adv-heading47244_d372d5-e1\"]{font-size:var(--global-kb-font-size-xl, 2rem);font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading47244_d372d5-e1 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading47244_d372d5-e1[data-kb-block=\"kb-adv-heading47244_d372d5-e1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading47244_d372d5-e1 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading47244_d372d5-e1\"><strong>A professional divide<\/strong><\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading47244_19c490-5e, .wp-block-toluna-advancedheading.kt-adv-heading47244_19c490-5e[data-kb-block=\"kb-adv-heading47244_19c490-5e\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading47244_19c490-5e mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading47244_19c490-5e[data-kb-block=\"kb-adv-heading47244_19c490-5e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading47244_19c490-5e wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading47244_19c490-5e\">Some non-physician healthcare providers were included in our survey \u2013 their views differed from those of physicians. A statistically significant number of <strong>non-physician healthcare workers (38%) fear losing patients<\/strong> due to the disclosure of GenAI.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading47244_2c6996-7e, .wp-block-toluna-advancedheading.kt-adv-heading47244_2c6996-7e[data-kb-block=\"kb-adv-heading47244_2c6996-7e\"]{font-size:var(--global-kb-font-size-xl, 2rem);font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading47244_2c6996-7e mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading47244_2c6996-7e[data-kb-block=\"kb-adv-heading47244_2c6996-7e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading47244_2c6996-7e wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading47244_2c6996-7e\"><strong>Ethical implications<\/strong><\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading47244_b8ec27-85, .wp-block-toluna-advancedheading.kt-adv-heading47244_b8ec27-85[data-kb-block=\"kb-adv-heading47244_b8ec27-85\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading47244_b8ec27-85 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading47244_b8ec27-85[data-kb-block=\"kb-adv-heading47244_b8ec27-85\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading47244_b8ec27-85 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading47244_b8ec27-85\">Physicians&#8217; commitment to disclosure, despite their fears, demonstrates the profession&#8217;s ethical foundation, regardless of the associated business risks. Their willingness to risk business consequences for transparency reflects the patient-first tradition. This aspect of physicians\u2019 views is explored in greater detail in our upcoming article.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading47244_439172-96, .wp-block-toluna-advancedheading.kt-adv-heading47244_439172-96[data-kb-block=\"kb-adv-heading47244_439172-96\"]{font-size:var(--global-kb-font-size-xl, 2rem);font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading47244_439172-96 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading47244_439172-96[data-kb-block=\"kb-adv-heading47244_439172-96\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading47244_439172-96 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading47244_439172-96\"><strong>Coming next<\/strong>:<\/h2>\n\n\n\n<p>Our next article will delve deeper into how physicians perceive the risks of GenAI in healthcare, as well as their views on policy and regulatory agencies&#8217; ability to mitigate those risks and prevent patient harm. &nbsp;<em>&nbsp;<\/em><\/p>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.kb-row-layout-id47244_b7e9e0-14 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id47244_b7e9e0-14 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id47244_b7e9e0-14 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id47244_b7e9e0-14 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id47244_b7e9e0-14 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id47244_b7e9e0-14 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id47244_b7e9e0-14 alignfull has-whisper-background-color kt-row-has-bg wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column47244_40b747-b0 > .kt-inside-inner-col,.toluna-column47244_40b747-b0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column47244_40b747-b0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column47244_40b747-b0 > .kt-inside-inner-col{flex-direction:column;}.toluna-column47244_40b747-b0 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column47244_40b747-b0 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column47244_40b747-b0{position:relative;}@media all and (max-width: 1024px){.toluna-column47244_40b747-b0 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column47244_40b747-b0 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column47244_40b747-b0\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading47244_31e21b-da, .wp-block-toluna-advancedheading.kt-adv-heading47244_31e21b-da[data-kb-block=\"kb-adv-heading47244_31e21b-da\"]{font-size:var(--global-kb-font-size-md, 1rem);font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading47244_31e21b-da mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading47244_31e21b-da[data-kb-block=\"kb-adv-heading47244_31e21b-da\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading47244_31e21b-da wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading47244_31e21b-da\">Endnote:<\/h5>\n\n\n\n<p>As part of our \u201cAI Everywhere\u201d strategy, Toluna is committed to helping organizations navigate the opportunities and responsibilities that AI brings with it. We partnered with Glenna Crooks, PhD, a recognized policy strategist in global healthcare, to engage over 2,000 physicians on their views of generative AI.<a href=\"#footnote\">[1]<\/a><\/p>\n\n\n\n<p>Using Curizon, Toluna\u2019s proprietary panel of healthcare professionals, we explored perceived benefits and risks of AI in healthcare, accountability in the event of harm, and the need for ethical guidelines. The research also examined the advisability of a GenAI Oath modeled after traditional oaths taken by healthcare professionals.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p id=\"footnote\"><a href=\"#footnote\">[1]<\/a>This survey was scripted and programmed by Toluna and fielded in February 2025 with 2,739 healthcare professionals in Toluna\u2019s proprietary healthcare panel Curizon. Survey author: PersonaPanels &amp; Glenna Crooks, PhD.\u00a0<em>All percentage data points and significance markers (p &lt; 0.05) are derived directly from the survey cross-tabulation analysis.<\/em><\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Glenna Crook<\/p>\n","protected":false},"author":11,"featured_media":47254,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"_toluna_hide_sidebar":false,"footnotes":""},"categories":[50],"tags":[355,351,354],"class_list":["post-47244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-ai-in-healthcare","tag-genai","tag-generative-ai","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/posts\/47244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/comments?post=47244"}],"version-history":[{"count":0,"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/posts\/47244\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/media\/47254"}],"wp:attachment":[{"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/media?parent=47244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/categories?post=47244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/tags?post=47244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}