{"id":53711,"date":"2026-03-03T09:00:00","date_gmt":"2026-03-03T08:00:00","guid":{"rendered":"https:\/\/tolunacorporate.com\/?p=53711"},"modified":"2026-03-02T16:44:45","modified_gmt":"2026-03-02T15:44:45","slug":"toluna-launches-tempo-xpress-a-faster-more-accessible-way-to-track-brand-equity","status":"publish","type":"post","link":"https:\/\/tolunacorporate.com\/zh-hans\/toluna-launches-tempo-xpress-a-faster-more-accessible-way-to-track-brand-equity\/","title":{"rendered":"Toluna launches TEMPO Xpress, a faster, more accessible way to track brand equity"},"content":{"rendered":"<style>.kb-row-layout-id53711_6710b6-fb > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id53711_6710b6-fb > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id53711_6710b6-fb > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id53711_6710b6-fb > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id53711_6710b6-fb > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id53711_6710b6-fb > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id53711_6710b6-fb alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column53711_3a9457-28 > .kt-inside-inner-col,.toluna-column53711_3a9457-28 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column53711_3a9457-28 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column53711_3a9457-28 > .kt-inside-inner-col{flex-direction:column;}.toluna-column53711_3a9457-28 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column53711_3a9457-28 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column53711_3a9457-28{position:relative;}@media all and (max-width: 1024px){.toluna-column53711_3a9457-28 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column53711_3a9457-28 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column53711_3a9457-28\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading53711_a70c05-c7, .wp-block-toluna-advancedheading.kt-adv-heading53711_a70c05-c7[data-kb-block=\"kb-adv-heading53711_a70c05-c7\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading53711_a70c05-c7 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading53711_a70c05-c7[data-kb-block=\"kb-adv-heading53711_a70c05-c7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading53711_a70c05-c7 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading53711_a70c05-c7\"><strong>LONDON, March 3, 2026 <\/strong>\u2013 Toluna, the global insights leader, today announced the launch of TEMPO Xpress, a streamlined brand equity tracking solution built for teams that need faster answers, simpler setup, and a clear view of where to act next to drive growth. It is designed both for brands looking to run tracking more often and for teams that need a more practical way to start measuring brand equity in a structured, validated format.<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-a6a36ee28d4c1c9983bf813c496dbbde\">Built for today\u2019s fast-moving marketing environment, TEMPO Xpress provides AI-enhanced brand tracking through an intuitive online dashboard, populated within 48 hours. Designed to be more affordable and scalable, the solution supports repeatable measurement across markets and categories at regular intervals, so teams can move quickly from signals to decisions.<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-563e59f5c3203ba64d3e2f2b27cd5c18\">\u201cToday\u2019s brand teams need tracking they can run at the pace business demands,\u201d said Fr\u00e9d\u00e9ric-Charles Petit, CEO of Toluna. \u201cAs the latest release in our AI Everywhere program, TEMPO Xpress now makes brand equity measurement faster and more accessible than ever, while staying anchored in a rigorous, validated framework. It helps brands keep pace, spot what\u2019s changing, and act with confidence\u201d.<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-63beb1cbf7f9a28a4879c4a2607f8f91\">TEMPO Xpress builds on the foundations of the established TEMPO brand tracking solution and is grounded in Toluna\u2019s proprietary EMP brand equity framework, validated against in-market performance. The solution measures three core drivers of brand growth: Emotional resonance, Mental availability, and Perceived effort, alongside key indicators such as brand funnel performance and brand imagery. The result is a focused, comparable read on brand health that makes it easier to understand opportunities and prioritize actions.<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-306cd61cad28de5823057abfe19b0ea9\">To support speed without sacrificing data quality, TEMPO Xpress is powered by Toluna\u2019s first-party global panel and enhanced with AI-driven tools including QProbe and SmartCloud. QProbe provides deeper open-ended responses by automatically prompting respondents for more detail, while SmartCloud automates theme and sentiment coding to accelerate analysis. Together, these tools deliver richer insights, fast and ready to share with stakeholders. To learn more about TEMPO Xpress, visit tolunacorporate.com or contact Toluna.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LONDON, Marc<\/p>\n","protected":false},"author":11,"featured_media":53734,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_toluna_hide_sidebar":false,"footnotes":""},"categories":[25],"tags":[],"class_list":["post-53711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-the-press","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/posts\/53711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/comments?post=53711"}],"version-history":[{"count":0,"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/posts\/53711\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/media\/53734"}],"wp:attachment":[{"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/media?parent=53711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/categories?post=53711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/tags?post=53711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}