{"id":58488,"date":"2026-05-28T08:12:00","date_gmt":"2026-05-28T06:12:00","guid":{"rendered":"https:\/\/tolunacorporate.com\/?p=58488"},"modified":"2026-06-02T11:46:53","modified_gmt":"2026-06-02T09:46:53","slug":"the-new-rules-for-attention-grabbing-advertising","status":"publish","type":"post","link":"https:\/\/tolunacorporate.com\/zh-hans\/the-new-rules-for-attention-grabbing-advertising\/","title":{"rendered":"The\u00a0new\u00a0rules for\u00a0attention-grabbing\u00a0advertising"},"content":{"rendered":"<style>.kb-row-layout-id58488_615a7f-8b > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id58488_615a7f-8b > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:center;}.kb-row-layout-id58488_615a7f-8b > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}.kb-row-layout-id58488_615a7f-8b > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id58488_615a7f-8b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id58488_615a7f-8b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id58488_615a7f-8b alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.toluna-column58488_dfbf54-16 > .kt-inside-inner-col,.toluna-column58488_dfbf54-16 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column58488_dfbf54-16 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column58488_dfbf54-16 > .kt-inside-inner-col{flex-direction:column;}.toluna-column58488_dfbf54-16 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column58488_dfbf54-16 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column58488_dfbf54-16{position:relative;}@media all and (max-width: 1024px){.toluna-column58488_dfbf54-16 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column58488_dfbf54-16 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column58488_dfbf54-16\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-video\"><video height=\"1350\" style=\"aspect-ratio: 1080 \/ 1350;\" width=\"1080\" controls poster=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/attention-v2.00_00_03_04.Still001.png\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/Creative-intelligence-option-2-with-arrow_v2_20260527.mp4\"><\/video><\/figure>\n<\/div><\/div>\n\n\n<style>.toluna-column58488_f038a4-53 > .kt-inside-inner-col,.toluna-column58488_f038a4-53 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column58488_f038a4-53 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column58488_f038a4-53 > .kt-inside-inner-col{flex-direction:column;}.toluna-column58488_f038a4-53 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column58488_f038a4-53 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column58488_f038a4-53{position:relative;}@media all and (max-width: 1024px){.toluna-column58488_f038a4-53 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column58488_f038a4-53 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column58488_f038a4-53\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading58488_6147c4-e0, .wp-block-toluna-advancedheading.kt-adv-heading58488_6147c4-e0[data-kb-block=\"kb-adv-heading58488_6147c4-e0\"]{font-size:var(--global-kb-font-size-lg, 1.5rem);line-height:35px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading58488_6147c4-e0 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading58488_6147c4-e0[data-kb-block=\"kb-adv-heading58488_6147c4-e0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading58488_6147c4-e0 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading58488_6147c4-e0\">Did you know television ads earn&nbsp;nearly&nbsp;<strong>three&nbsp;times more watch-time<\/strong>&nbsp;than social reels?&nbsp;<\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading58488_722282-5d, .wp-block-toluna-advancedheading.kt-adv-heading58488_722282-5d[data-kb-block=\"kb-adv-heading58488_722282-5d\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading58488_722282-5d mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading58488_722282-5d[data-kb-block=\"kb-adv-heading58488_722282-5d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading58488_722282-5d wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading58488_722282-5d\">This tells us that advertising success today requires a deeper understanding of the conditions that influence attention and impact. The environment in which an ad appears fundamentally shapes how long people watch it, how it is processed, and whether marketing spend makes any impact at all.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id58488_94dba3-99 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id58488_94dba3-99 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:center;}.kb-row-layout-id58488_94dba3-99 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}.kb-row-layout-id58488_94dba3-99 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id58488_94dba3-99 > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id58488_94dba3-99 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id58488_94dba3-99 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.toluna-column58488_3d753e-68 > .kt-inside-inner-col,.toluna-column58488_3d753e-68 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column58488_3d753e-68 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column58488_3d753e-68 > .kt-inside-inner-col{flex-direction:column;}.toluna-column58488_3d753e-68 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column58488_3d753e-68 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column58488_3d753e-68{position:relative;}@media all and (max-width: 1024px){.toluna-column58488_3d753e-68 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column58488_3d753e-68 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column58488_3d753e-68\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading58488_434f55-31, .wp-block-toluna-advancedheading.kt-adv-heading58488_434f55-31[data-kb-block=\"kb-adv-heading58488_434f55-31\"]{text-align:right;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading58488_434f55-31 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading58488_434f55-31[data-kb-block=\"kb-adv-heading58488_434f55-31\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading58488_434f55-31 wp-block-toluna-advancedheading has-gravity-blue-color has-text-color\" data-kb-block=\"kb-adv-heading58488_434f55-31\">In today\u2019s crowded content landscape,&nbsp;attention&nbsp;\u2013&nbsp;earning the right to be seen, watched, and remembered&nbsp;\u2013&nbsp;is the prerequisite&nbsp;for everything you want your ad to&nbsp;achieve:&nbsp;message comprehension, emotional connection, memory, and brand growth. Without it, even the most well-crafted campaign will&nbsp;fail to&nbsp;deliver.&nbsp;That\u2019s&nbsp;why&nbsp;we\u2019ve&nbsp;used our latest research insights to develop this practical cheat sheet for attention-grabbing ads.&nbsp;&nbsp;<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column58488_8c6262-c7 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.toluna-column58488_8c6262-c7 > .kt-inside-inner-col,.toluna-column58488_8c6262-c7 > .kt-inside-inner-col:before{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;}.toluna-column58488_8c6262-c7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column58488_8c6262-c7 > .kt-inside-inner-col{flex-direction:column;}.toluna-column58488_8c6262-c7 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column58488_8c6262-c7 > .kt-inside-inner-col{background-color:#14d7f6;}.toluna-column58488_8c6262-c7 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column58488_8c6262-c7{position:relative;}@media all and (max-width: 1024px){.toluna-column58488_8c6262-c7 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column58488_8c6262-c7 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column58488_8c6262-c7\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-image.kb-image58488_f12650-47:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image58488_f12650-47.kb-image-is-ratio-size, .kb-image58488_f12650-47 .kb-image-is-ratio-size{max-width:50px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image58488_f12650-47.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image58488_f12650-47 .kb-image-is-ratio-size{align-self:unset;}.kb-image58488_f12650-47 figure{max-width:50px;}.kb-image58488_f12650-47 .image-is-svg, .kb-image58488_f12650-47 .image-is-svg img{width:100%;}.kb-image58488_f12650-47:not(.kb-image-is-ratio-size) .kb-img, .kb-image58488_f12650-47.kb-image-is-ratio-size{padding-bottom:0px;}.kb-image58488_f12650-47 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-toluna-image kb-image58488_f12650-47\"><figure class=\"aligncenter size-full\"><div class=\"\"><img decoding=\"async\" width=\"240\" height=\"240\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/quote.png\" alt=\"\" class=\"kb-img wp-image-58632\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/quote.png 240w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/quote-150x150.png 150w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/><\/div><\/figure><\/div>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading58488_8b6316-3c, .wp-block-toluna-advancedheading.kt-adv-heading58488_8b6316-3c[data-kb-block=\"kb-adv-heading58488_8b6316-3c\"]{padding-top:0px;margin-top:0px;text-align:center;font-size:var(--global-kb-font-size-sm, 0.875rem);line-height:20px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading58488_8b6316-3c mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading58488_8b6316-3c[data-kb-block=\"kb-adv-heading58488_8b6316-3c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading58488_8b6316-3c wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading58488_8b6316-3c\">&#8220;<em>Advertising has always competed for attention. What has changed is the nature of that competition. Your ads are no longer competing primarily with other brands. They are competing with content people actively choose to watch, scroll, or skip.<\/em>&#8220;<\/h5>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id58488_872d54-5a > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id58488_872d54-5a > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id58488_872d54-5a > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id58488_872d54-5a > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id58488_872d54-5a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id58488_872d54-5a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id58488_872d54-5a alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column58488_9a3400-58 > .kt-inside-inner-col,.toluna-column58488_9a3400-58 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column58488_9a3400-58 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column58488_9a3400-58 > .kt-inside-inner-col{flex-direction:column;}.toluna-column58488_9a3400-58 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column58488_9a3400-58 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column58488_9a3400-58{position:relative;}@media all and (max-width: 1024px){.toluna-column58488_9a3400-58 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column58488_9a3400-58 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column58488_9a3400-58\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading58488_4be4de-e6, .wp-block-toluna-advancedheading.kt-adv-heading58488_4be4de-e6[data-kb-block=\"kb-adv-heading58488_4be4de-e6\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:35px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading58488_4be4de-e6 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading58488_4be4de-e6[data-kb-block=\"kb-adv-heading58488_4be4de-e6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading58488_4be4de-e6 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading58488_4be4de-e6\">1. <strong>Context is king<\/strong>&nbsp;<\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading58488_49f232-d7, .wp-block-toluna-advancedheading.kt-adv-heading58488_49f232-d7[data-kb-block=\"kb-adv-heading58488_49f232-d7\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading58488_49f232-d7 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading58488_49f232-d7[data-kb-block=\"kb-adv-heading58488_49f232-d7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading58488_49f232-d7 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading58488_49f232-d7\">One of the most&nbsp;important factors&nbsp;in advertising attention today is context. Ads are not experienced in isolation, but rather,&nbsp;consumed within specific formats, platforms, and viewing conditions. This explains why an ad that performs well in one channel may fail completely in another. The difference is not always the creative idea itself, but the context in which it is experienced.&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading58488_ffc732-49, .wp-block-toluna-advancedheading.kt-adv-heading58488_ffc732-49[data-kb-block=\"kb-adv-heading58488_ffc732-49\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading58488_ffc732-49 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading58488_ffc732-49[data-kb-block=\"kb-adv-heading58488_ffc732-49\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading58488_ffc732-49 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading58488_ffc732-49\">Testing ads where they\u2019ll actually be seen is essential to understanding&nbsp;the true effectiveness of your creative.&nbsp;It also reveals how the surrounding environment&nbsp;(platform, format,&nbsp;and browsing behavior)&nbsp;shapes performance.&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id58488_52d154-99 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id58488_52d154-99 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id58488_52d154-99 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id58488_52d154-99 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id58488_52d154-99 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id58488_52d154-99 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id58488_52d154-99 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id58488_52d154-99 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id58488_52d154-99 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id58488_52d154-99 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id58488_52d154-99 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column58488_19ac97-ad > .kt-inside-inner-col,.toluna-column58488_19ac97-ad > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column58488_19ac97-ad > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column58488_19ac97-ad > .kt-inside-inner-col{flex-direction:column;}.toluna-column58488_19ac97-ad > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column58488_19ac97-ad > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column58488_19ac97-ad{position:relative;}@media all and (max-width: 1024px){.toluna-column58488_19ac97-ad > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column58488_19ac97-ad > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column58488_19ac97-ad\"><div class=\"kt-inside-inner-col\"><style>.toluna-flip-card-_aa37cb-cc{max-width:380px;}<\/style>\n<div class=\"wp-block-toluna-flip-card toluna-flip-card-wrap toluna-flip-card-_aa37cb-cc\" style=\"--flip-duration:600ms\"><div class=\"toluna-flip-card-inner\"><div class=\"toluna-flip-card-face toluna-flip-card-front\" style=\"background:#F7F7FB;color:#000000;border-radius:12px\"><div class=\"toluna-flip-card-header layout-number-left\"><div class=\"toluna-flip-card-number-wrap\" style=\"background:linear-gradient(135deg,#206ED9 0%,#C52494 100%)\"><div class=\"toluna-flip-card-number\" style=\"color:#ffffff;font-size:32px;font-weight:700;font-style:normal;line-height:1\">1<\/div><\/div><div class=\"toluna-flip-card-title-wrap\" style=\"background:#00caeb\"><div class=\"toluna-flip-card-title\" style=\"color:#ffffff;font-size:16px;font-weight:700;font-style:normal;line-height:1.35\"><strong>Big screen\/TV<\/strong><\/div><\/div><\/div><div class=\"toluna-flip-card-image-wrap\" style=\"display:flex;justify-content:center;margin-top:16px\"><img decoding=\"async\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/Group-40281.png\" alt=\"\" class=\"toluna-flip-card-image\" style=\"width:200px;max-height:136px;object-fit:cover\"\/><\/div><p class=\"toluna-flip-card-text\" style=\"font-size:18px;font-weight:400;line-height:1.35\">longer exposure, sound on, lean-back viewing<\/p><hr class=\"toluna-flip-card-divider\" style=\"border-top-color:#ffffff\"\/><p class=\"toluna-flip-card-text2\" style=\"font-size:26px;font-weight:400;line-height:1.4\"><\/p><\/div><div class=\"toluna-flip-card-face toluna-flip-card-back\" style=\"background:#00CAEB;color:#042444;border-radius:12px\"><div class=\"toluna-flip-card-header layout-number-right\"><div class=\"toluna-flip-card-title-wrap\" style=\"background:#00CAEB\"><div class=\"toluna-flip-card-title\" style=\"color:#ffffff;font-size:15px;font-weight:700;font-style:normal;line-height:1.35\"><strong>Big screen\/TV<\/strong><\/div><\/div><div class=\"toluna-flip-card-number-wrap\" style=\"background:linear-gradient(135deg,#C52494 0%,#206ED9 100%)\"><div class=\"toluna-flip-card-number\" style=\"color:#ffffff;font-size:32px;font-weight:700;font-style:normal;line-height:1\">1<\/div><\/div><\/div><div class=\"toluna-flip-card-image-wrap\" style=\"display:flex;justify-content:center;margin-top:14px\"><img decoding=\"async\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/Group-40281.png\" alt=\"\" class=\"toluna-flip-card-image\" style=\"width:200px;max-height:136px;object-fit:cover\"\/><\/div><p class=\"toluna-flip-card-text\" style=\"font-size:24px;font-weight:700;line-height:1.35\">77% watched<\/p><hr class=\"toluna-flip-card-divider\" style=\"border-top-color:rgba(0,202,235,0)\"\/><p class=\"toluna-flip-card-text2\" style=\"font-size:13px;font-weight:700;line-height:0.8\"><\/p><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n<style>.toluna-column58488_620e3a-b8 > .kt-inside-inner-col,.toluna-column58488_620e3a-b8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column58488_620e3a-b8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column58488_620e3a-b8 > .kt-inside-inner-col{flex-direction:column;}.toluna-column58488_620e3a-b8 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column58488_620e3a-b8 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column58488_620e3a-b8{position:relative;}@media all and (max-width: 1024px){.toluna-column58488_620e3a-b8 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column58488_620e3a-b8 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column58488_620e3a-b8\"><div class=\"kt-inside-inner-col\"><style>.toluna-flip-card-_aa37cb-cc{max-width:380px;}<\/style>\n<div class=\"wp-block-toluna-flip-card toluna-flip-card-wrap toluna-flip-card-_aa37cb-cc\" style=\"--flip-duration:600ms\"><div class=\"toluna-flip-card-inner\"><div class=\"toluna-flip-card-face toluna-flip-card-front\" style=\"background:#F7F7FB;color:#000000;border-radius:12px\"><div class=\"toluna-flip-card-header layout-number-left\"><div class=\"toluna-flip-card-number-wrap\" style=\"background:linear-gradient(135deg,#206ED9 0%,#C52494 100%)\"><div class=\"toluna-flip-card-number\" style=\"color:#ffffff;font-size:32px;font-weight:700;font-style:normal;line-height:1\">2<\/div><\/div><div class=\"toluna-flip-card-title-wrap\" style=\"background:#ED0A8D\"><div class=\"toluna-flip-card-title\" style=\"color:#ffffff;font-size:16px;font-weight:700;font-style:normal;line-height:1.35\"><strong>Mobile video<\/strong><\/div><\/div><\/div><div class=\"toluna-flip-card-image-wrap\" style=\"display:flex;justify-content:center;margin-top:16px\"><img decoding=\"async\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/Group-40281e.png\" alt=\"\" class=\"toluna-flip-card-image\" style=\"width:200px;max-height:136px;object-fit:cover\"\/><\/div><p class=\"toluna-flip-card-text\" style=\"font-size:18px;font-weight:400;line-height:1.35\"><\/p><hr class=\"toluna-flip-card-divider\" style=\"border-top-color:#ffffff\"\/><p class=\"toluna-flip-card-text2\" style=\"font-size:26px;font-weight:400;line-height:1.4\"><\/p><\/div><div class=\"toluna-flip-card-face toluna-flip-card-back\" style=\"background:#ED0A8D;color:#ffffff;border-radius:12px\"><div class=\"toluna-flip-card-header layout-number-right\"><div class=\"toluna-flip-card-title-wrap\" style=\"background:#ED0A8D\"><div class=\"toluna-flip-card-title\" style=\"color:#ffffff;font-size:15px;font-weight:700;font-style:normal;line-height:1.35\"><strong>Mobile video<\/strong><\/div><\/div><div class=\"toluna-flip-card-number-wrap\" style=\"background:linear-gradient(135deg,#C52494 0%,#206ED9 100%)\"><div class=\"toluna-flip-card-number\" style=\"color:#ffffff;font-size:32px;font-weight:700;font-style:normal;line-height:1\">2<\/div><\/div><\/div><div class=\"toluna-flip-card-image-wrap\" style=\"display:flex;justify-content:center;margin-top:14px\"><img decoding=\"async\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/Group-40281e.png\" alt=\"\" class=\"toluna-flip-card-image\" style=\"width:200px;max-height:136px;object-fit:cover\"\/><\/div><p class=\"toluna-flip-card-text\" style=\"font-size:24px;font-weight:700;line-height:1.35\">52% watched<\/p><hr class=\"toluna-flip-card-divider\" style=\"border-top-color:rgba(0,202,235,0)\"\/><p class=\"toluna-flip-card-text2\" style=\"font-size:13px;font-weight:700;line-height:0.8\"><\/p><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n<style>.toluna-column58488_687f73-88 > .kt-inside-inner-col,.toluna-column58488_687f73-88 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column58488_687f73-88 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column58488_687f73-88 > .kt-inside-inner-col{flex-direction:column;}.toluna-column58488_687f73-88 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column58488_687f73-88 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column58488_687f73-88{position:relative;}@media all and (max-width: 1024px){.toluna-column58488_687f73-88 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column58488_687f73-88 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column58488_687f73-88\"><div class=\"kt-inside-inner-col\"><style>.toluna-flip-card-_aa37cb-cc{max-width:380px;}<\/style>\n<div class=\"wp-block-toluna-flip-card toluna-flip-card-wrap toluna-flip-card-_aa37cb-cc\" style=\"--flip-duration:600ms\"><div class=\"toluna-flip-card-inner\"><div class=\"toluna-flip-card-face toluna-flip-card-front\" style=\"background:#F7F7FB;color:#000000;border-radius:12px\"><div class=\"toluna-flip-card-header layout-number-left\"><div class=\"toluna-flip-card-number-wrap\" style=\"background:linear-gradient(135deg,#206ED9 0%,#C52494 100%)\"><div class=\"toluna-flip-card-number\" style=\"color:#ffffff;font-size:32px;font-weight:700;font-style:normal;line-height:1\">3<\/div><\/div><div class=\"toluna-flip-card-title-wrap\" style=\"background:#0017AC\"><div class=\"toluna-flip-card-title\" style=\"color:#ffffff;font-size:16px;font-weight:700;font-style:normal;line-height:1.35\"><strong>Social reels<\/strong><\/div><\/div><\/div><div class=\"toluna-flip-card-image-wrap\" style=\"display:flex;justify-content:center;margin-top:16px\"><img decoding=\"async\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/Group-40281r.png\" alt=\"\" class=\"toluna-flip-card-image\" style=\"width:200px;max-height:136px;object-fit:cover\"\/><\/div><p class=\"toluna-flip-card-text\" style=\"font-size:18px;font-weight:400;line-height:1.35\">short exposure, sound off, rapid scrolling<\/p><hr class=\"toluna-flip-card-divider\" style=\"border-top-color:#ffffff\"\/><p class=\"toluna-flip-card-text2\" style=\"font-size:26px;font-weight:400;line-height:1.4\"><\/p><\/div><div class=\"toluna-flip-card-face toluna-flip-card-back\" style=\"background:#0017AC;color:#ffffff;border-radius:12px\"><div class=\"toluna-flip-card-header layout-number-right\"><div class=\"toluna-flip-card-title-wrap\" style=\"background:#0017AC\"><div class=\"toluna-flip-card-title\" style=\"color:#ffffff;font-size:15px;font-weight:700;font-style:normal;line-height:1.35\"><strong>Social reels<\/strong><\/div><\/div><div class=\"toluna-flip-card-number-wrap\" style=\"background:linear-gradient(135deg,#C52494 0%,#206ED9 100%)\"><div class=\"toluna-flip-card-number\" style=\"color:#ffffff;font-size:32px;font-weight:700;font-style:normal;line-height:1\">3<\/div><\/div><\/div><div class=\"toluna-flip-card-image-wrap\" style=\"display:flex;justify-content:center;margin-top:14px\"><img decoding=\"async\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/Group-40281r.png\" alt=\"\" class=\"toluna-flip-card-image\" style=\"width:200px;max-height:136px;object-fit:cover\"\/><\/div><p class=\"toluna-flip-card-text\" style=\"font-size:24px;font-weight:700;line-height:1.35\">28% watched<\/p><hr class=\"toluna-flip-card-divider\" style=\"border-top-color:rgba(0,202,235,0)\"\/><p class=\"toluna-flip-card-text2\" style=\"font-size:13px;font-weight:700;line-height:0.8\"><\/p><\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id58488_55d829-46 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id58488_55d829-46 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id58488_55d829-46 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id58488_55d829-46 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id58488_55d829-46 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id58488_55d829-46 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id58488_55d829-46 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column58488_224a4a-f5 > .kt-inside-inner-col,.toluna-column58488_224a4a-f5 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column58488_224a4a-f5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column58488_224a4a-f5 > .kt-inside-inner-col{flex-direction:column;}.toluna-column58488_224a4a-f5 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column58488_224a4a-f5 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column58488_224a4a-f5{position:relative;}@media all and (max-width: 1024px){.toluna-column58488_224a4a-f5 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column58488_224a4a-f5 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column58488_224a4a-f5\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading58488_37d037-b6, .wp-block-toluna-advancedheading.kt-adv-heading58488_37d037-b6[data-kb-block=\"kb-adv-heading58488_37d037-b6\"]{text-align:center;font-size:var(--global-kb-font-size-xs, 0.75rem);font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading58488_37d037-b6 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading58488_37d037-b6[data-kb-block=\"kb-adv-heading58488_37d037-b6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading58488_37d037-b6 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading58488_37d037-b6\">Source:&nbsp;Toluna&nbsp;Copy Test learnings\/database (UK)<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id58488_d2054f-18 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id58488_d2054f-18 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:center;}.kb-row-layout-id58488_d2054f-18 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}.kb-row-layout-id58488_d2054f-18 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id58488_d2054f-18 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id58488_d2054f-18 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id58488_d2054f-18 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.toluna-column58488_10a8ab-27 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.toluna-column58488_10a8ab-27 > .kt-inside-inner-col,.toluna-column58488_10a8ab-27 > .kt-inside-inner-col:before{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;}.toluna-column58488_10a8ab-27 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column58488_10a8ab-27 > .kt-inside-inner-col{flex-direction:column;}.toluna-column58488_10a8ab-27 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column58488_10a8ab-27 > .kt-inside-inner-col{background-color:#14d7f6;}.toluna-column58488_10a8ab-27 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column58488_10a8ab-27{position:relative;}@media all and (max-width: 1024px){.toluna-column58488_10a8ab-27 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column58488_10a8ab-27 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column58488_10a8ab-27\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-image.kb-image58488_7eca23-71:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image58488_7eca23-71.kb-image-is-ratio-size, .kb-image58488_7eca23-71 .kb-image-is-ratio-size{max-width:50px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image58488_7eca23-71.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image58488_7eca23-71 .kb-image-is-ratio-size{align-self:unset;}.kb-image58488_7eca23-71 figure{max-width:50px;}.kb-image58488_7eca23-71 .image-is-svg, .kb-image58488_7eca23-71 .image-is-svg img{width:100%;}.kb-image58488_7eca23-71:not(.kb-image-is-ratio-size) .kb-img, .kb-image58488_7eca23-71.kb-image-is-ratio-size{padding-bottom:0px;}.kb-image58488_7eca23-71 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-toluna-image kb-image58488_7eca23-71\"><figure class=\"aligncenter size-full\"><div class=\"\"><img decoding=\"async\" width=\"240\" height=\"240\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/star.png\" alt=\"\" class=\"kb-img wp-image-58643\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/star.png 240w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/star-150x150.png 150w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/><\/div><\/figure><\/div>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading58488_710822-04, .wp-block-toluna-advancedheading.kt-adv-heading58488_710822-04[data-kb-block=\"kb-adv-heading58488_710822-04\"]{padding-top:0px;margin-top:0px;text-align:center;font-size:var(--global-kb-font-size-sm, 0.875rem);line-height:20px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading58488_710822-04 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading58488_710822-04[data-kb-block=\"kb-adv-heading58488_710822-04\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading58488_710822-04 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading58488_710822-04\">Toluna&nbsp;evaluates creative in realistic contexts, testing finished or near-finished assets, designed for their intended environments. Doing so provides a more&nbsp;accurate&nbsp;read on whether advertising captures attention, builds brand linkage, and contributes meaningfully to equity outcomes.&nbsp;<\/h5>\n<\/div><\/div>\n\n\n<style>.toluna-column58488_fe8cad-da > .kt-inside-inner-col,.toluna-column58488_fe8cad-da > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column58488_fe8cad-da > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column58488_fe8cad-da > .kt-inside-inner-col{flex-direction:column;}.toluna-column58488_fe8cad-da > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column58488_fe8cad-da > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column58488_fe8cad-da{position:relative;}@media all and (max-width: 1024px){.toluna-column58488_fe8cad-da > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column58488_fe8cad-da > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column58488_fe8cad-da\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading58488_576d25-f8, .wp-block-toluna-advancedheading.kt-adv-heading58488_576d25-f8[data-kb-block=\"kb-adv-heading58488_576d25-f8\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:35px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading58488_576d25-f8 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading58488_576d25-f8[data-kb-block=\"kb-adv-heading58488_576d25-f8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading58488_576d25-f8 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading58488_576d25-f8\">2. <strong>There\u2019s&nbsp;no \u2018one-channel-fits-all\u2019 creative strategy&nbsp;<\/strong>&nbsp;<\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading58488_e3e355-a9, .wp-block-toluna-advancedheading.kt-adv-heading58488_e3e355-a9[data-kb-block=\"kb-adv-heading58488_e3e355-a9\"]{text-align:left;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading58488_e3e355-a9 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading58488_e3e355-a9[data-kb-block=\"kb-adv-heading58488_e3e355-a9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading58488_e3e355-a9 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading58488_e3e355-a9\">When ads are developed without considering how they will actually be consumed, impact is often overestimated.&nbsp;Positive reactions in controlled environments&nbsp;aren\u2019t&nbsp;always a good&nbsp;indication&nbsp;of how an advertisement will affect memory, availability, and future choice in the real world.&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading58488_dd38bb-c6, .wp-block-toluna-advancedheading.kt-adv-heading58488_dd38bb-c6[data-kb-block=\"kb-adv-heading58488_dd38bb-c6\"]{text-align:left;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading58488_dd38bb-c6 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading58488_dd38bb-c6[data-kb-block=\"kb-adv-heading58488_dd38bb-c6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading58488_dd38bb-c6 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading58488_dd38bb-c6\"><strong>This calls for a new strategy. Instead of relying on a single asset adapted across channels, we recommend tailoring ad campaigns to the viewing conditions:&nbsp;<\/strong><\/p>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box58488_f7d53d-03 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box58488_f7d53d-03 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:0px;padding-bottom:0px;padding-left:var(--global-kb-spacing-xxs, 0.5rem);}.kt-info-box58488_f7d53d-03.wp-block-toluna-infobox{max-width:100%;}.kt-info-box58488_f7d53d-03 .toluna-info-box-image-inner-intrisic-container{max-width:20px;}.kt-info-box58488_f7d53d-03 .toluna-info-box-image-inner-intrisic-container .toluna-info-box-image-intrisic{padding-bottom:100%;width:20px;height:0px;max-width:100%;}.kt-info-box58488_f7d53d-03 .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box58488_f7d53d-03 .kt-info-svg-icon-flip, .kt-info-box58488_f7d53d-03 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box58488_f7d53d-03 .kt-blocks-info-box-media{background:rgba(237,10,141,0);border-color:rgba(68,68,68,0);border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:15px;margin-right:15px;margin-bottom:0px;margin-left:0px;}.kt-info-box58488_f7d53d-03 .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box58488_f7d53d-03 .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.kt-info-box58488_f7d53d-03 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box58488_f7d53d-03 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box58488_f7d53d-03 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box58488_f7d53d-03\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic-container\"><div class=\"toluna-info-box-image-intrisic kt-info-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic\"><img decoding=\"async\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/10\/Vector.png\" alt=\"\" width=\"20\" height=\"20\" class=\"kt-info-box-image wp-image-49965\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-text\">Longer-form storytelling for non-skippable or high-attention environments&nbsp;<\/p><\/div><\/div><\/div>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box58488_288e1b-ff .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box58488_288e1b-ff .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:0px;padding-bottom:0px;padding-left:var(--global-kb-spacing-xxs, 0.5rem);}.kt-info-box58488_288e1b-ff.wp-block-toluna-infobox{max-width:100%;}.kt-info-box58488_288e1b-ff .toluna-info-box-image-inner-intrisic-container{max-width:20px;}.kt-info-box58488_288e1b-ff .toluna-info-box-image-inner-intrisic-container .toluna-info-box-image-intrisic{padding-bottom:100%;width:20px;height:0px;max-width:100%;}.kt-info-box58488_288e1b-ff .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box58488_288e1b-ff .kt-info-svg-icon-flip, .kt-info-box58488_288e1b-ff .kt-blocks-info-box-number{font-size:50px;}.kt-info-box58488_288e1b-ff .kt-blocks-info-box-media{background:rgba(237,10,141,0);border-color:rgba(68,68,68,0);border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:15px;margin-right:15px;margin-bottom:0px;margin-left:0px;}.kt-info-box58488_288e1b-ff .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box58488_288e1b-ff .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.kt-info-box58488_288e1b-ff .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box58488_288e1b-ff .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box58488_288e1b-ff .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box58488_288e1b-ff\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic-container\"><div class=\"toluna-info-box-image-intrisic kt-info-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic\"><img decoding=\"async\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/10\/Vector.png\" alt=\"\" width=\"20\" height=\"20\" class=\"kt-info-box-image wp-image-49965\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-text\">Short, immediate, often silent-first formats for skippable, fast-scrolling platforms&nbsp;<\/p><\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id58488_5e6d8c-18 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id58488_5e6d8c-18 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:center;}.kb-row-layout-id58488_5e6d8c-18 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-right:0px;padding-left:0px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id58488_5e6d8c-18 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id58488_5e6d8c-18 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id58488_5e6d8c-18 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id58488_5e6d8c-18 alignfull has-whisper-background-color kt-row-has-bg wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.toluna-column58488_fe7421-e2 > .kt-inside-inner-col,.toluna-column58488_fe7421-e2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column58488_fe7421-e2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column58488_fe7421-e2 > .kt-inside-inner-col{flex-direction:column;}.toluna-column58488_fe7421-e2 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column58488_fe7421-e2 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column58488_fe7421-e2{position:relative;}@media all and (max-width: 1024px){.toluna-column58488_fe7421-e2 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column58488_fe7421-e2 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column58488_fe7421-e2\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-video aligncenter\"><video height=\"1080\" style=\"aspect-ratio: 1350 \/ 1080;\" width=\"1350\" autoplay controls loop muted src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/CI_attention_video-1.mp4\" playsinline><\/video><\/figure>\n<\/div><\/div>\n\n\n<style>.toluna-column58488_ccb409-9e > .kt-inside-inner-col{padding-top:0px;padding-bottom:0px;padding-left:var(--global-kb-spacing-md, 2rem);}.toluna-column58488_ccb409-9e > .kt-inside-inner-col,.toluna-column58488_ccb409-9e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column58488_ccb409-9e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column58488_ccb409-9e > .kt-inside-inner-col{flex-direction:column;}.toluna-column58488_ccb409-9e > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column58488_ccb409-9e > .kt-inside-inner-col{background-color:#F7F7FB;}.toluna-column58488_ccb409-9e > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column58488_ccb409-9e{position:relative;}.toluna-column58488_ccb409-9e, .kt-inside-inner-col > .toluna-column58488_ccb409-9e:not(.specificity){margin-top:0px;}@media all and (max-width: 1024px){.toluna-column58488_ccb409-9e > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column58488_ccb409-9e > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column58488_ccb409-9e\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading58488_d4b87b-34, .wp-block-toluna-advancedheading.kt-adv-heading58488_d4b87b-34[data-kb-block=\"kb-adv-heading58488_d4b87b-34\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:37px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading58488_d4b87b-34 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading58488_d4b87b-34[data-kb-block=\"kb-adv-heading58488_d4b87b-34\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading58488_d4b87b-34 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading58488_d4b87b-34\">3. <strong>Don\u2019t&nbsp;assume attention can be earned later in an ad<\/strong>&nbsp;<\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading58488_919769-68, .wp-block-toluna-advancedheading.kt-adv-heading58488_919769-68[data-kb-block=\"kb-adv-heading58488_919769-68\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading58488_919769-68 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading58488_919769-68[data-kb-block=\"kb-adv-heading58488_919769-68\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading58488_919769-68 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading58488_919769-68\">Many brand messages on social media never make it past the first moment of exposure. As such, if your brand or key message appears too late in an ad,&nbsp;it\u2019s&nbsp;safe to assume it&nbsp;won\u2019t&nbsp;be seen by a meaningful share of the audience. A common denominator in attention-grabbing ads is that the brand plays a visible role from the start,&nbsp;and the story is structured around it.&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id58488_63ede0-cf > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id58488_63ede0-cf > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:center;}.kb-row-layout-id58488_63ede0-cf > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}.kb-row-layout-id58488_63ede0-cf > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id58488_63ede0-cf > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id58488_63ede0-cf > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id58488_63ede0-cf alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.toluna-column58488_042132-d4 > .kt-inside-inner-col,.toluna-column58488_042132-d4 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column58488_042132-d4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column58488_042132-d4 > .kt-inside-inner-col{flex-direction:column;}.toluna-column58488_042132-d4 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column58488_042132-d4 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column58488_042132-d4{position:relative;}@media all and (max-width: 1024px){.toluna-column58488_042132-d4 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column58488_042132-d4 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column58488_042132-d4\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading58488_16654d-69, .wp-block-toluna-advancedheading.kt-adv-heading58488_16654d-69[data-kb-block=\"kb-adv-heading58488_16654d-69\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:35px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading58488_16654d-69 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading58488_16654d-69[data-kb-block=\"kb-adv-heading58488_16654d-69\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading58488_16654d-69 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading58488_16654d-69\">4. <strong>Attention is essential for brand growth<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Effective advertising is a direct driver of brand equity, not just a lever for short-term sales impact. When advertising earns attention, it creates the conditions required for brands to grow in value over time, including:&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box58488_5df1f9-ba .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box58488_5df1f9-ba .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:0px;padding-bottom:0px;padding-left:var(--global-kb-spacing-xxs, 0.5rem);}.kt-info-box58488_5df1f9-ba .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box58488_5df1f9-ba .kt-info-svg-icon-flip, .kt-info-box58488_5df1f9-ba .kt-blocks-info-box-number{font-size:10px;}.kt-info-box58488_5df1f9-ba .kt-blocks-info-box-media{color:#00CAEB;background:rgba(237,10,141,0);border-color:rgba(68,68,68,0);border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:10px;margin-right:15px;margin-bottom:0px;margin-left:0px;}.kt-info-box58488_5df1f9-ba .kt-infobox-textcontent h5.kt-blocks-info-box-title{color:#00CAEB;font-size:var(--global-kb-font-size-md, 1rem);line-height:15px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box58488_5df1f9-ba .kt-blocks-info-box-link-wrap:hover h5.kt-blocks-info-box-title{color:#00CAEB;}.wp-block-toluna-infobox.kt-info-box58488_5df1f9-ba .kt-blocks-info-box-text{line-height:20px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box58488_5df1f9-ba .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box58488_5df1f9-ba .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box58488_5df1f9-ba .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box58488_5df1f9-ba\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-icon-container kt-info-icon-animate-none\"><div class=\"toluna-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_circle kt-info-svg-icon\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h5 class=\"kt-blocks-info-box-title\"><strong>Emotional resonance<\/strong>:<\/h5><p class=\"kt-blocks-info-box-text\">Attention enables emotional resonance to form or deepen, making the brand more meaningful.&nbsp;<\/p><\/div><\/div><\/div>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box58488_fd9713-45 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box58488_fd9713-45 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:0px;padding-bottom:0px;padding-left:var(--global-kb-spacing-xxs, 0.5rem);}.kt-info-box58488_fd9713-45 .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box58488_fd9713-45 .kt-info-svg-icon-flip, .kt-info-box58488_fd9713-45 .kt-blocks-info-box-number{font-size:10px;}.kt-info-box58488_fd9713-45 .kt-blocks-info-box-media{color:#ED0A8D;background:rgba(237,10,141,0);border-color:rgba(68,68,68,0);border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:10px;margin-right:15px;margin-bottom:0px;margin-left:0px;}.kt-info-box58488_fd9713-45 .kt-infobox-textcontent h5.kt-blocks-info-box-title{color:#ED0A8D;font-size:var(--global-kb-font-size-md, 1rem);line-height:15px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box58488_fd9713-45 .kt-blocks-info-box-link-wrap:hover h5.kt-blocks-info-box-title{color:#ED0A8D;}.wp-block-toluna-infobox.kt-info-box58488_fd9713-45 .kt-blocks-info-box-text{font-size:var(--global-kb-font-size-md, 1rem);line-height:20px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box58488_fd9713-45 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box58488_fd9713-45 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box58488_fd9713-45 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box58488_fd9713-45\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-icon-container kt-info-icon-animate-none\"><div class=\"toluna-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_circle kt-info-svg-icon\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h5 class=\"kt-blocks-info-box-title\"><strong>Mental availability<\/strong>:<\/h5><p class=\"kt-blocks-info-box-text\">Memorable ads with clear branding build mental availability, ensuring the brand is noticed and recalled across buying occasions&nbsp;<\/p><\/div><\/div><\/div>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box58488_02d904-21 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box58488_02d904-21 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:0px;padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);}.kt-info-box58488_02d904-21 .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box58488_02d904-21 .kt-info-svg-icon-flip, .kt-info-box58488_02d904-21 .kt-blocks-info-box-number{font-size:10px;}.kt-info-box58488_02d904-21 .kt-blocks-info-box-media{color:#0017AC;background:rgba(237,10,141,0);border-color:rgba(68,68,68,0);border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:10px;margin-right:15px;margin-bottom:0px;margin-left:0px;}.kt-info-box58488_02d904-21 .kt-infobox-textcontent h5.kt-blocks-info-box-title{color:#0017AC;font-size:var(--global-kb-font-size-md, 1rem);line-height:15px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box58488_02d904-21 .kt-blocks-info-box-link-wrap:hover h5.kt-blocks-info-box-title{color:#0017AC;}.wp-block-toluna-infobox.kt-info-box58488_02d904-21 .kt-blocks-info-box-text{line-height:20px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box58488_02d904-21 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box58488_02d904-21 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box58488_02d904-21 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box58488_02d904-21\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-icon-container kt-info-icon-animate-none\"><div class=\"toluna-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_circle kt-info-svg-icon\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h5 class=\"kt-blocks-info-box-title\"><strong>Physical&nbsp;availability\/Perceived&nbsp;effort<\/strong>:<\/h5><p class=\"kt-blocks-info-box-text\">Consistent, well-branded communication makes the brand instantly recognizable and familiar when people are shopping<\/p><\/div><\/div><\/div>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading58488_b8e9b4-49, .wp-block-toluna-advancedheading.kt-adv-heading58488_b8e9b4-49[data-kb-block=\"kb-adv-heading58488_b8e9b4-49\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading58488_b8e9b4-49 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading58488_b8e9b4-49[data-kb-block=\"kb-adv-heading58488_b8e9b4-49\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading58488_b8e9b4-49 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading58488_b8e9b4-49\">Without attention, none of these mechanisms can&nbsp;operate. As a result,&nbsp;communication&nbsp;never influences consumer choice and brand equity stalls.&nbsp;&nbsp;<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column58488_7b16f8-e0 > .kt-inside-inner-col,.toluna-column58488_7b16f8-e0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column58488_7b16f8-e0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column58488_7b16f8-e0 > .kt-inside-inner-col{flex-direction:column;}.toluna-column58488_7b16f8-e0 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column58488_7b16f8-e0 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column58488_7b16f8-e0{position:relative;}@media all and (max-width: 1024px){.toluna-column58488_7b16f8-e0 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column58488_7b16f8-e0 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column58488_7b16f8-e0\"><div class=\"kt-inside-inner-col\"><style>.kb-image58488_c0a513-be .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image58488_c0a513-be size-large\"><div class=\"\"><img decoding=\"async\" width=\"1024\" height=\"897\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/Picture1-copy-1024x897.png\" alt=\"\" class=\"kb-img wp-image-58621\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/Picture1-copy-1024x897.png 1024w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/Picture1-copy-300x263.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/Picture1-copy-768x673.png 768w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/Picture1-copy-1536x1345.png 1536w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/Picture1-copy.png 1998w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id58488_aa20f1-4f > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id58488_aa20f1-4f > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id58488_aa20f1-4f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id58488_aa20f1-4f > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id58488_aa20f1-4f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id58488_aa20f1-4f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id58488_aa20f1-4f alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column58488_58bf79-50 > .kt-inside-inner-col,.toluna-column58488_58bf79-50 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column58488_58bf79-50 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column58488_58bf79-50 > .kt-inside-inner-col{flex-direction:column;}.toluna-column58488_58bf79-50 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column58488_58bf79-50 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column58488_58bf79-50{position:relative;}@media all and (max-width: 1024px){.toluna-column58488_58bf79-50 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column58488_58bf79-50 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column58488_58bf79-50\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading58488_15d975-fc, .wp-block-toluna-advancedheading.kt-adv-heading58488_15d975-fc[data-kb-block=\"kb-adv-heading58488_15d975-fc\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:35px;font-style:normal;text-transform:none;}.wp-block-toluna-advancedheading.kt-adv-heading58488_15d975-fc mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading58488_15d975-fc[data-kb-block=\"kb-adv-heading58488_15d975-fc\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading58488_15d975-fc wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading58488_15d975-fc\"><strong>Your cheat-sheet to&nbsp;maximum&nbsp;ad impact<\/strong>&nbsp;<\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading58488_ed461b-de, .wp-block-toluna-advancedheading.kt-adv-heading58488_ed461b-de[data-kb-block=\"kb-adv-heading58488_ed461b-de\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading58488_ed461b-de mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading58488_ed461b-de[data-kb-block=\"kb-adv-heading58488_ed461b-de\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading58488_ed461b-de wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading58488_ed461b-de\">The creative \u201cdos\u201d for maximum impact&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id58488_45e3f4-d3 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id58488_45e3f4-d3 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:center;}.kb-row-layout-id58488_45e3f4-d3 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);grid-template-columns:minmax(0, calc(50% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)))minmax(0, calc(50% - ((var(--global-kb-gap-md, 2rem) * 1 )\/2)));}.kb-row-layout-id58488_45e3f4-d3 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id58488_45e3f4-d3 > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id58488_45e3f4-d3 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id58488_45e3f4-d3 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.toluna-column58488_6d23dc-cd > .kt-inside-inner-col,.toluna-column58488_6d23dc-cd > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column58488_6d23dc-cd > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column58488_6d23dc-cd > .kt-inside-inner-col{flex-direction:column;}.toluna-column58488_6d23dc-cd > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column58488_6d23dc-cd > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column58488_6d23dc-cd{position:relative;}@media all and (max-width: 1024px){.toluna-column58488_6d23dc-cd > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column58488_6d23dc-cd > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column58488_6d23dc-cd\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box58488_286203-35 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box58488_286203-35 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box58488_286203-35 .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box58488_286203-35 .kt-info-svg-icon-flip, .kt-info-box58488_286203-35 .kt-blocks-info-box-number{font-size:45px;}.kt-info-box58488_286203-35 .kt-blocks-info-box-number{font-family:var( --wp--preset--font-family--sharp-sans, inherit );font-style:normal;}.kt-info-box58488_286203-35 .kt-blocks-info-box-media{color:#ED0A8D;border-radius:200px;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box58488_286203-35 .kt-infobox-textcontent h5.kt-blocks-info-box-title{font-size:var(--global-kb-font-size-lg, 1.5rem);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.wp-block-toluna-infobox.kt-info-box58488_286203-35 .kt-blocks-info-box-text{line-height:20px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box58488_286203-35 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box58488_286203-35 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box58488_286203-35 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box58488_286203-35\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-number-container kt-info-number-animate-none\"><div class=\"toluna-info-box-number-inner-container\"><div class=\"kt-blocks-info-box-number\">1.<\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h5 class=\"kt-blocks-info-box-title\"><strong>Front-load the brand and the hook<\/strong>&nbsp;<\/h5><p class=\"kt-blocks-info-box-text\">Introduce the brand and key message early to avoid losing viewers.\u00a0<\/p><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n<style>.toluna-column58488_ac3393-05 > .kt-inside-inner-col{display:flex;}.toluna-column58488_ac3393-05 > .kt-inside-inner-col,.toluna-column58488_ac3393-05 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column58488_ac3393-05 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column58488_ac3393-05 > .kt-inside-inner-col{flex-direction:column;align-items:center;}.toluna-column58488_ac3393-05 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column58488_ac3393-05 > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column58488_ac3393-05 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column58488_ac3393-05 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column58488_ac3393-05{position:relative;}@media all and (max-width: 1024px){.toluna-column58488_ac3393-05 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.toluna-column58488_ac3393-05 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column58488_ac3393-05\"><div class=\"kt-inside-inner-col\"><style>.kb-image58488_35dcef-bc.kb-image-is-ratio-size, .kb-image58488_35dcef-bc .kb-image-is-ratio-size{max-width:278px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image58488_35dcef-bc.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image58488_35dcef-bc .kb-image-is-ratio-size{align-self:unset;}.kb-image58488_35dcef-bc{max-width:278px;}.image-is-svg.kb-image58488_35dcef-bc{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image58488_35dcef-bc img{width:100%;}.kb-image58488_35dcef-bc .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image58488_35dcef-bc size-full kb-image-max-width-set\"><div class=\"\"><img decoding=\"async\" width=\"11357\" height=\"6837\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/Group-40203.png\" alt=\"\" class=\"kb-img wp-image-58801\"\/><\/div><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<hr class=\"wp-block-separator has-text-color has-whisper-color has-alpha-channel-opacity has-whisper-background-color has-background is-style-default\"\/>\n\n\n<style>.kb-row-layout-id58488_8d8187-bc > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id58488_8d8187-bc > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:center;}.kb-row-layout-id58488_8d8187-bc > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}.kb-row-layout-id58488_8d8187-bc > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id58488_8d8187-bc > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id58488_8d8187-bc > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id58488_8d8187-bc alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.toluna-column58488_c5e3d6-c3 > .kt-inside-inner-col,.toluna-column58488_c5e3d6-c3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column58488_c5e3d6-c3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column58488_c5e3d6-c3 > .kt-inside-inner-col{flex-direction:column;}.toluna-column58488_c5e3d6-c3 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column58488_c5e3d6-c3 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column58488_c5e3d6-c3{position:relative;}@media all and (max-width: 1024px){.toluna-column58488_c5e3d6-c3 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column58488_c5e3d6-c3 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column58488_c5e3d6-c3\"><div class=\"kt-inside-inner-col\"><style>.kb-image58488_a364f3-d4.kb-image-is-ratio-size, .kb-image58488_a364f3-d4 .kb-image-is-ratio-size{max-width:187px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image58488_a364f3-d4.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image58488_a364f3-d4 .kb-image-is-ratio-size{align-self:unset;}.kb-image58488_a364f3-d4 figure{max-width:187px;}.kb-image58488_a364f3-d4 .image-is-svg, .kb-image58488_a364f3-d4 .image-is-svg img{width:100%;}.kb-image58488_a364f3-d4 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-toluna-image kb-image58488_a364f3-d4\"><figure class=\"aligncenter size-large\"><div class=\"\"><img decoding=\"async\" width=\"1024\" height=\"852\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/Group-40186-1024x852.png\" alt=\"\" class=\"kb-img wp-image-58566\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/Group-40186-1024x852.png 1024w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/Group-40186-300x250.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/Group-40186-768x639.png 768w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/Group-40186-1536x1278.png 1536w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/Group-40186.png 1853w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure><\/div>\n<\/div><\/div>\n\n\n<style>.toluna-column58488_1c034b-b2 > .kt-inside-inner-col,.toluna-column58488_1c034b-b2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column58488_1c034b-b2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column58488_1c034b-b2 > .kt-inside-inner-col{flex-direction:column;}.toluna-column58488_1c034b-b2 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column58488_1c034b-b2 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column58488_1c034b-b2{position:relative;}@media all and (max-width: 1024px){.toluna-column58488_1c034b-b2 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column58488_1c034b-b2 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column58488_1c034b-b2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box58488_d1408a-ae .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box58488_d1408a-ae .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box58488_d1408a-ae .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box58488_d1408a-ae .kt-info-svg-icon-flip, .kt-info-box58488_d1408a-ae .kt-blocks-info-box-number{font-size:45px;}.kt-info-box58488_d1408a-ae .kt-blocks-info-box-number{font-family:var( --wp--preset--font-family--sharp-sans, inherit );font-style:normal;}.kt-info-box58488_d1408a-ae .kt-blocks-info-box-media{color:#ED0A8D;border-radius:200px;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box58488_d1408a-ae .kt-infobox-textcontent h5.kt-blocks-info-box-title{font-size:var(--global-kb-font-size-lg, 1.5rem);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.wp-block-toluna-infobox.kt-info-box58488_d1408a-ae .kt-blocks-info-box-text{line-height:20px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box58488_d1408a-ae .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box58488_d1408a-ae .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box58488_d1408a-ae .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box58488_d1408a-ae\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-number-container kt-info-number-animate-none\"><div class=\"toluna-info-box-number-inner-container\"><div class=\"kt-blocks-info-box-number\">2.<\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h5 class=\"kt-blocks-info-box-title\"><strong>Balance familiarity with disruption<\/strong>&nbsp;<\/h5><p class=\"kt-blocks-info-box-text\">Avoid category clich\u00e9s; ads should feel easy to process but difficult to ignore.&nbsp;<\/p><\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<hr class=\"wp-block-separator has-text-color has-whisper-color has-alpha-channel-opacity has-whisper-background-color has-background is-style-default\"\/>\n\n\n<style>.kb-row-layout-id58488_24f924-9e > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id58488_24f924-9e > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:center;}.kb-row-layout-id58488_24f924-9e > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}.kb-row-layout-id58488_24f924-9e > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id58488_24f924-9e > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id58488_24f924-9e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id58488_24f924-9e alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.toluna-column58488_34076e-6c > .kt-inside-inner-col,.toluna-column58488_34076e-6c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column58488_34076e-6c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column58488_34076e-6c > .kt-inside-inner-col{flex-direction:column;}.toluna-column58488_34076e-6c > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column58488_34076e-6c > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column58488_34076e-6c{position:relative;}@media all and (max-width: 1024px){.toluna-column58488_34076e-6c > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column58488_34076e-6c > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column58488_34076e-6c\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box58488_a25aee-16 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box58488_a25aee-16 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box58488_a25aee-16 .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box58488_a25aee-16 .kt-info-svg-icon-flip, .kt-info-box58488_a25aee-16 .kt-blocks-info-box-number{font-size:45px;}.kt-info-box58488_a25aee-16 .kt-blocks-info-box-number{font-family:var( --wp--preset--font-family--sharp-sans, inherit );font-style:normal;}.kt-info-box58488_a25aee-16 .kt-blocks-info-box-media{color:#ED0A8D;border-radius:200px;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box58488_a25aee-16 .kt-infobox-textcontent h5.kt-blocks-info-box-title{font-size:var(--global-kb-font-size-lg, 1.5rem);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.wp-block-toluna-infobox.kt-info-box58488_a25aee-16 .kt-blocks-info-box-text{line-height:20px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box58488_a25aee-16 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box58488_a25aee-16 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box58488_a25aee-16 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box58488_a25aee-16\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-number-container kt-info-number-animate-none\"><div class=\"toluna-info-box-number-inner-container\"><div class=\"kt-blocks-info-box-number\">3.<\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h5 class=\"kt-blocks-info-box-title\"><strong>Keep it simple and brand-centric<\/strong>&nbsp;<\/h5><p class=\"kt-blocks-info-box-text\">Ensure characters&nbsp;don\u2019t&nbsp;overshadow the brand; the product must remain the hero.&nbsp;<\/p><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n<style>.toluna-column58488_baef53-c4 > .kt-inside-inner-col,.toluna-column58488_baef53-c4 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column58488_baef53-c4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column58488_baef53-c4 > .kt-inside-inner-col{flex-direction:column;}.toluna-column58488_baef53-c4 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column58488_baef53-c4 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column58488_baef53-c4{position:relative;}@media all and (max-width: 1024px){.toluna-column58488_baef53-c4 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column58488_baef53-c4 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column58488_baef53-c4\"><div class=\"kt-inside-inner-col\"><style>.kb-image58488_bce440-4d.kb-image-is-ratio-size, .kb-image58488_bce440-4d .kb-image-is-ratio-size{max-width:143px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image58488_bce440-4d.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image58488_bce440-4d .kb-image-is-ratio-size{align-self:unset;}.kb-image58488_bce440-4d figure{max-width:143px;}.kb-image58488_bce440-4d .image-is-svg, .kb-image58488_bce440-4d .image-is-svg img{width:100%;}.kb-image58488_bce440-4d .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-toluna-image kb-image58488_bce440-4d\"><figure class=\"aligncenter size-large\"><div class=\"\"><img decoding=\"async\" width=\"846\" height=\"1024\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/Group-40077-846x1024.png\" alt=\"\" class=\"kb-img wp-image-58544\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/Group-40077-846x1024.png 846w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/Group-40077-248x300.png 248w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/Group-40077-768x930.png 768w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/Group-40077-1269x1536.png 1269w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/Group-40077-1691x2048.png 1691w\" sizes=\"(max-width: 846px) 100vw, 846px\" \/><\/div><\/figure><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<hr class=\"wp-block-separator has-text-color has-whisper-color has-alpha-channel-opacity has-whisper-background-color has-background is-style-default\"\/>\n\n\n<style>.kb-row-layout-id58488_3e0bbf-05 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id58488_3e0bbf-05 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:center;}.kb-row-layout-id58488_3e0bbf-05 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}.kb-row-layout-id58488_3e0bbf-05 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id58488_3e0bbf-05 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id58488_3e0bbf-05 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id58488_3e0bbf-05 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.toluna-column58488_243ea6-29 > .kt-inside-inner-col,.toluna-column58488_243ea6-29 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column58488_243ea6-29 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column58488_243ea6-29 > .kt-inside-inner-col{flex-direction:column;}.toluna-column58488_243ea6-29 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column58488_243ea6-29 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column58488_243ea6-29{position:relative;}@media all and (max-width: 1024px){.toluna-column58488_243ea6-29 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column58488_243ea6-29 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column58488_243ea6-29\"><div class=\"kt-inside-inner-col\"><style>.kb-image58488_1ec4b3-93.kb-image-is-ratio-size, .kb-image58488_1ec4b3-93 .kb-image-is-ratio-size{max-width:220px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image58488_1ec4b3-93.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image58488_1ec4b3-93 .kb-image-is-ratio-size{align-self:unset;}.kb-image58488_1ec4b3-93 figure{max-width:220px;}.kb-image58488_1ec4b3-93 .image-is-svg, .kb-image58488_1ec4b3-93 .image-is-svg img{width:100%;}.kb-image58488_1ec4b3-93 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-toluna-image kb-image58488_1ec4b3-93\"><figure class=\"aligncenter size-large\"><div class=\"\"><img decoding=\"async\" width=\"1024\" height=\"892\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/Asset-5-1024x892.png\" alt=\"\" class=\"kb-img wp-image-58511\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/Asset-5-1024x892.png 1024w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/Asset-5-300x261.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/Asset-5-768x669.png 768w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/Asset-5-1536x1338.png 1536w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/Asset-5-2048x1784.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure><\/div>\n<\/div><\/div>\n\n\n<style>.toluna-column58488_41fe4d-fb > .kt-inside-inner-col,.toluna-column58488_41fe4d-fb > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column58488_41fe4d-fb > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column58488_41fe4d-fb > .kt-inside-inner-col{flex-direction:column;}.toluna-column58488_41fe4d-fb > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column58488_41fe4d-fb > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column58488_41fe4d-fb{position:relative;}@media all and (max-width: 1024px){.toluna-column58488_41fe4d-fb > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column58488_41fe4d-fb > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column58488_41fe4d-fb\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box58488_d9d048-03 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box58488_d9d048-03 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box58488_d9d048-03 .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box58488_d9d048-03 .kt-info-svg-icon-flip, .kt-info-box58488_d9d048-03 .kt-blocks-info-box-number{font-size:45px;}.kt-info-box58488_d9d048-03 .kt-blocks-info-box-number{font-family:var( --wp--preset--font-family--sharp-sans, inherit );font-style:normal;}.kt-info-box58488_d9d048-03 .kt-blocks-info-box-media{color:#ED0A8D;border-radius:200px;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box58488_d9d048-03 .kt-infobox-textcontent h5.kt-blocks-info-box-title{font-size:var(--global-kb-font-size-lg, 1.5rem);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.wp-block-toluna-infobox.kt-info-box58488_d9d048-03 .kt-blocks-info-box-text{line-height:20px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box58488_d9d048-03 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box58488_d9d048-03 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box58488_d9d048-03 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box58488_d9d048-03\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-number-container kt-info-number-animate-none\"><div class=\"toluna-info-box-number-inner-container\"><div class=\"kt-blocks-info-box-number\">4.<\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h5 class=\"kt-blocks-info-box-title\"><strong>Use multiple distinctive brand assets<\/strong>&nbsp;<\/h5><p class=\"kt-blocks-info-box-text\">Logos, colors, sounds, and symbols work together to drive recognition and memorability.&nbsp;<\/p><\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<hr class=\"wp-block-separator has-text-color has-whisper-color has-alpha-channel-opacity has-whisper-background-color has-background is-style-default\"\/>\n\n\n<style>.kb-row-layout-id58488_16cb29-d0 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id58488_16cb29-d0 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:center;}.kb-row-layout-id58488_16cb29-d0 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}.kb-row-layout-id58488_16cb29-d0 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id58488_16cb29-d0 > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id58488_16cb29-d0 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id58488_16cb29-d0 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.toluna-column58488_87aca4-4f > .kt-inside-inner-col,.toluna-column58488_87aca4-4f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column58488_87aca4-4f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column58488_87aca4-4f > .kt-inside-inner-col{flex-direction:column;}.toluna-column58488_87aca4-4f > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column58488_87aca4-4f > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column58488_87aca4-4f{position:relative;}@media all and (max-width: 1024px){.toluna-column58488_87aca4-4f > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column58488_87aca4-4f > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column58488_87aca4-4f\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box58488_432a01-e4 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box58488_432a01-e4 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box58488_432a01-e4 .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box58488_432a01-e4 .kt-info-svg-icon-flip, .kt-info-box58488_432a01-e4 .kt-blocks-info-box-number{font-size:45px;}.kt-info-box58488_432a01-e4 .kt-blocks-info-box-number{font-family:var( --wp--preset--font-family--sharp-sans, inherit );font-style:normal;}.kt-info-box58488_432a01-e4 .kt-blocks-info-box-media{color:#ED0A8D;border-radius:200px;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box58488_432a01-e4 .kt-infobox-textcontent h5.kt-blocks-info-box-title{font-size:var(--global-kb-font-size-lg, 1.5rem);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.wp-block-toluna-infobox.kt-info-box58488_432a01-e4 .kt-blocks-info-box-text{line-height:20px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}.kt-info-box58488_432a01-e4 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box58488_432a01-e4 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box58488_432a01-e4 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box58488_432a01-e4\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-number-container kt-info-number-animate-none\"><div class=\"toluna-info-box-number-inner-container\"><div class=\"kt-blocks-info-box-number\">5.<\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h5 class=\"kt-blocks-info-box-title\"><strong>Tell relatable storylines that resonate<\/strong>&nbsp;<\/h5><p class=\"kt-blocks-info-box-text\">Emotionally engaging stories build&nbsp;connection&nbsp;and make brands unforgettable.&nbsp;<\/p><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n<style>.toluna-column58488_534ab8-76 > .kt-inside-inner-col,.toluna-column58488_534ab8-76 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column58488_534ab8-76 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column58488_534ab8-76 > .kt-inside-inner-col{flex-direction:column;}.toluna-column58488_534ab8-76 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column58488_534ab8-76 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column58488_534ab8-76{position:relative;}@media all and (max-width: 1024px){.toluna-column58488_534ab8-76 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column58488_534ab8-76 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column58488_534ab8-76\"><div class=\"kt-inside-inner-col\"><style>.kb-image58488_5b5af0-12.kb-image-is-ratio-size, .kb-image58488_5b5af0-12 .kb-image-is-ratio-size{max-width:223px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image58488_5b5af0-12.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image58488_5b5af0-12 .kb-image-is-ratio-size{align-self:unset;}.kb-image58488_5b5af0-12 figure{max-width:223px;}.kb-image58488_5b5af0-12 .image-is-svg, .kb-image58488_5b5af0-12 .image-is-svg img{width:100%;}.kb-image58488_5b5af0-12 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-toluna-image kb-image58488_5b5af0-12\"><figure class=\"aligncenter size-large\"><div class=\"\"><img decoding=\"async\" width=\"1024\" height=\"818\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/Asset-6-1024x818.png\" alt=\"\" class=\"kb-img wp-image-58522\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/Asset-6-1024x818.png 1024w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/Asset-6-300x240.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/Asset-6-768x614.png 768w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/Asset-6-1536x1228.png 1536w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/Asset-6-2048x1637.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/figure><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id58488_ebf337-c5 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id58488_ebf337-c5 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id58488_ebf337-c5 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id58488_ebf337-c5 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id58488_ebf337-c5 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id58488_ebf337-c5 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id58488_ebf337-c5 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column58488_24d4df-2d > .kt-inside-inner-col,.toluna-column58488_24d4df-2d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column58488_24d4df-2d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column58488_24d4df-2d > .kt-inside-inner-col{flex-direction:column;}.toluna-column58488_24d4df-2d > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column58488_24d4df-2d > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column58488_24d4df-2d{position:relative;}@media all and (max-width: 1024px){.toluna-column58488_24d4df-2d > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column58488_24d4df-2d > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column58488_24d4df-2d\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading58488_685b2e-f9, .wp-block-toluna-advancedheading.kt-adv-heading58488_685b2e-f9[data-kb-block=\"kb-adv-heading58488_685b2e-f9\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading58488_685b2e-f9 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading58488_685b2e-f9[data-kb-block=\"kb-adv-heading58488_685b2e-f9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading58488_685b2e-f9 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading58488_685b2e-f9\"><strong>If an ad&nbsp;isn\u2019t&nbsp;noticed, it&nbsp;can\u2019t&nbsp;be remembered. If it&nbsp;isn\u2019t&nbsp;remembered, it&nbsp;can\u2019t&nbsp;build emotional resonance and mental availability. And without those, brand equity cannot grow. This is why&nbsp;<a href=\"https:\/\/tolunacorporate.com\/our-solutions\/brand-and-campaign\/advertising-testing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Toluna\u2019s advertisement testing solutions<\/a>&nbsp;do not separate ad effectiveness from brand equity&nbsp;measurement.&nbsp;&nbsp;<\/strong><\/p>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box58488_851ddf-64 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box58488_851ddf-64 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:0px;padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);}.kt-info-box58488_851ddf-64.wp-block-toluna-infobox{max-width:100%;}.kt-info-box58488_851ddf-64 .toluna-info-box-image-inner-intrisic-container{max-width:20px;}.kt-info-box58488_851ddf-64 .toluna-info-box-image-inner-intrisic-container .toluna-info-box-image-intrisic{padding-bottom:100%;width:20px;height:0px;max-width:100%;}.kt-info-box58488_851ddf-64 .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box58488_851ddf-64 .kt-info-svg-icon-flip, .kt-info-box58488_851ddf-64 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box58488_851ddf-64 .kt-blocks-info-box-media{background:rgba(237,10,141,0);border-color:rgba(68,68,68,0);border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:15px;margin-right:15px;margin-bottom:0px;margin-left:0px;}.kt-info-box58488_851ddf-64 .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box58488_851ddf-64 .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.kt-info-box58488_851ddf-64 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box58488_851ddf-64 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box58488_851ddf-64 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box58488_851ddf-64\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic-container\"><div class=\"toluna-info-box-image-intrisic kt-info-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic\"><img decoding=\"async\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/10\/Vector.png\" alt=\"\" width=\"20\" height=\"20\" class=\"kt-info-box-image wp-image-49965\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-text\">ACT pre-testing solutions diagnose whether creative earns attention and builds memory today.&nbsp;&nbsp;<\/p><\/div><\/div><\/div>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box58488_5d6f35-37 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box58488_5d6f35-37 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:0px;padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);}.kt-info-box58488_5d6f35-37.wp-block-toluna-infobox{max-width:100%;}.kt-info-box58488_5d6f35-37 .toluna-info-box-image-inner-intrisic-container{max-width:20px;}.kt-info-box58488_5d6f35-37 .toluna-info-box-image-inner-intrisic-container .toluna-info-box-image-intrisic{padding-bottom:100%;width:20px;height:0px;max-width:100%;}.kt-info-box58488_5d6f35-37 .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box58488_5d6f35-37 .kt-info-svg-icon-flip, .kt-info-box58488_5d6f35-37 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box58488_5d6f35-37 .kt-blocks-info-box-media{background:rgba(237,10,141,0);border-color:rgba(68,68,68,0);border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:15px;margin-right:15px;margin-bottom:0px;margin-left:0px;}.kt-info-box58488_5d6f35-37 .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box58488_5d6f35-37 .kt-infobox-textcontent .kt-blocks-info-box-text{color:#000000;}.wp-block-toluna-infobox.kt-info-box58488_5d6f35-37 .kt-blocks-info-box-text{font-size:var(--global-kb-font-size-md, 1rem);}.kt-info-box58488_5d6f35-37 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box58488_5d6f35-37 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box58488_5d6f35-37 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box58488_5d6f35-37\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left kb-info-box-vertical-media-align-top\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic-container\"><div class=\"toluna-info-box-image-intrisic kt-info-animate-none\"><div class=\"toluna-info-box-image-inner-intrisic\"><img decoding=\"async\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2025\/10\/Vector.png\" alt=\"\" width=\"20\" height=\"20\" class=\"kt-info-box-image wp-image-49965\"\/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><p class=\"kt-blocks-info-box-text\">TEMPO&nbsp;methodology&nbsp;tracks whether those effects accumulate into equity that drives growth tomorrow.&nbsp;<\/p><\/div><\/div><\/div>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading58488_4bc6a8-ab, .wp-block-toluna-advancedheading.kt-adv-heading58488_4bc6a8-ab[data-kb-block=\"kb-adv-heading58488_4bc6a8-ab\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading58488_4bc6a8-ab mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading58488_4bc6a8-ab[data-kb-block=\"kb-adv-heading58488_4bc6a8-ab\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading58488_4bc6a8-ab wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading58488_4bc6a8-ab\">Because in a world of infinite content, the campaigns that win&nbsp;aren\u2019t&nbsp;just the ones that say the right thing.&nbsp;They\u2019re&nbsp;the ones that are seen, remembered, and measurably build the brands people choose.&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you 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