{"id":6316,"date":"2020-03-17T14:57:00","date_gmt":"2020-03-17T14:57:00","guid":{"rendered":"https:\/\/toluna-2025.local\/?p=6316"},"modified":"2025-03-26T01:40:48","modified_gmt":"2025-03-26T00:40:48","slug":"how-toluna-start-helped-takasago-support-innovation-with-agile-insights","status":"publish","type":"post","link":"https:\/\/tolunacorporate.com\/zh-hans\/how-toluna-start-helped-takasago-support-innovation-with-agile-insights\/","title":{"rendered":"How Toluna Start helped Takasago support innovation with agile insights"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">The challenge<\/h2>\n\n\n\n<p>Jelena is the Global Vice President of Consumer Insights and Marketing Research for Fragrances at Takasago. In addition to developing new fragrances, Takasago is constantly creating new technologies that go with them.<\/p>\n\n\n\n<p>But that innovation needs to be substantiated through consumer insights, and the team needed to test a variety of claims to confidently identify what was important to the consumer\u2014and what simply wasn\u2019t resonating.<\/p>\n\n\n<style>.kb-row-layout-id6316_d78ffa-fb > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id6316_d78ffa-fb > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id6316_d78ffa-fb > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id6316_d78ffa-fb > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id6316_d78ffa-fb > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id6316_d78ffa-fb > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6316_d78ffa-fb alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column6316_64f164-78 > .kt-inside-inner-col,.toluna-column6316_64f164-78 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column6316_64f164-78 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column6316_64f164-78 > .kt-inside-inner-col{flex-direction:column;}.toluna-column6316_64f164-78 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column6316_64f164-78 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column6316_64f164-78{position:relative;}@media all and (max-width: 1024px){.toluna-column6316_64f164-78 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column6316_64f164-78 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column6316_64f164-78\"><div class=\"kt-inside-inner-col\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-big-font-size\">\u201cMy need right now is to test claims to support some of these technologies\u2026 and just really understand which ones have the most potential for us to leverage in the future.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>Jelena LeBreton, Global Vice President of Consumer Insights &amp; Marketing Research, Fragrances<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">The solution<\/h2>\n\n\n\n<p>Jelena and her team have done a substantial amount of work in the Toluna Start platform because she appreciates how easy and seamless it is, and she knows she can count on the team for excellent support, when needed.<\/p>\n\n\n\n<p>So, when her partners in innovation shared the list of claims with her, she leveraged our MaxDiff Claims solution. Thanks to the seamless user experience, she was able to program and execute the study by herself in merely an hour and it fielded very quickly\u2014which saved her critical time in the process.<\/p>\n\n\n<style>.kb-row-layout-id6316_74eb60-92 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id6316_74eb60-92 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id6316_74eb60-92 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id6316_74eb60-92 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id6316_74eb60-92 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id6316_74eb60-92 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id6316_74eb60-92 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column6316_21ec4d-06 > .kt-inside-inner-col,.toluna-column6316_21ec4d-06 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column6316_21ec4d-06 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column6316_21ec4d-06 > .kt-inside-inner-col{flex-direction:column;}.toluna-column6316_21ec4d-06 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column6316_21ec4d-06 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column6316_21ec4d-06{position:relative;}@media all and (max-width: 1024px){.toluna-column6316_21ec4d-06 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column6316_21ec4d-06 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column6316_21ec4d-06\"><div class=\"kt-inside-inner-col\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-big-font-size\">\u201cI need these solutions to be quick and easy and I cannot spend hours on this. We are very much a DIY organization and sometimes I just need to run a study, even while in the middle of a meeting when a question comes up\u2026 For me, this solution is quick and easy like that. I can quickly<br>provide insights, which is really important for the business and me, as well. I don\u2019t get frustrated. I just launch it.<\/p>\n\n\n\n<p>Jelena LeBreton, Global Vice President of Consumer Insights &amp; Marketing Research, Fragrances<\/p>\n<\/blockquote>\n<\/blockquote>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">The impact<\/h2>\n\n\n\n<p>Jelena quickly and confidently identified the strongest claims, which gave Takasago a greater understanding of what\u2019s important to the consumer and where they should go with future innovation efforts. She was able to do it all through an easy-to-use solution with quality she knows she can rely on.<\/p>\n\n\n<style>.kt-accordion-id6316_31fdfb-36 .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:10px;}.kt-accordion-id6316_31fdfb-36 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id6316_31fdfb-36 .wp-block-toluna-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:0px solid #f2f2f2;border-left:0px solid 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1024px){.kt-accordion-id6316_31fdfb-36 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}}@media all and (max-width: 1024px){.kt-accordion-id6316_31fdfb-36 .wp-block-toluna-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:0px solid #f2f2f2;border-left:0px solid #f2f2f2;}}@media all and (max-width: 1024px){.kt-accordion-id6316_31fdfb-36 .kt-accordion-header-wrap .kt-blocks-accordion-header:hover, body:not(.hide-focus-outline) .kt-accordion-id6316_31fdfb-36 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}}@media all and (max-width: 1024px){.kt-accordion-id6316_31fdfb-36 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible, .kt-accordion-id6316_31fdfb-36 .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#BE530B;border-top-style:solid;border-right-color:#BE530B;border-right-style:solid;border-bottom-color:#BE530B;border-bottom-style:solid;border-left-color:#BE530B;border-left-style:solid;}}@media all and (max-width: 767px){.kt-accordion-id6316_31fdfb-36 .kt-accordion-inner-wrap{display:block;}.kt-accordion-id6316_31fdfb-36 .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:10px;}.kt-accordion-id6316_31fdfb-36 .kt-accordion-panel-inner{border-top:0px solid transparent;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;}.kt-accordion-id6316_31fdfb-36 .wp-block-toluna-pane .kt-accordion-header-wrap .kt-blocks-accordion-header{border-top:0px solid #f2f2f2;border-right:0px solid #f2f2f2;border-bottom:0px solid #f2f2f2;border-left:0px solid #f2f2f2;}.kt-accordion-id6316_31fdfb-36 .kt-accordion-header-wrap .kt-blocks-accordion-header:hover, body:not(.hide-focus-outline) .kt-accordion-id6316_31fdfb-36 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible{border-top-color:#eeeeee;border-top-style:solid;border-right-color:#eeeeee;border-right-style:solid;border-bottom-color:#eeeeee;border-bottom-style:solid;border-left-color:#eeeeee;border-left-style:solid;}.kt-accordion-id6316_31fdfb-36 .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible, .kt-accordion-id6316_31fdfb-36 .kt-accordion-header-wrap .kt-blocks-accordion-header.kt-accordion-panel-active{border-top-color:#BE530B;border-top-style:solid;border-right-color:#BE530B;border-right-style:solid;border-bottom-color:#BE530B;border-bottom-style:solid;border-left-color:#BE530B;border-left-style:solid;}}<\/style>\n<div class=\"wp-block-toluna-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id6316_31fdfb-36 kt-accordion-has-4-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-basic kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"0\">\n<div class=\"wp-block-toluna-pane kt-accordion-pane kt-accordion-pane-1 kt-pane6316_f1d6f5-9b\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_check kt-btn-side-left\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M6.41 0l-.69.72-2.78 2.78-.81-.78-.72-.72-1.41 1.41.72.72 1.5 1.5.69.72.72-.72 3.5-3.5.72-.72-1.44-1.41z\" transform=\"translate(0 1)\"\/><\/svg><\/span><span class=\"kt-blocks-accordion-title\">Ease of use<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>\u201cI think it\u2019s easy to execute, easy to do, easy to understand when it comes back.\u201d<\/p>\n\n\n\n<p>\u201cOne of the reasons I like working with Toluna is because it\u2019s just so easy and seamless\u2014and allows me to do it on my own time, when I have the time. It\u2019s not complicated. It\u2019s easy for both my internal and external clients to understand, they trust it, they have seen it multiple times\u2026 I\u2019m a big fan of Toluna, I would use the platform in a heartbeat.\u201d<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-toluna-pane kt-accordion-pane kt-accordion-pane-2 kt-pane6316_7ad0d4-55\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_check kt-btn-side-left\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M6.41 0l-.69.72-2.78 2.78-.81-.78-.72-.72-1.41 1.41.72.72 1.5 1.5.69.72.72-.72 3.5-3.5.72-.72-1.44-1.41z\" transform=\"translate(0 1)\"\/><\/svg><\/span><span class=\"kt-blocks-accordion-title\">Trusted partnership<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>\u201cI trust your panel. My team and I have done substantial work with you. And I love to have everything I do on one platform.\u201d<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-toluna-pane kt-accordion-pane kt-accordion-pane-3 kt-pane6316_07d3cb-7f\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_check kt-btn-side-left\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M6.41 0l-.69.72-2.78 2.78-.81-.78-.72-.72-1.41 1.41.72.72 1.5 1.5.69.72.72-.72 3.5-3.5.72-.72-1.44-1.41z\" transform=\"translate(0 1)\"\/><\/svg><\/span><span class=\"kt-blocks-accordion-title\">Speed<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>\u201cThere is this halo effect where every time we bring insights to the organization, especially quickly, they\u2019re wowed. It makes a difference, especially to the client\u2026 So it increases the relevance and value of my function to them.\u201d<br>\u201cPlatforms like Toluna Start are critical for us to be agile.\u201d<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-toluna-pane kt-accordion-pane kt-accordion-pane-4 kt-pane6316_d92d03-c0\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\" type=\"button\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_check kt-btn-side-left\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M6.41 0l-.69.72-2.78 2.78-.81-.78-.72-.72-1.41 1.41.72.72 1.5 1.5.69.72.72-.72 3.5-3.5.72-.72-1.44-1.41z\" transform=\"translate(0 1)\"\/><\/svg><\/span><span class=\"kt-blocks-accordion-title\">Confident decision making<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>\u201cThere is this ha\u201cThis is truly an important study for us and I\u2019m going to continue to do these studies because it will tell us which claims to progress. Not only will we serve up some of the claims that rose to the top, but we\u2019re going to understand from those claims what is important to the consumer, where we want to go in the future, what\u2019s really at the bottom of the pack, and what\u2019s just not resonating.\u201d<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The challeng<\/p>\n","protected":false},"author":11,"featured_media":11613,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_toluna_hide_sidebar":false,"footnotes":""},"categories":[52],"tags":[],"class_list":["post-6316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/posts\/6316","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/comments?post=6316"}],"version-history":[{"count":0,"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/posts\/6316\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/media\/11613"}],"wp:attachment":[{"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/media?parent=6316"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/categories?post=6316"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/tags?post=6316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}