When it comes to snacking, today\u2019s consumers are more aware than ever of the nutritional contents of what they eat. In turn, this is creating a heightened demand for more natural and sustainable snacks with less sugar.<\/p>\n\n\n\n
Where do consumers find this information? What do they want to know about the products? Where do they buy the snacks? What makes them try out new snack products? To find out the answers to these questions and more, we fielded a survey of 442 German consumers on Toluna Start between October 21 and 24, 2021.<\/p>\n\n\n\n
Whether eating chocolate bars, biscuits, chips, or nuts, 79% of consumers snack most at home. But where do they buy them? Here are the top five places where Germans shop for their snacks:<\/p>\n\n\n\n
\u2022 65% Supermarket or wholesale market<\/p>\n\n\n\n
\u2022 32% Mall<\/p>\n\n\n\n
\u2022 22% Bakery<\/p>\n\n\n\n
\u2022 16% Gas station<\/p>\n\n\n\n
\u2022 16% Drugstore<\/p>\n\n\n\n
Whether it\u2019s pricing, ingredients, or appealing branding, there are many factors that contribute to the decision to buy a snack. However, there is one factor that stands above all; eighty-one percent of German consumers say that taste is either important or very important. What follows behind?<\/p>\n\n\n\n
\u2022 51% Natural ingredients<\/p>\n\n\n\n
\u2022 45% Low price<\/p>\n\n\n\n
\u2022 38% Brand values<\/p>\n\n\n\n
\u2022 38% Environmental impact<\/p>\n\n\n\n
\u2022 37% Locally produced<\/p>\n\n\n\n
\u2022 29% Brand loyalty<\/p>\n\n\n\n
Fifty-one percent of respondents say that it\u2019s important to have a selection of healthy snack products. Likewise, natural ingredients are a major deciding factor in purchases, as most consumers feel that their snacks should be free of artificial ingredients.<\/p>\n\n\n\n
Consumers are also deliberately seeking out snack products that contain less sugar\u2014or none at all. Overall, almost half of consumers are looking for healthy alternatives more often than they used to.<\/p>\n\n\n\n
Many of today\u2019s consumers head to snack brands\u2019 websites or other online platforms to learn more about the ingredients of the snacks they buy. This is particularly true amongst young adults aged 18-35. Twenty-two percent say they visited a snack brand\u2019s website within the last month.<\/p>\n\n\n\n
One of the notable trends in today\u2019s snack market is that consumers are less loyal to specific brands. In fact, only 10% say it\u2019s very important to be brand loyal. Why is this? In addition to health considerations, 58% of consumers simply say they like to try new snacks. This bears out in purchase behavior, too, as a majority of respondents indicated that they tried new snack brands during the final quarter of 2021.<\/p>\n\n\n\n
Other reasons for trying new products include current offers, caloric content, and the inclusion of natural ingredients. For manufacturers, these results demonstrate the importance of new product development to offer consumers the variety that they desire. Additionally, the heightened demand for healthy and sustainable snacks is having a real impact on customer loyalty.<\/p>\n\n\n\n
The results are clear: today\u2019s consumers are more discerning than ever, and they will continue to look for healthier, more sustainable snacks that contain less sugar or are free of it entirely. The trend towards vegan or plant-based is also progressing\u2014not just among younger adults, but with older ones, too.<\/p>\n\n\n\n
Are you interested in finding out more about your audience\u2019s current and future behaviors? It\u2019s critical to stay on top of consumers\u2019 evolving wants and needs to ensure your brand\u2019s long-term success, and the agile Toluna Start platform enables you to do this in real-time. Ready to transform the way you collect insights? Get started by\u00a0scheduling a demo today<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" When it come<\/p>\n","protected":false},"author":11,"featured_media":11372,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_toluna_hide_sidebar":false,"footnotes":""},"categories":[50],"tags":[],"class_list":["post-6327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/posts\/6327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/comments?post=6327"}],"version-history":[{"count":0,"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/posts\/6327\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/media\/11372"}],"wp:attachment":[{"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/media?parent=6327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/categories?post=6327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/tags?post=6327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}