{"id":64693,"date":"2026-07-30T09:48:00","date_gmt":"2026-07-30T07:48:00","guid":{"rendered":"https:\/\/tolunacorporate.com\/?p=64693"},"modified":"2026-07-30T10:54:27","modified_gmt":"2026-07-30T08:54:27","slug":"how-personal-agents-can-reshape-brand","status":"publish","type":"post","link":"https:\/\/tolunacorporate.com\/zh-hans\/how-personal-agents-can-reshape-brand\/","title":{"rendered":"How personal agents could reshape brand"},"content":{"rendered":"<style>.kb-row-layout-id64693_a2e9e6-b4 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id64693_a2e9e6-b4 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:center;}.kb-row-layout-id64693_a2e9e6-b4 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}.kb-row-layout-id64693_a2e9e6-b4 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id64693_a2e9e6-b4 > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id64693_a2e9e6-b4 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id64693_a2e9e6-b4 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.toluna-column64693_4b2565-f0 > .kt-inside-inner-col,.toluna-column64693_4b2565-f0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column64693_4b2565-f0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column64693_4b2565-f0 > .kt-inside-inner-col{flex-direction:column;}.toluna-column64693_4b2565-f0 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column64693_4b2565-f0 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column64693_4b2565-f0{position:relative;}@media all and (max-width: 1024px){.toluna-column64693_4b2565-f0 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column64693_4b2565-f0 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column64693_4b2565-f0\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading64693_a6f6d5-89, .wp-block-toluna-advancedheading.kt-adv-heading64693_a6f6d5-89[data-kb-block=\"kb-adv-heading64693_a6f6d5-89\"]{margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);font-size:var(--global-kb-font-size-xl, 2rem);line-height:45px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading64693_a6f6d5-89 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading64693_a6f6d5-89[data-kb-block=\"kb-adv-heading64693_a6f6d5-89\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading64693_a6f6d5-89 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading64693_a6f6d5-89\"><strong>Introduction<\/strong><\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading64693_7f3932-4c, .wp-block-toluna-advancedheading.kt-adv-heading64693_7f3932-4c[data-kb-block=\"kb-adv-heading64693_7f3932-4c\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading64693_7f3932-4c mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading64693_7f3932-4c[data-kb-block=\"kb-adv-heading64693_7f3932-4c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading64693_7f3932-4c wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading64693_7f3932-4c\">Much AI marketing discourse assumes future recommendation systems will behave primarily as generic retrieval engines that optimize structured information and external evidence. However, the rise of personal agents may create a different environment entirely: one where AI systems increasingly learn, retain and reproduce individual emotional preferences, behavioral habits and identity signals over time.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading64693_b08ba7-6d, .wp-block-toluna-advancedheading.kt-adv-heading64693_b08ba7-6d[data-kb-block=\"kb-adv-heading64693_b08ba7-6d\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading64693_b08ba7-6d mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading64693_b08ba7-6d[data-kb-block=\"kb-adv-heading64693_b08ba7-6d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading64693_b08ba7-6d wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading64693_b08ba7-6d\">That said, not all AI systems operate as generic discovery engines. Personal agents may increasingly act as persistent behavioral intermediaries that learn individual preferences, communication styles, routines, purchase histories, aesthetic tastes, values and emotional associations over time. In these evolving environments, brand storytelling and emotional resonance do not disappear. Instead, they may become reflected through behavioral patterns the agent learns from and optimizes around. For example, a consumer who consistently prefers sustainable products, nostalgic brands, specific creators, or premium aesthetics may train their personal agent to preserve and reproduce those preferences during recommendation and decision-making processes.<\/p>\n<\/div><\/div>\n\n\n<style>.toluna-column64693_f1de35-a4 > .kt-inside-inner-col,.toluna-column64693_f1de35-a4 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column64693_f1de35-a4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column64693_f1de35-a4 > .kt-inside-inner-col{flex-direction:column;}.toluna-column64693_f1de35-a4 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column64693_f1de35-a4 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column64693_f1de35-a4{position:relative;}@media all and (max-width: 1024px){.toluna-column64693_f1de35-a4 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column64693_f1de35-a4 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column64693_f1de35-a4\"><div class=\"kt-inside-inner-col\"><style>.kb-image64693_05fffc-8f .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image64693_05fffc-8f\"><div class=\"\"><img decoding=\"async\" width=\"2560\" height=\"2560\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/07\/Group-40376-scaled.png\" alt=\"\" class=\"kb-img wp-image-64716\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/07\/Group-40376-scaled.png 2560w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/07\/Group-40376-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/07\/Group-40376-1024x1024.png 1024w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/07\/Group-40376-150x150.png 150w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/07\/Group-40376-768x768.png 768w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/07\/Group-40376-1536x1536.png 1536w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/07\/Group-40376-2048x2048.png 2048w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/07\/Group-40376-240x240.png 240w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id64693_06798f-7f > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id64693_06798f-7f > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id64693_06798f-7f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id64693_06798f-7f > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id64693_06798f-7f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id64693_06798f-7f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id64693_06798f-7f alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column64693_36a40b-97 > .kt-inside-inner-col,.toluna-column64693_36a40b-97 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column64693_36a40b-97 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column64693_36a40b-97 > .kt-inside-inner-col{flex-direction:column;}.toluna-column64693_36a40b-97 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column64693_36a40b-97 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column64693_36a40b-97{position:relative;}@media all and (max-width: 1024px){.toluna-column64693_36a40b-97 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column64693_36a40b-97 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column64693_36a40b-97\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading64693_9ccf4d-c1, .wp-block-toluna-advancedheading.kt-adv-heading64693_9ccf4d-c1[data-kb-block=\"kb-adv-heading64693_9ccf4d-c1\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading64693_9ccf4d-c1 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading64693_9ccf4d-c1[data-kb-block=\"kb-adv-heading64693_9ccf4d-c1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading64693_9ccf4d-c1 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading64693_9ccf4d-c1\">For years, brands have worked to earn a place in people\u2019s minds by investing in distinctive assets, emotional storytelling, trust, identity, and cultural relevance. Ideally, when a need arises, their brand is remembered, considered, and chosen. But what happens when the first layer of choice is no longer human memory, but an AI agent?<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading64693_6e1519-27, .wp-block-toluna-advancedheading.kt-adv-heading64693_6e1519-27[data-kb-block=\"kb-adv-heading64693_6e1519-27\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading64693_6e1519-27 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading64693_6e1519-27[data-kb-block=\"kb-adv-heading64693_6e1519-27\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading64693_6e1519-27 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading64693_6e1519-27\">As consumers begin to use personal AI assistants to search, compare, shortlist and recommend products, brands may face a new kind of gatekeeper. These systems will not only retrieve information from the open web; they will learn from individual behavior and preferences. While this does not make emotional branding less important, it may increase the complexity.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading64693_933da4-43, .wp-block-toluna-advancedheading.kt-adv-heading64693_933da4-43[data-kb-block=\"kb-adv-heading64693_933da4-43\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading64693_933da4-43 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading64693_933da4-43[data-kb-block=\"kb-adv-heading64693_933da4-43\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading64693_933da4-43 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading64693_933da4-43\">For example, a consumer who repeatedly chooses sustainable products, nostalgic brands, premium experiences or creator-led recommendations may gradually train their personal agent to preserve those preferences. In that environment, brand meaning is not simply communicated through campaigns. It is reinforced through behavior, remembered through data, and reproduced through AI-assisted decisions.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading64693_976839-f4, .wp-block-toluna-advancedheading.kt-adv-heading64693_976839-f4[data-kb-block=\"kb-adv-heading64693_976839-f4\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading64693_976839-f4 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading64693_976839-f4[data-kb-block=\"kb-adv-heading64693_976839-f4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading64693_976839-f4 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading64693_976839-f4\">As such, brand visibility in AI-mediated environments increasingly depends on both broad machine legibility and how personal agents learn, retain and reproduce individual consumer preferences over time. Here\u2019s a closer look at the significant implications this will have for brand building.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id64693_8cef43-25 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id64693_8cef43-25 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id64693_8cef43-25 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id64693_8cef43-25 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id64693_8cef43-25 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id64693_8cef43-25 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id64693_8cef43-25 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column64693_5a15ef-91 > .kt-inside-inner-col,.toluna-column64693_5a15ef-91 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column64693_5a15ef-91 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column64693_5a15ef-91 > .kt-inside-inner-col{flex-direction:column;}.toluna-column64693_5a15ef-91 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column64693_5a15ef-91 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column64693_5a15ef-91{position:relative;}@media all and (max-width: 1024px){.toluna-column64693_5a15ef-91 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column64693_5a15ef-91 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column64693_5a15ef-91\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading64693_702c01-b8, .wp-block-toluna-advancedheading.kt-adv-heading64693_702c01-b8[data-kb-block=\"kb-adv-heading64693_702c01-b8\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:45px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading64693_702c01-b8 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading64693_702c01-b8[data-kb-block=\"kb-adv-heading64693_702c01-b8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading64693_702c01-b8 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading64693_702c01-b8\">Brand emotion still matters, and personal agents may increasingly operationalize it<\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading64693_6cda7e-c2, .wp-block-toluna-advancedheading.kt-adv-heading64693_6cda7e-c2[data-kb-block=\"kb-adv-heading64693_6cda7e-c2\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading64693_6cda7e-c2 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading64693_6cda7e-c2[data-kb-block=\"kb-adv-heading64693_6cda7e-c2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading64693_6cda7e-c2 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading64693_6cda7e-c2\">AI systems may not \u2018feel\u2019 the brand, but they can detect evidence that humans felt something about the brand. This may become even more important as personal agents evolve. Rather than replacing emotional decision-making, these systems may increasingly act as proxies for accumulated human preferences and&nbsp;behaviors. For example, if agents learn that a user repeatedly selects sustainable brands, emotionally resonant aesthetics, familiar&nbsp;creators&nbsp;or trusted product categories, then brand storytelling continues to matter because it shapes the behavioral signals the agent later uses for recommendations. There is a danger of a weak interpretation of AI branding saying that emotion becomes less important because LLMs&nbsp;mainly process&nbsp;text. That is wrong. Emotion does not disappear. Rather, it becomes encoded through trust, confidence, reassurance, delight, reviews, sentiment, loyalty, complaint&nbsp;resolution&nbsp;and consistency over time. In other words, AI systems may not \u201cfeel\u201d the brand, but they can detect evidence that humans felt something about the brand. That creates a new problem for creative assets. Many brand pages rely on video, animation, music, visual&nbsp;metaphor&nbsp;and emotional storytelling. However, if these assets are not accompanied by transcripts, structured descriptions, captions,&nbsp;metadata&nbsp;or supporting text, then the emotional content may be under-readable to AI systems.&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading64693_cefca6-ce, .wp-block-toluna-advancedheading.kt-adv-heading64693_cefca6-ce[data-kb-block=\"kb-adv-heading64693_cefca6-ce\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading64693_cefca6-ce mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading64693_cefca6-ce[data-kb-block=\"kb-adv-heading64693_cefca6-ce\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading64693_cefca6-ce wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading64693_cefca6-ce\">The key differences can be summarized as follows:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-left\" data-align=\"left\"><strong>Dimension<\/strong>&nbsp;<\/th><th class=\"has-text-align-left\" data-align=\"left\"><strong>Real-world brand environment<\/strong>&nbsp;<\/th><th class=\"has-text-align-left\" data-align=\"left\"><strong>LLM \/ agent environment<\/strong>&nbsp;<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\">How emotion works&nbsp;<\/td><td class=\"has-text-align-left\" data-align=\"left\">Emotion is felt directly by people through advertising, experience,&nbsp;memory&nbsp;and identity&nbsp;<\/td><td class=\"has-text-align-left\" data-align=\"left\">Emotion is inferred from textual,&nbsp;behavioral&nbsp;and reputational signals&nbsp;<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Primary mechanism&nbsp;<\/td><td class=\"has-text-align-left\" data-align=\"left\">Attention, memory encoding, meaning, trust, desire, social identity&nbsp;<\/td><td class=\"has-text-align-left\" data-align=\"left\">Sentiment, reviews, repeated descriptions, third-party validation, complaint patterns, testimonials&nbsp;<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">What matters most&nbsp;<\/td><td class=\"has-text-align-left\" data-align=\"left\">Creative distinctiveness, storytelling, visual identity, music, tone, symbols, cultural relevance&nbsp;<\/td><td class=\"has-text-align-left\" data-align=\"left\">Machine-readable evidence of how people describe and experience the brand&nbsp;<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Risk&nbsp;<\/td><td class=\"has-text-align-left\" data-align=\"left\">Weak emotional work&nbsp;fails to&nbsp;create memory or preference&nbsp;<\/td><td class=\"has-text-align-left\" data-align=\"left\">Strong emotional work may be invisible to AI if it is not transcribed,&nbsp;described&nbsp;or evidenced&nbsp;<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Brand advantage&nbsp;<\/td><td class=\"has-text-align-left\" data-align=\"left\">Brands that make people feel something are more likely to be remembered and chosen&nbsp;<\/td><td class=\"has-text-align-left\" data-align=\"left\">Brands whose emotional associations are consistently encoded across sources are more likely to be represented accurately&nbsp;<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">Research question&nbsp;<\/td><td class=\"has-text-align-left\" data-align=\"left\">What does the brand make people feel?&nbsp;<\/td><td class=\"has-text-align-left\" data-align=\"left\">What emotional meaning does the AI infer from the available evidence?&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id64693_ede2b6-06 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id64693_ede2b6-06 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id64693_ede2b6-06 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id64693_ede2b6-06{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;overflow:clip;isolation:isolate;}.kb-row-layout-id64693_ede2b6-06 > .kt-row-layout-overlay{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;}.kb-row-layout-id64693_ede2b6-06 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id64693_ede2b6-06 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id64693_ede2b6-06 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id64693_ede2b6-06 alignfull has-primary-open-sky-background-color kt-row-has-bg wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column64693_115c57-41 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-lg, 3rem);}.toluna-column64693_115c57-41 > .kt-inside-inner-col,.toluna-column64693_115c57-41 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column64693_115c57-41 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column64693_115c57-41 > .kt-inside-inner-col{flex-direction:column;}.toluna-column64693_115c57-41 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column64693_115c57-41 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column64693_115c57-41{position:relative;}@media all and (max-width: 1024px){.toluna-column64693_115c57-41 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column64693_115c57-41 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column64693_115c57-41\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-image.kb-image64693_9debce-f5:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image64693_9debce-f5.kb-image-is-ratio-size, .kb-image64693_9debce-f5 .kb-image-is-ratio-size{max-width:79px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image64693_9debce-f5.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image64693_9debce-f5 .kb-image-is-ratio-size{align-self:unset;}.kb-image64693_9debce-f5 figure{max-width:79px;}.kb-image64693_9debce-f5 .image-is-svg, .kb-image64693_9debce-f5 .image-is-svg img{width:100%;}.kb-image64693_9debce-f5:not(.kb-image-is-ratio-size) .kb-img, .kb-image64693_9debce-f5.kb-image-is-ratio-size{padding-bottom:0px;}.kb-image64693_9debce-f5 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-toluna-image kb-image64693_9debce-f5\"><figure class=\"aligncenter size-full\"><div class=\"\"><img decoding=\"async\" width=\"240\" height=\"240\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/quote.png\" alt=\"\" class=\"kb-img wp-image-58632\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/quote.png 240w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/05\/quote-150x150.png 150w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/><\/div><\/figure><\/div>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading64693_891ba8-1f, .wp-block-toluna-advancedheading.kt-adv-heading64693_891ba8-1f[data-kb-block=\"kb-adv-heading64693_891ba8-1f\"]{margin-top:var(--global-kb-spacing-xxs, 0.5rem);text-align:center;line-height:30px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading64693_891ba8-1f mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading64693_891ba8-1f[data-kb-block=\"kb-adv-heading64693_891ba8-1f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading64693_891ba8-1f wp-block-toluna-advancedheading has-toluna-white-color has-text-color\" data-kb-block=\"kb-adv-heading64693_891ba8-1f\"><strong><em>\u201cBuild emotion for humans, because increasingly those human preferences may become encoded into machine-mediated decision environments\u201d<\/em>&nbsp;<\/strong><\/h5>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id64693_7673a8-84 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id64693_7673a8-84 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id64693_7673a8-84 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id64693_7673a8-84 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id64693_7673a8-84 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id64693_7673a8-84 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id64693_7673a8-84 alignfull has-toluna-white-background-color kt-row-has-bg wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column64693_d69dab-b0 > .kt-inside-inner-col,.toluna-column64693_d69dab-b0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column64693_d69dab-b0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column64693_d69dab-b0 > .kt-inside-inner-col{flex-direction:column;}.toluna-column64693_d69dab-b0 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column64693_d69dab-b0 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column64693_d69dab-b0{position:relative;}@media all and (max-width: 1024px){.toluna-column64693_d69dab-b0 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column64693_d69dab-b0 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column64693_d69dab-b0\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading64693_1a8be9-79, .wp-block-toluna-advancedheading.kt-adv-heading64693_1a8be9-79[data-kb-block=\"kb-adv-heading64693_1a8be9-79\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:45px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading64693_1a8be9-79 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading64693_1a8be9-79[data-kb-block=\"kb-adv-heading64693_1a8be9-79\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading64693_1a8be9-79 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading64693_1a8be9-79\"><strong>How brands can influence decision-making agents<\/strong><\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading64693_db6b54-76, .wp-block-toluna-advancedheading.kt-adv-heading64693_db6b54-76[data-kb-block=\"kb-adv-heading64693_db6b54-76\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading64693_db6b54-76 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading64693_db6b54-76[data-kb-block=\"kb-adv-heading64693_db6b54-76\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading64693_db6b54-76 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading64693_db6b54-76\">We are not \u201cinfluencing agents\u201d; we are engineering preference by being easiest to justify, safest to select, and best aligned with human outcomes the agent is accountable for. The nature of the agent also matters of course. Generic discovery agents may prioritize broad evidence, consistency and retrievability, whereas highly personalized agents may increasingly optimize around learned user preferences, habits, emotional associations and behavioral history. We can engineer this preference through:<\/p>\n\n\n<style>.kb-row-layout-id64693_4d2c79-ed > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id64693_4d2c79-ed > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id64693_4d2c79-ed > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:0px;padding-left:0px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id64693_4d2c79-ed > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id64693_4d2c79-ed > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id64693_4d2c79-ed > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id64693_4d2c79-ed alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column64693_fcd0e0-96 > .kt-inside-inner-col,.toluna-column64693_fcd0e0-96 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column64693_fcd0e0-96 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column64693_fcd0e0-96 > .kt-inside-inner-col{flex-direction:column;}.toluna-column64693_fcd0e0-96 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column64693_fcd0e0-96 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column64693_fcd0e0-96{position:relative;}@media all and (max-width: 1024px){.toluna-column64693_fcd0e0-96 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column64693_fcd0e0-96 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column64693_fcd0e0-96\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box64693_f1aaeb-1d .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box64693_f1aaeb-1d .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:0px;padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:0px;}.kt-info-box64693_f1aaeb-1d .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box64693_f1aaeb-1d .kt-info-svg-icon-flip, .kt-info-box64693_f1aaeb-1d .kt-blocks-info-box-number{font-size:24px;}.kt-info-box64693_f1aaeb-1d .kt-blocks-info-box-number{font-weight:bold;}.kt-info-box64693_f1aaeb-1d .kt-blocks-info-box-media{color:#ffffff;background:#007EE2;border-color:rgba(68,68,68,0.82);border-radius:200px;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:6px;padding-right:6px;padding-bottom:6px;padding-left:6px;margin-top:0px;margin-right:15px;margin-bottom:0px;margin-left:0px;}.kt-info-box64693_f1aaeb-1d .kt-blocks-info-box-media .toluna-info-box-image-intrisic img{border-radius:200px;}.kt-info-box64693_f1aaeb-1d .kt-infobox-textcontent h3.kt-blocks-info-box-title{font-size:var(--global-kb-font-size-md, 1rem);line-height:5px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.wp-block-toluna-infobox.kt-info-box64693_f1aaeb-1d .kt-blocks-info-box-text{font-size:var(--global-kb-font-size-md, 1rem);line-height:20px;}.kt-info-box64693_f1aaeb-1d .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box64693_f1aaeb-1d .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box64693_f1aaeb-1d .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box64693_f1aaeb-1d\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-number-container kt-info-number-animate-none\"><div class=\"toluna-info-box-number-inner-container\"><div class=\"kt-blocks-info-box-number\">1<\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h3 class=\"kt-blocks-info-box-title\"><strong>Becoming the lowest-risk option<\/strong><\/h3><p class=\"kt-blocks-info-box-text\">Agents prioritize certainty. Brands with consistent performance, strong reviews, clear guarantees, and minimal complaints are safer to recommend.&nbsp;<\/p><\/div><\/div><\/div>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box64693_236a2f-52 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box64693_236a2f-52 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:0px;padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:0px;}.kt-info-box64693_236a2f-52 .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box64693_236a2f-52 .kt-info-svg-icon-flip, .kt-info-box64693_236a2f-52 .kt-blocks-info-box-number{font-size:24px;}.kt-info-box64693_236a2f-52 .kt-blocks-info-box-number{font-weight:bold;}.kt-info-box64693_236a2f-52 .kt-blocks-info-box-media{color:#ffffff;background:#007EE2;border-color:rgba(68,68,68,0.82);border-radius:200px;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:6px;padding-right:6px;padding-bottom:6px;padding-left:6px;margin-top:0px;margin-right:15px;margin-bottom:0px;margin-left:0px;}.kt-info-box64693_236a2f-52 .kt-blocks-info-box-media .toluna-info-box-image-intrisic img{border-radius:200px;}.kt-info-box64693_236a2f-52 .kt-infobox-textcontent h3.kt-blocks-info-box-title{font-size:var(--global-kb-font-size-md, 1rem);line-height:5px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.wp-block-toluna-infobox.kt-info-box64693_236a2f-52 .kt-blocks-info-box-text{font-size:var(--global-kb-font-size-md, 1rem);line-height:20px;}.kt-info-box64693_236a2f-52 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box64693_236a2f-52 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box64693_236a2f-52 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box64693_236a2f-52\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-number-container kt-info-number-animate-none\"><div class=\"toluna-info-box-number-inner-container\"><div class=\"kt-blocks-info-box-number\">3<\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h3 class=\"kt-blocks-info-box-title\"><strong><strong>Anchoring to clear use-cases<\/strong><\/strong><\/h3><p class=\"kt-blocks-info-box-text\">Make it easy for agents to map your brand to a specific job: \u201cbest for small teams,\u201d \u201cmost reliable,\u201d \u201cpremium but simple.\u201d Vague brands&nbsp;lose.&nbsp;<\/p><\/div><\/div><\/div>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box64693_c82034-e4 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box64693_c82034-e4 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:0px;padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:0px;}.kt-info-box64693_c82034-e4 .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box64693_c82034-e4 .kt-info-svg-icon-flip, .kt-info-box64693_c82034-e4 .kt-blocks-info-box-number{font-size:24px;}.kt-info-box64693_c82034-e4 .kt-blocks-info-box-number{font-weight:bold;}.kt-info-box64693_c82034-e4 .kt-blocks-info-box-media{color:#ffffff;background:#007EE2;border-color:rgba(68,68,68,0.82);border-radius:200px;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:6px;padding-right:6px;padding-bottom:6px;padding-left:6px;margin-top:0px;margin-right:15px;margin-bottom:0px;margin-left:0px;}.kt-info-box64693_c82034-e4 .kt-blocks-info-box-media .toluna-info-box-image-intrisic img{border-radius:200px;}.kt-info-box64693_c82034-e4 .kt-infobox-textcontent h3.kt-blocks-info-box-title{font-size:var(--global-kb-font-size-md, 1rem);line-height:5px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.wp-block-toluna-infobox.kt-info-box64693_c82034-e4 .kt-blocks-info-box-text{font-size:var(--global-kb-font-size-md, 1rem);line-height:20px;}.kt-info-box64693_c82034-e4 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box64693_c82034-e4 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box64693_c82034-e4 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box64693_c82034-e4\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-number-container kt-info-number-animate-none\"><div class=\"toluna-info-box-number-inner-container\"><div class=\"kt-blocks-info-box-number\">5<\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h3 class=\"kt-blocks-info-box-title\"><strong><strong><strong>Signaling&nbsp;trust through behavior, not claims<\/strong><\/strong><\/strong><\/h3><p class=\"kt-blocks-info-box-text\">Fast resolution times, refund rates, repeat usage, loyalty, sentiment-these operational signals outweigh brand slogans.&nbsp;<\/p><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n<style>.toluna-column64693_71c7e0-24 > .kt-inside-inner-col,.toluna-column64693_71c7e0-24 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column64693_71c7e0-24 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column64693_71c7e0-24 > .kt-inside-inner-col{flex-direction:column;}.toluna-column64693_71c7e0-24 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column64693_71c7e0-24 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column64693_71c7e0-24{position:relative;}@media all and (max-width: 1024px){.toluna-column64693_71c7e0-24 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column64693_71c7e0-24 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column64693_71c7e0-24\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box64693_8d70eb-99 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box64693_8d70eb-99 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:0px;padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:0px;}.kt-info-box64693_8d70eb-99 .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box64693_8d70eb-99 .kt-info-svg-icon-flip, .kt-info-box64693_8d70eb-99 .kt-blocks-info-box-number{font-size:24px;}.kt-info-box64693_8d70eb-99 .kt-blocks-info-box-number{font-weight:bold;}.kt-info-box64693_8d70eb-99 .kt-blocks-info-box-media{color:#ffffff;background:#007EE2;border-color:rgba(68,68,68,0.82);border-radius:200px;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:6px;padding-right:6px;padding-bottom:6px;padding-left:6px;margin-top:0px;margin-right:15px;margin-bottom:0px;margin-left:0px;}.kt-info-box64693_8d70eb-99 .kt-blocks-info-box-media .toluna-info-box-image-intrisic img{border-radius:200px;}.kt-info-box64693_8d70eb-99 .kt-infobox-textcontent h3.kt-blocks-info-box-title{font-size:var(--global-kb-font-size-md, 1rem);line-height:5px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.wp-block-toluna-infobox.kt-info-box64693_8d70eb-99 .kt-blocks-info-box-text{font-size:var(--global-kb-font-size-md, 1rem);line-height:20px;}.kt-info-box64693_8d70eb-99 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box64693_8d70eb-99 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box64693_8d70eb-99 .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box64693_8d70eb-99\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-number-container kt-info-number-animate-none\"><div class=\"toluna-info-box-number-inner-container\"><div class=\"kt-blocks-info-box-number\">2<\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h3 class=\"kt-blocks-info-box-title\"><strong><strong>Winning the data layer<\/strong><\/strong><\/h3><p class=\"kt-blocks-info-box-text\">Agents rely on structured facts: pricing clarity, availability, specs, policies, ESG credentials. If it is ambiguous or missing,&nbsp;you\u2019re&nbsp;less likely to be chosen.&nbsp;<\/p><\/div><\/div><\/div>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box64693_f808a3-1f .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box64693_f808a3-1f .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:0px;padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:0px;}.kt-info-box64693_f808a3-1f .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box64693_f808a3-1f .kt-info-svg-icon-flip, .kt-info-box64693_f808a3-1f .kt-blocks-info-box-number{font-size:24px;}.kt-info-box64693_f808a3-1f .kt-blocks-info-box-number{font-weight:bold;}.kt-info-box64693_f808a3-1f .kt-blocks-info-box-media{color:#ffffff;background:#007EE2;border-color:rgba(68,68,68,0.82);border-radius:200px;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:6px;padding-right:6px;padding-bottom:6px;padding-left:6px;margin-top:0px;margin-right:15px;margin-bottom:0px;margin-left:0px;}.kt-info-box64693_f808a3-1f .kt-blocks-info-box-media .toluna-info-box-image-intrisic img{border-radius:200px;}.kt-info-box64693_f808a3-1f .kt-infobox-textcontent h3.kt-blocks-info-box-title{font-size:var(--global-kb-font-size-md, 1rem);line-height:5px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.wp-block-toluna-infobox.kt-info-box64693_f808a3-1f .kt-blocks-info-box-text{font-size:var(--global-kb-font-size-md, 1rem);line-height:20px;}.kt-info-box64693_f808a3-1f .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box64693_f808a3-1f .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box64693_f808a3-1f .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box64693_f808a3-1f\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-number-container kt-info-number-animate-none\"><div class=\"toluna-info-box-number-inner-container\"><div class=\"kt-blocks-info-box-number\">4<\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h3 class=\"kt-blocks-info-box-title\"><strong><strong><strong>Designing for comparison<\/strong><\/strong><\/strong><\/h3><p class=\"kt-blocks-info-box-text\">Agents compare. Provide transparent comparisons, calculators, proof points, and outcomes that let AI confidently justify choosing you.&nbsp;<\/p><\/div><\/div><\/div>\n\n\n<style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box64693_1a0eba-7c .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box64693_1a0eba-7c .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:0px;padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:0px;}.kt-info-box64693_1a0eba-7c .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box64693_1a0eba-7c .kt-info-svg-icon-flip, .kt-info-box64693_1a0eba-7c .kt-blocks-info-box-number{font-size:24px;}.kt-info-box64693_1a0eba-7c .kt-blocks-info-box-number{font-weight:bold;}.kt-info-box64693_1a0eba-7c .kt-blocks-info-box-media{color:#ffffff;background:#007EE2;border-color:rgba(68,68,68,0.82);border-radius:200px;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:6px;padding-right:6px;padding-bottom:6px;padding-left:6px;margin-top:0px;margin-right:15px;margin-bottom:0px;margin-left:0px;}.kt-info-box64693_1a0eba-7c .kt-blocks-info-box-media .toluna-info-box-image-intrisic img{border-radius:200px;}.kt-info-box64693_1a0eba-7c .kt-infobox-textcontent h3.kt-blocks-info-box-title{font-size:var(--global-kb-font-size-md, 1rem);line-height:5px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.wp-block-toluna-infobox.kt-info-box64693_1a0eba-7c .kt-blocks-info-box-text{font-size:var(--global-kb-font-size-md, 1rem);line-height:20px;}.kt-info-box64693_1a0eba-7c .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box64693_1a0eba-7c .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box64693_1a0eba-7c .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box64693_1a0eba-7c\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-number-container kt-info-number-animate-none\"><div class=\"toluna-info-box-number-inner-container\"><div class=\"kt-blocks-info-box-number\">6<\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h3 class=\"kt-blocks-info-box-title\"><strong><strong><strong><strong>Embedding where agents operate<\/strong><\/strong><\/strong><\/strong><\/h3><p class=\"kt-blocks-info-box-text\">Marketplaces, ecosystems, integrations, APIs, subscription defaults. Presence in an agent\u2019s workflow matters more than awareness&nbsp;reach.&nbsp;<\/p><\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id64693_a69219-74 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id64693_a69219-74 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id64693_a69219-74 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-right:0px;padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id64693_a69219-74 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id64693_a69219-74 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id64693_a69219-74 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id64693_a69219-74 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column64693_c7545c-76 > .kt-inside-inner-col{padding-right:0px;padding-left:0px;}.toluna-column64693_c7545c-76 > .kt-inside-inner-col,.toluna-column64693_c7545c-76 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column64693_c7545c-76 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column64693_c7545c-76 > .kt-inside-inner-col{flex-direction:column;}.toluna-column64693_c7545c-76 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column64693_c7545c-76 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column64693_c7545c-76{position:relative;}@media all and (max-width: 1024px){.toluna-column64693_c7545c-76 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column64693_c7545c-76 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column64693_c7545c-76\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box64693_f79d98-2f .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box64693_f79d98-2f .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;background:#ffffff;padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:0px;padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:0px;}.kt-info-box64693_f79d98-2f .toluna-info-box-icon-container .kt-info-svg-icon, .kt-info-box64693_f79d98-2f .kt-info-svg-icon-flip, .kt-info-box64693_f79d98-2f .kt-blocks-info-box-number{font-size:24px;}.kt-info-box64693_f79d98-2f .kt-blocks-info-box-number{font-weight:bold;}.kt-info-box64693_f79d98-2f .kt-blocks-info-box-media{color:#ffffff;background:#007EE2;border-color:rgba(68,68,68,0.82);border-radius:200px;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:6px;padding-right:6px;padding-bottom:6px;padding-left:6px;margin-top:0px;margin-right:15px;margin-bottom:0px;margin-left:0px;}.kt-info-box64693_f79d98-2f .kt-blocks-info-box-media .toluna-info-box-image-intrisic img{border-radius:200px;}.kt-info-box64693_f79d98-2f .kt-infobox-textcontent h3.kt-blocks-info-box-title{font-size:var(--global-kb-font-size-md, 1rem);line-height:5px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.wp-block-toluna-infobox.kt-info-box64693_f79d98-2f .kt-blocks-info-box-text{font-size:var(--global-kb-font-size-md, 1rem);line-height:20px;}.kt-info-box64693_f79d98-2f .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box64693_f79d98-2f .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box64693_f79d98-2f .kt-blocks-info-box-link-wrap{border-top:0px solid var(--global-palette7, #eeeeee);border-right:0px solid var(--global-palette7, #eeeeee);border-bottom:0px solid var(--global-palette7, #eeeeee);border-left:0px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-toluna-infobox kt-info-box64693_f79d98-2f\"><div class=\"kt-blocks-info-box-link-wrap kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"toluna-info-box-number-container kt-info-number-animate-none\"><div class=\"toluna-info-box-number-inner-container\"><div class=\"kt-blocks-info-box-number\">7<\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h3 class=\"kt-blocks-info-box-title\"><strong><strong><strong><strong><strong>Teaching the agent your brand meaning<\/strong><\/strong><\/strong><\/strong><\/strong><\/h3><p class=\"kt-blocks-info-box-text\">Consistent language, positioning, and values across all surfaces help agents associate your brand with an emotional shortcut: safe, smart, aspirational.&nbsp;<\/p><\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id64693_35cb53-d2 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id64693_35cb53-d2 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:center;}.kb-row-layout-id64693_35cb53-d2 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}.kb-row-layout-id64693_35cb53-d2 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id64693_35cb53-d2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id64693_35cb53-d2 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id64693_35cb53-d2 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.toluna-column64693_773950-1a > .kt-inside-inner-col,.toluna-column64693_773950-1a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column64693_773950-1a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column64693_773950-1a > .kt-inside-inner-col{flex-direction:column;}.toluna-column64693_773950-1a > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column64693_773950-1a > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column64693_773950-1a{position:relative;}@media all and (max-width: 1024px){.toluna-column64693_773950-1a > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column64693_773950-1a > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column64693_773950-1a\"><div class=\"kt-inside-inner-col\"><style>.kb-image64693_2e24ae-c3 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-toluna-image kb-image64693_2e24ae-c3\"><div class=\"\"><img decoding=\"async\" width=\"2560\" height=\"2560\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/07\/Group-40381-scaled.png\" alt=\"\" class=\"kb-img wp-image-64727\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/07\/Group-40381-scaled.png 2560w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/07\/Group-40381-300x300.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/07\/Group-40381-1024x1024.png 1024w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/07\/Group-40381-150x150.png 150w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/07\/Group-40381-768x768.png 768w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/07\/Group-40381-1536x1536.png 1536w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/07\/Group-40381-2048x2048.png 2048w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/07\/Group-40381-240x240.png 240w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n\n<style>.toluna-column64693_bd072a-02 > .kt-inside-inner-col,.toluna-column64693_bd072a-02 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column64693_bd072a-02 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column64693_bd072a-02 > .kt-inside-inner-col{flex-direction:column;}.toluna-column64693_bd072a-02 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column64693_bd072a-02 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column64693_bd072a-02{position:relative;}@media all and (max-width: 1024px){.toluna-column64693_bd072a-02 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column64693_bd072a-02 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column64693_bd072a-02\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading64693_cabf5a-20, .wp-block-toluna-advancedheading.kt-adv-heading64693_cabf5a-20[data-kb-block=\"kb-adv-heading64693_cabf5a-20\"]{margin-bottom:var(--global-kb-spacing-xs, 1rem);font-size:var(--global-kb-font-size-xl, 2rem);line-height:45px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading64693_cabf5a-20 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading64693_cabf5a-20[data-kb-block=\"kb-adv-heading64693_cabf5a-20\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading64693_cabf5a-20 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading64693_cabf5a-20\"><strong><strong>Strategic implications<\/strong><\/strong><\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading64693_82218c-f6, .wp-block-toluna-advancedheading.kt-adv-heading64693_82218c-f6[data-kb-block=\"kb-adv-heading64693_82218c-f6\"]{padding-bottom:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);font-size:var(--global-kb-font-size-md, 1rem);line-height:25px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading64693_82218c-f6 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading64693_82218c-f6[data-kb-block=\"kb-adv-heading64693_82218c-f6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading64693_82218c-f6 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading64693_82218c-f6\"><strong>Brand content must combine emotional resonance with machine-readable evidence<\/strong>&nbsp;<\/h3>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading64693_edf134-3b, .wp-block-toluna-advancedheading.kt-adv-heading64693_edf134-3b[data-kb-block=\"kb-adv-heading64693_edf134-3b\"]{padding-top:0px;margin-top:0px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading64693_edf134-3b mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading64693_edf134-3b[data-kb-block=\"kb-adv-heading64693_edf134-3b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading64693_edf134-3b wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading64693_edf134-3b\">LLMs do not experience emotion directly. They infer brand meaning from readable evidence. Brands must be machine-legible before they can become machine-recommended. Generative Engine&nbsp;Optimization&nbsp;(GEO) research similarly argues that generated answers depend on how sources are selected,&nbsp;cited&nbsp;and synthesized, not just how pages rank.&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading64693_9cba75-3c, .wp-block-toluna-advancedheading.kt-adv-heading64693_9cba75-3c[data-kb-block=\"kb-adv-heading64693_9cba75-3c\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading64693_9cba75-3c mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading64693_9cba75-3c[data-kb-block=\"kb-adv-heading64693_9cba75-3c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading64693_9cba75-3c wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading64693_9cba75-3c\">Create content that directly answers buyer questions, compares options, and explains why your brand is the best choice. Create an evidence architecture around the brand. This means stronger FAQs, structured product claims, comparison pages, schema, review strategy, expert validation, video&nbsp;transcripts,&nbsp;and clear proof points. The job is not to replace emotional branding with structured evidence. It is to ensure emotional positioning becomes behaviorally reinforced, machine-readable,&nbsp;and externally verifiable. The practical rule&nbsp;is:&nbsp;&nbsp;build&nbsp;emotion for people, encode it for machines,&nbsp;validate&nbsp;it through experience.&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id64693_1e3fe3-7a > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id64693_1e3fe3-7a > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id64693_1e3fe3-7a > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id64693_1e3fe3-7a > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id64693_1e3fe3-7a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id64693_1e3fe3-7a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id64693_1e3fe3-7a alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column64693_9cdb11-2b > .kt-inside-inner-col,.toluna-column64693_9cdb11-2b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column64693_9cdb11-2b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column64693_9cdb11-2b > .kt-inside-inner-col{flex-direction:column;}.toluna-column64693_9cdb11-2b > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column64693_9cdb11-2b > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column64693_9cdb11-2b{position:relative;}@media all and (max-width: 1024px){.toluna-column64693_9cdb11-2b > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column64693_9cdb11-2b > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column64693_9cdb11-2b\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading64693_dc30ac-04, .wp-block-toluna-advancedheading.kt-adv-heading64693_dc30ac-04[data-kb-block=\"kb-adv-heading64693_dc30ac-04\"]{padding-bottom:0px;font-size:var(--global-kb-font-size-xl, 2rem);line-height:45px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading64693_dc30ac-04 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading64693_dc30ac-04[data-kb-block=\"kb-adv-heading64693_dc30ac-04\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading64693_dc30ac-04 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading64693_dc30ac-04\"><strong>Key brand assets must become machine-readable<\/strong><\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading64693_d03e16-e5, .wp-block-toluna-advancedheading.kt-adv-heading64693_d03e16-e5[data-kb-block=\"kb-adv-heading64693_d03e16-e5\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading64693_d03e16-e5 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading64693_d03e16-e5[data-kb-block=\"kb-adv-heading64693_d03e16-e5\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading64693_d03e16-e5 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading64693_d03e16-e5\">Distinctive brand assets in an LLM-mediated world only influence AI visibility if they are translated into readable signals. Otherwise, the AI may reduce the brand to generic functional claims. However, as personal agents increasingly learn from behavioral history and user preference patterns, emotionally resonant brand assets may continue to influence recommendation systems indirectly through accumulated consumer&nbsp;behavior.<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading64693_690eca-c8, .wp-block-toluna-advancedheading.kt-adv-heading64693_690eca-c8[data-kb-block=\"kb-adv-heading64693_690eca-c8\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading64693_690eca-c8 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading64693_690eca-c8[data-kb-block=\"kb-adv-heading64693_690eca-c8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading64693_690eca-c8 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading64693_690eca-c8\">Protect distinctive assets for human memory but ensure we encode them for machines through consistent descriptions, metadata, alt text, video transcripts, campaign explainers, FAQs, press kits and third-party commentary. The principle is simple: brand assets should not only be seen by people; they should be understood by AI.&nbsp;<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id64693_64fd83-19 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id64693_64fd83-19 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id64693_64fd83-19 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id64693_64fd83-19 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id64693_64fd83-19 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id64693_64fd83-19 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id64693_64fd83-19 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column64693_430192-7a > .kt-inside-inner-col,.toluna-column64693_430192-7a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column64693_430192-7a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column64693_430192-7a > .kt-inside-inner-col{flex-direction:column;}.toluna-column64693_430192-7a > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column64693_430192-7a > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column64693_430192-7a{position:relative;}@media all and (max-width: 1024px){.toluna-column64693_430192-7a > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column64693_430192-7a > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column64693_430192-7a\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading64693_867ce5-a3, .wp-block-toluna-advancedheading.kt-adv-heading64693_867ce5-a3[data-kb-block=\"kb-adv-heading64693_867ce5-a3\"]{font-size:var(--global-kb-font-size-xl, 2rem);line-height:45px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading64693_867ce5-a3 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading64693_867ce5-a3[data-kb-block=\"kb-adv-heading64693_867ce5-a3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading64693_867ce5-a3 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading64693_867ce5-a3\"><strong>Conclusion&nbsp;<\/strong><\/h2>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading64693_8d8847-c6, .wp-block-toluna-advancedheading.kt-adv-heading64693_8d8847-c6[data-kb-block=\"kb-adv-heading64693_8d8847-c6\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading64693_8d8847-c6 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading64693_8d8847-c6[data-kb-block=\"kb-adv-heading64693_8d8847-c6\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading64693_8d8847-c6 wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading64693_8d8847-c6\">In this environment, emotional branding may become more important rather than less important. Personal agents do not&nbsp;eliminate&nbsp;identity, nostalgia,&nbsp;trust&nbsp;or storytelling; they may increasingly operationalize them through accumulated behavioral learning. The future challenge for brands is not choosing between emotional resonance and machine readability, but ensuring emotional preference becomes both behaviorally reinforced and&nbsp;machine interpretable.&nbsp;&nbsp;<\/p>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading64693_3978da-2e, .wp-block-toluna-advancedheading.kt-adv-heading64693_3978da-2e[data-kb-block=\"kb-adv-heading64693_3978da-2e\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading64693_3978da-2e mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading64693_3978da-2e[data-kb-block=\"kb-adv-heading64693_3978da-2e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading64693_3978da-2e wp-block-toluna-advancedheading has-toluna-black-color has-text-color\" data-kb-block=\"kb-adv-heading64693_3978da-2e\">Don\u2019t&nbsp;miss our&nbsp;additional&nbsp;insights on marketing in an AI world. This article is the second installment in our three-part series. The first article explains why AI visibility matters. In our final article of this&nbsp;series,&nbsp;we explore what AI Availability means for Insight&nbsp;leaders&nbsp;and CMOs.&nbsp;<\/p>\n\n\n\n<p class=\"has-toluna-black-color has-text-color has-link-color wp-elements-d09c55193e6f0a13594a172a6769c7d2 wp-block-paragraph\">For a deeper exploration of this topic, stay tuned for our upcoming whitepaper.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id64693_60d256-09 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id64693_60d256-09 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id64693_60d256-09 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id64693_60d256-09{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;overflow:clip;isolation:isolate;}.kb-row-layout-id64693_60d256-09 > .kt-row-layout-overlay{border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;}.kb-row-layout-id64693_60d256-09 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id64693_60d256-09 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id64693_60d256-09 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id64693_60d256-09 alignfull has-whisper-background-color kt-row-has-bg wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column64693_e8794f-35 > .kt-inside-inner-col,.toluna-column64693_e8794f-35 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column64693_e8794f-35 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column64693_e8794f-35 > .kt-inside-inner-col{flex-direction:column;}.toluna-column64693_e8794f-35 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column64693_e8794f-35 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column64693_e8794f-35{position:relative;}@media all and (max-width: 1024px){.toluna-column64693_e8794f-35 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column64693_e8794f-35 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column64693_e8794f-35\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id64693_221857-ee > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id64693_221857-ee > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:center;}.kb-row-layout-id64693_221857-ee > .kt-row-column-wrap{column-gap:var(--global-kb-gap-sm, 1rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-xxs, 0.5rem);grid-template-columns:minmax(0, calc(10% - ((var(--global-kb-gap-sm, 1rem) * 1 )\/2)))minmax(0, calc(90% - ((var(--global-kb-gap-sm, 1rem) * 1 )\/2)));}.kb-row-layout-id64693_221857-ee > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id64693_221857-ee > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id64693_221857-ee > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id64693_221857-ee alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.toluna-column64693_36206c-93 > .kt-inside-inner-col{display:flex;}.toluna-column64693_36206c-93 > .kt-inside-inner-col{padding-bottom:0px;}.toluna-column64693_36206c-93 > .kt-inside-inner-col,.toluna-column64693_36206c-93 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column64693_36206c-93 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column64693_36206c-93 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:center;}.toluna-column64693_36206c-93 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.toluna-column64693_36206c-93 > .kt-inside-inner-col > .wp-block-toluna-advancedgallery{align-self:stretch;}.toluna-column64693_36206c-93 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .toluna-column64693_36206c-93{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column64693_36206c-93{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column64693_36206c-93 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column64693_36206c-93 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column64693_36206c-93{position:relative;}.toluna-column64693_36206c-93, .kt-inside-inner-col > .toluna-column64693_36206c-93:not(.specificity){margin-bottom:0px;}@media all and (max-width: 1024px){.kt-row-column-wrap > .toluna-column64693_36206c-93{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column64693_36206c-93{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column64693_36206c-93 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.toluna-column64693_36206c-93 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .toluna-column64693_36206c-93{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column64693_36206c-93{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column64693_36206c-93 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column64693_36206c-93 > .kt-inside-inner-col{flex-direction:column;align-items:center;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column64693_36206c-93\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-image.kb-image64693_72960b-53:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-bottom:0px;}.kb-image64693_72960b-53.kb-image-is-ratio-size, .kb-image64693_72960b-53 .kb-image-is-ratio-size{max-width:80px;width:100%;}.wp-block-toluna-column > .kt-inside-inner-col > .kb-image64693_72960b-53.kb-image-is-ratio-size, .wp-block-toluna-column > .kt-inside-inner-col > .kb-image64693_72960b-53 .kb-image-is-ratio-size{align-self:unset;}.kb-image64693_72960b-53 figure{max-width:80px;}.kb-image64693_72960b-53 .image-is-svg, .kb-image64693_72960b-53 .image-is-svg img{width:100%;}.kb-image64693_72960b-53 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-toluna-image kb-image64693_72960b-53\"><figure class=\"aligncenter size-full\"><div class=\"\"><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/07\/Jon.png\" alt=\"\" class=\"kb-img wp-image-64506\" srcset=\"https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/07\/Jon.png 300w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/07\/Jon-150x150.png 150w, https:\/\/tolunacorporate.com\/wp-content\/uploads\/2026\/07\/Jon-240x240.png 240w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/figure><\/div>\n<\/div><\/div>\n\n\n<style>.toluna-column64693_70e18c-e4 > .kt-inside-inner-col{display:flex;}.toluna-column64693_70e18c-e4 > .kt-inside-inner-col{padding-bottom:var(--global-kb-spacing-md, 2rem);}.toluna-column64693_70e18c-e4 > .kt-inside-inner-col,.toluna-column64693_70e18c-e4 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column64693_70e18c-e4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column64693_70e18c-e4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column64693_70e18c-e4 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .toluna-column64693_70e18c-e4{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column64693_70e18c-e4{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column64693_70e18c-e4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column64693_70e18c-e4 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column64693_70e18c-e4{position:relative;}.toluna-column64693_70e18c-e4, .kt-inside-inner-col > .toluna-column64693_70e18c-e4:not(.specificity){margin-top:0px;}@media all and (max-width: 1024px){.kt-row-column-wrap > .toluna-column64693_70e18c-e4{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column64693_70e18c-e4{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column64693_70e18c-e4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.toluna-column64693_70e18c-e4 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.kt-row-column-wrap > .toluna-column64693_70e18c-e4{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column64693_70e18c-e4{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-toluna-column.toluna-column64693_70e18c-e4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.toluna-column64693_70e18c-e4 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column64693_70e18c-e4\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading64693_b068ac-e8, .wp-block-toluna-advancedheading.kt-adv-heading64693_b068ac-e8[data-kb-block=\"kb-adv-heading64693_b068ac-e8\"]{margin-bottom:0px;font-size:var(--global-kb-font-size-md, 1rem);line-height:30px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading64693_b068ac-e8 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading64693_b068ac-e8[data-kb-block=\"kb-adv-heading64693_b068ac-e8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading64693_b068ac-e8 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading64693_b068ac-e8\">Author: Jon Arthurs<\/h5>\n\n\n<style>.wp-block-toluna-advancedheading.kt-adv-heading64693_81b7dc-f0, .wp-block-toluna-advancedheading.kt-adv-heading64693_81b7dc-f0[data-kb-block=\"kb-adv-heading64693_81b7dc-f0\"]{padding-bottom:0px;margin-top:0px;margin-bottom:0px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading64693_81b7dc-f0 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading64693_81b7dc-f0[data-kb-block=\"kb-adv-heading64693_81b7dc-f0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading64693_81b7dc-f0 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading64693_81b7dc-f0\">Managing Director, Eastern Europe at Toluna<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.toluna-column64693_3990e5-cd > .kt-inside-inner-col{padding-top:0px;}.toluna-column64693_3990e5-cd > .kt-inside-inner-col,.toluna-column64693_3990e5-cd > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column64693_3990e5-cd > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column64693_3990e5-cd > .kt-inside-inner-col{flex-direction:column;}.toluna-column64693_3990e5-cd > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column64693_3990e5-cd > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column64693_3990e5-cd{position:relative;}.toluna-column64693_3990e5-cd, .kt-inside-inner-col > .toluna-column64693_3990e5-cd:not(.specificity){margin-top:0px;}@media all and (max-width: 1024px){.toluna-column64693_3990e5-cd > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column64693_3990e5-cd > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column64693_3990e5-cd\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading64693_4dcc09-a3, .wp-block-toluna-advancedheading.kt-adv-heading64693_4dcc09-a3[data-kb-block=\"kb-adv-heading64693_4dcc09-a3\"]{font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading64693_4dcc09-a3 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading64693_4dcc09-a3[data-kb-block=\"kb-adv-heading64693_4dcc09-a3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<p class=\"kt-adv-heading64693_4dcc09-a3 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading64693_4dcc09-a3\">This series is written by&nbsp;<strong>Jon&nbsp;Arthurs, Managing&nbsp;Director, Eastern Europe&nbsp;at&nbsp;Toluna<\/strong>&nbsp;and with&nbsp;thanks to&nbsp;<strong>Rick&nbsp;Candelari, Global Team Lead Solution Consulting at&nbsp;Toluna<\/strong>&nbsp;for&nbsp;additional&nbsp;contributions to these articles.&nbsp;<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id64693_193c9b-25 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id64693_193c9b-25 > .kt-row-column-wrap) > .wp-block-toluna-column{justify-content:start;}.kb-row-layout-id64693_193c9b-25 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var(--wp--style--global--content-size);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id64693_193c9b-25 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id64693_193c9b-25 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id64693_193c9b-25 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id64693_193c9b-25 alignfull wp-block-toluna-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.toluna-column64693_d61a44-20 > .kt-inside-inner-col,.toluna-column64693_d61a44-20 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.toluna-column64693_d61a44-20 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.toluna-column64693_d61a44-20 > .kt-inside-inner-col{flex-direction:column;}.toluna-column64693_d61a44-20 > .kt-inside-inner-col > .aligncenter{width:100%;}.toluna-column64693_d61a44-20 > .kt-inside-inner-col:before{opacity:0.3;}.toluna-column64693_d61a44-20{position:relative;}@media all and (max-width: 1024px){.toluna-column64693_d61a44-20 > .kt-inside-inner-col{flex-direction:column;}}@media all and (max-width: 767px){.toluna-column64693_d61a44-20 > .kt-inside-inner-col{flex-direction:column;}}<\/style>\n<div class=\"wp-block-toluna-column toluna-column64693_d61a44-20\"><div class=\"kt-inside-inner-col\"><style>.wp-block-toluna-advancedheading.kt-adv-heading64693_fdfafc-11, .wp-block-toluna-advancedheading.kt-adv-heading64693_fdfafc-11[data-kb-block=\"kb-adv-heading64693_fdfafc-11\"]{margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);line-height:30px;font-style:normal;}.wp-block-toluna-advancedheading.kt-adv-heading64693_fdfafc-11 mark.kt-highlight, .wp-block-toluna-advancedheading.kt-adv-heading64693_fdfafc-11[data-kb-block=\"kb-adv-heading64693_fdfafc-11\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h5 class=\"kt-adv-heading64693_fdfafc-11 wp-block-toluna-advancedheading\" data-kb-block=\"kb-adv-heading64693_fdfafc-11\"><strong>References<\/strong><\/h5>\n\n\n<style>.wp-block-toluna-iconlist.kt-svg-icon-list-items64693_f29c39-fe:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items64693_f29c39-fe ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items64693_f29c39-fe ul.kt-svg-icon-list{grid-row-gap:1px;}.wp-block-toluna-iconlist.kt-svg-icon-list-items64693_f29c39-fe .kb-svg-icon-wrap{font-size:5px;color:#000000;}.wp-block-toluna-iconlist.kt-svg-icon-list-items64693_f29c39-fe ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items64693_f29c39-fe ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-toluna-iconlist kt-svg-icon-list-items kt-svg-icon-list-items64693_f29c39-fe kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\">\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-64693_dc47f2-5b\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Anthropic (2026) Demystifying evals for AI agents. Available at:<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-toluna-black-color\">&nbsp;https:\/\/www.anthropic.com\/engineering\/demystifying-evals-for-ai-agents<\/mark>&nbsp;<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-64693_901e56-2e\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Fournier, S. (1998) \u2018Consumers and their&nbsp;brands:&nbsp;developing&nbsp;relationship theory in consumer research\u2019, Journal of Consumer Research, 24(4), pp. 343-373.&nbsp;<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-64693_0f1021-33\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Holt, D.B. (2004) How brands become icons: the principles of cultural branding. Boston, MA: Harvard Business School Press.&nbsp;<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-64693_2c048a-0d\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Kapferer, J.N. (2012)&nbsp;The&nbsp;new strategic brand management: advanced insights and strategic thinking. 5th&nbsp;edn. London: Kogan Page.&nbsp;<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-64693_41dbf3-56\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Keller, K.L. (1993) \u2018Conceptualizing, measuring, and managing customer-based brand equity\u2019, Journal of Marketing, 57(1), pp. 1-22.&nbsp;<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-64693_d27561-85\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">OpenAI (2026b) Working with evals. Available at:&nbsp;https:\/\/developers.openai.com\/api\/docs\/guides\/evals&nbsp;<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-64693_7ebe7f-8b\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">OpenAI (2026c) Inside our approach to the Model Spec. Available at:&nbsp;https:\/\/openai.com\/index\/our-approach-to-the-model-spec\/&nbsp;<\/span><\/li>\n\n\n\n<li class=\"wp-block-toluna-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-64693_b122e1-56\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_circle kt-svg-icon-list-single\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Sharp, B. (2010) How brands grow: what marketers&nbsp;don\u2019t&nbsp;know. South Melbourne: Oxford University Press.&nbsp;<\/span><\/li>\n<\/ul><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the part 2 of Marketing in an AI World series, we explore how personal AI agents reshape brand choice by learning consumer preferences, behavior, and emotional cues.<\/p>\n","protected":false},"author":82,"featured_media":65325,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_toluna_hide_sidebar":false,"_toluna_use_new_nav":false,"footnotes":""},"categories":[50],"tags":[546,542,544,545,548,240,543,495,547],"class_list":["post-64693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-ai-agents","tag-ai-discovery","tag-ai-for-marketing","tag-ai-marketing","tag-ai-personas","tag-consumer-insights","tag-llm","tag-marketing-innovation","tag-personal-agents","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/posts\/64693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/users\/82"}],"replies":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/comments?post=64693"}],"version-history":[{"count":19,"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/posts\/64693\/revisions"}],"predecessor-version":[{"id":65338,"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/posts\/64693\/revisions\/65338"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/media\/65325"}],"wp:attachment":[{"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/media?parent=64693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/categories?post=64693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/tags?post=64693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}