{"id":6766,"date":"2020-07-19T13:13:00","date_gmt":"2020-07-19T13:13:00","guid":{"rendered":"https:\/\/toluna-2025.local\/?p=6766"},"modified":"2025-03-26T01:20:52","modified_gmt":"2025-03-26T00:20:52","slug":"how-toluna-start-helped-99pay-bring-the-consumer-into-the-decision-making-process","status":"publish","type":"post","link":"https:\/\/tolunacorporate.com\/zh-hans\/how-toluna-start-helped-99pay-bring-the-consumer-into-the-decision-making-process\/","title":{"rendered":"How Toluna Start helped 99Pay bring the consumer into the decision-making process"},"content":{"rendered":"\n

The challenge<\/h2>\n\n\n\n

Juliana is the Senior Manager of Insights for 99Pay, which is the digital wallet for Didi, one of the world\u2019s largest ride-hailing companies based out of China. When the strategy and planning team was thinking about offering a different service for payment methods, they came to her to test those ideas with consumers.<\/p>\n\n\n\n

Juliana is a self-proclaimed superfan of MaxDiff analysis for its ability to provide clear answers. However, the vendors they had been using lacked user-friendly tools and were slower-moving because they manually conducted MaxDiff studies. Additionally, she knew from previous experience working at an MR firm that it was challenging to pull off at pace.<\/p>\n\n\n\n

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\u201cWhen we did MaxDiff analysis before, it was always something that had to involve more people and had to involve other steps.\u201d<\/p>\n<\/blockquote>\n\n\n\n

Juliana Pansera, Senior Manager of User Research & Insights<\/p>\n<\/div>\n<\/div>\n\n\n\n

The solution<\/h2>\n\n\n\n

Juliana had been building a relationship with Toluna, so she shared her challenge with us and was able to leverage our automated MaxDiff solution. The user-friendly setup helped her conduct the study in a DIY manner amongst consumers in Brazil.<\/p>\n<\/blockquote>\n\n\n\n

With the flexibility to incorporate MaxDiff as a question type within a larger survey, she first asked four screener questions on category use. From there, she tested the ten potential services via MaxDiff. From ideation to results, the process took just three days.<\/p>\n\n\n\n

\u201cThe MaxDiff question itself was super easy. Just copy and paste all the service options we had and that was that.\u201d<\/p>\n\n\n\n

Juliana Pansera, Senior Manager of User Research & Insights<\/p>\n\n\n\n

The impact<\/h2>\n\n\n\n

In a matter of just three days, Juliana was able to obtain clear results that showed her colleagues what consumers truly wanted. Thanks to the solution\u2019s flexibility and ease of use, she was able to save time\u2014an already-scarce resource\u2014and conduct MaxDiff studies in a more agile manner than ever before.<\/p>\n\n\n