{"id":6807,"date":"2020-03-20T02:28:07","date_gmt":"2020-03-20T02:28:07","guid":{"rendered":"https:\/\/toluna-2025.local\/?p=6807"},"modified":"2025-03-26T01:39:23","modified_gmt":"2025-03-26T00:39:23","slug":"how-reckitt-used-toluna-start-to-scale-insights-and-streamline-go-to-market-decisions","status":"publish","type":"post","link":"https:\/\/tolunacorporate.com\/zh-hans\/how-reckitt-used-toluna-start-to-scale-insights-and-streamline-go-to-market-decisions\/","title":{"rendered":"How Reckitt used Toluna Start to scale insights and streamline go-to-market decisions"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">The challenge<\/h2>\n\n\n\n<p>At Reckitt, there was a clear call from throughout the business to conduct more research, especially in support of existing and new product development.<\/p>\n\n\n\n<p>With little budget and a need for agility, they needed a trusted tool to consistently deliver insights.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The solution<\/h2>\n\n\n\n<p>Reckitt\u2019s enterprise subscription to Toluna Start enables them to quickly evaluate new business development initiative and deliver insights around packaging, communications, and campaigns\u2014all without breaking the bank.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-big-font-size is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cSubscribing to Toluna Start has been a gamechanger.\u201d <\/p>\n<\/blockquote>\n\n\n\n<p>Adesoye Farinu, Consumer Insights Lead at Reckitt<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The impact<\/h2>\n\n\n\n<p>Reckitt has been able to conduct more research with less budget and achieve faster turnaround times, too.<\/p>\n\n\n\n<p>Business development initiatives have become an iterative process of testing and optimizing until products are ready to go to market.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The challeng<\/p>\n","protected":false},"author":11,"featured_media":11605,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_toluna_hide_sidebar":false,"footnotes":""},"categories":[52],"tags":[],"class_list":["post-6807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/posts\/6807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/comments?post=6807"}],"version-history":[{"count":0,"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/posts\/6807\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/media\/11605"}],"wp:attachment":[{"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/media?parent=6807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/categories?post=6807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tolunacorporate.com\/zh-hans\/wp-json\/wp\/v2\/tags?post=6807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}