{"id":9081,"date":"2024-06-12T02:50:00","date_gmt":"2024-06-12T02:50:00","guid":{"rendered":"https:\/\/toluna-2025.local\/?p=9081"},"modified":"2025-05-28T13:39:48","modified_gmt":"2025-05-28T11:39:48","slug":"the-sustainability-communications-playbook-12-best-practices","status":"publish","type":"post","link":"https:\/\/tolunacorporate.com\/zh-hans\/the-sustainability-communications-playbook-12-best-practices\/","title":{"rendered":"The sustainability communications playbook: 12 best practices"},"content":{"rendered":"\n
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As the world
continues to grapple with climate change, sustainability has become increasingly important for consumers, brands, and governments alike. The shift towards renewable energy, eco-friendly practices, and green economies is picking up. The commercial opportunity within this space is estimated at a contribution of $10.3T to the global economy by 2050, which is equivalent to 5.2% of the global GDP that year.<\/strong> [1]<\/sup><\/a><\/p>\n<\/div>\n\n\n\n

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What remains a challenge for many brands, however, is effectively communicating about their sustainability initiatives and maintaining the renewed confidence to communicate about sustainability.<\/p>\n\n\n\n

In our whitepaper, It is not easy being green<\/a>, we explored the complexities brands face when it comes to their sustainability communications. Building on the insights shared, Toluna (formerly MetrixLab) conducted a global meta-analysis to uncover best practices for developing sustainability communications within the advertising space.<\/p>\n<\/div>\n\n\n\n

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Leveraging our ACT Instant solution, we tested sustainability-led ads from various brands around the world across 130<\/strong> creative elements. ACT Instant combines AI and human advertising expertise to provide results through a narrative lens, offering actionable insights and clear, practical recommendations for optimization.<\/p>\n\n\n\n

Our findings encompass best practices across various pillars, including branding, messaging, and creative elements.<\/p>\n<\/div>\n<\/div>\n\n\n