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Physicians call for a GenAI oath in healthcare 

Glenna Crooks, PhD and Paul Hambly, EVP of Supply at Toluna

A proposal for a GenAI oath  

  • Sacred witness. “I swear by all I hold dear and sacred, and in the presence of those assembled here.” 
  • Continuous improvement. “To commit to lifelong learning, sharing knowledge with others, and improving the standards by which my profession operates. 
  • Patient-centeredness: “To ensure my personal and organizational interests and financial gains do not eclipse the care of my patients.” 
  • Collaboration. “To encourage those in my care, their clinicians, and others engaged in healthcare to appropriately use the tools I build and use.” 
  • Human oversight. “To be always mindful that healing is a human enterprise, and humans must be informed, aware, and in control of each step.” 
  • Accountability. “If I keep this oath faithfully, may I enjoy my life and work and always be respected. If I violate this oath, may the reverse be my lot.” 
wo healthcare professionals standing together in support of the GenAI Oath, symbolizing physician commitment to ethical and responsible use of generative AI in healthcare.

Physicians support taking a GenAI oath 

Physicians support oath-taking by other ecosystem players 

  • GenAI platform developers (74%) 
  • Insurance Company Reviewers (67%) 
  • Hospital Administrators (66%) 
  • Professional Healthcare Societies (66%) 
  •  Nurses (59%) 
  • Pharmacists (58%) 
  • Healthcare/Life Science Company staff (58%) 
  • Clinical Research Scientists (57%) 
  • Marketing/Advertising Agencies (52%) 
  • Payers/MCOs, and (51%) 
  • Venture Funds and Investors (51%) 

Why is this important?

  • 75% worry GenAI is “built to be fast and convincing, not cautious and accurate.” 
  • 80% are concerned about AI’s “black box” nature, making accountability difficult. 
  • 75% fear patient data will “leak” into training datasets and be impossible to remove. 

What physicians want 

Endnote:

As part of our “AI Everywhere” strategy, Toluna is committed to helping organizations navigate the opportunities and responsibilities that AI brings with it. We partnered with Glenna Crooks, PhD, a recognized policy strategist in global healthcare, to engage over 2,000 physicians on their views of generative AI.[1]

Using Curizon, Toluna’s proprietary panel of healthcare professionals, we explored perceived benefits and risks of AI in healthcare, accountability in the event of harm, and the need for ethical guidelines. The research also examined the advisability of a GenAI Oath modeled after traditional oaths taken by healthcare professionals.


[1]This survey was scripted and programmed by Toluna and fielded in February 2026 with 2,739 healthcare professionals in Toluna’s proprietary healthcare panel Curizon. Survey author: Perso