The evolution of indulgence: what consumers crave when pleasure needs permission
Indulgence has always been part of consumer life. But what indulgence means
Health, consumption habits, and supplement choices in Thailand and China
Consumers are trying to live healthier lives, but finding a balance within
Unlocking Social Commerce for Gen Z
Social commerce is undergoing a transformation. Discover how Gen Z and Millennials in Germany convert scrolling into shopping.
The missing brand metric: why brands can’t afford to ignore user-generated content
Authors: Gilbert Saktoe, Selin Varol Brand tracking has long depended on structured
The pulse of health apps: what keeps users coming back
Authors: Selin Varol, Gilbert Saktoe, Kaitlin Lucas, Jessie Higgins Health monitoring apps
The sustainability communications playbook
As the world continues to grapple with climate change, sustainability has become
Strategic storytelling: building brand success through effective hooks
It’s no secret that video platforms provide an abundance of content that
The Gen Z & social media equation
Gen Z, post-millennials, iGeneration, zoomers…there are many names for the generation born
It’s not easy being green: how brands can drive consumer engagement
An increasing number of consumers worldwide understand that governments, companies, and consumers must