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Groundbreaking global innovation

1 million synthetic personas, real consumer intelligence

Toluna Personas have expanded to new markets and languages, bringing the beyond-limits era of research to life for more clients than ever before. 

Toluna Personas

Speed and scale without sacrificing quality

In today’s competitive, fast-moving landscape, brands can’t afford to choose between speed, scale and quality; they need all three to continually improve their decision intelligence.

Toluna has created more than 1 million unique synthetic personas to deliver the depth of insights brands need to make confident decisions at the speed of AI and with limitless capacity.  

Today, these transformative AI-powered survey-taking synthetic personas mimic real human behavior to help brands test claims, ideas, flavors and brand messaging with unprecedented speed and scale. 

*Synthetic personas are currently available in US (English), UK (English), Australia (English), Singapore (English), Germany (German), Brazil (Portuguese), Mexico (Spanish), Netherlands (Dutch), Italy (Italian), France (French).

Synthetic personas, real insights

Uniquely, Toluna’s synthetic personas are constantly created in real time to match precise sample needs and unlock a new era of limitless AI-driven research. 

Key Benefits:

  • Ability to ‘see’, ‘hear’ and react to dynamic stimulus
  • Demonstrate emotional and rational instincts plus intelligent reasoning
  • Precision and relevance with human-like responses built on real data 
  • Higher fidelity outputs and richer insight for decision making 
  • Test ideas as fast as you can imagine them 

Toluna Personas are integrated within the Toluna Start platform for fast and scalable claims, ideas, flavors, and brand messaging screening. Our synthetic respondents help brands test, optimize, and anticipate consumer preferences faster and more accurately than ever before. 

Chat to us today and let’s explore how Toluna synthetic personas can help your brand enter the beyond-limits era of research. 

HarmonAIze Boost

Potencia tu negocio con Toluna HarmonAIze Boost

Lleva tu investigación al siguiente nivel con Toluna HarmonAIze

Desde mejorar la representatividad de la muestra hasta transformar la evaluación de mensajes, ideas, sabores y claims de marca, la suite Toluna HarmonAIze combina soluciones de datos sintéticos para darle una ventaja en la toma de decisiones.