Stop testing ads in isolation. Start building creative intelligence.
The problem with treating creative testing as the finish line For years,
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The problem with treating creative testing as the finish line For years,
DHBW Mannheim explored what turns sports sponsorship into brand impact, using Toluna
Few topics in brand strategy generate as much debate as difference. That
For multinational brands, spotting an emerging consumer trend is often the easy
What separates an award-winning ad from one people simply enjoy? SAN and
Appointment completes the planned succession announced on October 8, 2026. Founder Frédéric
Mental availability offers different routes to brand growth. Explore when to deepen recall in buying situations and when to build links to new Category Entry Points.
Twenty-five years ago, Frédéric Charles Petit started Toluna in his kitchen in
People are increasingly asking AI to search, compare and recommend brands. That
LONDON, September 28, 2026 — Toluna, a global leader in consumer insights
LONDON, [October 1, 2026] Toluna today unveiled Toluna Bina: an AI-native, always-on
Harris Interactive co-founder Nathalie Perrio-Combeaux assumes sole leadership of Toluna France, one