As the first generation born into a fully digital world, Gen Z interacts with content, brands, and technology in ways that set them apart from their predecessors.
Gen Z media consumption spans from short-form viral videos to streaming platforms, gaming, and even traditional formats – on their own terms. But will their behaviors evolve as they move into adulthood, careers and family life? Gen Z Culture Decoded dives deep into how, where, and why this generation consumes media, providing critical insights for brands, media companies, and advertisers looking to capture their attention and spending power.
The latest wave surveyed 2,000 consumers aged 16-27 in the United States.
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