Custom Research
Our seasoned experts are at your service, ready to conduct research tailored to your needs. Prefer more control over your research?
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Toluna Synthetic Personas are not generic AI-generated profiles. They are distinct, lifelike respondents built on anonymized first-party data from our global panel of 79 million real people, now available to Polish clients for the first time.
Each persona has a realistic life history, psychographic profile, emotional responses, and decision-making memory. This means you get individual-level answers that reflect real human variation, not segment averages. And because they are created in real time to match your precise sample needs, you can test as many ideas as you want, as fast as you can imagine them.
Two powerful applications. Now live in Poland.
Test TV, YouTube and social video creative more than 120x faster than traditional ad testing, at a fraction of the cost. Powered by Synthetic Personas and validated benchmarks, Act Instant AI tells you not just how your ads perform but why, with transparent explain-why diagnostics so your team can act fast and decide with confidence.

Screen claims, ideas, flavors, product attributes, and brand messaging quickly and efficiently with Rapid Claims AI. Measure up to five KPIs, with one MaxDiff exercise each per survey, at a lower cost than with traditional testing.

The research advantage Polish brands have been waiting for.
Key Benefits:


Toluna Synthetic Personas are now available in Polish, joining 12 other markets including the UK, US, Germany, France, Italy, Spain, Brazil, and more. Whether you are testing locally or running cross-market research, Toluna Start gives you the tools to move at the speed your business demands.
Ready to get started?
Our Warsaw-based team knows the Polish market and is ready to help you hit the ground running.