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Toluna Synthetic Personas, Now Available in Poland

Over 1 million AI-powered synthetic personas, now live in Poland.
The engine behind Act Instant AI and Rapid Claims AI, available now in Toluna Start.

What are Toluna Synthetic Personas?

What can you do with them?

ACT Instant AI: fast, reliable ad testing

Test TV, YouTube and social video creative more than 120x faster than traditional ad testing, at a fraction of the cost. Powered by Synthetic Personas and validated benchmarks, Act Instant AI tells you not just how your ads perform but why, with transparent explain-why diagnostics so your team can act fast and decide with confidence.

Rapid Claims AI: broad, actionable insights in under an hour 

Screen claims, ideas, flavors, product attributes, and brand messaging quickly and efficiently with Rapid Claims AI. Measure up to five KPIs, with one MaxDiff exercise each per survey, at a lower cost than with traditional testing.

Why Toluna Synthetic personas?

The research advantage Polish brands have been waiting for.

Key Benefits:

  • Speed without compromise: Test as many ideas as you want, as fast as you can imagine them, without waiting for respondents
  • Individual-level insight: Get responses that reflect real human variation, not segment averages
  • Confidentiality built in: Synthetic personas cannot share your sensitive claims, ideas, or messaging outside the platform
  • Real data underneath: Every persona is built on first-party data from real people, not synthetic assumptions
  • Limitless scale: Create personas with specific traits in real time to match any sample need, in any market

Available now in Poland!

Toluna Synthetic Personas are now available in Polish, joining 12 other markets including the UK, US, Germany, France, Italy, Spain, Brazil, and more. Whether you are testing locally or running cross-market research, Toluna Start gives you the tools to move at the speed your business demands.