Why ads you remember win more often than ads you like
What separates an award-winning ad from one people simply enjoy? SAN and
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What separates an award-winning ad from one people simply enjoy? SAN and
Appointment completes the planned succession announced on October 8, 2026. Founder Frédéric
Mental availability offers different routes to brand growth. Explore when to deepen recall in buying situations and when to build links to new Category Entry Points.
Twenty-five years ago, Frédéric Charles Petit started Toluna in his kitchen in
People are increasingly asking AI to search, compare and recommend brands. That
LONDON, September 28, 2026 — Toluna, a global leader in consumer insights
LONDON, [October 1, 2026] Toluna today unveiled Toluna Bina: an AI-native, always-on
Harris Interactive co-founder Nathalie Perrio-Combeaux assumes sole leadership of Toluna France, one
The intentional shopper: how inflation is changing the way consumers plan, prioritize,
Pim van Leeuwen is appointed Regional Managing Director for Europe, with new
Discover how a world-leading beverage brand used AI-powered research to uncover and penetrate Gen Z snacking culture
Five years ago, Toluna and SAN (the Netherlands Advertiser Jury Foundation) set out to answer a