Beyond Diets and Dumbbells: Unlocking How SEA Eats, Moves, and Lives Well

Real insights into real lives across Southeast Asia

We conducted in-depth research across the Philippines, Vietnam, and Indonesia to uncover the latest health and wellness trends shaping these markets. By engaging with 1,800 consumers aged 18 to 64 across income brackets and city tiers, we explored how their health aspirations align—or clash—with the realities of everyday life.

This research offers a comprehensive look at the various factors influencing health and wellness decisions. The report looks into:

A health pulse check in Indonesia, Philippines, and Vietnam
The hidden logic behind everyday eating and drinking
Attitudes toward exercise and fitness (habits, drivers, lifestyle. etc.)
The role of supplements in consumers’ diet routines (consumption habits and motivations)

Beyond Diets and Dumbbells: Unlocking How SEA Eats, Moves, and Lives Well

Download the report & dive in!