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Toluna Global Consumer Barometer Wave 21

Between the rising cost of living and instability across the globe, 2023 has inherited much of 2022’s uncomfortable legacy. How are global consumers responding to these challenges? And how confident are they that things will improve as the year goes on? 

Now in its 21st wave, the latest edition of the Toluna Global Consumer Barometer features insights from over 15,000 consumers in 18 markets across the world on topics including: 

Behavioral changes in response to rising costs

Nearly two-thirds of consumers are putting off big life expenditures until the financial climate is more stable

The state of consumer health and well-being

Half of consumers say the rising cost-of-living has taken a toll, but over one-third expect to be more satisfied with their health and well-being by end of year.

A look back at the 2022 Holiday Season

Consumers saved up earlier and more than usual, but 25% are still very concerned about paying off their debts from the holiday season

The role of brand values

70% of global consumers would start using a brand—or use it more—because of its positive environmental and social activities

Now in its 21st wave, the latest edition of the Toluna Global Consumer Barometer features insights from over 15,000 consumers in 18 markets across the world on topics including: 

Household brands around the globe trust Toluna with their need for insights.

  • AARP
  • Danone
  • Amazon
  • Kellogg's
  • Sony

We deliver real-time consumer insights at the speed of the on-demand economy. By combining global scale and local expertise with innovative technology and award-winning research design, we help clients stay ahead of what’s next.

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