Authors: Selin Varol, Gilbert Saktoe, Kaitlin Lucas, Jessie Higgins
Health monitoring apps have become the heartbeat of modern wellness, now found on nearly 60% of smartphones. These tools help users manage their health, fitness goals, sleep, nutrition, and mental wellbeing by turning daily behaviors into actions grounded in self-improvement.
But with so many options to choose from, only a handful break through and stick with users.
So, what separates apps that thrive from those that are quickly abandoned? That’s exactly what our Global Discovery Observation Team set out to explore. Using Toluna’s Consumer Generated Content Forward Thinking methodology and our reimagined INSPIRE framework, we analyzed over 12,000 organic online conversations from the USA to uncover how health tracking apps are perceived, used, and emotionally evaluated by consumers.
We’ve consolidated our findings into this whitepaper to give you actionable insights on:
