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While fewer people are watching traditional TV, the biggest screen in the
AI has transformed markets across the board, and retail is no exception. In part 1 of this
Did you know television ads earn nearly three times more watch-time than social reels? This tells
Media is constantly evolving. There’s never a dull moment, with a new „next big thing“ always around
Why brands need contextual messaging optimization for humans and AI At OMR
Toluna Synthetic Personas can do more than generate answers. They can reflect a broad range
In the age of endless scrolling and fleeting attention spans, impactful marketing
Digital transformation is fundamentally reshaping the online shopping landscape. With endless options
Proof of value wins: the shopper’s value mindset is here to stay
Indulgence has always been part of consumer life. But what indulgence means
Over the past decade, creative testing has undergone a major paradigm shift.
LONDON, April 14, 2026 — Toluna, the global insights leader, today announced the evolution
