Spotlighting MMA’s SMARTIES 2025 DACH Gold winners: what makes a winning campaign?
The MMA SMARTIES™ Awards are among the most important global recognitions in
Shopper and retail tracker: the evolving retail behavior landscape in the US – wave 1
Christine Ciullo and Jjuan White Essentials first: what today’s value-driven consumer means
Identifying the #1 Christmas ad with Toluna Synthetic Personas
Christmas ads hold a special place in our hearts: festive jingles, stories of connection, and familiar
Toluna featured in GRIT’s top 50 most innovative suppliers of 2025
We’ve done it again! Toluna has once again been recognized in the Top 50 most innovative suppliers in GreenBook Research Industry
What physicians really think about GenAI in healthcare
The opportunities that AI technology offers in healthcare are vast, and so are the risks.
The invisible adversary: how fraud changed – and how we adapted in 2025
As fraud in market research evolves, so must our defenses. Learn more in this article from our Global Head of Quality.
Validating intelligence: the human touch behind reliable AI
Artificial intelligence (AI) has become one of the most powerful tools in modern research, capable of analyzing vast datasets, identifying patterns, and generating insights at speeds no human or traditional research could match.
Sustainability in FMCG: what consumers really want
Once a trend, sustainability is now a business imperative. In the consumer
Not today, fraudster: smarter survey design starts here
Incentivised surveys attract more than just honest respondents – they also attract
Women in research part 3: meet our Global Head of Quality, Marie Hense
It’s always a pleasure sitting down with the brilliant women driving insights
A new “cheers”: tracking trends in motion
From functional buzz to emotional escape, how is alcohol consumption evolving? Earlier
Women in research part 2: spotlighting our Global Discovery and Observation Lead, Selin Varol
Toluna is home to some truly exceptional women. Let us introduce you