The marketing industry has made remarkable progress over the past 15 years in understanding how
Toluna’s latest consumer insight study explores how Thai shoppers are navigating their cravings
Introduction The next battle for brand visibility will not only be fought
Meta and Toluna examined 100 short-form video ads across four markets to pinpoint the creative factors linked to stronger results.
In the part 2 of Marketing in an AI World series, we explore how personal AI agents reshape brand choice by learning consumer preferences, behavior, and emotional cues.
Explore why AI availability is becoming a new layer of brand visibility, and how brands can stay recognizable and recommended in AI-mediated discovery
While fewer people are watching traditional TV, the biggest screen in the
AI has transformed markets across the board, and retail is no exception. In part 1 of this
Did you know television ads earn nearly three times more watch-time than social reels? This tells
Media is constantly evolving. There’s never a dull moment, with a new “next big thing” always around
Toluna Synthetic Personas can do more than generate answers. They can reflect a broad range
In the age of endless scrolling and fleeting attention spans, impactful marketing
