Maximizing creative for the big screen
While fewer people are watching traditional TV, the biggest screen in the
Online shopping in the age of AI
AI has transformed markets across the board, and retail is no exception. In part 1 of this
The new rules for attention-grabbing advertising
Did you know television ads earn nearly three times more watch-time than social reels? This tells
Brands pay, creators play:
Media is constantly evolving. There’s never a dull moment, with a new “next big thing” always around
How Toluna Synthetic Personas capture cultural nuance
Toluna Synthetic Personas can do more than generate answers. They can reflect a broad range
6 insights to master fast-screen advertising
In the age of endless scrolling and fleeting attention spans, impactful marketing
The evolution of the online shopping landscape
Digital transformation is fundamentally reshaping the online shopping landscape. With endless options
Shopper and retail tracker: the evolving retail behavior landscape in the US – wave 2
Proof of value wins: the shopper’s value mindset is here to stay
The evolution of creative testing
Over the past decade, creative testing has undergone a major paradigm shift.
AI meets EQ: the emotional intelligence of Toluna Synthetic Personas
Toluna Synthetic Personas are designed to mimic how real people think, react,
The reach and frequency illusion
For decades, media planning has revolved around three familiar currencies: impressions, reach, and frequency. These are clean,
Behind the certification: what ISO really means for research quality
For many in the research industry, ISO certifications might seem like a