Introduction The next battle for brand visibility will not only be fought
Meta and Toluna examined 100 short-form video ads across four markets to pinpoint the creative factors linked to stronger results.
In the part 2 of Marketing in an AI World series, we explore how personal AI agents reshape brand choice by learning consumer preferences, behavior, and emotional cues.
Explore why AI availability is becoming a new layer of brand visibility, and how brands can stay recognizable and recommended in AI-mediated discovery
While fewer people are watching traditional TV, the biggest screen in the
AI has transformed markets across the board, and retail is no exception. In part 1 of this
Did you know television ads earn nearly three times more watch-time than social reels? This tells
Media is constantly evolving. There’s never a dull moment, with a new “next big thing” always around
Toluna Synthetic Personas can do more than generate answers. They can reflect a broad range
In the age of endless scrolling and fleeting attention spans, impactful marketing
Digital transformation is fundamentally reshaping the online shopping landscape. With endless options
Proof of value wins: the shopper’s value mindset is here to stay
