Campaign effectiveness: getting noticed is only the beginning
Discover insights on marketing effectiveness, brand awareness, consideration, and what drives campaign performance.
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Discover insights on marketing effectiveness, brand awareness, consideration, and what drives campaign performance.
Gen Alpha is growing up in a financial world unlike anything previous
Meta and Toluna examined 100 short-form video ads across four markets to pinpoint the creative factors linked to stronger results.
In the part 2 of Marketing in an AI World series, we explore how personal AI agents reshape brand choice by learning consumer preferences, behavior, and emotional cues.
Monday, 23 July London, Toluna, a leading global research and insights company,
Explore why AI availability is becoming a new layer of brand visibility, and how brands can stay recognizable and recommended in AI-mediated discovery
What synthetic personas teach us about great advertising How do you know if your advertising will truly work? In
Monday, 22 June 2026, Sydney. Toluna is pleased to announce the appointment
Consumers are increasingly turning to AI to help them make decisions. Not
While fewer people are watching traditional TV, the biggest screen in the
AI has transformed markets across the board, and retail is no exception. In part 1 of this
Did you know television ads earn nearly three times more watch-time than social reels? This tells