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Toluna featured in GRIT’s top 50 most innovative suppliers of 2025 

GRIT Top 50 Most Innovative Suppliers badge alongside Toluna logo medal recognizing insights leadership

We’ve done it again! Toluna has once again been recognized in the Top 50 most innovative suppliers in GreenBook Research Industry Trends (GRIT) Business & Innovation Report. The 2025 edition highlights major shifts in the industry, from AI driving clear competitive advantage to the return of full-service and rising expectations around quality and analytics.  

Toluna is moving in sync with these shifts, and our continued recognition in the GRIT reflects that progress. It also reinforces the impact of our AI-centered strategy, our full-service consultancy capabilities, and the investments we’ve made across our platforms and solutions.  

As we look ahead towards the new year, we’re focused on building smarter tools, sharper workflows, and stronger insights – all powered by AI – to help our clients keep pace with rapid change and evolving expectations. This recognition validates that direction.  

We’d like to thank GreenBook for their recognition throughout the years, as well as our clients for their trust and partnership.  

Woman surrounded by AI and market research icons, highlighting Toluna's recognition as one of the top 50 innovative provider by GRIT report