Monday, 23 July London, Toluna, a leading global research and insights company, today announced the appointment of Angela Morgans as Chief Sales Officer, Enterprise Business, and Michael Dawson as Chief Sales Officer, TolunaID, both effective July 1, 2026. Morgans and Dawson will each report directly to Founder and Chief Executive Officer Frédéric-Charles Petit, taking full ownership of commercial strategy and growth across Toluna’s two business units.
Since 2014, Morgans has built and led the company’s European commercial organization, most recently as Chief Commercial Officer, Europe, delivering consistently strong results across the region. Her appointment as Chief Sales Officer reflects both that track record and the scale of Toluna’s ambition for its enterprise business.
Dawson has led the commercial organization for TolunaID, Toluna’s division serving research agencies and consultancies worldwide, guiding it through a sustained period of growth. His appointment as Chief Sales Officer reflects that performance and the continued strategic priority Toluna places on its agency and consultancy clients.
„Angela and Michael have been central to Toluna’s growth for years, and their step up to lead our two businesses is a powerful signal of the strength and depth of talent inside our organization. They represent the next generation of leadership at Toluna, and as AI opens a new era for our industry, there are no two people better placed to help our clients stay one step ahead.”
– Frederic Charles-Petit, CEO at Toluna
“I am proud to take on this role at such a pivotal moment for Toluna. We have the platform, the people, and the AI to give the world’s leading brands a genuine edge: answers fast enough to act on and trusted enough to depend on. My focus is to turn that into measurable value for our enterprise clients and partnerships that drive their growth and ours.”
– Angela Morgans, Chief Sales Officer, Enterprise Business
“I am proud of the momentum we have built at TolunaID, and am determined to take it further. Our growth comes from what our agency and consultancy clients value most: quality they can trust, flexible servicing, expert consultative support, and the agility to keep pace with their work. My focus is to sustain that growth by continuing to deliver on all four.”
– Michael Dawson, Chief Sales Officer, TolunaID
With Morgans and Dawson stepping up, Toluna heads into the second half of 2026 with the commercial leadership to deliver on its central promise: keeping clients one step ahead.
