TolunaStart.com

Toluna Start : une plateforme agile, des insights illimités

Découvrez la plateforme d’études de marché la plus puissante du secteur, conçue pour vous fournir les insights dont vous avez besoin, au moment où vous en avez besoin.
Accédez à une alliance unique de technologie, d’intelligence artificielle et d’expertise en recherche, et exploitez un panel mondial de plus de 79 millions de consommateurs.
En DIY ou avec un accompagnement complet, quali ou quanti, Toluna Start rend vos études plus riches et vous permet une collecte d’insights actionnables plus rapidement que jamais.

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Découvrez comment les plus grandes marques font confiance à Toluna Start pour optimiser leur stratégie insights.

Les nouveautés Toluna Start

Toluna Start évolue en continu avec de nouvelles fonctionnalités, améliorations et mises à jour. Dernière innovation : Toluna HarmonAIze Personas, les premiers répondants synthétiques au monde, conçus pour optimiser vos tests de claims.

Découvrir les différents modèles de service

Une seule plateforme, une infinité de solutions

Avec un seul identifiant, vous et vos équipes accédez à une combinaison unique de solutions agiles, sans frais de licence supplémentaires.

Tests de coms

Our advertising testing solutions help to inspire and fine-tune your ads throughout the creative journey to ensure they get noticed and drive meaningful results for your business.

Test de pubs & Activations média

Leverage our campaigns and media testing solutions to gain the insights you need to maximize the value of your overall campaign, as well as the performance of the media within it.

Brand Tracking

Our brand assessment solutions increase your understanding of your brand’s current performance and growth potential, empowering you to make swift, impactful decisions.

Tests de packs

With our packaging testing solutions, we help you to optimize your packaging with confidence and ensure that it gets noticed, communicates efficiently and drives sales.

Tests de concepts

Our new product ideas and concept testing solutions help you learn, inform and optimize your ideas and concepts and manage your innovation funnel through rigorous idea screening.

Market Exploration

Harness our market exploration solutions to answer key questions about your market, investigate your competition, and build business strategies that lead to sales.

Shopper

With our shopper research solutions, we collect key insights and behavioral data to generate a full picture of your customers and how they engage with your product.

Custom Research

Our seasoned experts are available to assist you with tailor-made and custom research. Alternatively, take advantage of the self-service aspect of Toluna Start and create your own survey.

Qualitative Research

Conduct your qualitative research through our dedicated Toluna Start Qual platform or take advantage of our dedicated qualitative team, who are ready to support you with any qualitative research projects you have in mind.

Set your business up for success with Toluna Start

Speed to launch with DIY research

Launch projects and gain actionable insights in seconds with Toluna Start. Choose from our templated solutions or build your own survey from scratch. Our seasoned research experts are always ready to assist with anything you need.

Real-time insights

Access real-time data through interactive dashboards and Infoboards. Visualize consumer feedback with our advanced analytics and insights features. Create and export insightful reports or share them securely to collaborate.

Global panel

Target your own audience or choose Toluna Start’s vast global panel includes 79+ million real, quality-controlled consumers across 70 countries and 90 markets, available to provide real-time data for your market and consumer research.

Ease of use

Toluna Start is designed with the user in mind. Experience effortless usability, increased speed, improved quality, and enhanced functionality, all designed to deliver a superior experience for you.

Flexible automated methodologies

Experience advanced, customizable methodologies, leveraging deep domain expertise with rich features like timed exposure, heatmaps, and text highlighter.

Quality Center and platform guidance

We provide key resources to guide you through your project and provide you with our best-practice recommendations. When launching your survey, be sure to check out our Quality Center and user guides to make the most of Toluna Start.

Constant innovation

Toluna Start is consistently updated with our newest solutions and technology. Check out some of our recent launches below.

Toluna HarmonAIze Personas

Transform your claims testing with the world’s first synthetic survey-taking personas. Toluna’s synthetic respondents provide realistic, lifelike responses and are designed to mimic real consumer behavior.

Toluna QProbe

Unlock deeper insights from open-ended survey responses with QProbe, our AI-driven probing feature. QProbe amplifies the value of your insights by identifying insufficient answers and automatically creating personalized follow-up questions to gain more detail.

Insights

Benefit from modern visuals and flexible reporting options to ensure that your insights are ready for quick and efficient storytelling. From AI-powered SmartClouds to heatmaps, take advantage of Toluna Start’s Insights features to create presentation-ready assets faster than ever.

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