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Indulgence has always been part of consumer life. But what indulgence means
Over the past decade, creative testing has undergone a major paradigm shift.
LONDON, April 14, 2026 — Toluna, the global insights leader, today announced the evolution
Toluna Synthetic Personas are designed to mimic how real people think, react,
Consumers are trying to live healthier lives, but finding a balance within
For decades, media planning has revolved around three familiar currencies: impressions, reach, and frequency. These are clean,
Toluna Korea is pleased to announce the appointment of Jerry Lee as
Milan, March 25, 2026. Toluna, a global leader in market research, announces
For many in the research industry, ISO certifications might seem like a
While synthetic data is a hot topic in market research, the industry hasn’t yet settled on
We’re back with another edition of our Women in Research series! In celebration of International
The advent of generative AI (GenAI) is disrupting market research in more ways than one. Our
