The missing brand metric: why brands can’t afford to ignore user-generated content
Authors: Gilbert Saktoe, Selin Varol Brand tracking has long depended on structured
The pulse of health apps: what keeps users coming back
Authors: Selin Varol, Gilbert Saktoe, Kaitlin Lucas, Jessie Higgins Health monitoring apps
Gen Z Culture Decoded
As the first generation born into a fully digital world, Gen Z
The sustainability communications playbook: 12 best practices
As the worldcontinues to grapple with climate change, sustainability has become increasingly
Strategic storytelling: building brand success through effective hooks
It’s no secret that video platforms provide an abundance of content that
The Gen Z & social media equation
Gen Z, post-millennials, iGeneration, zoomers…there are many names for the generation born
It’s not easy being green: how brands can drive consumer engagement
An increasing number of consumers worldwide understand that governments, companies, and consumers must