Social responsibility, the rise and rise of conscious consumers
Originally Published by Supermarket News. Some might argue that the pandemic has brought
Health concerns impact purchasing decisions
Originally Published by Supermarket News. Living through a pandemic changes you. With global
Understanding entertainment audiences in the age of constant change
Among the many other aspects of life that have changed over the
Creativity vs. AI: The case for identifying winning creative through human and artificial intelligence combined
Assessing creative work isn’t a straightforward or easy job, especially in today’s
Developing personas that guide your communication & messaging
If you don’t know exactly who you’re selling to, then it’s a
4 ways you can optimize your creative testing process by using an AI-powered pre-testing solution
It’s 2025. The speed of business demands solutions that help your organization
Make room, grocers: More brands are taking control of their category
A recent article in the Wall Street Journal (Grocers wrest control of
How the “Better-for-You” food trend impacts consumers and brands
It’s no secret: many consumers are trying to live healthier these days.
The future of creative testing is AI-powered
It’s 2024. The speed of business demands solutions that help your organization
Market analytics vs. market research: What’s the difference?
Understanding the market is the key to any successful business, but there
Veracity: The most important “V” of big data
Here at Toluna (formerly GutCheck), we talk a lot about the 4 V’s
Ethnographic research vs. market research
As market researchers, we should all be aware of the role other