Navigating the future of insights: leadership and AI innovations at the heart of industry transformation
At the end of March, I hosted Toluna’s latest Insight Leader’s Lunch
Your new go-to solution for measuring the impact of advertising and brand communications
Introducing AdLift Frustrated by the challenges and costs of running in-market tests
Embracing the unknown: AI and market research
Learn how AI is disrupting and reshaping market research while prompting questions
Best practices for brand blocking
Author: Alexander Kleijngeld The Pact Series: Part 5 Welcome to the final
How are consumers coping with the cost of living?
In early 2024, consumers across the globe continue to face familiar challenges
Breaking the booze habit: a deep dive into Dry January’s impact
How did UK consumers moderate their alcohol intake in 2024, and what
How to best integrate your logo in your packaging design
Author: Alexander Kleijngeld Welcome back to our PACT series: a collection of
Understanding the micro-influencer
Zooming in on Influencers The age of social media has given rise
Using human visuals in your packaging design
Author: Alexander Kleijngeld Welcome to the 3rd article in our PACT blog
Streaming dynamics: how the cost-of-living is changing the way we watch TV
In the ever-evolving landscape of television and entertainment, streaming giants have long
Consumers’ digital expectations have grown more sophisticated – and market research has been forced to respond
We live in a world where digital is king, and in the
