We live in a world where digital is king, and in the

For the third year in a row, Toluna fielded a survey on

Just like that, we’ve turned focus from the hype and deals of

Welcome to the second article of Toluna’s (formerly MetrixLab) Pack Test blog

TikTok’s success in the realm of short-format videos cannot be denied. It

Big screen advertising is a dynamic space, to say the least. Today

At Toluna (formerly MetrixLab), we’ve been testing packaging design for over 10 years. Needless

In today’s dynamic cyberspace, establishing a successful social media presence for your brand, products

The ninth edition of the FIFA Women’s World Cup took place in

Rule number 1 of the 7 marketing rules, as defined by Byron

MaxDiff, which is short for Maximum Difference Scaling, is a technique used

The world around us is ever-changing, and consequently, so is the consumer