Author: Claudia Gelbe
Discover the Strategic DNA Behind the SMARTIES™ DACH Gold Winners 2025
What truly sets the strongest campaigns apart and how brands can apply the same principles.
The marketing landscape in Germany, Austria and Switzerland is evolving fast. Success no longer belongs to the loudest campaigns, but to the smartest, clearest, and most culturally precise.
In partnership with the MMA SMARTIES™, Toluna conducted an in-depth pattern analysis of the 2025 Gold Winners across the DACH region.
This whitepaper reveals the shared strategic signature behind the campaigns that outperformed the market and explains what truly drives effectiveness today.
Give it a read to uncover:
