People are increasingly asking AI to search, compare and recommend brands. That creates a new question for marketers: when an AI system responds to a relevant need, can it identify your brand, understand what makes it different and explain why it belongs in the shortlist?
In this whitepaper, Toluna’s Jon Arthurs introduces AI availability as a new layer of brand visibility alongside mental and physical availability. He explores what it means for brand strategy and how insights teams can begin to measure it.
What you’ll explore
Author: Jon Arthurs
Managing Director, Eastern Europe at Toluna
This series is written by Jon Arthurs, Managing Director, Eastern Europe at Toluna and with thanks to Rick Candelari, Global Team Lead Solution Consulting at Toluna for additional contributions to these articles.
