What people need right now, and how brands can support them
(Part 1 of a 4–part blog series helping brands think like real people)
Ensure your message resonates with consumers (and in less than 24 hours)
For consumers and brands alike, these have been truly unprecedented times—and the
Why brands must respond to shifts in consumer behavior
Originally published by ANA. In today’s economy, the inflation rate is constantly rising
Dietary trends and plant-based perceptions in the UK
From an emotional perspective, people feel much different today compared to a
How Australians are responding to the cost of living crisis
As global inflation continues to rear its ugly head, Australians are feeling
Always-on research – why marketers need real-time insights to stay ahead
Originally published by WARC and ANA. With consumer behavior and sentiment changing ever more quickly,
Evolving perceptions of the Metaverse in the US
If you’ve heard of the term ‘Metaverse,’ but don’t quite know what
Evaluating the smartphone market in China
With an estimated 950+ million smartphone users, China is the world’s largest
Q&A: What does your audience have to say about your brand’s health?
A single online review, comment, or even a simple social media post
Don’t discount emotion & personality when seeking to understand B2B decision makers
We are sometimes asked if and how our Agile Human Experience Intelligence™ (HXI) framework and
Don’t discount emotion & personality when seeking to understand B2B decisionmakers
We are sometimes asked if and how our Agile Human Experience Intelligence™ (HXI) framework and
How global consumers are responding to the rising cost of living
We haven’t just been dealing with a global pandemic in 2022. Economic