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How TikTok Won Gen Z and Other Digital Media Learnings

Toluna recently presented at Quirk's LA and had an informative discussion with Dan Frommer, founder, and editor-in-chief of The New Consumer on how TikTok won Gen Z, the fundamental belief in the right to work from home, the direction of health/wellness and other digital media learnings.

We covered how addictive TikTok is for younger generations, the rise in celebrity-founded brands, and the effect celebrity-founded brands have on those younger consumers which you can now see for yourself here!

You will also find an exclusive Interview with Dan Frommer, Founder, Editor-in-Chief, The New Consumer about his work and how he couldn’t pull together his annual Consumer Trends Report with Toluna!

How TikTok Won Gen Z and other Media Learnings

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