43% of marketing and insights professionals expect to use more Online Qual going forward.

That’s why we built Toluna Start Qual, which gives you access to best-in-class qualitative tools that engage participants in a rich dialogue of conversations and gather insights with easy-to-use analysis tools.  And the best part of it all? This game-changing solution is now available to all Toluna Start Advanced users.

Three steps to insights

Set up your activities and moderate on your own, or let us help you through the process.

  • Capture how your audience feels not just what they say or do.
  • Set topics and tasks to capture commentary, images and/or video.
  • More than claimed; observational and behavioral insight driven.

Easily engage with your audience in rich conversations, privately or publicly, using:

  • Digital Diaries
  • Discussions
  • Mark-up Tools
  • Ideastream for Ideation/Co-creation
  • Screen Capture
  • Picturebook
  • Fill in the blanks
  • Surveys
  • Polls

Fully flexible use on any topic including concept, pack, ad testing.
Probe participant contributions and view replies/tags/favorites.
Customize your project for your participants – header branding, activity tile images, and invitations/comms.


Quickly identify trends and insights with advanced text analytics and integrated tagging tools. Export data visualizations and raw data for easy integration.

Analysis available by participant, segment, and activity type with easy review of heatmaps, image and video content.

One platform. Many uses.

Precise audience targeting
Use Toluna Start to recruit from our global Influencer panel of 79+ million consumers, or tap into your own audience.
You just need participant email addresses for effective communication.

Personalized engagement
Choose activities designed to suit your research needs and your consumers’ engagement preferences.

Flexible engagement timelines
Engage with your audience for as long or as little as you need – days, weeks, or months.

Holistic consumer view
Use a combination of Toluna Start’s qualitative and quantitative research methods to understand consumer motivations, behaviors, and experiences.

PII/GDPR fully compliant

Self-serve, assisted, or fully serviced

Key benefits of Toluna Start Qual include:

Rapid setup

Rapid setup

Launch studies of all shapes and sizes within hours

Agile research

Agile research

Simple UI and seamless access to a suite of research and activity tools

Accessible anytime, anywhere

Accessible anytime, anywhere

Device Agnostic, optimized for all devices and available in 28 languages worldwide

Best-in-class quality

Best-in-class quality

Predictive quality checks and a vetted audience of 79+ million global consumers

Tailored Access

Tailored Access

Different access levels for administrators, moderators, and observers

Don’t miss today’s insights waiting on yesterday’s tech platform.

With Toluna Start, you’ll get:

  • Around-the-clock support that boosts in-house teams.
  • Experts that make it smart.
  • Tech that makes it simple.

Schedule a demo today to get started.

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